Dr Whisky Sam Simmons - Atom Brands, Master of Malt and Boutique-y Whisky

Whisky Stories Podcast · Dec 4, 2025 · 1h 38m · transcript

This one was a lot of fun to record.

Sam Simmons was one of the first online whisky bloggers with his blog Dr Whisky starting back in the early 2000s.

That took him from writing about whisky to selling it, becoming the Global Brand Ambassador for Balvennie to becoming Head of Whisky for Atom Brands.

He's responsible for putting out releases to over 1 million people around the world. Looking for cool whisky concepts, bottling it and selling it.

Sam brought in some of his own projects with him for us to try including Wormtub 10 and the famous Dalry Milk North British bottling.

There's some…