Latest / LEVELS – A Whole New Level
#34 – Growth experiments & playbooks (Wiz Abdulla & Ben Grynol)
Growth at an early-stage startup involves running series of experiments to learn about a hypothesis. Growth is not based a specific playbook, or a prescriptive plan that people can transfer from one company to the next. Rather, growth experiments are based on an amalgamation of insights from differing areas of a business, and even within the world.
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Wiz Abdulla, an investor in Levels, understands growth experiments at their foundation. Often, he has portfolio companies reach out to him for help about ways in which…
The skinny
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