Mastering Content with AI: A Dive into Data-Driven Marketing with Kate Bradley-Chernis
In this conversation, Brent Peterson interviews Kate Bradley Chernis, CEO of Lately, about the role of machine learning in content creation. They discuss the importance of understanding the neuroscience behind content engagement and the need for human curation in AI-generated content. Kate explains how Lately leverages AI to analyze social media analytics and create personalized messaging that resonates with audiences. They also touch on the challenges of deliverability and the importance of finding the right cadence for content distribution. Overall, the conversation highlights the value of…
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