Latest / Inside Strategic Relations / Are. You a complete expression of your better self
Transcript
- 0:00Are you a subject matter expert who has knowledge and experience in their field but
- 0:06wants to turn that into passive income or wants to turn that into consulting assignments.
- 0:11Hey, I'm just in hit with inside strategic relations Many of our subscribers
- 0:16have knowledge and experience in a field. They're between thirty five and fifty six,
- 0:23and they've gotten to a point in their career where they feel this upward
- 0:28mobility is starting to go away. Whether it's economic changes, whether it's opportunity
- 0:33in their job. They know that trading dollars for hours is not going to
- 0:38get them to where they want to be in their performance of a career life
- 0:43in general. Now, through strategic relationships, you can open up new opportunities,
- 0:49you can reach new people in the marketplace, you can find that next
- 0:53opportunity. But sometimes what you're doing right now is actually the best thing you
- 0:59can be doing for the skill set you have, for the relationships you have,
- 1:03and for the knowledge. Now, one of the things that I do
- 1:04for clients is we develop plans, or we take plans that I've done in
- 1:08the past, and I help you implement them. So you'll notice that I
- 1:12have reports and courses and materials that maybe they don't seem complete to you,
- 1:19but they usually outline a plan that take you from point A to point B
- 1:23to point C. They develop for you a course of action that, when
- 1:29implemented, get certain results. So if you want to enhance your career,
- 1:33earn more money, have greater influence in the marketplace, be recognized as an
- 1:37expert, position yourself to have opportunities come to you, or or any other
- 1:42thing that has to do with developing business relationships. I typically have a plan
- 1:49or can help you develop a plan specific to your situation, write it down,
- 1:55hand it to you, and then just simply help you implement it.
- 1:57Now, why is this so powerful? Well, one of the things is
- 2:00is that with the Internet, we have so much content that we come up
- 2:05with new ideas at a rate faster that we can implement them. And so
- 2:08it's not the idea that has value, it's the implementation with value. Now,
- 2:15think about this. If you have a problem in your life and you
- 2:17do the exercise that I talk about, grab a piece of paper, you
- 2:21write the problem at the top of the paper. You develop a problem statement.
- 2:25You can easily build out some kind of root cause so you can figure
- 2:29out why you have the problem. But if you stop there, you're actually
- 2:32going to be worse off than you were when you only had the problem,
- 2:36because see, now you have the problem and you know why you have the
- 2:38problem, but you still don't have a solution. So there's this built up
- 2:42pressure to solve the problem. When you want things instantaneously and you go to
- 2:47the internet and you say, okay, well I have this problem and here's
- 2:50what's causing the problem. How do we get to a solution. You're going
- 2:53to likely find answers, but not good answers. It's like the problem with
- 2:59artificial intelligence. It'll always give you an answer, it won't necessarily give you
- 3:04a good answer. So when you're looking at quality and implementation, you need
- 3:09some means of measuring whether what you're doing is generating the outcome that you're looking
- 3:16for. Now, very often the delta between where you are and where you
- 3:21want to be. That is the feeling that you have that seems to be
- 3:24a problem. But I'll tell you throughout life, I've I've made hundreds and
- 3:30fifty hundreds of thousands of dollars a year. I've made millions of dollars for
- 3:35clients, and it always feels like you could be doing better. And even
- 3:40when I've done worse, made zero in a year, it always feels like
- 3:46you could do better. But in both situations there's a dramatic difference in the
- 3:51outcome, but it's the same person. And as I develop as an individual,
- 3:58the only thing I have to show for my effort is these plans and
- 4:01reports, and there's hundreds of them on my shelf. So basically every consulting
- 4:08assignment, we document the processes and procedures. We document the problems that we're
- 4:12having, We document the conditions in which those problems exist. We developed plans.
- 4:17That's plural, sometimes there's more than one plan that's necessary to get results.
- 4:21We develop sets of goals and how we're going to measure those goals,
- 4:25and they're on shelves in my office. And so even though I've got all
- 4:30these solutions, I still have the same problems you guys have. Now.
- 4:34Of course, I'm better equipped to solve the problems in a lot of cases
- 4:38because I've gotten the experience, just like you are better equipped to solve many
- 4:43of the problems that potential clients may have because you have experience. The difference
- 4:48is you may be trapped inside of a workplace today where you're given forty hours
- 4:53a week, not realizing that at any time they can let you go,
- 4:57and you don't have that residual value. That gives you the opportunity to branch
- 5:02out. It gives you the opportunity to start developing passive income, the opportunity
- 5:06to open doors where you can't physically be there. Now, think about this,
- 5:10this is very important. I've written a number of books, and while
- 5:14they have not been best sellers, while they don't sell a lot on Amazon,
- 5:17I can feedex somebody my book, so I pre qualify them. I
- 5:23identify that they got a problem that I can help them solve. I write
- 5:26a cover letter, I FedEx them a copy of my book. Almost one
- 5:30hundred percent of the time, within thirty days, I will have an appointment
- 5:36with that individual. I will have some kind of contract with that individual.
- 5:42I always get some kind of callback. But there's commerce that happens. Sometimes
- 5:47it's small, sometimes it's big. But it's that book that shows up in
- 5:51advance that primes the pump to them identifying me as a recognized expert in their
- 5:59area. Now I'm not sending out hundreds of these books every week. It
- 6:02costs money to send books, between four to five dollars. You'd be surprised
- 6:08how little it costs. But ultimately the book itself can speak for me.
- 6:15It can go out there, just like these podcasts. These can go out
- 6:17there in the marketplace. Somebody can listen to it and say, Look,
- 6:20I've got a problem and i don't know how to solve it, and I've
- 6:23identified the root cause, and I'm feeling this pressure of solving it. But
- 6:26I don't have the time, I don't have the focus, I don't have
- 6:30the organization. Because the brain that has the problem isn't necessarily the brain that
- 6:36can solve the problem. Let me contact Justin I'm going to contact Justin hit.
- 6:42He's going to help me identify the problem more clearly, determine whether or
- 6:46not we should solve the problem, develop a root cause. From the root
- 6:49cause, develop corrective actions so that we can implement a solution incrementally rather than
- 6:56having to be in there all at once. He's going to do a project
- 7:00plan, is going to coach me during the implementation. It's going to walk
- 7:03me through the ideas and concepts that are necessary to solve this problem. May
- 7:06even find contractors. You can help solve the problem passively. Do you see
- 7:12what we're talking about here? The same thing that I can do for my
- 7:15clients with my more than thirty years of experience. Because I started when I
- 7:19was a teenager, I got the mentors that I needed, I had the
- 7:25experiences in life. I wasn't afraid of mistakes, I wasn't afraid of success
- 7:29or failure. We can translate that into your own experience. Give you the
- 7:34tools that you need. So now you can take your twenty years of experience,
- 7:39your fifteen years of experience and package it. Okay, So in my
- 7:44program Establish Instant Credibility, we talk about how do you help the people who
- 7:47can hire you see you as someone who's credible, someone with expertise. It
- 7:55just really gets me how a lot of people are trying to prove to Google
- 7:58that they're an expert. But they don't clean up their LinkedIn profile, they
- 8:01don't put their LinkedIn profile in front of people who can make buying decisions,
- 8:05who can make hiring decisions. They don't gather and collect a database of recruiters,
- 8:11a database of hiring managers. Now I know it seems like a little
- 8:16bit of work, but I see it more as an investment in future opportunity.
- 8:22There are some of you guys out there and gals that have experience,
- 8:24that have stories that you could tell that are interesting and help stimulate ideas about
- 8:31how you particularly can help solve problems. And if those stories were in front
- 8:35of the right people, those people would just pick up the phone and call
- 8:39you and say, hey, look, do you know are you interested in
- 8:41a new opportunity. It wouldn't be those spammy ones that are on LinkedIn.
- 8:46It wouldn't be the you know, I don't know how many times you get
- 8:48phone calls, but I get phone calls all the time from recruiters who sought
- 8:52me out and say, look, I've got a risk management position in my
- 8:56environment and I think you're a perfect match for it. I'd like to I
- 8:58already got a copy resume. I'd like to interview. You. See.
- 9:03I had a mentor who every month would interview, even though he enjoyed his
- 9:09position, even though he was in a leadership role, he would interview for
- 9:15a new opportunity every month within his career area. This helped him identify problems
- 9:20that he faced and didn't know he had think about that you know you have
- 9:24some problems and better business relationships would solve those problems. But you don't know
- 9:31the problems that you don't You don't know about the problems you can identify.
- 9:35So there's actually problems that you have right now that you think are something else
- 9:41because you don't know how to identify the problem, clarify the problem, identify
- 9:46the root cause, and prioritize in order to resolve it. You could have
- 9:50fifty problems where you only think you have three problems. The problem could be
- 9:54you, the problem could be the company you're working for. My point being
- 10:00is that by having a systematic approach, working with mentors identifying an opportunity in
- 10:07the marketplace, you're going to be more capable of solving problems. So this
- 10:13mentor of mine would go out and job interview. And he did this when
- 10:18he was just an individual contributor. He did this when he was a middle
- 10:20manager. He did this when he's vice president of the company. He did
- 10:24this while he had ownership and equity in the company as a partner. Now
- 10:30you might say, well, that sounds like he's got a pretty good career,
- 10:31And he did stay with the company for twenty two years, but every
- 10:37month for twenty two years he interviewed with their competitors. He interviewed with other
- 10:43organizations, and it was known that he was doing this because sometimes the rumors
- 10:48would get back to the vice presidents and stuff that he was out there interviewing.
- 10:52But what he was using these interviews for is of course, finding a
- 10:56new opportunity. There were times when he got offered a new opportunity that was
- 11:00better than the opportunity he had there. He went out and looked at competitive
- 11:05intelligence. He was interviewing people who he sometimes eventually hired, so he's using
- 11:11the interview to expand his network. He was interviewing to find out what challenges
- 11:16other people in his industry, his peers were facing. So the problems that
- 11:22he didn't know he had, now again he did get better offers than what
- 11:28he had. He got them in writing, and then he took them to
- 11:33the company he currently worked for, so he had loyalty in the company he
- 11:35worked for, and in this he got promoted. Because a good company will
- 11:43identify those people who are even more valuable outside the organization and they'll either let
- 11:48them go or they'll move them up in the organization to utilize those resources.
- 11:54And that's just one example, because this gentleman ended up in the same organize,
- 12:00going from individual contributor to actually having an equity stake, and then when
- 12:03the company got bought out, he ended up having a huge payout. So
- 12:09there were times where his offer outside of the company was larger than the company
- 12:13could afford, and so he negotiated, now, we don't want to be
- 12:18afraid of our problems, because sometimes he found out that he wasn't getting paid
- 12:22where he should be getting paid for the value that he's contributing and the problems
- 12:26that he's solving and the skills that he puts into his work. And that
- 12:30was a problem he didn't know he had. And then he went to the
- 12:33company and the company had a problem where they couldn't pay him anymore. So
- 12:37they negotiated lump some payments to his four oh one K or his retirement account,
- 12:41equity stake, private options, a new role inside the organization, adding
- 12:48or reducing the size of his team. See, the problems aren't the issue.
- 12:56It's your ability to implement reasonable solutions that create sometimes new problems, but
- 13:03create a better situation or environment for you in the future. So the reason
- 13:09that I've documented all these things is because I work very well on paper.
- 13:13When I help client solve a problem, I want to give them a plan
- 13:16that they can just go implement, and they only come back to me to
- 13:20solve new problems, or they come back to me to refine their implementation.
- 13:24Because my skill set is project management, risk management, and business development.
- 13:31And in fact, risk management and business development with the project management layered onto
- 13:35it, the procurement layered onto it, the implementation layered onto it is really
- 13:39where my strengths are. But your strengths could be completely different. And so
- 13:43I take a report, I take a book, I take a material,
- 13:46and we build an action plan synergistic to your unique situation. And then you
- 13:54go implement that action plan and you get results that you can measure. You
- 13:58get movement towards a a clear goal and objective. You put behind you the
- 14:03problems that you don't need to solve. See, marketing in this world helps
- 14:07you develop problems is those shortage of problems. But a lot of your problems
- 14:09you don't need to solve. And so why focus resources on things that,
- 14:15even if they were solved, aren't going to improve your situation. It's complex.
- 14:22I understand that, but when you want to transform business relationships into profits,
- 14:26you need to know what the profits are, and you need to know
- 14:30the value of the relationships. And very often if we try to physically be
- 14:33there and solve these relationships, there just isn't enough hours in the day.
- 14:37So development of tools, development of systems, and means of implementation that don't
- 14:43require your direct action are always to take it to the next level. So
- 14:48back to my mentor, he actually had an assistant that would go find him
- 14:52new opportunities. He actually had all of his training and his conference time devote
- 15:01it to improving his ability to be accepted for new opportunities. And then ultimately,
- 15:07in his day to day work, he implemented everything he could find that
- 15:11would improve the organization. He made himself invaluable to the organization. That was
- 15:18his plan. He didn't do fifty things. He did three things. Was
- 15:20great at his job, was great at letting other people know he's great at
- 15:24his job, and a contributor to his career so that he was recognized as
- 15:28an expert in that area. For you, it could be three different things,
- 15:33it could be three of the same things. The key is when working
- 15:37on paper, we can often model and structure differently than we can if it's
- 15:43just trapped inside your head. And one of the things that I do with
- 15:46clients is in the coaching sessions is we help extract those things. I help
- 15:50evaluate what you're looking at, and we develop a plan in writing. This
- 15:56methodology works whether you want to grow a business and so you're an executive,
- 16:00if you want to grow a business, or you are an executive as far
- 16:03as a knowledge worker or a talented experienced professional, or you own a business
- 16:10and you want to implement through your staff, I've justin hit with Inside Strategic
- 16:15Relations very often. Again, knowing you have a problem is useful. Knowing
- 16:22why you have a problem is helpful, But implementing reasonable and measured solutions is
- 16:30priceless. If you have a challenge you want to solve, if you want
- 16:34to move into a new position or new opportunity within your career path or within
- 16:41owning a business, you want to create passive income, you want to create
- 16:45passive influence, then visit us at www dot inside Strategic relations dot com.
- 16:52Ask your questions, listen to this podcast. Again, there's a lot of
- 16:56nuggets in here that you can implement right now, and then ultimately get involved
- 17:02in some of our free resources at www dot inside strategic relations dot com.
- 17:07I'm just In Hit, and I'm here to help you transform business relationships into profits Guaranteed