Market-Test Before Medicaid: A 90‑Day CEO Playbook to Validate Demand Before Provider Enrollment
Many founders rush into Medicaid enrollment before they know if their local market will actually pay private rates or sustain volume. Drawing directly from Scott McKenzie's work across 531+ HCAB launches, this episode gives a three-voice executive roundtable (Daniel, Claire, Sophia) a precise, operational 90‑day market test you can run in any state. You’ll get measurable go/no‑go thresholds (client counts, revenue run rates, referral velocity), state‑specific compliance checkpoints (for example, Medicaid provider enrollment timelines seen in Texas), and the founder mindset tactics to stay…
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