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51. The Legend of Dukakis in a Tank: White House Comms Pros Talk Presidential Optics, with Josh King and Kevin Sullivan
The image of 1988 Democratic presidential candidate Michael Dukakis riding in a tank has become synonymous with abject public relations failure.
For marketers and PR practitioners, it serves as an enduring reminder of the power that our mistakes have to burn down powerful people and institutions in one moment of lapsed judgment.
And in the spirit of the upcoming election, in this episode we'll explore what led up to the catastrophe, and its lasting impact on the world of public relations and marketing, with one Democrat and one Republican, both of whom worked in the White House.
Josh King was…
The skinny
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