Latest / Dealer Talk With Jen Suzuki
Ep. 6 Stop the Tech Talk: Why Analogies Win Service Approvals
Specs, millimeters, torque, hydraulic pressure… customers check out FAST when advisors go "full tech mode." That's where analogies change the game.
In this episode of Dealer Talk with Jen Suzuki, I share one of my favorite techniques that helps customers understand repairs without feeling overwhelmed: turning technical jargon into relatable stories.
I'll cover:
Why customers decline work when they don't understand the language
How to use simple, everyday analogies (like crayons, sneakers, or coffee filters)
The power of humor and storytelling to reduce tension and win trust
How to practice…
The skinny
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