How this THC brand is fighting the ban
Welcome back to another episode of The Curious Consumer! We're excited to share a fascinating full-episode interview with Jake Bullock, the Co-Founder and CEO of Cann—the pioneer of the microdose THC beverage category. Jake breaks down the whole hemp-derived THC beverage landscape, from how it came to be (and Cann’s role in that) to the regulatory threat it now faces with the impending November ban. Plus, he shares how Cann is responding with a new product launch that just came out this week: Cann 0mg.
Let’s get into it!
The breakdown:0:00 - Intro1:34 - How Cann created the microdose THC…
The skinny
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