Latest / Brand Storytelling with Fexingo: Narrative, Mission, and Stories That Sell
How Brunello Cucinelli Built a Luxury Brand on Humanism
In this episode, Lucas and Luna explore how Brunello Cucinelli transformed a small Italian cashmere company into a global luxury powerhouse by putting philosophy before profit. They unpack his 'humanistic capitalism' model — how he pays artisans above-market wages, caps margins at 50%, and invests in beauty and community in the medieval village of Solomeo. The hosts discuss the tension between growth and mission, and whether Cucinelli's approach can scale beyond his lifetime. Specific numbers include the company's 15% compound annual growth rate over the past decade, its…
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