Latest / SeventySix Capital Sports Leadership Show
Ricardo Briceno, CEO of Gamefam - SeventySix Capital Sports Leadership Show
On this episode of the SeventySix Capital Sports Leadership Show, Wayne Kimmel sits down with Ricardo Briceno, CEO of Gamefam, to discuss how Roblox is creating new opportunities for sports organizations and brands to connect with the next generation of fans.
Ricardo breaks down Gamefam’s partnership with FIFA and the development of FIFA Super Soccer on Roblox, including how the platform has created scalable digital experiences around major soccer moments. He also discusses how brands are using virtual worlds for activations, from live events to jersey unveilings, and the impact these…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.