Latest / Rusty's Garage / Sam Shahin | Part 1 - growing up a refugee before a fresh start in Australia
Transcript
- 0:02A listener production.
- 0:14I'm automotive commentator and journalist Greg Rust and this is Rusty's Garage.
- 0:27For this episode, I'm in Adelaide with a man who played a key role in helping the state of South Australia secure a round of the MotoGP World Championship.
- 0:35Huge news that broke here just last week.
- 0:38This will be the final year that the Australian Motorcycle Grand Prix is staged at Phillip Island in Victoria, where it's been since the 1990s, before heading to the city streets right near our studio here, in fact, in 2027.
- 0:52A street race for MotoGP.
- 0:54That is groundbreaking.
- 0:55More on that later.
- 0:57The Shaheen family have quite a story of their own that goes beyond that MotoGP headline.
- 1:01They moved here for a better, a safer life from the Middle East and ultimately bought a service station in the early 1980s.
- 1:08It was the beginning of an empire that would become the largest privately owned company in South Australia and a chain of OTRs, on-the-run servos and all of the things that those fuel outlets now offer.
- 1:20I've dealt with Sam and his brother Yasser, who've competed for years in Porsche Carrera Cup and GT Racing, respectively.
- 1:26And our listeners here on Rusty's Garage will, of course, know the incredible motorsport complex created about an hour from the Adelaide CBD, the Bend Motorsport Park.
- 1:37Opened at first with a 7.7k circuit that would run in lots of smaller configurations.
- 1:42There is a card track there, a 100-room, four-star hotel.
- 1:47There's rally courses and now a world-class American spec drag racing facility.
- 1:53I attended a fundraising night for Todd Hazelwood about a decade ago, and Sam Shekin was a keynote speaker that night, and he very passionately outlined his dream for the Bend with all of the kind of supporting documents in this wonderful presentation.
- 2:08And by the end of it, your mind was blown by the magnitude of this undertaking, but you also knew this was no sales pitch.
- 2:16It was happening.
- 2:17That introduction doesn't do the full story justice.
- 2:22It is just...
- 2:23A short summary in many respects, even though we've done some TV interviews or functions together over time, I have been looking forward to learning more about Sam Shekin today.
- 2:32Hello, mate.
- 2:33Thank you for coming in the studio and for joining us.
- 2:35My pleasure.
- 2:36Tell me, can you remember, I want to say it's a decade ago now, that we did this fantastic night, Todd Hazelwood fundraiser, you were kind of keynote speaker, and you shared the vision.
- 2:50A lot has changed since that night.
- 2:53Wow.
- 2:54You have got a very good memory, Greg.
- 2:57That was a very memorable night for me because I had spent almost three to four years before that going around the country and around the world with a map, a plan, and what I thought was a clear vision as to what I wanted to build here in South Australia.
- 3:18Mm-hmm.
- 3:19And that was a memorable night because Todd Hazelwood was, well, that was a long time ago.
- 3:26It was, yeah.
- 3:27And he was finding his feet, but he had talent and he was genuine.
- 3:29He was just very authentic.
- 3:31And I've always taken plenty of inspiration from those that are authentic in everything they do and how they conduct themselves.
- 3:39And I clearly remember the night.
- 3:40I mean, that probably taps into maybe a little of your experience
- 3:45your approach to work, to whatever.
- 3:48I mean, he's done the hard yards and continues to do so, doesn't he?
- 3:51That's absolutely right.
- 3:52And nothing beats that.
- 3:54Nothing beats a commitment to a vision and to a target.
- 4:01And at the time, I thought he was doing it very, very well.
- 4:04And he still does.
- 4:06People like that.
- 4:08Resonate.
- 4:09Resonate and can be trusted.
- 4:11Okay.
- 4:12And trust has a lot to do with where I am today and where I want to be tomorrow.
- 4:18Good.
- 4:18I do some media training for Mitsubishi Motors HQ just down the road here in Adelaide from time to time.
- 4:23Am I right in saying that, Ben, that was the old proving ground for them?
- 4:28How did it come about that you would take this vision and make it a reality in that area?
- 4:34Yes, well, I mean, I grew up in Adelaide and, you know, the era through the 80s and 90s when manufacturing, car manufacturing was alive and thriving in Australia.
- 4:46And, you know, we had the Holden plant and Mitsubishi had quite an extensive manufacturing plant here at Tonsley.
- 4:54And everybody almost in South Australia knew that Mitsubishi had a proving ground, had a testing facility that,
- 5:00out there at Talon Bend, but it was surrounded by a ring fence around it and nobody knew what was inside it.
- 5:06And I'd driven past it on many occasions, never knew what was inside.
- 5:11You know, fast forward, if I fast forward the story many years later and what was inside the fence was very underwhelming.
- 5:18It was nothing.
- 5:19It was rock, limestone with very little infrastructure and
- 5:24But the circumstance how it all came about was a long story, but an interesting one one day.
- 5:31So you basically start with then almost like a blank canvas, as they say.
- 5:37What sort of challenges did you face with this massive undertaking, this massive project, and what did you learn from that?
- 5:41Yes, well, Mitsubishi wrapped up manufacturing in Australia, some in the early 2000s, 2,000 odd acres, 770 hectares of land.
- 5:54They literally shut the gate and left, ultimately sold the land to Kauron Council, the local council.
- 6:01Yes.
- 6:02The council knew the land was valuable for something but didn't quite know what it was valuable for.
- 6:07And they sat on it for a few years, had some basic activities run on it but nothing meaningful and they were waiting for something, for somebody to come along.
- 6:17And I'd been – the notion of building a –
- 6:23a racetrack at the time was, was, was always in the back of my mind.
- 6:27I'd been to, uh, several racetracks around Australia.
- 6:31Uh, I'd been to Malala, of course, he many, many times and had many, many a conversation with, with the late Clem Smith, a legendary, legendary Clem Smith who had single-handedly held up motorsport in, in South Australia for almost 40 years.
- 6:45Um,
- 6:46And I recall a few times going to Clem, who was in his 80s at the time, said, you know, Clem, what are your long-term thoughts for Malala?
- 6:54And, you know, would you consider at some point giving me a go?
- 6:59I'd really – I've got some ideas and I really think we can do something great here.
- 7:04It's probably not very polite to repeat what Clem had told me on several occasions, but it was advice, but robust advice.
- 7:10Okay.
- 7:13And the idea just kept ruminating, really, in my brain.
- 7:16And it was on a memorable trip once to Tasmania.
- 7:23I was with a bunch of friends crossing on the spirit of Tasmania.
- 7:27We'd taken some cars over just to drive the beautiful Tasmanian roads, and
- 7:32And, you know, as you would, it was well past midnight and we're chewing the fat on, you know, motorsport and motoring and solving problems of the world at the same time.
- 7:46And I started kicking around the thought of, you know, where would be the most ideal location for a racetrack in South Australia?
- 7:59And, you know...
- 8:00South Australia is an interesting part of the world.
- 8:02It is the most centralised state in Australia.
- 8:04Of the 2.5 million people in the state, over 2 million of them live in Adelaide.
- 8:09So the advantage to that is that you don't have to go too far away from Adelaide to be away from the dense population centre.
- 8:21Mm-hmm.
- 8:22And, you know, we're very fortunate with weather here.
- 8:27And to cut a long story short, you know, I'd walked away from that night early morning with a few interesting locations of where an ideal racetrack might be located.
- 8:40And then –
- 8:44out of drawing a one-hour radius outside of Adelaide, you know, it hit sort of tail and bend, which was right in that arc.
- 8:54So I went to Kaurang Council and I put to them over a number of months a proposal to buy the land from them because I had more developed ideas by then about what I'd wanted to build on site.
- 9:09And it progressed those conversations quite a number of times and I made several presentations to council
- 9:17And we were almost there.
- 9:18And then on one morning, I was surprised that we were almost close to signing a deal on the land.
- 9:28Quorum Council decided all of a sudden to go to public tender for the land.
- 9:32Okay.
- 9:34And they put it out to the market.
- 9:37They weren't shy in showcasing the ideas and the proposals that I'd put forward as potential development on the site.
- 9:48So it was an unusual process from there, but I, again, I've learned in everything I've done to put my best foot forward and be authentic and be clear in what my plans were for the development.
- 10:04And throughout that process, I was quite surprised at the number of people and parties and businesses that were interested in the land, whether for motorsport or for other uses.
- 10:18September 2013 was when the land was put on for public tender.
- 10:23We signed the contract in January 2014.
- 10:26Amazing.
- 10:28And that's when the journey started, 12 years ago now.
- 10:31So did you kind of consult with racing people along the way?
- 10:35And then a footnote to what you just opened up on there a moment ago –
- 10:39Clearly, you're subscribing to a build it and they will come.
- 10:43I mean, Murray Bridge has gone through great growth in population and in property terms.
- 10:48That's only just down the road, really.
- 10:49Did you see this as a corridor that will open up in the decades ahead kind of thing?
- 10:52What did you...
- 10:54Undoubtedly.
- 10:54I mean, this country is built on the shoulders of those that have had a vision to build something and have had belief.
- 11:02You have to have belief.
- 11:03If you don't, I can...
- 11:06I still don't know the recipe for success, but I certainly know.
- 11:10That is amazing that you say that because… I certainly know the recipe for failure though.
- 11:14I certainly know that unless you have conviction in what you are proposing, unless you believe in a vision, you are definitely not going to be successful.
- 11:25Now, the counter-argument, if you have belief, if you have conviction, that is still…
- 11:30No guarantee of success, but at least you're halfway there.
- 11:34And I believed that if I built something and to a standard, that I'm going to give it every opportunity to be successful.
- 11:43Nobody was going to outwork me.
- 11:45Nobody was going to have more belief that this is going to work.
- 11:48And that was the start.
- 11:50That was the start.
- 11:50Yeah.
- 11:52And I went, started on a journey of exploration really.
- 11:56I'd visited almost every facility in Australia, but as a participant, not as with an eye of a developer or trying to learn not only how a Sydney Motorsport Park or a Phillip Island or a Sandown or a Winton or Wanneroo Raceway, how, what they got right, but also what they didn't get right.
- 12:17Just to try and understand and try and avoid some of the pitfalls
- 12:22had gone through.
- 12:23And again, I went with my A1 plan, approached every single venue.
- 12:30A lot of the venues were kind enough, generous with their time, but a lot of venues were not.
- 12:35Okay.
- 12:36A lot of venues were not.
- 12:36A close shop kind of thing.
- 12:37Very close shop.
- 12:38A lot of venues saw a potential motorsport venue as a competitor.
- 12:46Mm-hmm.
- 12:46And it was a difficult thing to understand because I felt that anything that is good for the sport will, in the long term, benefit everybody involved in the sport.
- 12:56Mm-hmm.
- 12:57whether it were broadcasters or venues, whether they were in South Australia or anywhere in Australia.
- 13:02And I thought that was a very short-sighted view to welcoming or not a developer that came knocking on a door and say, I want to learn.
- 13:14I haven't built one of those things before, but can you share with me at least some of the mistakes that you've observed so that I don't make them.
- 13:25It was quite a surprising...
- 13:26And I quickly figured I need to travel.
- 13:31I need to go abroad and see some of the great venues around the world to try and learn more.
- 13:40And that was a journey.
- 13:42That was a journey.
- 13:43It was almost two and a bit years.
- 13:45And I traveled to facilities all over the world, again, with a plan and a lot of questions.
- 13:52And I lent on some of the great Australians that I was hoping would at least open a door for me.
- 14:00And there were some great ones.
- 14:03Mick Dohan and Mark Webber were absolute legends.
- 14:07They still are legends, of course.
- 14:09And the thing that just astounded me at the time, it gives me goosebumps for calling it, is that how, you know, they are so well-known in Australia, but they are even much more known overseas.
- 14:23One particular excursion...
- 14:27still till today, just so...
- 14:31This is vivid in your mind, isn't it?
- 14:33It left such a mark on me at the time.
- 14:35I reached out to Mark and I told him what I wanted to do.
- 14:38He was in Adelaide for an event.
- 14:41And keep in mind, this is Mark Webber was still at a speak.
- 14:44He was driving.
- 14:46And I said, I would love to go to A1 Ring.
- 14:48I'd love to go to Red Bull Ring.
- 14:50There are a lot of elements that I've seen, observed on television, and...
- 14:54that I would love to understand.
- 14:56He said, I'll connect you with somebody, no problem.
- 14:58When can you go?
- 14:59I said, you just name it.
- 15:01The ticket will be booked tomorrow.
- 15:03Cut another long story short, I did make it to Red Bull Ring.
- 15:06I gave him a date.
- 15:07He said, you set the date and I headed over, drove over to Red Bull Ring and I was met by the general manager who met me literally at the gate
- 15:18And I turned up and I thought, geez, there's something going on here because the car parks were full.
- 15:25There were people everywhere.
- 15:27It was a DTM weekend, a big, big, big race weekend.
- 15:32And...
- 15:34And I thought, oh, you know, this guy I'm sure is going to hand me to somebody within the business.
- 15:38And I was perfectly okay with that.
- 15:40I wanted to see engineering drawings.
- 15:41I wanted to see how the pit building was built.
- 15:43I wanted to see operationally how they ran events.
- 15:45I wanted to see paddock and paddock management.
- 15:48I wanted to see how they managed car parking, ingress and egress.
- 15:51I just – I was a sponge.
- 15:53And he had two mobile phones with him.
- 15:56He had two radios with him.
- 15:58And he took me from place to place within Red Bull Ring, showed me everything and anything I asked for all day long, procured plans for me, sent me and got me engineering plans, layouts, took me into garages, introduced me to teams, to team principals, and was with me until 4 p.m. that day.
- 16:20Did not once, did not once pick up his phone while he was with me.
- 16:24And I was just – it was overwhelming.
- 16:26the generosity was just overwhelming.
- 16:29And as we were leaving, he was driving me back to leave that day.
- 16:35I said, look, I don't know how I can thank you if you're ever in Australia.
- 16:39I cannot repay your generosity.
- 16:41Please look me up.
- 16:43And I, you know, you must be very good friends with Mark Webber.
- 16:47He said, I've never met him.
- 16:48You know, this is Mark Webber.
- 16:50Mark Webber just reached out, sent me a message and said, I have a good friend coming from Australia.
- 16:55Look after him.
- 16:56And that was it.
- 16:57And it gives me chills again recalling it.
- 17:01This is how well the likes of Mark Webber are respected overseas.
- 17:06And I've always, even in the last decade, I still believe we have some absolute icons and champions, not champions on racetracks, but really champions, champion human beings that should be better acknowledged here in Australia.
- 17:29I think it's really important to talk a little bit about what you alluded to before, and that is your family background, your family story, and stuff like that.
- 17:36Firstly, I think your dad left family, came to Australia, left some pretty fraught, pretty difficult circumstances to make a life here.
- 17:45Share with me what you can, how difficult that was, and perhaps why or how he ultimately landed in South Australia.
- 17:53Well, write the story one day.
- 17:54I was born in a refugee camp.
- 17:58I was born in a Palestinian refugee camp.
- 18:00My parents are Palestinian.
- 18:02And, you know, the Middle East is a tough place.
- 18:06It's a tough neighborhood.
- 18:08And I spent the first 16 years of my life running from one refugee camp to the other.
- 18:14We were trying to survive.
- 18:15Civil war broke out in where I lived for most of my early years.
- 18:22And we lived in difficult circumstances.
- 18:30My father was the eldest of nine siblings.
- 18:34He had to become a man very early in his life.
- 18:38His mother passed away at the age of 44.
- 18:40His father passed away in his early 60s.
- 18:44And as a 19, 20-year-old, he had to look after eight siblings with no education.
- 18:52So he was a self-made man.
- 18:54He put himself through a night school.
- 18:56He got himself a diploma.
- 18:58He started working with the United Nations Relief and Works Agency, which is the United Nations agency that was charged with looking after Palestinian refugees in Lebanon at the time.
- 19:08Okay.
- 19:08Okay.
- 19:09Um, and, uh, that's where he met my mother later.
- 19:13Uh, he, uh, taught himself some English and started running English courses at night.
- 19:20And she was, uh, she wanted to, she was learning a language.
- 19:23Okay.
- 19:24Um,
- 19:26In 1982, there was a large-scale war in Lebanon, and we were living in Beirut.
- 19:35And Beirut was pummeled.
- 19:36Beirut was surrounded.
- 19:38We lived in a basement refuge for almost three and a half weeks, no power.
- 19:47You had to run out and dodge bullets and snipers to get water.
- 19:51It was a tough existence.
- 19:53And that was really the last straw.
- 19:57Life was becoming more and more difficult.
- 19:59And like every parent, now I'm 57, I can think, I can only imagine what they were going through.
- 20:07I was one of four kids and they decided to leave.
- 20:13They were looking for a better life.
- 20:16And they applied.
- 20:17They applied all over the world.
- 20:19They applied to Canada.
- 20:19They applied to places in Europe.
- 20:21They applied to Australia.
- 20:23Every application was rejected.
- 20:25Our application to migrate to Australia was rejected the first time and the second time.
- 20:32We appealed.
- 20:33And, you know, back there, the appeal, you just turn up to the embassy and you say, I'd like you to reconsider, please.
- 20:40And on the second appeal, on the third application...
- 20:43Our application was accepted.
- 20:45So literally five days later, we packed whatever we had and we were on a plane to Australia, landed in Sydney, landed in Sydney, you know, the land of promise.
- 20:58And it took...
- 20:59It didn't take long for the entire family to work out that we were going to struggle big time in Sydney.
- 21:07Sydney.
- 21:08Whatever little money my parents had saved over the preceding 25 years.
- 21:16Was that an acceptance thing or an employment thing?
- 21:19Both.
- 21:19Both.
- 21:21I had finished the equivalent of what is year 11 in Australia.
- 21:24And not a single school would, we didn't speak English, not a single school would accept my enrollment.
- 21:34The best school, the most I ever received was an offer to go back to year nine and learn the language and start all over again.
- 21:43language was compulsory, French was compulsory in the Middle East generally.
- 21:47So I knew a few words in French and if you can speak a bit of French, you can kind of get by in English, but not enough to go to school and communicate.
- 21:56And my father couldn't find work and neither could my mother.
- 21:59So in a very, very short time, it was very expensive to live in Sydney.
- 22:03And, you know, he was a believer.
- 22:06He was a man of vision and he had conviction.
- 22:10They say the apple falls far enough from the tree.
- 22:12And he one day he sat down and literally very agriculturally just looked at a map of the world with a piece of string, turned it up northern hemisphere to Palestine, turned it around to the southern hemisphere, and it landed on Adelaide.
- 22:26And he said, we're going to Adelaide.
- 22:27Wow.
- 22:28So he got in a – we had a – he bought a car, a Ford Falcon.
- 22:34We packed into the car and came to Adelaide.
- 22:38The motor blew in Gawler about an hour out of Adelaide.
- 22:42So it wasn't a very good introduction.
- 22:45And eventually found an advert in the Adelaide Advertiser, a little advert that said there's a service station for sale, suits new family, good cash flow, no skills required.
- 23:03It's like I was reaching out to him, yeah.
- 23:05And he thought, well, never – don't understand how service stations work, but we need something to do.
- 23:12We need to work.
- 23:13And the critical thing about that service station on David Terrace here in metropolitan Kilkenny in Adelaide was that it had a little detached house at the back.
- 23:23A little two-bedroomer, and he thought, well, if we can land something like this.
- 23:28So anyway, we went to a gentleman by the name of Bob Bonteen.
- 23:33He was the owner, and he was the mechanic also there.
- 23:36This is the days before self-serve service stations and where there were real workshops that can open a hood and actually take a car by your part and do things with a car.
- 23:47And, um, and literally every cent, uh, every cent that saved and a very, very, uh, uh, great local bank manager that, um,
- 24:03understood where we came from and shared, you know, took something from, he saw something.
- 24:12You know, he's a family that was desperate to make a living and he put a lot of faith in us being able to get a business running with very or no skills in doing what we were setting out to do.
- 24:25The only condition my father had
- 24:27to the late Bob was we just needed to stay on board for a month, not to show us how to run the business but to teach us English.
- 24:39Okay.
- 24:39And that was really my – that was really our playground because I, you know, everything in that month, we were all absolute sponges to what Bob was saying.
- 24:50So, you know, a car would pull up to a pump and he'd go, go on, lad, just go on.
- 24:57So you'd run to the car, it could be raining, it could be 35 degrees or 40 degrees and someone would roll the window down and just put $5 out and say, five bucks, thanks mate, and check the tyres and oil while you're at it, no problem.
- 25:13So...
- 25:14And I remember a gentleman walking out of the car and says, fill her up, Cobber.
- 25:19And I looked at him and I literally ran in for Bob.
- 25:22I said, Bob, Bob, Bob.
- 25:23He said, fill her up, Cobber.
- 25:25What's Cobber?
- 25:25He goes, Cobber's good.
- 25:26Get out there and check his oil.
- 25:29And that's how we learned how to communicate.
- 25:34It was timing is everything.
- 25:36And at the time, that was exactly what we needed.
- 25:38Yeah.
- 25:39And that's how the story started.
- 25:42We all worked hard.
- 25:44All of my mother, my father, all of us, the four kids, we'd go out to the service station first thing in the morning.
- 25:51We started opening later hours.
- 25:53And away we go.
- 25:55School was very important.
- 25:56Education was supremely important.
- 25:58And I owe so much to Woodville High School, which was just around the corner.
- 26:03We went to lots of schools and my father took me to a school and we pleaded our case to the school principal.
- 26:12And he looked at us and said, the best I can do for you is put you in year 10 and you're going to have to prove yourself.
- 26:20And I said to him, just give me a chance.
- 26:23This was, we arrived in Australia on the 8th of August, 1984.
- 26:28By October, we were in Australia, in Adelaide.
- 26:32So there was still six weeks or so left of the academic year.
- 26:36And I said, can you allow me the opportunity in year 11?
- 26:40Just six weeks.
- 26:41Let me, just test me out.
- 26:43I might completely flunk it, but give me a chance.
- 26:46And if I'm good enough, let me continue.
- 26:48If not, I promise I'll go back to year 10.
- 26:51And the rest is history.
- 26:52He allowed me the opportunity and I owe him much.
- 26:55And I've stayed in touch with him up until only a couple of years ago.
- 26:59He was living in a nursing home in Newcastle.
- 27:02Okay.
- 27:03And he allowed me the opportunity and I owe a lot to Woodville High School.
- 27:07You must have been quite good.
- 27:10Maybe you haven't fully sold your academic skills there, if you like, because if I'm right, you went into university for a while and you studied around medicine to begin with before a full-on...
- 27:26commitment, if you will, to the business.
- 27:29What could that potentially have led to?
- 27:31Was it anesthesiology?
- 27:33Were you going to be a doctor?
- 27:34What could that have potentially made you?
- 27:381984.
- 27:38So I did the year 11 thing.
- 27:41I went into year 12 here.
- 27:43I was ducks at the school in year 12 and I got into medicine at the University of Adelaide.
- 27:47I studied medicine and I
- 27:51worked in medicine as a full-time medico for many years.
- 27:55I loved it.
- 27:56I'm still fascinated by the human body, and I still absolutely love it.
- 27:58I stay current.
- 27:59I still read medical journals.
- 28:02And I was committed to a career in paediatrics, and I did some years in paediatrics here in Adelaide and abroad.
- 28:14I went and worked in Sydney for a little while,
- 28:17and came back and eventually went into general practice.
- 28:20I did a diploma in child health.
- 28:21I did a diploma in obstetrics.
- 28:24I was fascinated by the human body.
- 28:26I absolutely loved it.
- 28:27Then I got a fellowship from the College of General Practitioners and worked in general practice here for a while.
- 28:33And I was always, my clinic, my medical clinic wasn't too far away from where my father used to work.
- 28:40Okay.
- 28:40And every day, the thing I most looked forward to was just going down the road to my father's work, just to have a cup of tea with him or a cup of coffee.
- 28:50I just, he was a great man.
- 28:52He was just a, and I genuinely loved his company.
- 28:56Okay.
- 28:56Uh, it could have been 15, 20 minutes, just a quick cup of coffee.
- 29:00And, um, one day he just looked at me and said, you know, one day you should come and work with me.
- 29:07And I said that I am the last person that should be around a business.
- 29:13I know nothing about business.
- 29:15You know, I've, I've spent 12 years at the time getting my credentials in, in medicine and I was, I was forging a career in my chosen profession and.
- 29:24But it was interesting at the time I just started in medicine and every person that walked through that door into the consulting room had a story.
- 29:33And I still am fascinated by people's journeys and people's stories.
- 29:38And everybody was different.
- 29:40Every human being had a different story except they shared one thing.
- 29:44I felt everybody shared a regret.
- 29:47When they got to...
- 29:49Para-retirement age, you know, you get into your 60s, could be early 60s, could be 65, could be late 60s.
- 29:56either around or just after retirement.
- 29:58And people often regretted what they always knew they wanted to do.
- 30:05And there are two types of regret.
- 30:07There's stuff you do and you regret.
- 30:09I've done that.
- 30:11I went and raced the car.
- 30:12I didn't do well.
- 30:13I regret.
- 30:14But I did it.
- 30:16And there's the regret that comes from not doing something.
- 30:21I should have done that.
- 30:22And that is the far bigger regret.
- 30:24And people never, in my experience, I saw people never got over that regret.
- 30:30The regret that if they had taken a different path, their lives could have been different.
- 30:35And I was always fascinated by peeling layers of that discussion of that, why didn't you?
- 30:40And people often would say, I didn't have enough time.
- 30:43I didn't have enough money.
- 30:44And I was always even more persistent in saying, look, let me be the light.
- 30:48But you still bought a car.
- 30:50You still had a house.
- 30:51You had money, but you chose not to do what you always wanted to do.
- 30:55That's what you said your dream was.
- 30:57And I'm not talking about regretting small things.
- 30:59I'm talking about regretting big stuff.
- 31:02And where I landed was it was almost always an irrational reason why people came up with excuses, really, why they did not pursue something they wanted to do.
- 31:16And I thought I never was going to become one of those people.
- 31:20I was never going to regret not doing something.
- 31:24So the idea kind of ruminated in my brain for quite some time.
- 31:28And I thought, you know, I'm not going to die wondering.
- 31:30So while...
- 31:31While practicing medicine, I was in my clinic and I'd just gotten married.
- 31:34I thought, you know, I'm just going to just explore this business thing.
- 31:38So I went and enrolled at university.
- 31:40I did a diploma in business.
- 31:42Then I did a – I enjoyed that.
- 31:45I did a diploma in management after that and I enjoyed that.
- 31:48Then I enrolled in an MBA and I thought, I really would like to explore this business stuff a bit more.
- 31:54And it wasn't without its challenges running a full-time profession and recently gotten married.
- 32:03But I was fascinated by the world of business and how things work and how things did not work.
- 32:11It took me eight years to do my MBA part-time.
- 32:15It was all night classes, evening classes.
- 32:18And during that time, I just went and knocked on his door and said, look, I'd really like to explore how this business thing works.
- 32:23And he gave me an opportunity.
- 32:25He said there's a part of the business that – in our property business that we bought an asset and it is neglected.
- 32:33It needs development.
- 32:34Do you want to have a go at it?
- 32:35I thought, jeepers.
- 32:38Sure, I'll have a go.
- 32:40So I had to learn and I had to learn everything about property and property development firsthand.
- 32:46And the timing with going to university at the time and learning the principles of property and property development and business and marketing was – again, timing was pretty good.
- 32:57And finished the MBA and I thought still I had a –
- 33:00a little gap in my skills that I wanted to plug.
- 33:05So I went back and did an accounting degree and became an accountant.
- 33:10You're a machine.
- 33:12And I loved every minute of it.
- 33:14But I...
- 33:16I guess I learned in my life, if you're going to do something, it's the same narrative here.
- 33:22Unless you're prepared to work hard for it, unless you have the conviction and the vision, and you're convinced that you can make a difference, you'll be run over by somebody who has more conviction, someone who's prepared to outwork you and outcommit you.
- 33:35And that has to be innate.
- 33:36You can't make that stuff up.
- 33:38You have to have it.
- 33:39You either have it or you don't.
- 33:40Don't.
- 33:40It's infectious the way you talk, Sam.
- 33:42I love that.
- 33:43Can we fast track here a little in the storytelling around, you know, what started as one service station for your dad ultimately becomes this
- 33:54unbelievable string of facilities, what we now know as OTR.
- 33:59Correct me if I'm wrong, that stands for on the run.
- 34:01Did you guys come up with that?
- 34:02Yeah.
- 34:03Did you?
- 34:03Yeah, we did.
- 34:05That's probably a story in itself, is it, as to how you are.
- 34:07Lots of stories.
- 34:08Lots of stories.
- 34:09Lots of stories.
- 34:09So, I mean...
- 34:12You have an accounting degree, you have some business acumen, if you will now, you launch into this.
- 34:18Sometimes things, Sam, can come out of left field, no matter how detailed the planning, no matter how committed you are to your vision, a global financial crisis or something or other, something like that.
- 34:29I mean, this became a massive thing.
- 34:32Over what sort of period of time and how big did it get?
- 34:36Well, OTR started off as a simple service station and we grew because we could see that unless you develop economies of scale, you are going to be run over.
- 34:50Fuel margins were and still are.
- 34:52Fuel margins are extremely small.
- 34:54It's a high turnover, low margin business.
- 34:56So you've just got to have your wits about you.
- 34:58And it was very obvious.
- 35:00It didn't have to be too smart to work out that
- 35:04A fuel station has to survive on what you sell to a customer inside the store, not at the fuel bowser.
- 35:12So that's where the concept of convenience came from.
- 35:16And we grappled for quite a long time in working out who we are, what function do we serve, what problem are we trying to solve.
- 35:25You know, the world is full of people that have come up with solutions for problems that never existed.
- 35:30We just wanted to solve a problem that existed.
- 35:35And where we landed was very simple.
- 35:37We are in the business of selling time.
- 35:40If we were able to save somebody time, we had half a chance of making our business more relevant.
- 35:48And that was the driver.
- 35:49Everything we did was about whether it was store design, whether it was forecourt design, selection.
- 35:55Quick and convenient.
- 35:57It had to solve a problem.
- 35:58Mm-hmm.
- 35:59And the expansion really just followed.
- 36:02It was a very, very labor-intensive business, a very capital-intensive business.
- 36:07Keep in mind, we're talking here late 80s.
- 36:11Reminds me, I was in a taxi only two weeks ago in Sydney and this gentleman...
- 36:20who's had a rough life.
- 36:21Yes.
- 36:22I gave him the address where I was heading to, and I said, do you know where that is?
- 36:25He goes, yeah, yeah, I know where it is, but he really looked like he didn't know where it is.
- 36:29And from his side pocket, he pulls out a street directory.
- 36:32And I thought...
- 36:33When was the last time you saw one of those?
- 36:34Jeez, mate, I haven't seen one of those for a long time.
- 36:37At Gregory's.
- 36:38Yeah.
- 36:38At Gregory's.
- 36:40And he says, oh, no, no, I still use it.
- 36:42I still use it.
- 36:43I said, no, I'm not arguing.
- 36:47I remember.
- 36:48This was the time when if you had to travel to Melbourne or Sydney or anywhere, you drove to a travel agent to book a ticket, you know, the perforated light ticket.
- 36:58Some people listening or watching this would not remember that.
- 37:02And where you, you know, there were no mobile phones.
- 37:06And, you know, going and finding a new location for a,
- 37:10a site, a potential site, was a process in its own.
- 37:14And I'm talking here 1985, 1986, 1987.
- 37:16In 1991...
- 37:22our business won fastest growing private company in Australia.
- 37:28And that was like, it's a, you know, what an achievement.
- 37:34Till today, 30 plus years later, I'm just immensely proud of what we did at the time.
- 37:42This is...
- 37:43This is the culture and the mentality of migrants that come to this great country and are given, not given, take the opportunity, which is relevant in our current political landscape with the way people talk about immigration and migrants.
- 38:03In 1992, we followed that with being the second fastest growing private company in Australia.
- 38:08So the growth was phenomenal, but it was purely driven by just sheer hard work.
- 38:15Made a lot of mistakes, but no growth comes without mistakes.
- 38:19And you learn a lot, and we learned a lot from that.
- 38:21And OTR became, on the run at the time, became a business that was seen as innovative and quite progressive.
- 38:31We built a...
- 38:34a drive-through on the run.
- 38:35We thought, how far can we take this concept?
- 38:38You know, not only do we want to be convenient, but to drive in.
- 38:42And we were astounded.
- 38:43People would drive...
- 38:46go through a drive-through just to get an icy pole.
- 38:48At the time, icy poles were 30 cents.
- 38:51But they couldn't – didn't want to get out of the car to get an icy pole.
- 38:58And we just continued to listen to our customers and refined the offering –
- 39:05Accordingly, there were lots of challenges.
- 39:06Interest rates of 17% was challenging for a business that was very capital intensive.
- 39:12And capital came from banking institutions.
- 39:14Where else was it going to come from?
- 39:16And, you know, 16% and 17% interest rates was a very, very, very challenging and nasty time.
- 39:25The attitudes of banking institutions changed.
- 39:29They were under pressure and they just really filtered that pressure through to a lot of consumers.
- 39:35COVID, you know, it wasn't that long ago, but, you know, COVID was four or five years ago, you know, for a business that relies on somebody coming to you in masses and using and buying your goods.
- 39:47was extremely challenging.
- 39:48But we saw some years earlier that we needed to reduce our reliance on fuel.
- 39:54We needed to change the split between our fuel and non-fuel sales at a site.
- 40:00And we set ourselves targets and went about hitting those targets.
- 40:05And we were incredibly proud that we still paid our bills.
- 40:10It was a very, very, very hard two years or so to continue to pay and service our commitments to banks during those years.
- 40:20But it didn't happen by fluke.
- 40:23We'd built a business that was resilient and remained parochially based in South Australia.
- 40:32But I have over time been always fascinated by the parallels that exist between motor racing and businesses generally sometimes.
- 40:40So for all of the data, the learnings that you had around ways to grow the business and stuff, one of the underpinnings at the end of the day is people, right?
- 40:49So I think at the height, correct me if I'm wrong here, the group.
- 40:53had something in the order of three and a half thousand people or thereabouts.
- 40:56Five and a half.
- 40:57Five and a half.
- 40:57Forgive me.
- 40:58Sorry.
- 40:58Sorry.
- 40:59So when you do that, you know, knowing the wonderful work ethic your father had and things like that, are there some key principles you come to when you are looking to try and find the right people?
- 41:10Yeah.
- 41:12Look, it said culture eats strategy for breakfast.
- 41:15And culture is good culture only comes about by having good people around you.
- 41:23Surround yourselves by people that are better than you is no different in one's personal life as it is in business.
- 41:32And we've always been obsessed about working with good people, good, kind people.
- 41:37Because...
- 41:39Give me a good person and I'll guarantee you if they share the vision that you prescribe to, they will learn the skills required to go with you the journey.
- 41:51But the counter person doesn't work.
- 41:55You need somebody who is innately good, good, kind people.
- 41:59And it's something I've taken into my personal life.
- 42:02All I wanted from my kids was to be kind people.
- 42:07Mm-hmm.
- 42:08Where they went in their journeys is their journey.
- 42:12But good, kind people, and in business it's the same.
- 42:15I see sometimes companies overcomplicate what they're looking for.
- 42:21And we had to distill our requirement to that.
- 42:24We kept looking for people that are good people, that it's a meritocracy.
- 42:30We always were very, very methodical, systematic in how we looked and where we looked for people to join our business.
- 42:39And running a national business out of South Australia.
- 42:43this great state of South Australia wasn't without its challenges.
- 42:47We were not in the largest population centers in Australia.
- 42:50And, you know, in lots of, in many other parts of the world, people are much more mobile than we are inclined here in Australia.
- 42:59You know, if you're born in Melbourne or born in Sydney or Brisbane, chances are you're going to see out a career in those cities.
- 43:05Mm-hmm.
- 43:05You know, in Europe, North America, they're much more mobile.
- 43:08Opportunity comes somewhere, they pack a bag and they go.
- 43:12So it was a little bit more difficult, certainly in the initial stages.
- 43:15Over the last few years, it's become less difficult.
- 43:19I wouldn't say easy, but certainly less difficult.
- 43:29That is the end of part one of my podcast with the Bend Motorsport Park's Sam Shahin.
- 43:33This is a terrific story.
- 43:35And as I'm sure you can tell, we are not done yet.
- 43:38Head back to the garage library when you have time and fire up part two.
- 43:41It's there now, all loaded up and ready to go.
- 43:44Future plans for the Bend Complex.
- 43:46When conversations with Dawna started about that MotoGP street race in South Australia.
- 43:52Calling the Premier when he thought the talk actually represented genuine opportunity today.
- 43:57And the big news, that it will go from Phillip Island to the streets of Adelaide in 2027.
- 44:03All that and more, here on Rusty's Garage.