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Stop Skipping Over Games: Why Gaming Is the New Social Media for Brands | Gamer Galaxy
Gaming is a $200 billion industry, and more adults and kids are spending big. Host Cher talks with Charles Hambro, co-founder and CEO of GEEIQ, about why brands should treat games as a marketing channel. They cover how games became social platforms and why fashion brands got there first. Hambro also explains the market intelligence brands need before they spend.In this episode they talk: 📌 Games are where people hang out. Platforms like Roblox and Fortnite host content made by other people, the way Instagram does. 📌 The audience is big. About 3.2 billion people play games worldwide. Roblox…
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