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"Thank You to Viewers Like You" — PBS Kids, Federal Defunding, and the Fight for Children's Media · Kids Media Club Podcast

• 0:06
  Hello
• 0:06
  and
• 0:07
  welcome
• 0:07
  to
• 0:07
  another
• 0:07
  episode
• 0:08
  of
• 0:08
  the
• 0:08
  Kids
• 0:08
  Media
• 0:09
  Club
• 0:09
  podcast.
• 0:10
  We're
• 0:11
  without
• 0:11
  Andy
• 0:11
  today.
• 0:12
  He's
• 0:13
  been
• 0:13
  released
• 0:13
  from
• 0:13
  duties
• 0:14
  to
• 0:14
  go
• 0:14
  on
• 0:14
  a
• 0:14
  short
• 0:15
  skiing
• 0:15
  trip
• 0:15
  with
• 0:15
  his
• 0:16
  family.
• 0:17
  So
• 0:17
  you
• 0:17
  can
• 0:17
  only
• 0:17
  imagine
• 0:18
  the
• 0:18
  fun
• 0:18
  and
• 0:18
  games
• 0:18
  Emily
• 0:19
  and
• 0:19
  I
• 0:19
  are
• 0:19
  having
• 0:20
  trying
• 0:20
  to
• 0:21
  make
• 0:21
  the
• 0:21
  tech
• 0:21
  work.
• 0:22
  That
• 0:22
  said,
• 0:22
  we're
• 0:23
  here.
• 0:23
  Hopefully
• 0:24
  you
• 0:24
  can
• 0:24
  hear
• 0:24
  us.
• 0:25
  And
• 0:25
  Emily,
• 0:25
  we've
• 0:26
  got
• 0:26
  a
• 0:26
  great
• 0:26
  guest
• 0:26
  today.
• 0:27
  I'm
• 0:27
  really
• 0:27
  excited
• 0:27
  for
• 0:28
  this
• 0:28
  chat.
• 0:28
  Please,
• 0:28
  please
• 0:28
  introduce
• 0:29
  who
• 0:29
  we've
• 0:29
  got.
• 0:29
  Yeah,
• 0:30
  yeah,
• 0:30
  we,
• 0:30
  we,
• 0:30
  like,
• 0:30
  we're
• 0:31
  five
• 0:31
  minutes
• 0:31
  into
• 0:31
  recording
• 0:32
  and
• 0:32
  we
• 0:32
  already
• 0:32
  miss
• 0:32
  Andy,
• 0:33
  but
• 0:33
  this
• 0:33
  is
• 0:33
  going
• 0:33
  to
• 0:33
  be
• 0:33
  a
• 0:34
  really
• 0:34
  good
• 0:34
  one.
• 0:34
  We
• 0:34
  are
• 0:34
  here
• 0:34
  with
• 0:35
  Sarah
• 0:35
  DeWitt,
• 0:36
  who
• 0:36
  is
• 0:36
  the
• 0:37
  SVP
• 0:37
  and
• 0:37
  GM
• 0:38
  of
• 0:38
  PBS
• 0:39
  Kids
• 0:39
  and
• 0:39
  Education.
• 0:40
  Really
• 0:41
  great
• 0:41
  to
• 0:41
  have
• 0:41
  you,
• 0:41
  Sarah.
• 0:41
  Thanks
• 0:42
  for
• 0:42
  joining
• 0:42
  us.
• 0:43
  Thanks.
• 0:44
  It's
• 0:44
  so
• 0:44
  great
• 0:44
  to
• 0:44
  be
• 0:44
  here.
• 0:45
  It's
• 0:45
  lovely
• 0:45
  to
• 0:45
  meet
• 0:45
  both
• 0:45
  of
• 0:46
  you.
• 0:46
  Yeah,
• 0:46
  yeah,
• 0:46
  that's
• 0:47
  really
• 0:47
  awesome.
• 0:48
  We
• 0:48
  connected
• 0:49
  on
• 0:49
  LinkedIn
• 0:49
  recently.
• 0:49
  I
• 0:50
  know
• 0:50
  you
• 0:50
  posted
• 0:50
  a
• 0:51
  video
• 0:51
  talking
• 0:51
  about
• 0:52
  funding
• 0:52
  cuts
• 0:53
  in
• 0:53
  the
• 0:53
  US
• 0:53
  which
• 0:53
  is
• 0:53
  something
• 0:54
  that,
• 0:54
  you
• 0:54
  know,
• 0:55
  is
• 0:55
  hitting
• 0:56
  news
• 0:56
  like
• 0:56
  newsletters,
• 0:57
  not
• 0:57
  just
• 0:57
  in
• 0:57
  entertainment,
• 0:58
  but,
• 0:58
  but,
• 0:58
  but
• 0:59
  broader
• 0:59
  worldwide.
• 1:01
  I
• 1:02
  thought
• 1:02
  it'd
• 1:02
  be
• 1:02
  great
• 1:02
  to
• 1:03
  get
• 1:03
  you
• 1:03
  on
• 1:03
  for
• 1:03
  a
• 1:03
  chat
• 1:04
  to
• 1:04
  hear
• 1:04
  how,
• 1:04
  you
• 1:05
  know,
• 1:05
  PBS
• 1:05
  Kids
• 1:05
  is
• 1:06
  coping
• 1:06
  with
• 1:06
  that
• 1:06
  or
• 1:07
  how
• 1:07
  it
• 1:07
  actually
• 1:07
  impacts
• 1:08
  you,
• 1:08
  and
• 1:08
  also
• 1:08
  kind
• 1:09
  of
• 1:09
  to
• 1:09
  talk
• 1:09
  about
• 1:09
  PBS
• 1:09
  Kids
• 1:10
  more
• 1:10
  generally,
• 1:10
  because
• 1:11
  I
• 1:11
  know
• 1:11
  from
• 1:11
  my
• 1:12
  US
• 1:12
  Colleagues
• 1:13
  that,
• 1:13
  you
• 1:13
  know,
• 1:14
  I
• 1:14
  had
• 1:14
  a
• 1:14
  perception
• 1:15
  of
• 1:15
  what
• 1:15
  the,
• 1:15
  what
• 1:15
  the
• 1:16
  service
• 1:16
  is,
• 1:16
  but
• 1:16
  actually
• 1:16
  there's
• 1:17
  lots
• 1:17
  of
• 1:17
  nuance
• 1:17
  and
• 1:17
  there's
• 1:18
  lots
• 1:18
  of
• 1:18
  local
• 1:19
  TV
• 1:19
  station
• 1:20
  integration
• 1:20
  and
• 1:20
  all
• 1:21
  that
• 1:21
  kind
• 1:21
  of
• 1:21
  stuff.
• 1:21
  So
• 1:22
  if
• 1:22
  it's
• 1:22
  okay
• 1:22
  with
• 1:22
  you,
• 1:23
  I'd
• 1:23
  love
• 1:23
  to
• 1:24
  just
• 1:24
  break
• 1:24
  down
• 1:25
  how
• 1:25
  PBS
• 1:25
  Kids
• 1:26
  currently
• 1:26
  operates
• 1:26
  in
• 1:26
  the
• 1:27
  US
• 1:27
  for
• 1:27
  our
• 1:28
  international
• 1:28
  listeners.
• 1:30
  Sure.
• 1:31
  Yes.
• 1:31
  It's,
• 1:32
  you
• 1:32
  know,
• 1:32
  we
• 1:32
  are
• 1:32
  the
• 1:33
  public
• 1:33
  broadcaster
• 1:34
  for
• 1:34
  the
• 1:34
  US
• 1:35
  and
• 1:36
  so
• 1:36
  we've
• 1:36
  been
• 1:36
  around
• 1:37
  for
• 1:37
  nearly
• 1:38
  60
• 1:38
  years.
• 1:39
  We
• 1:40
  are
• 1:40
  considered
• 1:41
  the,
• 1:41
  the
• 1:41
  number
• 1:42
  one
• 1:42
  educational
• 1:43
  brand
• 1:43
  in
• 1:43
  the
• 1:43
  United
• 1:44
  States.
• 1:44
  But
• 1:45
  public
• 1:45
  media
• 1:46
  in
• 1:46
  the
• 1:46
  US
• 1:46
  Is
• 1:46
  a
• 1:46
  little
• 1:46
  bit
• 1:46
  different
• 1:47
  than
• 1:47
  it
• 1:47
  is
• 1:47
  in
• 1:47
  other
• 1:47
  parts
• 1:48
  of
• 1:48
  the
• 1:48
  country.
• 1:48
  And
• 1:48
  having
• 1:48
  grown
• 1:49
  up
• 1:49
  here,
• 1:49
  here,
• 1:50
  I
• 1:50
  was
• 1:50
  kind
• 1:50
  of
• 1:50
  astonished
• 1:51
  when
• 1:51
  I
• 1:51
  learned
• 1:52
  how
• 1:52
  much
• 1:53
  more
• 1:53
  federal
• 1:54
  funding
• 1:54
  went
• 1:55
  into
• 1:55
  public
• 1:55
  broadcasting
• 1:56
  around
• 1:56
  the
• 1:56
  country.
• 1:57
  I
• 1:57
  mean,
• 1:57
  around
• 1:57
  the
• 1:58
  world,
• 1:58
  because
• 1:59
  here
• 1:59
  in
• 1:59
  the
• 1:59
  United
• 2:00
  States,
• 2:01
  it's
• 2:01
  really,
• 2:02
  it
• 2:03
  was
• 2:03
  set
• 2:03
  up
• 2:03
  to
• 2:03
  be
• 2:04
  a
• 2:04
  really
• 2:04
  locally
• 2:06
  driven
• 2:06
  model.
• 2:07
  Okay.
• 2:07
  And
• 2:07
  so
• 2:08
  the
• 2:08
  concept
• 2:09
  is
• 2:09
  that
• 2:09
  there
• 2:10
  are
• 2:10
  public
• 2:11
  media
• 2:11
  stations
• 2:12
  all
• 2:12
  over
• 2:12
  the
• 2:12
  country.
• 2:12
  There
• 2:13
  are
• 2:13
  actually
• 2:13
  330
• 2:15
  member
• 2:15
  stations,
• 2:16
  and
• 2:16
  those
• 2:17
  stations
• 2:18
  really
• 2:19
  have
• 2:19
  local
• 2:19
  control
• 2:20
  for
• 2:20
  how
• 2:21
  they,
• 2:22
  how
• 2:22
  they
• 2:22
  broadcast
• 2:23
  content.
• 2:23
  And
• 2:24
  obviously,
• 2:24
  as
• 2:24
  things
• 2:25
  are
• 2:25
  changing,
• 2:25
  there's
• 2:26
  a
• 2:26
  lot
• 2:26
  changing
• 2:27
  in
• 2:27
  how
• 2:27
  stations
• 2:28
  are
• 2:28
  engaging
• 2:28
  in
• 2:29
  digital
• 2:29
  media
• 2:29
  as
• 2:30
  well.
• 2:31
  Those
• 2:31
  stations
• 2:32
  then
• 2:32
  came
• 2:32
  together
• 2:33
  to
• 2:34
  form
• 2:34
  PBS
• 2:35
  to
• 2:36
  be
• 2:36
  A
• 2:36
  centralized
• 2:37
  point
• 2:37
  to
• 2:38
  create
• 2:38
  content
• 2:39
  for
• 2:39
  those
• 2:39
  stations
• 2:40
  that
• 2:40
  just
• 2:40
  to
• 2:40
  make
• 2:40
  it
• 2:40
  more
• 2:41
  efficient
• 2:42
  and
• 2:42
  to
• 2:43
  be,
• 2:43
  and
• 2:43
  make
• 2:44
  it
• 2:44
  easier
• 2:44
  to
• 2:44
  then
• 2:45
  distribute
• 2:45
  content
• 2:45
  across
• 2:46
  the
• 2:46
  whole
• 2:46
  service.
• 2:47
  So
• 2:48
  I've
• 2:48
  been
• 2:48
  at
• 2:48
  PBS
• 2:50
  for,
• 2:50
  I'm
• 2:50
  going
• 2:50
  on
• 2:51
  27
• 2:51
  years
• 2:52
  now.
• 2:54
  And
• 2:54
  so
• 2:55
  I
• 2:55
  definitely
• 2:55
  understand
• 2:56
  kind
• 2:56
  of
• 2:56
  the
• 2:56
  centralized
• 2:57
  nature.
• 2:57
  I
• 2:57
  came
• 2:58
  in
• 2:58
  on
• 2:58
  the
• 2:58
  digital
• 2:58
  side.
• 2:59
  And
• 2:59
  so
• 2:59
  that
• 3:00
  was
• 3:00
  a
• 3:00
  moment
• 3:00
  where
• 3:00
  the
• 3:00
  stations
• 3:01
  were
• 3:01
  saying
• 3:01
  we
• 3:01
  needed
• 3:02
  a
• 3:02
  digital
• 3:03
  website
• 3:04
  that's
• 3:04
  centralized
• 3:05
  for
• 3:05
  children
• 3:06
  rather
• 3:06
  than
• 3:06
  every
• 3:07
  station
• 3:08
  having
• 3:08
  their
• 3:08
  own
• 3:08
  website.
• 3:09
  That
• 3:09
  makes
• 3:09
  it
• 3:09
  hard
• 3:10
  to
• 3:10
  market
• 3:10
  to
• 3:11
  that
• 3:11
  kind
• 3:11
  of
• 3:11
  thing.
• 3:11
  So
• 3:11
  we
• 3:12
  have
• 3:12
  this
• 3:12
  centralized
• 3:13
  structure
• 3:13
  here.
• 3:14
  So
• 3:14
  I
• 3:14
  worked
• 3:14
  on
• 3:14
  the
• 3:14
  PBS
• 3:15
  Kids
• 3:15
  website
• 3:16
  and
• 3:16
  then
• 3:16
  through
• 3:16
  the
• 3:17
  years
• 3:17
  have
• 3:17
  worked
• 3:18
  on,
• 3:18
  on
• 3:19
  all
• 3:19
  the
• 3:19
  content
• 3:19
  across
• 3:20
  the
• 3:20
  board,
• 3:20
  building
• 3:20
  out
• 3:21
  our
• 3:21
  gaming
• 3:21
  service,
• 3:22
  streaming
• 3:22
  video
• 3:23
  as
• 3:23
  well.
• 3:23
  And
• 3:24
  now
• 3:24
  I
• 3:24
  oversee
• 3:25
  the
• 3:25
  PBS
• 3:25
  Kids
• 3:26
  team.
• 3:27
  I
• 3:28
  think
• 3:28
  one
• 3:28
  other
• 3:28
  thing
• 3:29
  that's
• 3:29
  really
• 3:31
  different
• 3:32
  is
• 3:33
  the
• 3:33
  funding.
• 3:34
  Yeah.
• 3:35
  And
• 3:35
  so
• 3:36
  the.
• 3:37
  We
• 3:38
  have
• 3:38
  until
• 3:38
  recently
• 3:39
  had
• 3:39
  federal
• 3:39
  funding.
• 3:40
  I'm
• 3:40
  sure
• 3:40
  we'll
• 3:40
  get
• 3:40
  more
• 3:41
  into
• 3:41
  that
• 3:41
  in
• 3:41
  a
• 3:41
  minute.
• 3:42
  But
• 3:43
  local
• 3:43
  stations
• 3:43
  are
• 3:43
  also
• 3:44
  tasked
• 3:44
  with
• 3:46
  making
• 3:46
  sure
• 3:47
  that
• 3:47
  they
• 3:47
  can
• 3:47
  fundraise
• 3:48
  locally.
• 3:49
  So
• 3:49
  it's
• 3:49
  their
• 3:49
  job
• 3:49
  to
• 3:50
  find
• 3:50
  community
• 3:51
  partners
• 3:52
  to
• 3:52
  reach
• 3:53
  out
• 3:53
  to
• 3:54
  local
• 3:54
  donors.
• 3:55
  Every
• 3:55
  show
• 3:56
  on
• 3:56
  PBS
• 3:56
  Kids
• 3:57
  has
• 3:57
  like
• 3:58
  spots
• 3:58
  at
• 3:58
  the
• 3:59
  end
• 3:59
  that
• 3:59
  say
• 3:59
  who
• 3:59
  helped
• 4:00
  underwrite
• 4:00
  it?
• 4:00
  And
• 4:00
  then
• 4:00
  there's
• 4:01
  always
• 4:01
  a
• 4:01
  spot
• 4:01
  that
• 4:02
  says
• 4:02
  and
• 4:02
  thank
• 4:02
  you
• 4:02
  to
• 4:03
  viewers
• 4:03
  like
• 4:03
  you.
• 4:04
  If
• 4:04
  you
• 4:04
  say
• 4:04
  that
• 4:04
  to
• 4:04
  anyone
• 4:05
  in
• 4:05
  the
• 4:05
  United
• 4:05
  States,
• 4:05
  they
• 4:05
  will
• 4:06
  immediately
• 4:07
  recognize
• 4:07
  it.
• 4:09
  And
• 4:09
  are
• 4:10
  the
• 4:10
  public
• 4:10
  able
• 4:11
  to
• 4:11
  donate
• 4:11
  and
• 4:11
  support
• 4:12
  themselves
• 4:12
  or
• 4:12
  is
• 4:12
  it
• 4:13
  all
• 4:13
  done
• 4:13
  through
• 4:13
  those
• 4:13
  local
• 4:14
  business
• 4:14
  partners?
• 4:16
  The
• 4:16
  public
• 4:17
  supports
• 4:17
  their
• 4:17
  local
• 4:18
  stations.
• 4:18
  Got
• 4:19
  it.
• 4:19
  And
• 4:20
  so
• 4:20
  if
• 4:20
  you
• 4:21
  live
• 4:21
  in
• 4:22
  Austin,
• 4:22
  Texas,
• 4:23
  you
• 4:24
  give
• 4:24
  to
• 4:24
  Austin
• 4:25
  pds.
• 4:25
  If
• 4:25
  you
• 4:25
  live
• 4:25
  in
• 4:26
  San
• 4:26
  Francisco,
• 4:26
  you
• 4:26
  give
• 4:27
  to
• 4:27
  kqed.
• 4:28
  So
• 4:28
  there
• 4:29
  has
• 4:29
  that.
• 4:29
  There's
• 4:30
  been
• 4:30
  that
• 4:30
  connection
• 4:30
  to
• 4:30
  a
• 4:31
  local
• 4:31
  entity.
• 4:32
  There
• 4:32
  is
• 4:34
  now
• 4:34
  just
• 4:35
  in
• 4:35
  the
• 4:35
  last
• 4:35
  probably
• 4:36
  10
• 4:36
  years,
• 4:37
  a
• 4:37
  PDS
• 4:38
  foundation,
• 4:38
  because
• 4:39
  there
• 4:39
  are
• 4:39
  folks
• 4:39
  who
• 4:40
  want
• 4:40
  to
• 4:40
  give
• 4:41
  to
• 4:41
  specific
• 4:41
  programs
• 4:42
  or
• 4:43
  support
• 4:43
  that
• 4:43
  national
• 4:44
  service,
• 4:44
  but
• 4:44
  the
• 4:44
  majority
• 4:45
  of
• 4:45
  the
• 4:45
  public
• 4:45
  gives
• 4:45
  to
• 4:45
  the
• 4:46
  local
• 4:46
  station.
• 4:46
  But
• 4:46
  it's
• 4:46
  not
• 4:46
  like
• 4:47
  a
• 4:47
  TV
• 4:47
  license
• 4:47
  in
• 4:47
  that
• 4:48
  kind
• 4:48
  of
• 4:48
  sense.
• 4:48
  It's
• 4:49
  voluntary
• 4:49
  donation.
• 4:51
  Voluntary
• 4:51
  donation,
• 4:52
  yeah.
• 4:52
  Great.
• 4:52
  Okay.
• 4:53
  And
• 4:55
  I
• 4:55
  was
• 4:55
  just
• 4:56
  going
• 4:56
  to
• 4:56
  ask
• 4:56
  because
• 4:56
  in
• 4:56
  Ireland,
• 4:57
  here
• 4:57
  in
• 4:57
  Ireland,
• 4:57
  our
• 4:57
  public
• 4:58
  service
• 4:58
  broadcaster
• 4:58
  runs
• 4:59
  commercials.
• 4:59
  Does
• 4:59
  PBS
• 4:59
  run
• 5:00
  commercials?
• 5:01
  No,
• 5:02
  we
• 5:02
  have,
• 5:03
  we
• 5:03
  do
• 5:04
  have
• 5:04
  underwriters
• 5:05
  for
• 5:06
  some,
• 5:07
  for
• 5:07
  some
• 5:07
  properties.
• 5:08
  And
• 5:08
  so
• 5:08
  you'll
• 5:08
  see
• 5:09
  a
• 5:09
  spot
• 5:09
  that
• 5:09
  recognizes
• 5:10
  an
• 5:10
  underwriter.
• 5:11
  But
• 5:11
  they're
• 5:12
  really
• 5:12
  strict
• 5:13
  rules
• 5:13
  around
• 5:14
  it.
• 5:14
  You
• 5:14
  can't,
• 5:15
  the
• 5:15
  product,
• 5:16
  you
• 5:17
  can't,
• 5:17
  you
• 5:17
  know,
• 5:19
  you
• 5:19
  can't
• 5:19
  be
• 5:19
  actively
• 5:20
  selling
• 5:20
  a
• 5:20
  toy,
• 5:21
  for
• 5:21
  example.
• 5:21
  And
• 5:22
  we
• 5:22
  also
• 5:22
  nutrition
• 5:23
  guidelines.
• 5:24
  So
• 5:24
  if
• 5:24
  it's,
• 5:25
  you
• 5:25
  know,
• 5:25
  a
• 5:26
  children.
• 5:26
  If
• 5:26
  it's
• 5:26
  a
• 5:26
  fast
• 5:27
  food
• 5:27
  restaurant,
• 5:27
  they
• 5:28
  usually
• 5:28
  are
• 5:29
  not
• 5:29
  able
• 5:29
  to
• 5:29
  meet
• 5:29
  the
• 5:30
  nutrition
• 5:30
  guidelines
• 5:30
  that
• 5:31
  allow
• 5:31
  you
• 5:31
  to
• 5:31
  underwrite
• 5:31
  on
• 5:31
  PBS
• 5:32
  Kids.
• 5:32
  So
• 5:32
  it
• 5:32
  can't
• 5:33
  ever
• 5:33
  be
• 5:33
  selling,
• 5:34
  but
• 5:34
  you
• 5:34
  will.
• 5:34
  It's
• 5:35
  acknowledgement
• 5:35
  more
• 5:35
  than
• 5:36
  selling,
• 5:37
  right?
• 5:38
  Yeah.
• 5:39
  And
• 5:40
  where
• 5:40
  does
• 5:40
  the,
• 5:41
  the,
• 5:41
  the
• 5:41
  line,
• 5:42
  where's
• 5:42
  the
• 5:42
  delineation?
• 5:43
  Because
• 5:43
  I
• 5:43
  can
• 5:44
  see
• 5:44
  the
• 5:44
  validity
• 5:45
  in
• 5:45
  the
• 5:45
  centralization
• 5:46
  of
• 5:47
  it
• 5:47
  for
• 5:47
  efficiencies.
• 5:48
  But
• 5:48
  each,
• 5:49
  each
• 5:49
  local
• 5:50
  market,
• 5:50
  how
• 5:51
  do,
• 5:51
  what
• 5:51
  do
• 5:51
  they
• 5:52
  decide?
• 5:52
  Is
• 5:52
  it
• 5:52
  their
• 5:52
  scheduling?
• 5:53
  Do
• 5:53
  they
• 5:53
  input
• 5:54
  to
• 5:54
  commissioning
• 5:55
  decisions?
• 5:57
  They,
• 5:57
  they
• 5:58
  definitely
• 5:58
  are
• 5:58
  deciding
• 5:58
  on
• 5:59
  the
• 5:59
  schedule.
• 6:00
  There
• 6:00
  are
• 6:01
  some
• 6:01
  things
• 6:02
  that
• 6:02
  over
• 6:02
  the
• 6:03
  years
• 6:04
  PBS
• 6:04
  has
• 6:05
  been
• 6:05
  able
• 6:05
  to
• 6:05
  kind
• 6:05
  of
• 6:08
  work
• 6:08
  out
• 6:08
  with
• 6:08
  the
• 6:08
  stations
• 6:09
  around
• 6:09
  there
• 6:09
  being
• 6:10
  some,
• 6:10
  like
• 6:10
  common
• 6:11
  carriage
• 6:11
  so
• 6:12
  that
• 6:12
  all
• 6:12
  the
• 6:12
  stations
• 6:13
  will
• 6:13
  air,
• 6:14
  you
• 6:14
  know,
• 6:15
  a
• 6:15
  drama
• 6:15
  at
• 6:15
  the
• 6:16
  same
• 6:16
  time
• 6:16
  on
• 6:16
  a
• 6:16
  Sunday
• 6:16
  night
• 6:17
  so
• 6:17
  that
• 6:17
  there
• 6:17
  can
• 6:17
  be
• 6:18
  a
• 6:18
  national
• 6:18
  marketing
• 6:19
  campaign
• 6:19
  for
• 6:20
  it,
• 6:20
  you
• 6:20
  know,
• 6:20
  that
• 6:20
  kind
• 6:21
  of
• 6:21
  thing.
• 6:21
  And
• 6:21
  there
• 6:22
  is
• 6:22
  an
• 6:22
  expectation
• 6:23
  that
• 6:23
  stations
• 6:24
  will
• 6:24
  air
• 6:24
  at
• 6:25
  least
• 6:25
  seven
• 6:26
  hours
• 6:26
  of
• 6:26
  children's
• 6:27
  content
• 6:27
  during
• 6:28
  the
• 6:28
  day.
• 6:30
  And
• 6:30
  a
• 6:30
  recommended
• 6:31
  schedule
• 6:31
  that
• 6:32
  many
• 6:32
  stations
• 6:33
  follow
• 6:33
  because
• 6:33
  they're
• 6:34
  looking
• 6:34
  at
• 6:34
  kind
• 6:35
  of
• 6:35
  our
• 6:35
  lead,
• 6:35
  what
• 6:36
  stations
• 6:36
  then
• 6:36
  do
• 6:37
  in
• 6:37
  the
• 6:37
  local
• 6:38
  markets
• 6:39
  that
• 6:40
  is
• 6:40
  more
• 6:40
  specific
• 6:41
  to
• 6:41
  where
• 6:41
  they
• 6:41
  are
• 6:42
  is
• 6:43
  often,
• 6:43
  you
• 6:43
  know,
• 6:44
  they
• 6:44
  will
• 6:44
  make
• 6:44
  some
• 6:44
  changes
• 6:45
  to
• 6:45
  the
• 6:45
  schedule
• 6:45
  depending
• 6:46
  on
• 6:46
  what
• 6:46
  time
• 6:46
  school
• 6:47
  ends
• 6:47
  because
• 6:47
  it
• 6:47
  ends
• 6:48
  in
• 6:48
  different
• 6:48
  places
• 6:48
  all
• 6:48
  over
• 6:49
  the
• 6:49
  country.
• 6:49
  So
• 6:49
  thinking
• 6:50
  about,
• 6:50
  you
• 6:50
  know,
• 6:51
  you
• 6:51
  know,
• 6:51
  should
• 6:51
  Arthur
• 6:52
  be
• 6:52
  played
• 6:52
  in
• 6:52
  the
• 6:52
  morning
• 6:53
  right
• 6:53
  before
• 6:53
  school
• 6:54
  or
• 6:54
  Wild
• 6:55
  Kratz
• 6:55
  right
• 6:55
  when
• 6:55
  kids
• 6:56
  get
• 6:56
  home,
• 6:56
  maybe
• 6:56
  it's
• 6:57
  4
• 6:57
  o'
• 6:57
  clock
• 6:57
  here
• 6:57
  versus
• 6:58
  2
• 6:58
  o'
• 6:58
  clock
• 6:58
  somewhere
• 6:58
  else.
• 7:00
  But
• 7:00
  they
• 7:00
  also
• 7:00
  do
• 7:01
  a
• 7:01
  lot
• 7:01
  of
• 7:01
  work
• 7:01
  on
• 7:02
  the
• 7:02
  ground
• 7:02
  in
• 7:02
  communities.
• 7:03
  So
• 7:04
  the
• 7:04
  mission
• 7:05
  of
• 7:05
  PBS
• 7:05
  Kids
• 7:06
  is
• 7:06
  to
• 7:07
  reach
• 7:07
  all
• 7:07
  America's
• 7:08
  children,
• 7:08
  but
• 7:08
  with
• 7:09
  a
• 7:09
  special
• 7:09
  emphasis
• 7:10
  on
• 7:10
  lower
• 7:10
  income
• 7:11
  families.
• 7:12
  And
• 7:12
  so
• 7:12
  those
• 7:13
  stations
• 7:13
  then
• 7:14
  often
• 7:15
  create
• 7:15
  partnerships
• 7:16
  with
• 7:16
  local
• 7:17
  clubs,
• 7:18
  after
• 7:19
  school
• 7:19
  programs,
• 7:20
  housing
• 7:21
  authorities,
• 7:22
  libraries.
• 7:23
  And
• 7:23
  their
• 7:24
  job
• 7:24
  then
• 7:24
  is
• 7:24
  to
• 7:25
  take
• 7:25
  this
• 7:25
  content
• 7:26
  into
• 7:26
  those
• 7:26
  communities,
• 7:27
  do
• 7:27
  workshops
• 7:28
  for
• 7:28
  parents,
• 7:28
  make
• 7:29
  sure
• 7:29
  people
• 7:29
  know
• 7:30
  that
• 7:30
  this
• 7:30
  free
• 7:30
  resource
• 7:31
  is
• 7:31
  available
• 7:31
  for
• 7:32
  everyone.
• 7:32
  So
• 7:32
  it's
• 7:32
  kind
• 7:33
  of
• 7:33
  like
• 7:34
  we
• 7:34
  like
• 7:34
  to
• 7:34
  say
• 7:34
  we
• 7:35
  have
• 7:35
  like
• 7:35
  boots
• 7:35
  on
• 7:36
  the
• 7:36
  ground.
• 7:36
  You
• 7:36
  know,
• 7:36
  we
• 7:37
  have
• 7:37
  media,
• 7:37
  but
• 7:38
  then
• 7:38
  we
• 7:38
  have
• 7:38
  people
• 7:38
  who
• 7:39
  are
• 7:39
  actually
• 7:39
  out
• 7:39
  in
• 7:39
  communities
• 7:40
  engaging
• 7:40
  with
• 7:41
  that
• 7:41
  media.
• 7:43
  So
• 7:43
  that's
• 7:43
  a
• 7:43
  big
• 7:43
  piece
• 7:43
  of
• 7:44
  what
• 7:44
  happens
• 7:44
  on
• 7:44
  the
• 7:44
  local
• 7:45
  side
• 7:45
  for
• 7:45
  kids.
• 7:45
  That
• 7:46
  physicality
• 7:46
  of
• 7:46
  it
• 7:46
  is
• 7:47
  so
• 7:47
  interesting
• 7:47
  as
• 7:47
  something
• 7:48
  we
• 7:48
  talk
• 7:48
  about,
• 7:48
  you
• 7:49
  know,
• 7:50
  when
• 7:50
  it
• 7:50
  comes
• 7:50
  to
• 7:51
  kids
• 7:51
  connecting
• 7:52
  with
• 7:52
  the
• 7:52
  brands
• 7:52
  that
• 7:52
  they
• 7:52
  love,
• 7:53
  that
• 7:53
  sometimes
• 7:53
  that
• 7:53
  physicality
• 7:54
  is
• 7:54
  really,
• 7:55
  is
• 7:55
  really
• 7:55
  important.
• 7:56
  And
• 7:57
  how
• 7:57
  much
• 7:57
  is
• 7:57
  the
• 7:57
  focus
• 7:57
  of
• 7:57
  your
• 7:58
  remit
• 7:58
  on
• 7:58
  education
• 7:59
  then?
• 7:59
  Because
• 7:59
  if
• 7:59
  you're
• 7:59
  talking
• 8:00
  about
• 8:00
  resources
• 8:01
  and
• 8:01
  stuff
• 8:01
  like
• 8:01
  that,
• 8:02
  it'd
• 8:02
  be,
• 8:02
  it'd
• 8:03
  be
• 8:03
  lovely
• 8:03
  to
• 8:03
  understand
• 8:03
  a
• 8:04
  bit
• 8:04
  more
• 8:04
  about,
• 8:05
  is
• 8:05
  it
• 8:05
  education
• 8:06
  with
• 8:06
  the
• 8:06
  capital
• 8:06
  E,
• 8:07
  education
• 8:07
  with
• 8:07
  the
• 8:07
  small
• 8:08
  E,
• 8:08
  like,
• 8:08
  how
• 8:08
  do
• 8:08
  you
• 8:08
  see
• 8:09
  it
• 8:09
  fitting
• 8:09
  into
• 8:09
  the
• 8:09
  offering
• 8:10
  of
• 8:10
  the.
• 8:10
  That
• 8:10
  you
• 8:10
  guys
• 8:11
  are
• 8:12
  putting
• 8:12
  around?
• 8:13
  We,
• 8:14
  we
• 8:14
  refer
• 8:14
  to
• 8:15
  it
• 8:15
  as
• 8:15
  informal
• 8:15
  education.
• 8:16
  So
• 8:16
  it's
• 8:17
  really
• 8:17
  meant
• 8:17
  to
• 8:17
  be
• 8:18
  supplemental
• 8:19
  to
• 8:19
  what
• 8:19
  kids
• 8:20
  are
• 8:20
  learning
• 8:20
  in
• 8:20
  school.
• 8:22
  There
• 8:22
  are
• 8:22
  a
• 8:23
  lot
• 8:23
  of,
• 8:24
  there's
• 8:24
  a
• 8:24
  lot
• 8:24
  of
• 8:25
  debate
• 8:25
  in
• 8:26
  politics
• 8:26
  in
• 8:26
  the
• 8:26
  United
• 8:27
  States
• 8:27
  about
• 8:28
  preschool
• 8:29
  and
• 8:30
  whether
• 8:30
  or
• 8:30
  not
• 8:31
  there
• 8:31
  is
• 8:31
  high
• 8:31
  quality
• 8:32
  preschool
• 8:32
  offered
• 8:33
  in
• 8:33
  different
• 8:33
  communities.
• 8:34
  Again,
• 8:34
  because
• 8:35
  the
• 8:35
  states
• 8:35
  kind
• 8:36
  of
• 8:36
  run
• 8:36
  everything,
• 8:38
  there
• 8:38
  are
• 8:38
  different
• 8:39
  opportunities
• 8:39
  throughout
• 8:40
  the
• 8:40
  country.
• 8:40
  And
• 8:40
  so
• 8:40
  one
• 8:40
  of
• 8:41
  the
• 8:41
  things
• 8:41
  we've
• 8:41
  really
• 8:41
  focused
• 8:42
  on
• 8:42
  is
• 8:43
  how
• 8:43
  does
• 8:44
  PBS
• 8:44
  Kids
• 8:45
  help
• 8:46
  prepare
• 8:46
  kids
• 8:47
  for
• 8:47
  school,
• 8:48
  particularly
• 8:48
  in
• 8:49
  areas
• 8:49
  where
• 8:49
  there
• 8:49
  isn't
• 8:50
  high
• 8:50
  quality
• 8:51
  preschool
• 8:51
  education
• 8:52
  or
• 8:53
  daycare
• 8:54
  available.
• 8:55
  So
• 8:55
  if
• 8:55
  you
• 8:56
  have
• 8:57
  television,
• 8:57
  a
• 8:57
  tablet,
• 8:58
  an
• 8:59
  opportunity
• 8:59
  to
• 8:59
  play
• 8:59
  PBS
• 9:00
  Kids
• 9:00
  games,
• 9:01
  we
• 9:01
  are
• 9:01
  presenting
• 9:02
  kind
• 9:02
  of
• 9:02
  core
• 9:02
  skills
• 9:03
  that'll
• 9:03
  help
• 9:03
  you
• 9:03
  get
• 9:03
  ready
• 9:04
  for
• 9:04
  school.
• 9:05
  So
• 9:05
  we
• 9:05
  do
• 9:06
  have
• 9:06
  very
• 9:06
  specific
• 9:07
  learning
• 9:07
  frameworks.
• 9:08
  We
• 9:08
  work
• 9:09
  with
• 9:09
  educational
• 9:10
  experts,
• 9:10
  we
• 9:10
  work
• 9:10
  with
• 9:11
  advisors
• 9:12
  and
• 9:12
  teachers
• 9:13
  to
• 9:13
  make
• 9:14
  sure
• 9:14
  that
• 9:14
  our
• 9:14
  content
• 9:15
  really
• 9:15
  meets
• 9:16
  the
• 9:16
  needs
• 9:16
  of
• 9:16
  kids.
• 9:17
  But
• 9:17
  it
• 9:17
  isn't
• 9:18
  a
• 9:18
  curriculum.
• 9:20
  So
• 9:20
  is
• 9:20
  it
• 9:21
  that
• 9:21
  would.
• 9:22
  You
• 9:22
  were
• 9:23
  a
• 9:23
  primary
• 9:23
  school
• 9:23
  teacher
• 9:24
  before
• 9:24
  I
• 9:25
  was
• 9:25
  a
• 9:25
  preschool
• 9:25
  teacher.
• 9:26
  Okay,
• 9:27
  so
• 9:27
  when
• 9:27
  you
• 9:27
  say
• 9:27
  it's
• 9:27
  not
• 9:27
  curriculum,
• 9:28
  is
• 9:28
  it
• 9:28
  like
• 9:29
  it's
• 9:29
  not
• 9:29
  all
• 9:29
  ABCs,
• 9:30
  1,
• 9:30
  2,
• 9:31
  3s,
• 9:31
  there's,
• 9:32
  there's
• 9:32
  softer
• 9:32
  skills
• 9:33
  there.
• 9:33
  Would
• 9:33
  that
• 9:34
  be
• 9:34
  fair
• 9:34
  to
• 9:34
  say?
• 9:35
  It's
• 9:35
  more
• 9:36
  like
• 9:36
  it's
• 9:36
  not
• 9:37
  sequenced
• 9:38
  the
• 9:39
  way
• 9:39
  that
• 9:39
  it
• 9:39
  would
• 9:39
  be
• 9:40
  in
• 9:40
  a
• 9:40
  classroom.
• 9:41
  You're
• 9:41
  not
• 9:41
  like,
• 9:41
  today
• 9:42
  we're
• 9:42
  going
• 9:42
  to
• 9:42
  watch
• 9:42
  this
• 9:43
  episode
• 9:43
  and
• 9:43
  it
• 9:44
  will
• 9:44
  cover
• 9:44
  this
• 9:44
  and
• 9:44
  then
• 9:45
  the
• 9:45
  next
• 9:45
  episode
• 9:45
  is
• 9:45
  going
• 9:45
  to
• 9:46
  build
• 9:46
  on
• 9:46
  that.
• 9:46
  You
• 9:46
  know,
• 9:47
  it's
• 9:47
  not
• 9:48
  lined
• 9:48
  up
• 9:48
  to
• 9:49
  meet
• 9:49
  the
• 9:49
  formal
• 9:50
  education
• 9:50
  standards.
• 9:51
  But
• 9:52
  any
• 9:52
  episode
• 9:52
  you
• 9:53
  would
• 9:53
  watch
• 9:53
  of
• 9:53
  a
• 9:53
  show
• 9:54
  like
• 9:54
  super
• 9:54
  why
• 9:54
  that's
• 9:55
  a
• 9:55
  literacy
• 9:55
  show
• 9:56
  will
• 9:56
  help
• 9:57
  with
• 9:57
  learning
• 9:58
  basic,
• 9:59
  like
• 9:59
  letter
• 10:00
  recognition,
• 10:01
  phonemic
• 10:01
  awareness,
• 10:02
  you
• 10:02
  know,
• 10:03
  like
• 10:03
  early
• 10:03
  spelling.
• 10:04
  Like
• 10:04
  all
• 10:05
  of
• 10:05
  it
• 10:05
  kind
• 10:05
  of
• 10:06
  addresses
• 10:07
  the
• 10:07
  things
• 10:07
  that
• 10:07
  preschoolers
• 10:08
  need.
• 10:09
  Did
• 10:09
  you
• 10:09
  find
• 10:10
  that
• 10:10
  that
• 10:11
  became
• 10:11
  even
• 10:12
  more
• 10:12
  important
• 10:12
  in
• 10:13
  the
• 10:13
  time
• 10:13
  after
• 10:13
  Covid?
• 10:14
  Because
• 10:14
  I
• 10:14
  remember
• 10:15
  in
• 10:15
  the
• 10:15
  time
• 10:15
  after
• 10:16
  Covid
• 10:16
  that
• 10:16
  preschool
• 10:17
  readiness
• 10:17
  really
• 10:18
  took
• 10:18
  a
• 10:18
  hit.
• 10:19
  So
• 10:19
  that
• 10:20
  it
• 10:20
  feels
• 10:20
  like
• 10:20
  in
• 10:21
  the
• 10:21
  last
• 10:21
  three,
• 10:22
  four
• 10:22
  years
• 10:22
  that's
• 10:22
  become
• 10:23
  even
• 10:23
  more
• 10:23
  important.
• 10:24
  Yes.
• 10:25
  And
• 10:25
  I
• 10:25
  think
• 10:26
  what's
• 10:26
  happened
• 10:27
  for
• 10:27
  us
• 10:27
  is
• 10:27
  then
• 10:28
  we're
• 10:28
  hearing
• 10:28
  from
• 10:29
  more
• 10:29
  families
• 10:30
  that
• 10:31
  they
• 10:31
  would
• 10:32
  really
• 10:32
  like
• 10:32
  basic
• 10:33
  literacy
• 10:34
  and
• 10:34
  math.
• 10:34
  Like
• 10:35
  that
• 10:35
  is
• 10:36
  what
• 10:36
  we
• 10:36
  feel
• 10:37
  like.
• 10:37
  There's
• 10:38
  a
• 10:38
  real
• 10:38
  gap
• 10:38
  right
• 10:39
  now
• 10:39
  because
• 10:39
  of
• 10:39
  COVID
• 10:40
  and
• 10:40
  that
• 10:40
  social
• 10:41
  and
• 10:41
  emotional
• 10:41
  learning,
• 10:42
  how
• 10:42
  kids
• 10:42
  engage
• 10:43
  with
• 10:43
  one
• 10:43
  another.
• 10:44
  So
• 10:45
  we
• 10:45
  have
• 10:46
  always
• 10:46
  thought
• 10:46
  of
• 10:46
  ourselves
• 10:46
  as
• 10:47
  being
• 10:47
  kind
• 10:47
  of
• 10:47
  whole
• 10:47
  child
• 10:48
  curriculum.
• 10:48
  We
• 10:49
  focus
• 10:49
  on
• 10:49
  science,
• 10:50
  we
• 10:50
  have
• 10:51
  computational
• 10:51
  thinking,
• 10:52
  like
• 10:52
  early
• 10:52
  coding.
• 10:53
  Like,
• 10:53
  we
• 10:53
  have
• 10:53
  shows
• 10:53
  that
• 10:54
  go
• 10:54
  really
• 10:54
  deep
• 10:54
  in
• 10:54
  different
• 10:55
  areas
• 10:56
  and
• 10:56
  we
• 10:56
  really
• 10:56
  are
• 10:57
  thinking
• 10:58
  since
• 10:58
  COVID
• 10:59
  we've
• 10:59
  been
• 10:59
  much
• 10:59
  more
• 10:59
  focused
• 11:00
  on
• 11:01
  social,
• 11:01
  emotional
• 11:02
  learning,
• 11:02
  literacy,
• 11:03
  math
• 11:03
  and,
• 11:04
  and
• 11:04
  mental
• 11:05
  health.
• 11:06
  Anxiety
• 11:06
  levels
• 11:07
  are
• 11:07
  very
• 11:07
  high
• 11:09
  children.
• 11:09
  And
• 11:09
  really,
• 11:10
  you
• 11:10
  know,
• 11:11
  our
• 11:12
  most
• 11:12
  popular
• 11:12
  show
• 11:12
  is
• 11:13
  Daniel
• 11:13
  Tiger's
• 11:13
  Neighborhood.
• 11:14
  And
• 11:14
  there's
• 11:15
  a
• 11:15
  lot
• 11:15
  of,
• 11:16
  you
• 11:16
  know,
• 11:17
  how
• 11:17
  do
• 11:17
  you,
• 11:17
  how
• 11:17
  do
• 11:17
  you
• 11:18
  calm
• 11:18
  yourself
• 11:18
  down,
• 11:18
  taking
• 11:19
  deep
• 11:19
  breaths,
• 11:20
  you
• 11:20
  know,
• 11:20
  talking
• 11:21
  to
• 11:21
  grownups,
• 11:21
  you
• 11:21
  know,
• 11:22
  really
• 11:22
  trying
• 11:22
  to,
• 11:23
  to
• 11:23
  help
• 11:24
  model
• 11:24
  that
• 11:24
  for
• 11:25
  children.
• 11:26
  How
• 11:26
  much
• 11:26
  is
• 11:26
  the
• 11:27
  focus
• 11:27
  preschool
• 11:28
  versus
• 11:28
  kind
• 11:29
  of
• 11:29
  like,
• 11:29
  like
• 11:30
  older
• 11:30
  school
• 11:30
  or
• 11:31
  you
• 11:31
  know
• 11:31
  you
• 11:31
  mentioned
• 11:32
  preschool
• 11:32
  is,
• 11:32
  is
• 11:33
  a
• 11:33
  core
• 11:33
  of
• 11:33
  it.
• 11:33
  Like
• 11:34
  do
• 11:34
  do
• 11:34
  educational
• 11:35
  topics
• 11:35
  like
• 11:37
  flip
• 11:38
  up
• 11:38
  into
• 11:38
  things
• 11:38
  like
• 11:38
  digital
• 11:38
  literacy,
• 11:39
  like
• 11:40
  where,
• 11:40
  where's
• 11:41
  there's
• 11:41
  probably
• 11:42
  not
• 11:42
  a
• 11:42
  cut
• 11:42
  off
• 11:42
  but
• 11:42
  like
• 11:43
  is
• 11:43
  is
• 11:43
  preschool
• 11:44
  really
• 11:44
  the,
• 11:44
  the,
• 11:44
  the
• 11:45
  sweet
• 11:45
  spot?
• 11:46
  Well,
• 11:46
  there
• 11:47
  is
• 11:47
  a
• 11:47
  cutoff.
• 11:47
  Our,
• 11:48
  our
• 11:49
  Target
• 11:50
  is
• 11:50
  ages
• 11:50
  2
• 11:51
  to
• 11:51
  8
• 11:52
  and,
• 11:54
  and
• 11:54
  honestly
• 11:55
  there
• 11:56
  are
• 11:56
  many
• 11:56
  who
• 11:56
  wish
• 11:57
  that
• 11:58
  we
• 11:58
  went
• 11:58
  older
• 11:58
  than
• 11:59
  eight
• 12:01
  there.
• 12:01
  It's,
• 12:01
  it's
• 12:02
  definitely
• 12:02
  there's
• 12:02
  a
• 12:02
  gap.
• 12:03
  I'm
• 12:03
  sure
• 12:04
  I,
• 12:04
  I,
• 12:05
  you
• 12:05
  know
• 12:05
  we've
• 12:05
  discussed
• 12:06
  this
• 12:06
  at
• 12:06
  the
• 12:06
  Kids
• 12:06
  Screen
• 12:07
  Conference
• 12:07
  many
• 12:07
  times
• 12:08
  that
• 12:08
  there's
• 12:08
  a
• 12:08
  real
• 12:09
  gap
• 12:09
  for
• 12:09
  those
• 12:09
  older
• 12:10
  kids.
• 12:10
  And
• 12:11
  for
• 12:11
  us
• 12:11
  it's
• 12:11
  really
• 12:12
  about
• 12:12
  the
• 12:12
  funding.
• 12:13
  We
• 12:14
  feel
• 12:14
  like
• 12:14
  this
• 12:15
  is,
• 12:16
  we
• 12:16
  have
• 12:16
  the
• 12:17
  federal
• 12:17
  funding
• 12:18
  we've
• 12:18
  had
• 12:18
  through
• 12:18
  the
• 12:18
  years,
• 12:19
  plus
• 12:19
  the
• 12:19
  donations
• 12:20
  really
• 12:21
  help
• 12:21
  us
• 12:21
  super
• 12:21
  serve
• 12:22
  kind
• 12:22
  of
• 12:22
  the
• 12:23
  preschool
• 12:23
  and
• 12:24
  that
• 12:24
  early
• 12:24
  elementary
• 12:25
  audience.
• 12:26
  But
• 12:27
  we
• 12:27
  just
• 12:27
  haven't
• 12:28
  had
• 12:28
  the
• 12:28
  fund
• 12:28
  the
• 12:29
  resources
• 12:29
  to
• 12:29
  be
• 12:29
  able
• 12:30
  to
• 12:30
  go
• 12:30
  much
• 12:31
  older
• 12:31
  than
• 12:31
  that.
• 12:31
  But
• 12:32
  to
• 12:32
  your
• 12:32
  original
• 12:33
  question,
• 12:33
  yes,
• 12:35
  we
• 12:35
  do
• 12:35
  have
• 12:36
  shows
• 12:36
  that
• 12:37
  address
• 12:37
  media
• 12:38
  literacy,
• 12:38
  digital
• 12:38
  literacy,
• 12:40
  different
• 12:41
  components
• 12:42
  of,
• 12:43
  of,
• 12:44
  of
• 12:45
  different
• 12:45
  topics.
• 12:46
  So
• 12:46
  literacy
• 12:47
  is
• 12:47
  a
• 12:48
  big
• 12:48
  topic
• 12:48
  and
• 12:48
  we
• 12:49
  have,
• 12:49
  you
• 12:49
  know,
• 12:49
  early
• 12:49
  literacy.
• 12:50
  But
• 12:50
  then
• 12:50
  we
• 12:50
  have
• 12:51
  a
• 12:51
  show
• 12:51
  like
• 12:51
  Molly
• 12:51
  of
• 12:52
  Denali
• 12:53
  which
• 12:53
  is
• 12:53
  focused
• 12:54
  on
• 12:54
  informational
• 12:55
  text
• 12:55
  like
• 12:56
  how
• 12:56
  do
• 12:56
  you
• 12:56
  read
• 12:57
  brochures,
• 12:58
  how
• 12:58
  do
• 12:59
  you
• 12:59
  get
• 12:59
  information
• 12:59
  from
• 13:00
  a
• 13:00
  text
• 13:00
  message,
• 13:01
  how
• 13:02
  do
• 13:02
  you
• 13:02
  look
• 13:02
  something
• 13:03
  up
• 13:03
  on
• 13:03
  the
• 13:03
  Internet
• 13:04
  and
• 13:04
  then
• 13:04
  how
• 13:04
  do
• 13:04
  you
• 13:05
  know
• 13:05
  it
• 13:05
  comes
• 13:05
  from
• 13:05
  a
• 13:06
  trusted
• 13:06
  source?
• 13:07
  So
• 13:07
  really
• 13:07
  trying
• 13:07
  to
• 13:07
  get
• 13:08
  into
• 13:09
  other
• 13:09
  aspects
• 13:10
  of,
• 13:10
  of
• 13:10
  the
• 13:11
  content,
• 13:11
  that's
• 13:12
  super.
• 13:12
  Important
• 13:13
  before,
• 13:13
  before
• 13:14
  we
• 13:14
  get
• 13:14
  into
• 13:14
  the
• 13:14
  funding
• 13:15
  question
• 13:15
  question,
• 13:15
  because
• 13:16
  I'm
• 13:16
  sure
• 13:16
  we
• 13:16
  could
• 13:16
  talk
• 13:17
  for
• 13:17
  a
• 13:17
  long
• 13:17
  time
• 13:17
  on
• 13:17
  that.
• 13:18
  Just
• 13:18
  explain
• 13:19
  to
• 13:19
  us
• 13:19
  how
• 13:20
  you've
• 13:20
  seen
• 13:21
  those
• 13:21
  touch
• 13:21
  points.
• 13:22
  So
• 13:22
  you
• 13:22
  mentioned
• 13:22
  games
• 13:23
  and
• 13:23
  apps.
• 13:23
  I
• 13:24
  mean
• 13:24
  obviously
• 13:24
  in
• 13:25
  the
• 13:25
  20
• 13:25
  something
• 13:25
  years
• 13:26
  that
• 13:26
  you've
• 13:26
  been
• 13:26
  there,
• 13:26
  you
• 13:26
  will
• 13:27
  have
• 13:27
  seen
• 13:27
  your
• 13:27
  media
• 13:28
  touch
• 13:28
  point
• 13:29
  points
• 13:29
  grow.
• 13:30
  In
• 13:30
  what
• 13:30
  ways
• 13:31
  do
• 13:31
  you
• 13:31
  do
• 13:32
  you
• 13:32
  spread
• 13:32
  PBS
• 13:33
  kids
• 13:33
  content
• 13:33
  in
• 13:34
  that
• 13:34
  way?
• 13:35
  So
• 13:35
  we
• 13:35
  really,
• 13:36
  the
• 13:36
  way
• 13:36
  we
• 13:36
  approach
• 13:37
  it
• 13:37
  is
• 13:37
  we
• 13:37
  want
• 13:37
  to
• 13:37
  think
• 13:37
  about
• 13:38
  all
• 13:38
  the
• 13:38
  different
• 13:38
  ways
• 13:39
  that
• 13:39
  kids
• 13:39
  would
• 13:39
  be
• 13:40
  looking
• 13:40
  for
• 13:41
  content
• 13:41
  and
• 13:41
  making
• 13:42
  sure
• 13:42
  that
• 13:42
  we
• 13:42
  have
• 13:42
  a
• 13:42
  PBS
• 13:43
  presence
• 13:43
  there.
• 13:44
  So
• 13:45
  there
• 13:45
  still
• 13:46
  are
• 13:46
  a
• 13:46
  Lot
• 13:46
  of
• 13:46
  children
• 13:46
  in
• 13:47
  the
• 13:47
  United
• 13:47
  States
• 13:47
  who
• 13:47
  don't
• 13:48
  have
• 13:49
  persistent
• 13:50
  broadband.
• 13:51
  And
• 13:51
  so
• 13:52
  broadcast
• 13:53
  continues
• 13:53
  to
• 13:53
  be
• 13:54
  an
• 13:54
  important
• 13:55
  delivery
• 13:56
  vehicle
• 13:56
  for
• 13:56
  us.
• 13:57
  We
• 13:57
  have
• 13:58
  member
• 13:58
  stations
• 13:59
  in
• 13:59
  very
• 14:00
  rural
• 14:00
  markets,
• 14:01
  very
• 14:01
  poor
• 14:01
  markets
• 14:02
  who
• 14:02
  we
• 14:02
  can
• 14:03
  see
• 14:03
  in
• 14:03
  our
• 14:04
  ratings
• 14:05
  that
• 14:05
  those
• 14:05
  children
• 14:06
  are
• 14:06
  watching
• 14:06
  a
• 14:07
  lot
• 14:07
  of
• 14:07
  PBS
• 14:08
  Kids
• 14:08
  and
• 14:08
  they're
• 14:09
  watching
• 14:09
  it
• 14:09
  over
• 14:09
  the
• 14:09
  year.
• 14:10
  And
• 14:10
  then
• 14:11
  we
• 14:11
  have
• 14:11
  a
• 14:11
  free
• 14:12
  PBS
• 14:12
  Kids
• 14:12
  video
• 14:13
  app
• 14:14
  that
• 14:14
  is
• 14:14
  for
• 14:15
  tablet
• 14:15
  or
• 14:15
  mobile
• 14:16
  but
• 14:16
  also
• 14:16
  available
• 14:17
  on
• 14:17
  connected
• 14:18
  TVs
• 14:18
  Roku
• 14:19
  Apple
• 14:19
  TV.
• 14:20
  And
• 14:20
  we
• 14:20
  have
• 14:21
  a
• 14:21
  live
• 14:21
  linear
• 14:22
  feed
• 14:22
  that
• 14:22
  then
• 14:23
  is
• 14:23
  on
• 14:23
  services
• 14:23
  like
• 14:24
  Amazon
• 14:24
  prime
• 14:25
  in
• 14:25
  front
• 14:25
  of
• 14:25
  the
• 14:25
  paywall
• 14:26
  in
• 14:26
  the
• 14:26
  United
• 14:26
  States
• 14:27
  with
• 14:27
  no
• 14:27
  commercials,
• 14:28
  YouTube
• 14:29
  TV,
• 14:29
  places
• 14:30
  like
• 14:30
  that.
• 14:31
  And
• 14:31
  then
• 14:31
  also
• 14:32
  we
• 14:33
  have
• 14:33
  a
• 14:33
  PBS
• 14:33
  Kids
• 14:34
  YouTube
• 14:34
  channel.
• 14:36
  The
• 14:36
  games
• 14:37
  piece
• 14:37
  is
• 14:38
  critically
• 14:39
  important
• 14:39
  for
• 14:39
  us.
• 14:40
  We
• 14:40
  started
• 14:40
  doing
• 14:41
  games
• 14:41
  really
• 14:41
  in
• 14:42
  2000
• 14:43
  and
• 14:43
  thinking
• 14:44
  about
• 14:44
  how
• 14:44
  you
• 14:44
  would
• 14:45
  bring
• 14:45
  our
• 14:45
  public
• 14:45
  media
• 14:47
  mission
• 14:47
  to
• 14:48
  gameplay.
• 14:49
  And
• 14:49
  so
• 14:49
  we
• 14:49
  have
• 14:50
  those
• 14:50
  on
• 14:50
  the
• 14:50
  pbskids.org
• 14:51
  site
• 14:51
  and
• 14:52
  also
• 14:52
  in
• 14:52
  the
• 14:52
  free
• 14:53
  PBS
• 14:53
  Kids
• 14:54
  Games
• 14:54
  app.
• 14:56
  And
• 14:56
  that's
• 14:56
  a
• 14:57
  library
• 14:57
  of
• 14:57
  over
• 14:58
  250
• 14:59
  games
• 15:00
  that
• 15:00
  are
• 15:00
  all
• 15:00
  then
• 15:01
  tied
• 15:01
  to
• 15:01
  the
• 15:01
  same
• 15:01
  educational
• 15:02
  standards.
• 15:03
  But
• 15:03
  we
• 15:03
  also
• 15:04
  have
• 15:04
  YouTube,
• 15:05
  we
• 15:05
  have
• 15:05
  podcasts,
• 15:06
  excuse
• 15:07
  me,
• 15:07
  that
• 15:07
  we
• 15:07
  have
• 15:07
  on
• 15:07
  YouTube
• 15:08
  also
• 15:08
  on
• 15:08
  our
• 15:09
  own
• 15:09
  video
• 15:09
  player
• 15:09
  and
• 15:10
  on
• 15:10
  podcast
• 15:11
  platforms.
• 15:12
  Just
• 15:12
  another
• 15:13
  way
• 15:13
  that
• 15:13
  kids
• 15:13
  engage
• 15:14
  and
• 15:14
  then
• 15:14
  original
• 15:15
  YouTube
• 15:15
  content
• 15:16
  as
• 15:16
  well.
• 15:16
  So
• 15:16
  I
• 15:17
  feel
• 15:17
  like
• 15:17
  the
• 15:18
  show
• 15:18
  Odd
• 15:18
  Squad.
• 15:19
  Are
• 15:19
  you
• 15:19
  all
• 15:19
  familiar
• 15:20
  with
• 15:20
  Odd
• 15:20
  Squad
• 15:21
  us?
• 15:22
  That's
• 15:22
  one
• 15:23
  that
• 15:23
  I
• 15:23
  love
• 15:24
  how
• 15:25
  Sinking
• 15:26
  Ship
• 15:26
  and
• 15:26
  the
• 15:26
  producers
• 15:27
  kind
• 15:27
  of
• 15:27
  built
• 15:28
  that
• 15:28
  world
• 15:29
  across
• 15:29
  multiple
• 15:29
  platforms
• 15:30
  and
• 15:30
  I
• 15:30
  loved
• 15:30
  working
• 15:31
  with
• 15:31
  them
• 15:31
  on
• 15:31
  this.
• 15:31
  That
• 15:32
  there's
• 15:32
  episodes
• 15:33
  of
• 15:33
  the
• 15:33
  show,
• 15:33
  there
• 15:34
  are
• 15:34
  standard
• 15:34
  episodes,
• 15:35
  but
• 15:35
  there's
• 15:35
  also
• 15:35
  the
• 15:36
  games
• 15:36
  that
• 15:37
  really
• 15:37
  said
• 15:38
  tapped
• 15:38
  into.
• 15:39
  Kids
• 15:40
  want
• 15:40
  to
• 15:40
  be
• 15:40
  agents.
• 15:41
  They
• 15:41
  want
• 15:41
  to
• 15:42
  be
• 15:42
  an
• 15:42
  Odd
• 15:42
  Squad
• 15:42
  agent.
• 15:43
  So
• 15:43
  you
• 15:43
  create
• 15:44
  an
• 15:44
  avatar
• 15:45
  and
• 15:45
  you
• 15:45
  are
• 15:45
  solving
• 15:46
  math
• 15:46
  problem
• 15:47
  odd
• 15:47
  issues
• 15:47
  as
• 15:48
  an
• 15:48
  agent
• 15:48
  yourself.
• 15:50
  Their
• 15:50
  podcast
• 15:51
  is
• 15:51
  the
• 15:51
  Odd
• 15:52
  News
• 15:52
  Network.
• 15:53
  So
• 15:53
  you're
• 15:53
  logging
• 15:54
  in
• 15:54
  and
• 15:54
  listening
• 15:54
  as
• 15:54
  if
• 15:55
  you
• 15:55
  are
• 15:55
  an
• 15:55
  agent
• 15:55
  and
• 15:56
  you're
• 15:56
  getting
• 15:56
  the
• 15:56
  news
• 15:56
  from
• 15:57
  the
• 15:57
  radio
• 15:57
  show.
• 15:58
  And
• 15:58
  then
• 15:58
  their
• 15:59
  YouTube
• 15:59
  presence
• 16:00
  is
• 16:01
  odd
• 16:01
  Tube
• 16:02
  where
• 16:02
  they
• 16:03
  have,
• 16:03
  you
• 16:04
  know,
• 16:04
  agents
• 16:04
  who
• 16:04
  are
• 16:04
  talking
• 16:05
  directly
• 16:05
  to
• 16:05
  camera.
• 16:06
  And
• 16:06
  in
• 16:07
  one
• 16:07
  season
• 16:07
  we're
• 16:07
  actually
• 16:08
  able
• 16:08
  to
• 16:08
  respond
• 16:09
  to
• 16:09
  comments
• 16:10
  doing
• 16:10
  kind
• 16:10
  of
• 16:11
  more
• 16:11
  of
• 16:11
  a
• 16:11
  live
• 16:13
  agent.
• 16:13
  Olympia
• 16:13
  did
• 16:14
  more
• 16:14
  of
• 16:14
  a
• 16:14
  a
• 16:14
  live
• 16:14
  kind
• 16:15
  of
• 16:15
  situation
• 16:16
  with
• 16:17
  Odd
• 16:17
  Tube
• 16:17
  that
• 16:17
  year.
• 16:18
  And
• 16:18
  I
• 16:18
  just
• 16:18
  love
• 16:19
  that
• 16:19
  way
• 16:19
  of
• 16:20
  thinking
• 16:20
  about
• 16:20
  how
• 16:20
  does
• 16:21
  this
• 16:21
  property
• 16:22
  kind
• 16:22
  of
• 16:23
  extend
• 16:24
  itself
• 16:24
  in
• 16:24
  different
• 16:25
  ways
• 16:25
  across
• 16:26
  all
• 16:26
  these
• 16:26
  different
• 16:26
  platforms.
• 16:27
  Meeting
• 16:28
  the
• 16:28
  the
• 16:29
  expectations
• 16:29
  that
• 16:29
  kids
• 16:30
  have
• 16:30
  for
• 16:30
  that
• 16:30
  platform
• 16:31
  and
• 16:32
  really
• 16:32
  kind
• 16:32
  of
• 16:32
  also
• 16:33
  tapping
• 16:33
  into
• 16:34
  the
• 16:34
  ways
• 16:34
  that
• 16:34
  those
• 16:34
  kids
• 16:35
  want
• 16:35
  to
• 16:35
  play
• 16:35
  the
• 16:35
  show.
• 16:36
  So
• 16:37
  that's
• 16:37
  my
• 16:38
  just
• 16:38
  my
• 16:38
  favorite
• 16:38
  thing
• 16:39
  about
• 16:39
  public
• 16:39
  media
• 16:40
  is
• 16:40
  that
• 16:40
  we
• 16:41
  can
• 16:41
  do
• 16:42
  this,
• 16:43
  this
• 16:44
  kind
• 16:44
  of
• 16:45
  multi
• 16:46
  platform
• 16:47
  engagement
• 16:48
  and
• 16:48
  then
• 16:48
  our
• 16:49
  stations
• 16:49
  will
• 16:49
  take
• 16:49
  it
• 16:50
  to
• 16:50
  another
• 16:50
  level
• 16:51
  by
• 16:51
  giving
• 16:52
  out
• 16:52
  Odd
• 16:52
  Squad
• 16:52
  badges
• 16:53
  and
• 16:53
  doing
• 16:54
  live
• 16:54
  events
• 16:55
  where
• 16:55
  kids,
• 16:55
  like,
• 16:56
  solve
• 16:56
  math
• 16:57
  problems
• 16:57
  like
• 16:57
  in
• 16:58
  the
• 16:58
  room,
• 16:58
  you
• 16:58
  know.
• 16:58
  So
• 16:59
  I
• 16:59
  love
• 16:59
  that
• 16:59
  you
• 17:00
  kind
• 17:00
  of
• 17:00
  characterize
• 17:01
  like
• 17:01
  your
• 17:01
  remit
• 17:02
  is
• 17:02
  to
• 17:02
  be
• 17:02
  wherever
• 17:03
  kids
• 17:03
  are.
• 17:03
  And
• 17:03
  I
• 17:04
  think
• 17:04
  that,
• 17:04
  you
• 17:04
  know,
• 17:05
  in
• 17:05
  public
• 17:05
  service
• 17:05
  media
• 17:06
  for
• 17:06
  kids,
• 17:06
  I
• 17:06
  think
• 17:06
  that's
• 17:07
  really,
• 17:07
  that's
• 17:07
  really
• 17:08
  important.
• 17:08
  How,
• 17:09
  like,
• 17:09
  how
• 17:09
  do
• 17:09
  you.
• 17:11
  Because
• 17:11
  one
• 17:11
  of
• 17:11
  the
• 17:11
  things
• 17:11
  that
• 17:12
  public
• 17:12
  service,
• 17:13
  public
• 17:13
  service
• 17:13
  entities
• 17:13
  can
• 17:14
  sometimes
• 17:14
  struggle
• 17:14
  with
• 17:14
  is
• 17:15
  when
• 17:15
  these
• 17:16
  platforms
• 17:16
  require
• 17:17
  global
• 17:17
  engagement.
• 17:18
  So
• 17:18
  somewhere
• 17:18
  like
• 17:18
  YouTube
• 17:19
  where,
• 17:19
  you
• 17:19
  know,
• 17:20
  geo
• 17:20
  blocking
• 17:21
  is
• 17:22
  rightly
• 17:22
  or
• 17:22
  wrongly
• 17:23
  is
• 17:23
  the
• 17:23
  scourge
• 17:23
  of
• 17:23
  the
• 17:24
  algorithm.
• 17:24
  And
• 17:24
  it
• 17:25
  kind
• 17:25
  of.
• 17:25
  It
• 17:25
  under.
• 17:26
  It
• 17:26
  undercuts
• 17:27
  you
• 17:27
  whenever
• 17:27
  you're
• 17:27
  doing
• 17:28
  that.
• 17:28
  When
• 17:28
  like
• 17:28
  you
• 17:29
  a
• 17:29
  platform
• 17:29
  like
• 17:29
  YouTube
• 17:30
  or
• 17:30
  maybe
• 17:30
  a
• 17:31
  platform
• 17:31
  like
• 17:31
  Roblox,
• 17:32
  you
• 17:32
  know,
• 17:32
  some
• 17:32
  of
• 17:32
  these
• 17:33
  more
• 17:33
  global.
• 17:33
  These
• 17:33
  platforms
• 17:34
  really
• 17:34
  want
• 17:34
  you
• 17:34
  to
• 17:35
  operate
• 17:35
  globally,
• 17:36
  which
• 17:36
  I
• 17:37
  totally
• 17:37
  get
• 17:37
  is
• 17:37
  kind
• 17:37
  of
• 17:38
  like
• 17:38
  it
• 17:38
  is
• 17:39
  in
• 17:39
  contradiction
• 17:39
  to
• 17:39
  the
• 17:40
  funding
• 17:40
  model.
• 17:40
  How
• 17:40
  do
• 17:41
  you
• 17:41
  guys
• 17:41
  manage
• 17:41
  to
• 17:42
  net
• 17:42
  that
• 17:43
  one
• 17:43
  out?
• 17:44
  It's
• 17:45
  such
• 17:45
  a
• 17:45
  great
• 17:45
  question.
• 17:46
  We
• 17:46
  grapple
• 17:46
  with
• 17:46
  it
• 17:46
  all
• 17:47
  the
• 17:47
  time
• 17:48
  because
• 17:49
  it
• 17:50
  is,
• 17:50
  you
• 17:50
  know,
• 17:50
  it
• 17:51
  is
• 17:51
  really.
• 17:53
  It's
• 17:53
  a
• 17:53
  challenge.
• 17:55
  So
• 17:55
  in
• 17:56
  the
• 17:56
  case,
• 17:57
  just
• 17:57
  the
• 17:58
  ways
• 17:58
  that
• 17:58
  our
• 17:59
  model
• 17:59
  has
• 17:59
  always
• 18:00
  worked
• 18:00
  has
• 18:00
  been
• 18:01
  we
• 18:01
  are
• 18:02
  creating
• 18:02
  content
• 18:02
  within
• 18:03
  the
• 18:03
  United
• 18:03
  States
• 18:03
  and
• 18:04
  then
• 18:04
  there
• 18:04
  are
• 18:04
  licensing
• 18:04
  opportunities
• 18:05
  across
• 18:06
  the
• 18:06
  world.
• 18:06
  I
• 18:07
  mean,
• 18:07
  through
• 18:07
  the
• 18:07
  years
• 18:08
  we've
• 18:08
  even
• 18:08
  licensed
• 18:09
  the
• 18:09
  games
• 18:09
  to
• 18:09
  different
• 18:10
  broadcasters
• 18:10
  who
• 18:11
  pick
• 18:11
  things
• 18:11
  up.
• 18:11
  You
• 18:12
  know,
• 18:12
  Odd
• 18:12
  Squad
• 18:12
  is
• 18:13
  also
• 18:13
  like
• 18:13
  our
• 18:13
  mo.
• 18:14
  Last
• 18:14
  two
• 18:14
  seasons
• 18:14
  are
• 18:15
  Odd
• 18:15
  Squad
• 18:15
  uk,
• 18:15
  you
• 18:16
  know,
• 18:16
  and
• 18:16
  we're.
• 18:17
  It's
• 18:17
  so
• 18:18
  it's
• 18:18
  just
• 18:20
  that
• 18:20
  that's
• 18:20
  the
• 18:20
  way
• 18:21
  the
• 18:21
  model
• 18:21
  had
• 18:21
  always
• 18:21
  worked
• 18:22
  and
• 18:22
  now
• 18:23
  we
• 18:23
  are
• 18:23
  having
• 18:24
  to
• 18:24
  look
• 18:24
  at
• 18:24
  it
• 18:24
  differently.
• 18:25
  We
• 18:25
  are
• 18:26
  talking
• 18:27
  to
• 18:27
  a
• 18:27
  lot
• 18:27
  of
• 18:27
  those
• 18:28
  international
• 18:29
  partners
• 18:30
  with
• 18:30
  the
• 18:31
  PBSD
• 18:32
  who
• 18:33
  has
• 18:33
  the
• 18:33
  home
• 18:33
  video
• 18:33
  rights
• 18:34
  for
• 18:34
  much
• 18:34
  of
• 18:34
  our
• 18:34
  content
• 18:35
  and
• 18:35
  does
• 18:35
  that
• 18:35
  international
• 18:36
  licensing
• 18:36
  to
• 18:37
  see
• 18:37
  where
• 18:37
  there
• 18:37
  are
• 18:37
  opportunities
• 18:38
  for
• 18:38
  us
• 18:39
  to
• 18:39
  post
• 18:39
  content
• 18:40
  to
• 18:40
  the
• 18:41
  PBS
• 18:41
  Kids
• 18:42
  YouTube
• 18:42
  channel,
• 18:43
  but
• 18:43
  also
• 18:44
  allow
• 18:44
  it
• 18:45
  to
• 18:45
  be
• 18:45
  accessible
• 18:46
  globally.
• 18:46
  Because
• 18:47
  that
• 18:47
  does
• 18:48
  then
• 18:48
  help
• 18:49
  the
• 18:49
  algorithm.
• 18:49
  Yeah,
• 18:50
  it
• 18:51
  does.
• 18:51
  Will
• 18:51
  ultimately
• 18:52
  help
• 18:52
  you
• 18:52
  locally.
• 18:54
  Exactly.
• 18:54
  And
• 18:55
  it
• 18:55
  boosts
• 18:55
  our
• 18:55
  US
• 18:56
  numbers.
• 18:56
  Those
• 18:56
  are
• 18:56
  the
• 18:56
  only
• 18:57
  numbers
• 18:57
  that
• 18:57
  matter
• 18:58
  to
• 18:58
  the
• 18:58
  PBS
• 18:58
  board
• 18:59
  and
• 18:59
  to
• 18:59
  the
• 18:59
  PBS
• 18:59
  stations.
• 19:00
  But
• 19:01
  the
• 19:01
  better
• 19:02
  that,
• 19:02
  you
• 19:02
  know,
• 19:03
  the
• 19:03
  better
• 19:03
  the
• 19:04
  algorithm
• 19:04
  works
• 19:04
  in
• 19:05
  our
• 19:05
  favor,
• 19:05
  the
• 19:06
  better
• 19:06
  those
• 19:06
  numbers
• 19:07
  are.
• 19:07
  We
• 19:07
  don't
• 19:08
  have
• 19:08
  ads.
• 19:09
  And
• 19:09
  so
• 19:09
  that
• 19:09
  also
• 19:10
  is
• 19:10
  just
• 19:11
  something
• 19:11
  we
• 19:11
  have
• 19:11
  to
• 19:12
  accept
• 19:12
  is
• 19:12
  going
• 19:12
  to
• 19:13
  be
• 19:13
  the
• 19:13
  situation
• 19:13
  for
• 19:14
  us.
• 19:14
  But
• 19:14
  where
• 19:15
  we
• 19:15
  have
• 19:15
  been
• 19:15
  able
• 19:16
  to
• 19:16
  launch
• 19:16
  things
• 19:17
  globally,
• 19:17
  that's
• 19:18
  been
• 19:19
  useful.
• 19:19
  And.
• 19:19
  But
• 19:20
  then,
• 19:20
  you
• 19:20
  know,
• 19:20
  the
• 19:20
  PBS
• 19:21
  Kids
• 19:21
  isn't
• 19:21
  a
• 19:22
  brand
• 19:22
  that's
• 19:22
  necessarily
• 19:23
  known
• 19:24
  internationally.
• 19:25
  So
• 19:25
  that's
• 19:25
  also
• 19:26
  a
• 19:27
  constant
• 19:27
  conversation
• 19:28
  of,
• 19:29
  you
• 19:29
  know,
• 19:29
  is
• 19:29
  it
• 19:29
  okay
• 19:30
  for
• 19:30
  it
• 19:30
  to
• 19:30
  be
• 19:30
  under
• 19:30
  the
• 19:30
  PBS
• 19:31
  Kids
• 19:31
  umbrella,
• 19:31
  even
• 19:32
  if
• 19:32
  it's
• 19:32
  going
• 19:32
  to
• 19:32
  be
• 19:32
  in
• 19:32
  places
• 19:33
  where
• 19:33
  that's
• 19:33
  not
• 19:33
  a
• 19:34
  known
• 19:34
  brand?
• 19:35
  Yeah,
• 19:35
  yeah,
• 19:36
  that's.
• 19:36
  And
• 19:37
  I
• 19:37
  think
• 19:37
  there's
• 19:38
  also
• 19:39
  good
• 19:39
  quality
• 19:40
  kids
• 19:40
  content
• 19:41
  that
• 19:41
  is
• 19:41
  educational
• 19:42
  at
• 19:42
  its
• 19:42
  heart.
• 19:44
  It
• 19:45
  does
• 19:45
  travel
• 19:45
  and
• 19:45
  it
• 19:45
  does
• 19:46
  have
• 19:46
  a
• 19:46
  value
• 19:46
  outside
• 19:47
  the
• 19:47
  local
• 19:47
  market,
• 19:47
  even
• 19:48
  though
• 19:48
  those
• 19:48
  measures
• 19:49
  and
• 19:50
  metrics
• 19:51
  are
• 19:51
  important,
• 19:51
  as
• 19:52
  you
• 19:52
  said
• 19:52
  to
• 19:52
  the
• 19:52
  PBS
• 19:53
  Kids
• 19:53
  board.
• 19:53
  And
• 19:53
  that's
• 19:54
  very
• 19:54
  much
• 19:54
  bound
• 19:54
  by
• 19:55
  the
• 19:56
  us
• 19:56
  But
• 19:57
  I
• 19:57
  feel
• 19:58
  there's
• 19:58
  value.
• 19:59
  And
• 19:59
  again,
• 19:59
  having
• 19:59
  worked
• 20:00
  at
• 20:00
  BBC
• 20:00
  Children's
• 20:01
  in
• 20:01
  Education
• 20:01
  in
• 20:01
  the
• 20:01
  uk,
• 20:02
  you
• 20:02
  look
• 20:03
  at
• 20:03
  public
• 20:03
  service
• 20:04
  content
• 20:04
  from
• 20:05
  other
• 20:05
  countries
• 20:06
  and
• 20:06
  actually
• 20:07
  it's
• 20:07
  great
• 20:07
  as
• 20:08
  a
• 20:08
  parent
• 20:08
  to
• 20:08
  think
• 20:08
  that
• 20:09
  your
• 20:09
  kids
• 20:09
  can,
• 20:10
  can
• 20:10
  sample
• 20:10
  those
• 20:10
  too.
• 20:11
  When
• 20:12
  we
• 20:12
  talk
• 20:12
  about
• 20:12
  Bluey,
• 20:13
  and
• 20:13
  it's
• 20:13
  not
• 20:13
  public
• 20:13
  service
• 20:13
  per
• 20:14
  se,
• 20:14
  but,
• 20:15
  you
• 20:15
  know,
• 20:17
  fun
• 20:18
  family
• 20:18
  values,
• 20:19
  but
• 20:19
  you're
• 20:19
  hearing
• 20:19
  Aussie
• 20:20
  accents
• 20:20
  and
• 20:20
  Aussie
• 20:21
  slang.
• 20:21
  I
• 20:22
  still
• 20:22
  credit
• 20:22
  super
• 20:23
  why
• 20:23
  for
• 20:23
  my
• 20:23
  two
• 20:24
  own
• 20:24
  children's
• 20:25
  love
• 20:25
  of
• 20:26
  reading.
• 20:26
  Genuinely
• 20:27
  have
• 20:27
  a
• 20:27
  massive
• 20:28
  soft
• 20:28
  spot
• 20:28
  in
• 20:28
  my
• 20:28
  heart
• 20:28
  for
• 20:29
  super
• 20:29
  why.
• 20:29
  And
• 20:30
  that
• 20:30
  wouldn't
• 20:30
  have,
• 20:30
  you
• 20:31
  know,
• 20:31
  existed
• 20:32
  without
• 20:32
  you
• 20:32
  guys.
• 20:32
  But,
• 20:33
  you
• 20:33
  know,
• 20:34
  gosh,
• 20:34
  12,
• 20:35
  13
• 20:35
  years
• 20:35
  ago,
• 20:35
  I
• 20:36
  think
• 20:36
  it
• 20:36
  was
• 20:36
  on.
• 20:37
  Was
• 20:37
  it
• 20:37
  on
• 20:37
  Channel
• 20:37
  5?
• 20:38
  What
• 20:39
  was
• 20:39
  it
• 20:39
  on?
• 20:40
  Anyway,
• 20:40
  I
• 20:40
  forget.
• 20:41
  But
• 20:42
  so
• 20:42
  I
• 20:42
  think
• 20:43
  there's
• 20:43
  value
• 20:43
  in
• 20:44
  that
• 20:44
  public
• 20:45
  service
• 20:45
  content
• 20:46
  that
• 20:46
  has
• 20:46
  that
• 20:46
  flavor
• 20:47
  of
• 20:47
  other
• 20:48
  territories
• 20:48
  and
• 20:48
  it
• 20:49
  would
• 20:49
  be
• 20:49
  a
• 20:49
  shame
• 20:49
  not
• 20:49
  to
• 20:49
  allow
• 20:50
  that
• 20:50
  to
• 20:50
  travel.
• 20:51
  I
• 20:51
  agree.
• 20:52
  I
• 20:52
  agree.
• 20:52
  And
• 20:52
  I
• 20:53
  think
• 20:53
  too
• 20:53
  there's
• 20:54
  value
• 20:54
  also
• 20:55
  just
• 20:55
  in
• 20:55
  public
• 20:55
  service
• 20:56
  content
• 20:56
  in
• 20:56
  that
• 20:57
  it's
• 20:57
  not
• 20:58
  being
• 20:58
  crafted
• 20:59
  to
• 20:59
  meet
• 21:00
  the
• 21:00
  same
• 21:02
  expectations
• 21:03
  of
• 21:03
  the
• 21:03
  platform
• 21:04
  right
• 21:05
  now.
• 21:05
  You
• 21:05
  know,
• 21:06
  I
• 21:06
  often,
• 21:07
  especially
• 21:08
  in
• 21:08
  these
• 21:08
  last
• 21:08
  few
• 21:09
  months,
• 21:09
  as
• 21:09
  we've
• 21:09
  been
• 21:09
  talking
• 21:10
  to
• 21:10
  a
• 21:10
  lot
• 21:10
  of
• 21:10
  reporters
• 21:10
  in
• 21:11
  the
• 21:11
  United
• 21:11
  States,
• 21:11
  have
• 21:11
  to
• 21:12
  just
• 21:12
  point
• 21:12
  out
• 21:12
  that,
• 21:13
  you
• 21:13
  know,
• 21:14
  what
• 21:14
  makes
• 21:15
  us
• 21:15
  different
• 21:15
  is
• 21:15
  we
• 21:15
  are
• 21:16
  not
• 21:16
  focused
• 21:17
  on
• 21:17
  revenue,
• 21:18
  we're
• 21:18
  not
• 21:19
  focused
• 21:19
  on
• 21:19
  kind
• 21:20
  of
• 21:20
  a
• 21:20
  commercial
• 21:22
  success.
• 21:23
  What
• 21:23
  we're
• 21:23
  focused
• 21:23
  on
• 21:24
  is,
• 21:24
  is
• 21:25
  this
• 21:25
  going
• 21:26
  to
• 21:26
  meet
• 21:26
  children's
• 21:27
  needs,
• 21:27
  Is
• 21:27
  this
• 21:28
  developmentally
• 21:28
  appropriate,
• 21:29
  is
• 21:29
  it
• 21:29
  going
• 21:30
  to
• 21:32
  inspire
• 21:32
  a
• 21:32
  love
• 21:32
  of
• 21:33
  learning?
• 21:33
  And.
• 21:34
  And
• 21:34
  often
• 21:34
  that
• 21:35
  can
• 21:35
  be
• 21:36
  commercially
• 21:36
  successful.
• 21:37
  And
• 21:37
  we
• 21:38
  certainly
• 21:39
  have
• 21:39
  seen,
• 21:39
  you
• 21:40
  know,
• 21:40
  great
• 21:40
  success
• 21:41
  and
• 21:41
  have
• 21:42
  received
• 21:42
  revenue
• 21:43
  support
• 21:43
  by
• 21:44
  that,
• 21:44
  this
• 21:44
  international
• 21:45
  distribution
• 21:45
  of
• 21:45
  some
• 21:45
  of
• 21:46
  our
• 21:46
  content,
• 21:47
  but
• 21:47
  it's
• 21:48
  also
• 21:48
  doing
• 21:48
  something
• 21:48
  different.
• 21:49
  And
• 21:49
  so
• 21:50
  I
• 21:50
  think
• 21:50
  that's.
• 21:50
  That's
• 21:51
  one
• 21:51
  of
• 21:51
  the
• 21:51
  things
• 21:51
  that
• 21:52
  I
• 21:52
  think
• 21:52
  is
• 21:52
  so
• 21:53
  important
• 21:53
  about
• 21:53
  public
• 21:53
  service
• 21:54
  content
• 21:54
  really
• 21:54
  across
• 21:55
  the
• 21:55
  world.
• 21:56
  I
• 21:56
  will
• 21:56
  say
• 21:57
  too,
• 21:57
  when
• 21:57
  we
• 21:57
  launched
• 21:58
  Odd
• 21:58
  Squad
• 21:58
  uk,
• 21:59
  there
• 22:00
  was
• 22:00
  a
• 22:00
  question
• 22:01
  from
• 22:01
  some
• 22:01
  stations
• 22:02
  like,
• 22:02
  you
• 22:02
  know,
• 22:03
  how
• 22:03
  do
• 22:03
  we
• 22:03
  feel
• 22:03
  about
• 22:03
  it
• 22:04
  being
• 22:04
  British
• 22:04
  accents?
• 22:05
  Like,
• 22:05
  are
• 22:05
  we
• 22:05
  going
• 22:05
  to
• 22:05
  get
• 22:06
  any
• 22:06
  responses?
• 22:07
  I
• 22:07
  mean,
• 22:07
  kids
• 22:07
  in
• 22:07
  the
• 22:08
  United
• 22:08
  States
• 22:08
  loved
• 22:08
  it
• 22:09
  and
• 22:09
  it
• 22:09
  just
• 22:10
  like.
• 22:11
  And
• 22:11
  it
• 22:11
  fit
• 22:11
  the
• 22:12
  whole
• 22:12
  idea
• 22:12
  of
• 22:13
  it.
• 22:13
  This
• 22:13
  odd
• 22:13
  squad,
• 22:14
  like,
• 22:14
  could
• 22:14
  be
• 22:14
  anywhere.
• 22:15
  And.
• 22:16
  And
• 22:16
  it's
• 22:17
  this,
• 22:17
  you
• 22:17
  know,
• 22:18
  this
• 22:19
  aspirational
• 22:20
  organization
• 22:21
  that,
• 22:21
  like
• 22:22
  any
• 22:22
  kid
• 22:22
  can
• 22:22
  be
• 22:22
  a
• 22:23
  part
• 22:23
  of,
• 22:23
  it
• 22:24
  just
• 22:24
  made
• 22:24
  it
• 22:24
  even
• 22:25
  more
• 22:25
  fantastic
• 22:26
  for
• 22:26
  kids
• 22:26
  in
• 22:26
  the
• 22:27
  U.S.
• 22:27
  i
• 22:27
  think.
• 22:27
  Yeah,
• 22:28
  yeah,
• 22:28
  no,
• 22:28
  absolutely.
• 22:29
  But.
• 22:29
  And
• 22:29
  it
• 22:29
  is
• 22:30
  that
• 22:30
  thing
• 22:30
  like
• 22:30
  that,
• 22:30
  that
• 22:31
  is
• 22:31
  one
• 22:31
  of
• 22:31
  the
• 22:32
  dark
• 22:33
  voodoo
• 22:33
  magic
• 22:33
  of
• 22:33
  public
• 22:34
  service
• 22:34
  media.
• 22:35
  I
• 22:35
  mean,
• 22:35
  that
• 22:35
  in
• 22:35
  a
• 22:35
  positive
• 22:36
  way
• 22:36
  is
• 22:36
  that,
• 22:36
  like,
• 22:37
  it
• 22:37
  doesn't
• 22:37
  have
• 22:37
  the
• 22:38
  same
• 22:38
  remit
• 22:38
  commercially,
• 22:39
  but
• 22:39
  the
• 22:39
  bottom
• 22:39
  line
• 22:40
  is
• 22:40
  it
• 22:41
  needs
• 22:41
  to
• 22:41
  engage,
• 22:42
  right.
• 22:42
  And
• 22:42
  it
• 22:42
  needs
• 22:43
  to
• 22:43
  connect.
• 22:43
  Because
• 22:43
  if
• 22:44
  the
• 22:44
  public
• 22:44
  aren't
• 22:44
  watching
• 22:45
  it,
• 22:45
  you
• 22:46
  know,
• 22:46
  or
• 22:46
  it's
• 22:46
  not
• 22:46
  kind
• 22:46
  of
• 22:46
  inspiring
• 22:47
  the
• 22:47
  public,
• 22:47
  then
• 22:48
  it's.
• 22:49
  It's
• 22:49
  not
• 22:49
  kind
• 22:49
  of
• 22:49
  doing
• 22:49
  its
• 22:50
  job
• 22:50
  either.
• 22:50
  And
• 22:50
  obviously
• 22:51
  engagement
• 22:52
  and
• 22:53
  commercial
• 22:53
  viability,
• 22:54
  you
• 22:55
  know,
• 22:55
  they
• 22:55
  go
• 22:55
  hand
• 22:55
  in
• 22:55
  hand
• 22:56
  with
• 22:56
  each
• 22:56
  other.
• 22:56
  But
• 22:56
  I,
• 22:57
  you
• 22:57
  know,
• 22:57
  I
• 22:57
  think
• 22:57
  that
• 22:58
  the.
• 22:58
  Yeah,
• 22:59
  your
• 22:59
  remit,
• 22:59
  being
• 22:59
  able
• 22:59
  to.
• 23:00
  Being
• 23:00
  able
• 23:00
  to.
• 23:00
  To
• 23:01
  create
• 23:01
  content
• 23:01
  that
• 23:02
  doesn't
• 23:02
  have
• 23:02
  to
• 23:02
  hit
• 23:02
  certain
• 23:03
  commercial
• 23:04
  metrics
• 23:04
  is.
• 23:04
  Is.
• 23:05
  Is.
• 23:05
  So
• 23:05
  it's
• 23:05
  one
• 23:06
  of
• 23:06
  the
• 23:06
  reasons
• 23:06
  you're
• 23:06
  able
• 23:06
  to
• 23:06
  do
• 23:06
  the
• 23:07
  creative
• 23:07
  stuff
• 23:07
  that
• 23:07
  you
• 23:07
  do.
• 23:09
  How
• 23:09
  do
• 23:10
  you
• 23:10
  just
• 23:10
  to
• 23:10
  jump
• 23:10
  in
• 23:10
  there,
• 23:11
  Emily.
• 23:11
  Sorry
• 23:11
  to
• 23:11
  interrupt,
• 23:12
  but
• 23:12
  I,
• 23:12
  I
• 23:12
  like
• 23:12
  that
• 23:12
  tension
• 23:13
  point.
• 23:13
  I
• 23:13
  just
• 23:14
  wanted
• 23:14
  to
• 23:14
  expand
• 23:14
  on
• 23:14
  that
• 23:14
  because
• 23:15
  I
• 23:15
  think
• 23:15
  you're
• 23:15
  right.
• 23:16
  It's
• 23:16
  great
• 23:17
  being
• 23:17
  relieved
• 23:18
  of
• 23:18
  those
• 23:18
  kind
• 23:18
  of
• 23:18
  commercial
• 23:19
  imperatives.
• 23:20
  But
• 23:21
  as.
• 23:21
  As
• 23:22
  you
• 23:22
  said,
• 23:22
  public
• 23:23
  service
• 23:23
  content
• 23:23
  doesn't
• 23:24
  exist
• 23:24
  in
• 23:24
  a.
• 23:24
  In
• 23:25
  a
• 23:25
  vacuum.
• 23:26
  So
• 23:26
  how.
• 23:26
  How
• 23:27
  do
• 23:27
  you
• 23:27
  keep
• 23:27
  across
• 23:28
  those.
• 23:28
  Those
• 23:29
  trends?
• 23:29
  You
• 23:29
  know,
• 23:30
  we
• 23:30
  look
• 23:30
  at
• 23:30
  Anime,
• 23:30
  K
• 23:30
  Pop,
• 23:31
  Demon
• 23:31
  Hunters.
• 23:31
  How
• 23:31
  do
• 23:31
  you
• 23:32
  make
• 23:32
  sure
• 23:32
  that
• 23:32
  you
• 23:32
  can
• 23:33
  bring
• 23:33
  those
• 23:33
  in
• 23:34
  in
• 23:34
  a
• 23:34
  way
• 23:34
  that
• 23:34
  elevates
• 23:35
  the
• 23:35
  product?
• 23:37
  I
• 23:37
  mean,
• 23:37
  I
• 23:37
  think
• 23:38
  when
• 23:38
  we
• 23:38
  are
• 23:38
  looking
• 23:38
  at
• 23:39
  YouTube,
• 23:40
  for
• 23:40
  example,
• 23:40
  I
• 23:41
  could
• 23:41
  just
• 23:41
  say,
• 23:41
  like
• 23:41
  any
• 23:41
  new
• 23:42
  platform,
• 23:42
  whenever
• 23:42
  we
• 23:43
  start
• 23:43
  a.
• 23:43
  Start
• 23:44
  on
• 23:44
  it,
• 23:44
  we
• 23:45
  have
• 23:45
  a
• 23:45
  conversation
• 23:45
  here
• 23:46
  about,
• 23:46
  okay,
• 23:47
  but
• 23:47
  what's
• 23:47
  the
• 23:47
  PBS
• 23:47
  Kids
• 23:48
  way
• 23:48
  we
• 23:48
  would
• 23:48
  do
• 23:49
  this?
• 23:50
  We
• 23:50
  approach
• 23:50
  this
• 23:51
  differently.
• 23:51
  I
• 23:51
  think
• 23:51
  about
• 23:52
  when
• 23:52
  streaming
• 23:53
  video
• 23:53
  first
• 23:53
  was
• 23:54
  starting,
• 23:55
  we
• 23:55
  were
• 23:56
  watching
• 23:56
  all
• 23:56
  these
• 23:57
  animated
• 23:57
  clickable
• 23:58
  ads
• 23:59
  appear
• 23:59
  across
• 23:59
  streaming
• 24:00
  video,
• 24:00
  and
• 24:01
  we
• 24:01
  had
• 24:01
  one
• 24:01
  of
• 24:01
  the
• 24:01
  most
• 24:02
  fun
• 24:02
  conversations
• 24:03
  here
• 24:03
  saying,
• 24:03
  okay,
• 24:03
  how
• 24:04
  would
• 24:04
  we
• 24:04
  use
• 24:04
  that?
• 24:05
  What
• 24:05
  if
• 24:05
  we
• 24:05
  weren't
• 24:05
  using
• 24:06
  it
• 24:06
  to
• 24:06
  sell
• 24:06
  something,
• 24:06
  but
• 24:07
  instead
• 24:07
  using
• 24:07
  it
• 24:08
  to
• 24:08
  promote
• 24:09
  learning?
• 24:09
  And
• 24:10
  we
• 24:10
  did
• 24:10
  a
• 24:10
  series
• 24:10
  of
• 24:11
  experiments
• 24:12
  of
• 24:12
  what
• 24:12
  if
• 24:12
  kids
• 24:13
  could
• 24:13
  play
• 24:13
  along
• 24:13
  with
• 24:14
  the
• 24:14
  show?
• 24:14
  Like,
• 24:14
  how
• 24:15
  much
• 24:15
  was
• 24:15
  too
• 24:15
  distracting,
• 24:16
  how
• 24:16
  much,
• 24:16
  you
• 24:17
  know,
• 24:17
  And
• 24:17
  I
• 24:17
  think
• 24:18
  that
• 24:18
  that
• 24:18
  has
• 24:19
  really
• 24:20
  expanded
• 24:21
  and
• 24:21
  improved
• 24:22
  a
• 24:22
  lot
• 24:22
  of
• 24:22
  our
• 24:22
  gameplay
• 24:23
  is
• 24:23
  being
• 24:24
  able
• 24:24
  to
• 24:24
  think
• 24:24
  more
• 24:25
  seamlessly
• 24:25
  across
• 24:26
  video
• 24:27
  and
• 24:27
  interactivity.
• 24:28
  And
• 24:29
  while
• 24:30
  it
• 24:30
  still
• 24:31
  isn't
• 24:31
  something
• 24:31
  that
• 24:32
  works
• 24:32
  in
• 24:32
  video
• 24:33
  the
• 24:33
  same
• 24:33
  way,
• 24:34
  certainly
• 24:35
  it's
• 24:35
  the
• 24:35
  kind
• 24:35
  of
• 24:35
  thing
• 24:35
  that
• 24:36
  works
• 24:36
  well
• 24:36
  for
• 24:36
  games.
• 24:37
  So
• 24:37
  we
• 24:38
  are
• 24:38
  always
• 24:38
  trying
• 24:38
  to
• 24:39
  take
• 24:39
  inspiration
• 24:40
  from
• 24:40
  what's
• 24:40
  out
• 24:41
  there.
• 24:41
  And,
• 24:42
  you
• 24:42
  know,
• 24:42
  we're.
• 24:44
  Shorts
• 24:45
  are
• 24:46
  controversial
• 24:47
  for
• 24:47
  kids
• 24:47
  and,
• 24:48
  and
• 24:49
  something
• 24:49
  that
• 24:49
  I
• 24:50
  think
• 24:50
  we
• 24:51
  are
• 24:52
  concerned
• 24:53
  about,
• 24:53
  but
• 24:53
  also
• 24:54
  recognize
• 24:55
  it's
• 24:55
  in
• 24:55
  a
• 24:55
  lot
• 24:55
  of
• 24:56
  places.
• 24:56
  And
• 24:56
  so
• 24:56
  we're
• 24:57
  trying
• 24:57
  to
• 24:57
  think
• 24:57
  about
• 24:57
  what
• 24:58
  is,
• 24:58
  what
• 24:59
  is
• 24:59
  a
• 24:59
  short
• 24:59
  that
• 24:59
  would
• 24:59
  be
• 25:00
  done
• 25:00
  in
• 25:00
  a
• 25:00
  PBS
• 25:00
  Kids
• 25:01
  way.
• 25:01
  We've
• 25:02
  done
• 25:02
  shorts
• 25:02
  for
• 25:02
  a
• 25:02
  long
• 25:03
  time
• 25:03
  that
• 25:03
  were
• 25:03
  around
• 25:04
  very
• 25:04
  specific
• 25:04
  concepts.
• 25:05
  Does
• 25:06
  that
• 25:06
  work
• 25:07
  within
• 25:07
  the
• 25:07
  new
• 25:07
  kind
• 25:08
  of
• 25:08
  shorts
• 25:08
  format?
• 25:09
  And
• 25:09
  can
• 25:09
  we
• 25:09
  kind
• 25:10
  of
• 25:10
  push
• 25:10
  back
• 25:10
  a
• 25:11
  little
• 25:11
  bit
• 25:11
  against
• 25:12
  the
• 25:12
  ways
• 25:13
  that
• 25:13
  it's
• 25:14
  being.
• 25:14
  That
• 25:14
  shorts
• 25:15
  are
• 25:15
  being
• 25:15
  used
• 25:15
  right
• 25:15
  now
• 25:15
  to
• 25:16
  kind
• 25:16
  of
• 25:16
  keep
• 25:16
  kids
• 25:17
  watching,
• 25:18
  promoting
• 25:18
  that
• 25:19
  more
• 25:19
  addictive
• 25:19
  behavior?
• 25:20
  Is
• 25:20
  there,
• 25:20
  is
• 25:20
  there
• 25:21
  something
• 25:21
  we
• 25:21
  can
• 25:21
  do
• 25:22
  that
• 25:22
  is
• 25:24
  developmentally
• 25:25
  appropriately
• 25:26
  paced
• 25:27
  that
• 25:27
  still
• 25:28
  is
• 25:30
  shorter
• 25:30
  form
• 25:31
  content
• 25:31
  that
• 25:31
  really,
• 25:32
  like,
• 25:33
  packs
• 25:33
  some
• 25:33
  kind
• 25:33
  of
• 25:34
  understanding,
• 25:35
  a
• 25:35
  lesson,
• 25:35
  some
• 25:36
  kind
• 25:36
  of
• 25:36
  tidbit
• 25:36
  that
• 25:36
  it
• 25:37
  can
• 25:37
  take
• 25:37
  away,
• 25:39
  you
• 25:39
  know,
• 25:39
  So
• 25:40
  I
• 25:40
  think
• 25:40
  that's,
• 25:41
  that's
• 25:41
  like
• 25:41
  the
• 25:41
  tension,
• 25:42
  certainly
• 25:43
  gameplay
• 25:44
  too.
• 25:46
  So
• 25:46
  much
• 25:47
  of
• 25:47
  what
• 25:47
  you're
• 25:48
  seeing
• 25:48
  in
• 25:48
  games
• 25:48
  right
• 25:49
  now
• 25:49
  is
• 25:49
  really
• 25:50
  a
• 25:50
  child
• 25:51
  is
• 25:51
  playing,
• 25:51
  and
• 25:51
  there's
• 25:52
  no
• 25:52
  clear
• 25:53
  stopping
• 25:54
  point
• 25:54
  or
• 25:54
  end
• 25:54
  point.
• 25:55
  You're
• 25:55
  always
• 25:55
  right
• 25:56
  on
• 25:56
  the
• 25:56
  edge
• 25:56
  of,
• 25:56
  oh,
• 25:57
  I'm
• 25:57
  about
• 25:57
  to
• 25:57
  do
• 25:57
  this,
• 25:58
  and
• 25:58
  I
• 25:58
  just
• 25:59
  achieved
• 25:59
  this,
• 26:00
  but
• 26:00
  now
• 26:00
  I've
• 26:00
  got
• 26:00
  this
• 26:01
  other
• 26:01
  thing.
• 26:01
  And
• 26:01
  so
• 26:01
  there's
• 26:02
  no.
• 26:02
  You
• 26:02
  just
• 26:02
  keep
• 26:03
  playing,
• 26:03
  keep
• 26:03
  playing.
• 26:04
  And
• 26:04
  we've
• 26:05
  been
• 26:05
  talking
• 26:06
  to
• 26:06
  our
• 26:07
  producers
• 26:07
  about
• 26:07
  making
• 26:08
  sure
• 26:08
  that
• 26:08
  there
• 26:08
  are
• 26:09
  clear
• 26:09
  levels.
• 26:10
  There's
• 26:10
  a
• 26:10
  moment
• 26:11
  where
• 26:11
  you
• 26:11
  have
• 26:11
  achieved
• 26:12
  something
• 26:12
  and
• 26:13
  the
• 26:13
  child
• 26:13
  can
• 26:13
  take
• 26:13
  a
• 26:14
  breath
• 26:14
  and
• 26:14
  make
• 26:14
  a
• 26:14
  decision.
• 26:15
  Do
• 26:15
  I
• 26:15
  want
• 26:15
  to
• 26:15
  play
• 26:15
  a
• 26:15
  new
• 26:16
  game?
• 26:16
  Do
• 26:16
  I
• 26:16
  want
• 26:16
  to
• 26:16
  keep
• 26:17
  playing
• 26:17
  this
• 26:17
  game?
• 26:17
  Or
• 26:17
  is
• 26:17
  it
• 26:18
  time
• 26:18
  for
• 26:18
  dinner?
• 26:18
  You
• 26:18
  know,
• 26:19
  like,
• 26:20
  where
• 26:20
  are
• 26:20
  their
• 26:20
  natural
• 26:21
  breakpoints?
• 26:21
  And
• 26:21
  so
• 26:22
  I
• 26:22
  think
• 26:23
  part
• 26:23
  of
• 26:23
  the
• 26:23
  tension
• 26:24
  for
• 26:24
  us
• 26:24
  is
• 26:24
  where
• 26:25
  do
• 26:25
  we
• 26:25
  kind
• 26:25
  of
• 26:26
  push
• 26:26
  back
• 26:26
  against
• 26:27
  what's
• 26:28
  happening
• 26:28
  in
• 26:28
  the
• 26:28
  trends
• 26:29
  and
• 26:29
  where
• 26:29
  do
• 26:29
  we
• 26:29
  embrace
• 26:30
  it
• 26:30
  and
• 26:30
  try
• 26:30
  to
• 26:30
  take
• 26:30
  it
• 26:30
  in
• 26:31
  an
• 26:31
  educational
• 26:31
  way?
• 26:32
  Yeah.
• 26:33
  Oh,
• 26:34
  it's
• 26:34
  fun.
• 26:35
  I
• 26:35
  feel
• 26:35
  like,
• 26:36
  like
• 26:36
  I'm
• 26:37
  like,
• 26:37
  we
• 26:37
  need
• 26:37
  to
• 26:37
  get
• 26:37
  back
• 26:38
  to
• 26:38
  funding.
• 26:38
  But
• 26:38
  like,
• 26:39
  the
• 26:39
  conversations
• 26:40
  with
• 26:40
  so
• 26:40
  nicely
• 26:41
  in
• 26:41
  other
• 26:41
  ways,
• 26:41
  I'm
• 26:41
  like,
• 26:42
  there's
• 26:42
  just
• 26:42
  so
• 26:42
  much
• 26:42
  juice
• 26:43
  in
• 26:43
  me
• 26:43
  here
• 26:43
  to
• 26:43
  be
• 26:43
  getting
• 26:44
  into.
• 26:44
  But
• 26:44
  I
• 26:44
  would
• 26:44
  love
• 26:45
  to
• 26:45
  get
• 26:45
  into
• 26:45
  the
• 26:45
  funding
• 26:46
  thing
• 26:46
  because
• 26:46
  that,
• 26:46
  that's
• 26:46
  what
• 26:47
  kind
• 26:47
  of
• 26:47
  caused
• 26:47
  us
• 26:48
  to
• 26:48
  reach
• 26:48
  out
• 26:48
  to
• 26:48
  you
• 26:48
  in
• 26:48
  the
• 26:48
  first
• 26:49
  instance.
• 26:49
  So
• 26:50
  we've,
• 26:51
  you've,
• 26:51
  you've
• 26:51
  explained
• 26:52
  it
• 26:52
  a
• 26:52
  little
• 26:52
  bit
• 26:52
  that
• 26:52
  there's,
• 26:53
  there
• 26:53
  is
• 26:53
  federal
• 26:53
  funding,
• 26:54
  there's,
• 26:55
  there's
• 26:56
  local
• 26:56
  fundraising,
• 26:57
  there's,
• 26:58
  you
• 26:58
  know,
• 26:58
  some
• 27:00
  support
• 27:00
  and
• 27:01
  partnerships
• 27:01
  from
• 27:03
  commerce
• 27:03
  and
• 27:03
  stuff
• 27:04
  like
• 27:04
  that.
• 27:05
  But
• 27:05
  obviously
• 27:06
  we're
• 27:06
  hearing
• 27:06
  that,
• 27:06
  you
• 27:06
  know,
• 27:06
  that
• 27:07
  federal
• 27:07
  funding
• 27:08
  from
• 27:08
  a
• 27:08
  US
• 27:08
  Perspective
• 27:09
  has
• 27:09
  been
• 27:09
  cut.
• 27:10
  So
• 27:10
  how
• 27:10
  does
• 27:10
  that
• 27:10
  impact
• 27:11
  you
• 27:11
  guys?
• 27:11
  Or
• 27:12
  do
• 27:12
  you
• 27:12
  need
• 27:12
  to
• 27:13
  like,
• 27:13
  maybe
• 27:13
  need
• 27:13
  to
• 27:13
  describe
• 27:14
  the
• 27:14
  whole
• 27:14
  thing
• 27:14
  in
• 27:15
  more
• 27:15
  detail?
• 27:17
  Yeah,
• 27:17
  it's
• 27:17
  very
• 27:17
  significant.
• 27:20
  So
• 27:20
  I
• 27:21
  think
• 27:21
  I'll.
• 27:21
  If
• 27:22
  it's
• 27:22
  okay,
• 27:22
  I
• 27:22
  will
• 27:22
  back
• 27:23
  up
• 27:23
  and
• 27:23
  kind
• 27:23
  of
• 27:24
  overview.
• 27:26
  There
• 27:27
  were
• 27:27
  really
• 27:27
  two
• 27:27
  sources
• 27:28
  of
• 27:28
  federal
• 27:28
  funding
• 27:29
  that
• 27:29
  supported
• 27:30
  PBS
• 27:31
  Kids
• 27:31
  in
• 27:32
  particular.
• 27:33
  And
• 27:34
  one
• 27:34
  is
• 27:36
  what
• 27:36
  I
• 27:36
  think
• 27:36
  has
• 27:37
  gotten
• 27:37
  the
• 27:37
  most
• 27:37
  news
• 27:38
  is
• 27:38
  the
• 27:38
  big
• 27:38
  vote
• 27:39
  to
• 27:39
  rescind
• 27:42
  funding
• 27:42
  for
• 27:43
  the
• 27:43
  Corporation
• 27:44
  for
• 27:44
  Public
• 27:44
  Broadcasting,
• 27:46
  which
• 27:46
  was
• 27:46
  the
• 27:47
  outside
• 27:48
  entity
• 27:49
  that
• 27:49
  was
• 27:49
  crafted
• 27:50
  to
• 27:50
  be
• 27:50
  kind
• 27:51
  of
• 27:51
  a
• 27:51
  heat
• 27:51
  shield,
• 27:53
  political
• 27:54
  protection
• 27:55
  for
• 27:55
  pbs.
• 27:56
  So
• 27:58
  the
• 27:58
  Congress
• 27:59
  in
• 27:59
  the
• 27:59
  United
• 27:59
  States
• 28:00
  would
• 28:00
  appropriate
• 28:00
  a
• 28:01
  certain
• 28:01
  amount
• 28:01
  of
• 28:01
  funding
• 28:01
  to
• 28:02
  go
• 28:02
  to
• 28:02
  public
• 28:02
  media.
• 28:03
  It
• 28:03
  would
• 28:03
  go
• 28:03
  to
• 28:04
  the
• 28:04
  Corporation
• 28:04
  for
• 28:04
  Public
• 28:05
  Broadcasting,
• 28:05
  who
• 28:05
  would
• 28:06
  then
• 28:06
  distribute
• 28:06
  it
• 28:06
  to
• 28:06
  public
• 28:07
  media,
• 28:08
  radio
• 28:08
  and
• 28:09
  television,
• 28:10
  to
• 28:10
  the
• 28:10
  stations,
• 28:11
  and
• 28:11
  then
• 28:11
  some
• 28:12
  for
• 28:12
  content.
• 28:13
  So
• 28:13
  that
• 28:14
  is,
• 28:14
  that
• 28:15
  is
• 28:15
  one
• 28:15
  of
• 28:15
  the
• 28:15
  big
• 28:16
  pieces
• 28:16
  that
• 28:16
  was
• 28:16
  cut
• 28:16
  that
• 28:17
  really
• 28:17
  got
• 28:17
  the
• 28:17
  most
• 28:17
  attention
• 28:18
  because
• 28:18
  that
• 28:19
  was
• 28:19
  a
• 28:19
  congressional
• 28:20
  vote
• 28:20
  to
• 28:21
  rescind
• 28:21
  that
• 28:21
  funding.
• 28:22
  And
• 28:23
  now
• 28:23
  the
• 28:23
  Corporation
• 28:23
  for
• 28:23
  Public
• 28:24
  Broadcasting
• 28:25
  has
• 28:25
  dissolved.
• 28:27
  So
• 28:27
  that
• 28:27
  is
• 28:27
  one
• 28:28
  source
• 28:28
  of
• 28:28
  funding
• 28:28
  that
• 28:28
  went
• 28:28
  to
• 28:29
  our
• 28:29
  stations
• 28:29
  and
• 28:29
  then
• 28:29
  also
• 28:30
  some
• 28:30
  of
• 28:30
  it
• 28:30
  came
• 28:30
  to
• 28:31
  pbs.
• 28:31
  The
• 28:32
  larger
• 28:32
  funding
• 28:33
  for
• 28:33
  PBS
• 28:34
  Kids
• 28:34
  actually
• 28:35
  came
• 28:35
  through
• 28:35
  a
• 28:35
  different
• 28:35
  congressional
• 28:36
  act
• 28:37
  that
• 28:37
  went
• 28:37
  through
• 28:37
  the
• 28:38
  US
• 28:38
  Department
• 28:38
  of
• 28:39
  Education.
• 28:40
  And
• 28:40
  that
• 28:41
  was
• 28:41
  a
• 28:41
  grant.
• 28:42
  It
• 28:42
  was
• 28:43
  called
• 28:43
  Ready
• 28:43
  to
• 28:43
  Learn.
• 28:43
  It
• 28:44
  had
• 28:44
  been
• 28:44
  around
• 28:44
  since
• 28:44
  1995
• 28:46
  and
• 28:46
  we
• 28:46
  had
• 28:46
  to
• 28:47
  apply
• 28:47
  for
• 28:47
  it
• 28:47
  every
• 28:47
  five
• 28:48
  years.
• 28:48
  Every
• 28:49
  five
• 28:49
  years
• 28:49
  it
• 28:50
  would
• 28:50
  be
• 28:50
  updated
• 28:51
  based
• 28:51
  on
• 28:52
  whatever
• 28:52
  that
• 28:53
  particular
• 28:54
  presidential
• 28:54
  administration's
• 28:55
  priorities
• 28:55
  were
• 28:56
  for
• 28:56
  education.
• 28:57
  So
• 28:58
  different
• 28:58
  presidents,
• 28:59
  it
• 28:59
  kind
• 28:59
  of
• 29:00
  changed
• 29:00
  focus.
• 29:00
  So
• 29:01
  Super
• 29:01
  Y
• 29:01
  came
• 29:02
  out
• 29:02
  during
• 29:02
  George
• 29:02
  W.
• 29:03
  Bush
• 29:03
  because
• 29:03
  his
• 29:03
  big
• 29:03
  focus
• 29:04
  was
• 29:04
  literacy
• 29:04
  and
• 29:05
  no
• 29:05
  Child
• 29:05
  Left
• 29:05
  Behind.
• 29:06
  Odd
• 29:06
  Squad,
• 29:07
  I
• 29:07
  believe
• 29:07
  was
• 29:08
  Obama
• 29:08
  years
• 29:09
  because
• 29:09
  it
• 29:09
  was
• 29:09
  more
• 29:09
  focused
• 29:10
  on
• 29:10
  STEM
• 29:11
  and
• 29:12
  data.
• 29:13
  So,
• 29:13
  you
• 29:14
  know,
• 29:14
  these,
• 29:15
  these
• 29:15
  shows
• 29:16
  actually
• 29:16
  kind
• 29:16
  of
• 29:17
  married
• 29:17
  with
• 29:18
  political
• 29:18
  priorities
• 29:19
  for
• 29:19
  education
• 29:20
  in
• 29:20
  the
• 29:21
  United
• 29:21
  States.
• 29:22
  So
• 29:23
  that
• 29:23
  grant
• 29:24
  was
• 29:24
  terminated
• 29:25
  in
• 29:25
  May,
• 29:26
  and
• 29:26
  we
• 29:27
  were
• 29:27
  only
• 29:28
  four
• 29:28
  months,
• 29:29
  five
• 29:29
  months
• 29:30
  from
• 29:30
  the
• 29:31
  end
• 29:31
  of
• 29:31
  a
• 29:32
  five
• 29:32
  year
• 29:32
  cycle.
• 29:32
  So
• 29:33
  it's
• 29:33
  kind
• 29:33
  of
• 29:33
  like
• 29:33
  nearly
• 29:34
  sounds
• 29:34
  a
• 29:34
  bit
• 29:34
  like
• 29:34
  a
• 29:34
  BBC
• 29:35
  charter
• 29:35
  renewal
• 29:36
  in
• 29:37
  a
• 29:37
  sense
• 29:37
  that
• 29:37
  the,
• 29:38
  the
• 29:38
  funding
• 29:38
  is
• 29:38
  agreed
• 29:39
  and,
• 29:39
  and
• 29:40
  it's
• 29:40
  probably
• 29:40
  not
• 29:40
  quite
• 29:41
  the
• 29:41
  same
• 29:41
  thing,
• 29:41
  but
• 29:41
  it
• 29:41
  kind
• 29:42
  of
• 29:42
  feels
• 29:42
  aligned
• 29:43
  with
• 29:43
  that.
• 29:46
  That
• 29:46
  termination
• 29:47
  came
• 29:49
  from,
• 29:49
  you
• 29:50
  know,
• 29:50
  multiple
• 29:50
  things
• 29:51
  that
• 29:51
  happened.
• 29:52
  The
• 29:52
  president
• 29:53
  issued
• 29:53
  an
• 29:53
  executive
• 29:54
  order
• 29:54
  that
• 29:54
  no
• 29:54
  federal
• 29:55
  funding
• 29:55
  should
• 29:55
  be
• 29:55
  going
• 29:55
  to
• 29:56
  PBS
• 29:56
  or
• 29:56
  npr,
• 29:59
  but
• 29:59
  it's
• 29:59
  not
• 29:59
  necessarily
• 30:00
  tied
• 30:00
  to
• 30:00
  that.
• 30:00
  What
• 30:01
  the
• 30:01
  Department
• 30:01
  of
• 30:01
  Ed
• 30:01
  said
• 30:02
  is
• 30:02
  that
• 30:02
  we
• 30:02
  were
• 30:02
  not
• 30:02
  meeting
• 30:03
  the
• 30:03
  priorities
• 30:04
  of
• 30:04
  the
• 30:04
  program.
• 30:04
  I
• 30:05
  will
• 30:05
  just
• 30:05
  say
• 30:07
  five
• 30:07
  years
• 30:07
  ago,
• 30:07
  Trump
• 30:08
  was
• 30:08
  in
• 30:08
  office
• 30:09
  and
• 30:09
  we
• 30:10
  applied
• 30:10
  and
• 30:10
  were
• 30:11
  awarded
• 30:11
  the
• 30:11
  grant
• 30:11
  in
• 30:12
  his
• 30:12
  administration.
• 30:12
  And
• 30:13
  we're
• 30:13
  meeting,
• 30:14
  we're
• 30:15
  working
• 30:15
  under
• 30:15
  his
• 30:15
  administration.
• 30:16
  So.
• 30:18
  But
• 30:19
  that
• 30:19
  grant
• 30:19
  was
• 30:20
  terminated
• 30:20
  immediately.
• 30:21
  Overnight.
• 30:21
  Pencils
• 30:22
  down.
• 30:23
  It
• 30:23
  was
• 30:24
  a
• 30:24
  $100
• 30:25
  million
• 30:26
  grant,
• 30:27
  so
• 30:28
  significant
• 30:29
  funding.
• 30:29
  So
• 30:30
  it
• 30:30
  was
• 30:30
  20
• 30:30
  million
• 30:30
  a
• 30:31
  year
• 30:31
  that
• 30:31
  went
• 30:31
  just
• 30:32
  to
• 30:32
  PBS
• 30:32
  Kids.
• 30:34
  The
• 30:35
  workstations
• 30:35
  did,
• 30:35
  and
• 30:36
  the
• 30:36
  content
• 30:36
  we
• 30:36
  created,
• 30:37
  and
• 30:37
  then
• 30:37
  also
• 30:37
  our
• 30:37
  staff.
• 30:38
  And
• 30:39
  we
• 30:39
  had
• 30:39
  to
• 30:40
  pull
• 30:40
  everything
• 30:41
  back
• 30:41
  kind
• 30:41
  of
• 30:41
  overnight.
• 30:42
  There
• 30:42
  were
• 30:42
  research
• 30:43
  studies
• 30:43
  in
• 30:43
  the
• 30:43
  field.
• 30:44
  It
• 30:44
  all
• 30:45
  just
• 30:45
  ended.
• 30:46
  And
• 30:46
  so
• 30:46
  that's
• 30:47
  really
• 30:47
  been
• 30:47
  the
• 30:48
  biggest
• 30:48
  hit
• 30:49
  to
• 30:49
  us.
• 30:49
  So
• 30:50
  we
• 30:50
  have
• 30:50
  cut
• 30:51
  close
• 30:52
  to
• 30:52
  30%
• 30:52
  of
• 30:53
  our
• 30:53
  staff
• 30:53
  who
• 30:53
  worked
• 30:54
  on
• 30:54
  just
• 30:54
  PBS
• 30:54
  Kids
• 30:55
  content.
• 30:56
  Many
• 30:56
  of
• 30:56
  our
• 30:56
  member
• 30:57
  stations
• 30:57
  have
• 30:57
  had
• 30:57
  to
• 30:57
  cut
• 30:58
  back
• 30:58
  on
• 30:58
  their
• 30:58
  education
• 30:59
  teams
• 31:00
  because
• 31:01
  this
• 31:01
  happened
• 31:02
  at
• 31:02
  the
• 31:02
  end
• 31:02
  of
• 31:02
  a
• 31:02
  grant
• 31:03
  cycle.
• 31:03
  I
• 31:03
  will
• 31:04
  say
• 31:04
  we
• 31:04
  had
• 31:04
  a
• 31:04
  lot
• 31:05
  of
• 31:05
  content
• 31:05
  that
• 31:06
  had
• 31:06
  been
• 31:07
  created
• 31:07
  that
• 31:07
  was
• 31:08
  about
• 31:08
  to
• 31:08
  roll
• 31:09
  out.
• 31:10
  So
• 31:10
  what
• 31:10
  we
• 31:10
  had
• 31:10
  to
• 31:11
  do
• 31:11
  is
• 31:11
  kind
• 31:11
  of
• 31:11
  step
• 31:11
  back
• 31:12
  and
• 31:12
  look
• 31:12
  at
• 31:13
  our
• 31:13
  library.
• 31:14
  We
• 31:14
  had
• 31:15
  three
• 31:16
  programs
• 31:16
  that
• 31:17
  were
• 31:17
  already
• 31:17
  kind
• 31:17
  of
• 31:18
  queued
• 31:18
  up.
• 31:19
  And
• 31:19
  so
• 31:19
  in
• 31:20
  the
• 31:20
  near
• 31:20
  term,
• 31:22
  viewers
• 31:22
  of
• 31:22
  PBS
• 31:23
  Kids
• 31:23
  are
• 31:23
  not
• 31:24
  going
• 31:24
  to
• 31:24
  see
• 31:25
  a
• 31:25
  huge
• 31:26
  difference
• 31:26
  in
• 31:27
  what
• 31:27
  happens
• 31:27
  on
• 31:28
  PBS
• 31:28
  Kids.
• 31:29
  The
• 31:29
  last
• 31:30
  show
• 31:30
  to
• 31:30
  be
• 31:30
  funded
• 31:31
  by
• 31:31
  that
• 31:32
  federal
• 31:32
  Department
• 31:33
  of
• 31:33
  Education
• 31:33
  grant
• 31:35
  just
• 31:35
  launched
• 31:35
  on
• 31:35
  Monday.
• 31:36
  It's
• 31:36
  called
• 31:36
  Phoebe
• 31:37
  and
• 31:37
  J.
• 31:38
  And
• 31:38
  it
• 31:39
  is
• 31:39
  a
• 31:39
  preschool
• 31:40
  literacy
• 31:40
  show,
• 31:41
  and
• 31:41
  it's
• 31:41
  environmental
• 31:42
  literacy.
• 31:43
  So
• 31:43
  how
• 31:43
  do
• 31:43
  you
• 31:44
  look
• 31:44
  for
• 31:45
  signs?
• 31:46
  Like,
• 31:46
  how
• 31:46
  do
• 31:46
  you
• 31:47
  find
• 31:47
  where
• 31:48
  is
• 31:48
  the
• 31:48
  right
• 31:48
  place
• 31:49
  to
• 31:49
  cross
• 31:49
  the
• 31:49
  road?
• 31:50
  How
• 31:50
  do
• 31:50
  you
• 31:51
  choose
• 31:51
  the
• 31:52
  right
• 31:52
  elevator
• 31:52
  button?
• 31:53
  You
• 31:53
  know,
• 31:53
  like,
• 31:53
  how
• 31:53
  do
• 31:54
  you
• 31:54
  use
• 31:54
  literacy
• 31:55
  in
• 31:55
  the
• 31:56
  world
• 31:56
  to
• 31:56
  navigate
• 31:57
  it?
• 31:58
  It's
• 31:58
  a
• 31:58
  really
• 31:59
  cute,
• 31:59
  fun
• 31:59
  show.
• 32:00
  It's
• 32:00
  original
• 32:00
  ip.
• 32:01
  This
• 32:01
  is
• 32:01
  something
• 32:01
  else
• 32:02
  that
• 32:02
  public
• 32:02
  media
• 32:03
  can
• 32:03
  do
• 32:03
  that
• 32:04
  a
• 32:04
  lot
• 32:04
  of,
• 32:05
  a
• 32:05
  lot
• 32:05
  of
• 32:06
  the
• 32:06
  other
• 32:06
  networks
• 32:07
  are
• 32:07
  not
• 32:07
  doing
• 32:08
  right
• 32:08
  now.
• 32:10
  But
• 32:10
  it
• 32:10
  was
• 32:10
  supposed
• 32:11
  to
• 32:11
  launch
• 32:11
  in
• 32:11
  September,
• 32:11
  and
• 32:12
  we
• 32:12
  decided
• 32:12
  to
• 32:13
  hold
• 32:13
  it
• 32:13
  to
• 32:13
  give
• 32:14
  ourselves
• 32:14
  a
• 32:14
  little
• 32:14
  more
• 32:14
  time
• 32:14
  to
• 32:15
  finish
• 32:15
  production,
• 32:16
  but
• 32:16
  also
• 32:17
  to
• 32:17
  allow
• 32:17
  us
• 32:17
  to
• 32:17
  spread
• 32:18
  out
• 32:18
  our
• 32:18
  content
• 32:18
  a
• 32:19
  little
• 32:19
  bit
• 32:19
  longer
• 32:19
  while
• 32:19
  we
• 32:19
  kind
• 32:20
  of
• 32:20
  figure
• 32:20
  out
• 32:20
  what
• 32:20
  the
• 32:20
  new
• 32:20
  normal
• 32:21
  is.
• 32:22
  So
• 32:22
  that
• 32:23
  cut
• 32:23
  of
• 32:23
  funding
• 32:24
  means
• 32:24
  that
• 32:25
  right
• 32:25
  now
• 32:25
  we're
• 32:26
  okay.
• 32:26
  But
• 32:26
  when
• 32:26
  I
• 32:27
  look
• 32:27
  at
• 32:27
  28,
• 32:28
  29,
• 32:29
  we
• 32:29
  likely
• 32:29
  are
• 32:29
  going
• 32:30
  to
• 32:30
  be
• 32:31
  cutting
• 32:31
  our
• 32:32
  development
• 32:33
  pipeline
• 32:33
  in
• 32:34
  half.
• 32:35
  That's
• 32:35
  kind
• 32:36
  of
• 32:36
  where
• 32:36
  we
• 32:36
  are
• 32:37
  right
• 32:37
  now.
• 32:37
  We
• 32:37
  are
• 32:38
  seeing
• 32:38
  the
• 32:39
  public
• 32:39
  really
• 32:39
  step
• 32:40
  up.
• 32:40
  The
• 32:42
  member
• 32:42
  stations
• 32:42
  have
• 32:43
  gone
• 32:43
  way
• 32:43
  up.
• 32:44
  There's,
• 32:44
  you
• 32:45
  know,
• 32:45
  a
• 32:45
  member
• 32:45
  of
• 32:46
  Congress
• 32:46
  introduced
• 32:47
  legislation
• 32:47
  to
• 32:47
  try
• 32:48
  to
• 32:48
  restore
• 32:48
  funding.
• 32:49
  It
• 32:49
  didn't
• 32:50
  pass
• 32:50
  this
• 32:50
  round,
• 32:51
  but
• 32:51
  it's
• 32:52
  possible,
• 32:52
  you
• 32:52
  know,
• 32:52
  so
• 32:53
  there's
• 32:53
  just,
• 32:53
  there's
• 32:54
  a
• 32:54
  lot
• 32:54
  to
• 32:54
  play
• 32:54
  out
• 32:55
  here
• 32:55
  to
• 32:55
  see
• 32:55
  what
• 32:55
  will
• 32:56
  happen.
• 32:56
  But
• 32:56
  it
• 32:57
  means
• 32:57
  right
• 32:57
  now,
• 32:58
  kind
• 32:59
  of
• 32:59
  the
• 32:59
  development
• 32:59
  pipeline
• 33:00
  is,
• 33:00
  is
• 33:01
  the
• 33:01
  biggest
• 33:01
  thing
• 33:01
  in
• 33:01
  flux.
• 33:02
  Yeah,
• 33:03
  it,
• 33:04
  I
• 33:04
  can
• 33:04
  hear
• 33:04
  the,
• 33:04
  the
• 33:05
  emotion
• 33:05
  in
• 33:05
  your
• 33:05
  voice
• 33:05
  when
• 33:06
  you're
• 33:06
  talking
• 33:06
  about
• 33:06
  it
• 33:06
  because
• 33:07
  it's,
• 33:07
  it
• 33:08
  was
• 33:08
  such
• 33:08
  a
• 33:09
  rug
• 33:09
  Pull,
• 33:09
  wasn't
• 33:10
  it?
• 33:10
  And,
• 33:10
  and
• 33:10
  this
• 33:10
  is.
• 33:12
  It
• 33:12
  makes
• 33:12
  me
• 33:12
  both
• 33:12
  sad
• 33:12
  and
• 33:13
  angry
• 33:13
  at
• 33:13
  the
• 33:13
  same
• 33:13
  time.
• 33:14
  But,
• 33:14
  you
• 33:14
  know,
• 33:15
  immediately
• 33:15
  you
• 33:16
  have
• 33:16
  to
• 33:16
  go
• 33:16
  into
• 33:16
  crisis
• 33:17
  management
• 33:17
  mode.
• 33:18
  How
• 33:18
  do
• 33:18
  we
• 33:18
  make
• 33:18
  the
• 33:18
  content
• 33:19
  that
• 33:19
  we
• 33:19
  have
• 33:19
  last
• 33:20
  longer
• 33:21
  so
• 33:21
  that
• 33:21
  we
• 33:21
  can
• 33:21
  serve
• 33:21
  and
• 33:22
  service
• 33:22
  our
• 33:22
  audience?
• 33:23
  You
• 33:23
  mentioned
• 33:23
  that
• 33:23
  there,
• 33:24
  there's
• 33:25
  been
• 33:25
  a,
• 33:25
  I
• 33:26
  say
• 33:26
  a
• 33:26
  positive
• 33:27
  response,
• 33:27
  but
• 33:27
  there's
• 33:27
  been
• 33:28
  a
• 33:28
  reaction
• 33:28
  from
• 33:29
  the
• 33:29
  audience.
• 33:29
  Just
• 33:29
  tell
• 33:30
  us
• 33:30
  a
• 33:30
  little
• 33:30
  bit
• 33:30
  about
• 33:31
  that,
• 33:31
  because
• 33:31
  I
• 33:31
  can
• 33:31
  imagine
• 33:32
  that
• 33:33
  those
• 33:33
  local
• 33:34
  business
• 33:34
  partners
• 33:35
  and
• 33:35
  the
• 33:35
  public
• 33:35
  are
• 33:35
  like,
• 33:36
  no,
• 33:36
  we
• 33:36
  can't.
• 33:37
  We
• 33:37
  can't
• 33:37
  have
• 33:37
  this
• 33:38
  thing
• 33:38
  disappear
• 33:38
  in
• 33:38
  28.
• 33:40
  And
• 33:40
  we
• 33:40
  love
• 33:40
  this.
• 33:41
  Yes.
• 33:43
  We
• 33:43
  have
• 33:43
  had
• 33:44
  all
• 33:44
  kinds
• 33:45
  of,
• 33:45
  of
• 33:47
  families
• 33:47
  across
• 33:47
  the
• 33:48
  country.
• 33:48
  And
• 33:48
  by
• 33:48
  all
• 33:49
  kinds,
• 33:49
  I
• 33:49
  mean,
• 33:49
  people
• 33:49
  from
• 33:49
  every
• 33:50
  state
• 33:51
  send
• 33:51
  notes
• 33:52
  and
• 33:52
  letters
• 33:52
  to
• 33:52
  us
• 33:52
  about
• 33:53
  how
• 33:53
  much
• 33:53
  our
• 33:54
  programming
• 33:54
  means
• 33:54
  to
• 33:54
  them.
• 33:55
  There
• 33:55
  have
• 33:55
  been
• 33:56
  at
• 33:56
  least
• 33:56
  two
• 33:56
  occasions
• 33:57
  where
• 33:57
  kids
• 33:57
  have
• 33:57
  sent
• 33:58
  in
• 33:59
  the.
• 33:59
  Their
• 34:00
  allowance.
• 34:01
  One,
• 34:02
  one
• 34:02
  of
• 34:02
  our
• 34:02
  stations,
• 34:03
  GBH
• 34:04
  in
• 34:04
  Boston,
• 34:05
  a
• 34:05
  group
• 34:06
  of
• 34:06
  kids
• 34:06
  did
• 34:06
  a
• 34:06
  lemonade
• 34:07
  stand
• 34:07
  for
• 34:08
  a
• 34:08
  week
• 34:08
  and
• 34:08
  mailed
• 34:08
  all
• 34:09
  of
• 34:09
  their
• 34:09
  money
• 34:09
  into
• 34:09
  the
• 34:10
  station.
• 34:11
  And
• 34:11
  so
• 34:12
  we're
• 34:12
  getting
• 34:12
  wonderful
• 34:13
  things
• 34:13
  like
• 34:13
  that.
• 34:14
  What
• 34:14
  we
• 34:14
  also
• 34:15
  know
• 34:15
  is
• 34:15
  that
• 34:16
  we
• 34:17
  have
• 34:17
  bipartisan
• 34:18
  support
• 34:19
  in
• 34:19
  the
• 34:19
  United
• 34:19
  States
• 34:20
  for
• 34:20
  the
• 34:21
  kids
• 34:21
  content.
• 34:22
  Absolutely.
• 34:23
  I
• 34:23
  mean,
• 34:23
  for
• 34:23
  PBS
• 34:24
  across
• 34:24
  the
• 34:24
  board,
• 34:25
  but
• 34:25
  also
• 34:25
  for
• 34:25
  the
• 34:26
  kids
• 34:26
  content.
• 34:27
  And
• 34:27
  I
• 34:27
  want
• 34:27
  to
• 34:28
  make
• 34:28
  sure
• 34:28
  I
• 34:28
  get
• 34:28
  these
• 34:28
  Numbers
• 34:29
  Right.
• 34:29
  But
• 34:29
  82%
• 34:30
  of
• 34:31
  voters,
• 34:31
  including
• 34:32
  72%
• 34:33
  of
• 34:33
  Trump
• 34:34
  voters,
• 34:35
  say
• 34:35
  they
• 34:35
  value
• 34:35
  PBS
• 34:36
  for
• 34:36
  its
• 34:36
  children's
• 34:37
  programming
• 34:37
  and
• 34:37
  educational
• 34:38
  tools.
• 34:39
  And,
• 34:40
  you
• 34:40
  know,
• 34:40
  the,
• 34:41
  the
• 34:41
  amount
• 34:41
  of
• 34:42
  federal
• 34:42
  funding
• 34:42
  that
• 34:43
  was
• 34:43
  going
• 34:43
  to
• 34:43
  it
• 34:44
  is
• 34:44
  a
• 34:44
  dollar
• 34:45
  and
• 34:45
  60
• 34:45
  cents
• 34:46
  per
• 34:46
  taxpayer.
• 34:47
  So
• 34:48
  it's,
• 34:48
  it
• 34:49
  was
• 34:49
  very
• 34:50
  inexpensive.
• 34:51
  So
• 34:52
  we
• 34:52
  are
• 34:52
  hearing
• 34:53
  that
• 34:53
  support
• 34:54
  and
• 34:54
  have
• 34:55
  a
• 34:55
  lot
• 34:55
  of,
• 34:55
  a
• 34:56
  lot
• 34:56
  of
• 34:56
  folks
• 34:56
  saying,
• 34:56
  like,
• 34:57
  how
• 34:57
  do
• 34:57
  we
• 34:57
  make
• 34:58
  sure
• 34:58
  that
• 34:58
  we
• 34:58
  can
• 34:59
  keep
• 34:59
  this
• 34:59
  going?
• 35:00
  Unfortunately,
• 35:00
  because
• 35:01
  of
• 35:01
  all
• 35:01
  the
• 35:01
  news
• 35:01
  about
• 35:02
  the
• 35:02
  Coronavirus
• 35:02
  Corporation
• 35:03
  for
• 35:03
  Public
• 35:03
  Broadcasting
• 35:04
  having
• 35:04
  to
• 35:04
  shut
• 35:05
  down,
• 35:06
  many
• 35:07
  people
• 35:07
  think
• 35:07
  that
• 35:07
  means
• 35:07
  PBS
• 35:08
  Kids
• 35:09
  is,
• 35:09
  is
• 35:10
  shutting
• 35:10
  down.
• 35:11
  And
• 35:11
  so
• 35:11
  that's
• 35:12
  part
• 35:12
  of
• 35:12
  why
• 35:13
  we
• 35:13
  are
• 35:14
  putting
• 35:14
  so
• 35:14
  many
• 35:14
  messages
• 35:15
  out
• 35:15
  saying,
• 35:15
  no,
• 35:15
  we're
• 35:15
  still
• 35:16
  here.
• 35:17
  You
• 35:17
  can
• 35:17
  still
• 35:18
  download
• 35:18
  the
• 35:18
  app,
• 35:19
  watch
• 35:19
  it,
• 35:19
  make
• 35:20
  sure
• 35:20
  that
• 35:21
  you're
• 35:21
  supporting
• 35:22
  your
• 35:22
  station,
• 35:22
  but
• 35:23
  also
• 35:23
  tell
• 35:24
  your
• 35:24
  community
• 35:25
  how
• 35:25
  much
• 35:25
  you
• 35:25
  love
• 35:25
  it.
• 35:26
  Tell
• 35:26
  your
• 35:26
  member
• 35:26
  of
• 35:27
  Congress
• 35:27
  how
• 35:27
  much
• 35:27
  you
• 35:28
  love
• 35:28
  it.
• 35:29
  Because
• 35:30
  we,
• 35:30
  we
• 35:30
  are
• 35:31
  still
• 35:31
  able
• 35:31
  to
• 35:31
  keep
• 35:31
  going
• 35:32
  because
• 35:32
  of
• 35:32
  this
• 35:33
  kind
• 35:33
  of
• 35:33
  bizarre
• 35:34
  model
• 35:34
  that
• 35:34
  we
• 35:34
  have
• 35:35
  where
• 35:35
  we
• 35:35
  have
• 35:35
  funding
• 35:36
  from
• 35:36
  so
• 35:36
  many
• 35:36
  different
• 35:36
  sources.
• 35:37
  It
• 35:37
  means
• 35:37
  that
• 35:38
  cutting
• 35:38
  off
• 35:38
  that
• 35:38
  one
• 35:39
  piece
• 35:39
  didn't
• 35:39
  put
• 35:39
  us
• 35:40
  under.
• 35:40
  Yeah,
• 35:40
  it's
• 35:41
  something.
• 35:41
  I
• 35:41
  remember
• 35:41
  we
• 35:42
  talked
• 35:42
  about
• 35:42
  it
• 35:42
  before
• 35:43
  on
• 35:43
  the
• 35:43
  podcast.
• 35:43
  It
• 35:43
  was
• 35:43
  like
• 35:43
  the
• 35:43
  Reddit
• 35:44
  thread
• 35:44
  about
• 35:44
  the
• 35:44
  BBC
• 35:45
  again,
• 35:45
  who.
• 35:45
  It
• 35:45
  was
• 35:46
  like,
• 35:46
  yeah,
• 35:46
  but
• 35:46
  I
• 35:46
  don't
• 35:47
  like
• 35:47
  this
• 35:47
  person.
• 35:47
  And
• 35:48
  oh,
• 35:48
  my
• 35:48
  God,
• 35:48
  Gary
• 35:48
  Lineker's
• 35:49
  overpaid
• 35:49
  and
• 35:49
  like,
• 35:49
  you
• 35:49
  know,
• 35:50
  the
• 35:50
  way
• 35:50
  the
• 35:50
  Internet
• 35:50
  can
• 35:51
  get
• 35:51
  so
• 35:51
  annoyed
• 35:51
  at
• 35:51
  itself.
• 35:52
  But
• 35:52
  the
• 35:53
  one
• 35:53
  thing
• 35:53
  that
• 35:53
  united
• 35:53
  the
• 35:54
  Internet
• 35:54
  was
• 35:54
  like,
• 35:54
  but
• 35:54
  see
• 35:55
  cbbs,
• 35:55
  we
• 35:55
  love
• 35:55
  it.
• 35:56
  It's
• 35:56
  like,
• 35:56
  you
• 35:56
  know
• 35:56
  what
• 35:56
  I
• 35:56
  mean?
• 35:56
  It's
• 35:57
  like
• 35:57
  education
• 35:58
  for
• 35:58
  kids
• 35:58
  through
• 35:58
  great
• 35:59
  entertainment
• 36:00
  is
• 36:00
  kind
• 36:00
  of
• 36:00
  it
• 36:01
  like,
• 36:01
  you
• 36:01
  can't
• 36:01
  argue
• 36:02
  with
• 36:02
  that.
• 36:02
  You
• 36:02
  know,
• 36:05
  is
• 36:05
  there
• 36:06
  any
• 36:06
  other
• 36:07
  would,
• 36:07
  like,
• 36:07
  is
• 36:07
  there
• 36:08
  any
• 36:08
  other
• 36:08
  funding
• 36:09
  that
• 36:09
  you
• 36:09
  guys
• 36:10
  would
• 36:10
  pursue?
• 36:11
  I
• 36:11
  don't
• 36:11
  even
• 36:11
  know.
• 36:11
  Like,
• 36:12
  it's
• 36:12
  probably
• 36:12
  too,
• 36:12
  it's
• 36:13
  all
• 36:13
  too
• 36:13
  immediate
• 36:14
  when
• 36:14
  you're
• 36:14
  reacting
• 36:15
  and
• 36:15
  you're
• 36:15
  in
• 36:15
  crisis
• 36:15
  management
• 36:16
  mode
• 36:16
  about,
• 36:16
  oh,
• 36:17
  oh
• 36:17
  no.
• 36:17
  Emily,
• 36:17
  I'm
• 36:18
  pounding
• 36:18
  the
• 36:18
  pavement.
• 36:18
  I'm
• 36:19
  out
• 36:19
  there
• 36:21
  like
• 36:21
  for
• 36:21
  other.
• 36:24
  Yeah.
• 36:25
  So
• 36:25
  I,
• 36:26
  you
• 36:26
  know,
• 36:26
  because
• 36:26
  we
• 36:27
  have
• 36:27
  this
• 36:27
  huge
• 36:27
  grant
• 36:27
  from
• 36:28
  the
• 36:28
  Department
• 36:28
  of
• 36:28
  Education,
• 36:30
  we
• 36:30
  did
• 36:30
  not
• 36:32
  do
• 36:32
  have
• 36:32
  a
• 36:33
  lot
• 36:33
  of
• 36:33
  interaction
• 36:33
  with
• 36:33
  the
• 36:33
  philanthropic
• 36:34
  community,
• 36:36
  with
• 36:36
  private
• 36:36
  foundations
• 36:37
  in
• 36:37
  the
• 36:37
  U.S.
• 36:38
  some
• 36:38
  of
• 36:38
  our
• 36:38
  programs
• 36:39
  do
• 36:40
  because
• 36:40
  another
• 36:41
  unique
• 36:41
  thing
• 36:41
  about
• 36:42
  PBS
• 36:42
  is
• 36:42
  our
• 36:43
  creators
• 36:44
  retain
• 36:44
  their
• 36:44
  IP
• 36:46
  because
• 36:46
  we
• 36:46
  are
• 36:47
  an
• 36:47
  investor,
• 36:48
  but
• 36:48
  we're
• 36:50
  where
• 36:50
  we're
• 36:50
  not
• 36:50
  necessarily
• 36:51
  a
• 36:51
  majority
• 36:52
  investor.
• 36:52
  And
• 36:53
  so
• 36:53
  they
• 36:53
  keep
• 36:53
  their
• 36:53
  own
• 36:53
  ip.
• 36:54
  They're
• 36:54
  able
• 36:54
  to
• 36:55
  then
• 36:56
  derive
• 36:56
  revenue
• 36:56
  from
• 36:57
  toys
• 36:58
  and
• 36:58
  licensing.
• 36:58
  That
• 36:58
  isn't
• 36:59
  something
• 36:59
  that
• 36:59
  happens
• 37:00
  here.
• 37:00
  So,
• 37:01
  so
• 37:02
  a
• 37:02
  lot
• 37:02
  of
• 37:02
  our
• 37:03
  producers,
• 37:04
  part
• 37:05
  producing
• 37:05
  partners,
• 37:07
  knew
• 37:07
  some
• 37:07
  foundations
• 37:08
  and
• 37:08
  had
• 37:09
  received
• 37:09
  some
• 37:09
  grants.
• 37:10
  But
• 37:10
  this
• 37:10
  is
• 37:11
  a
• 37:11
  new
• 37:11
  area
• 37:11
  for
• 37:11
  us.
• 37:12
  So
• 37:12
  we've
• 37:12
  had
• 37:14
  two
• 37:14
  or
• 37:15
  three
• 37:15
  major
• 37:15
  US
• 37:16
  foundations
• 37:16
  step
• 37:17
  up
• 37:17
  over
• 37:17
  the
• 37:17
  last
• 37:18
  few
• 37:18
  months,
• 37:19
  give
• 37:19
  emergency
• 37:20
  grants
• 37:20
  to
• 37:20
  PBS
• 37:21
  Kids.
• 37:21
  That's
• 37:21
  how
• 37:21
  we're
• 37:22
  able
• 37:22
  to,
• 37:22
  to
• 37:23
  finish
• 37:23
  out.
• 37:23
  Some
• 37:23
  of
• 37:23
  the
• 37:23
  things
• 37:24
  were
• 37:24
  in
• 37:24
  production
• 37:26
  and
• 37:27
  I'm
• 37:27
  now
• 37:27
  regularly
• 37:28
  talking
• 37:28
  to
• 37:28
  them
• 37:29
  and
• 37:30
  thinking
• 37:30
  about
• 37:30
  what
• 37:31
  other
• 37:31
  kind
• 37:31
  of
• 37:31
  programs
• 37:32
  are
• 37:32
  out
• 37:32
  there
• 37:33
  that
• 37:34
  fund
• 37:34
  early
• 37:34
  childhood
• 37:36
  work
• 37:36
  that
• 37:37
  also
• 37:38
  that
• 37:38
  we
• 37:38
  fall
• 37:38
  within
• 37:39
  their
• 37:39
  priorities.
• 37:40
  So
• 37:40
  trying
• 37:40
  to
• 37:40
  understand
• 37:41
  that
• 37:41
  landscape.
• 37:42
  The
• 37:42
  other
• 37:42
  thing
• 37:42
  that
• 37:43
  we're
• 37:43
  thinking
• 37:43
  about
• 37:43
  differently
• 37:44
  is
• 37:44
  potential
• 37:44
  for
• 37:45
  commercial
• 37:45
  partnerships.
• 37:46
  We
• 37:47
  do
• 37:47
  have,
• 37:47
  you
• 37:47
  know,
• 37:47
  if
• 37:47
  you
• 37:48
  think
• 37:48
  about
• 37:48
  the
• 37:48
  home
• 37:48
  video
• 37:49
  business,
• 37:51
  we
• 37:51
  have
• 37:52
  a
• 37:52
  free
• 37:53
  exclusive
• 37:54
  broadcast
• 37:55
  window
• 37:55
  within
• 37:55
  the
• 37:56
  United
• 37:56
  States
• 37:56
  and
• 37:56
  streaming
• 37:57
  window
• 37:57
  within
• 37:57
  the
• 37:58
  United
• 37:58
  States.
• 37:59
  But
• 37:59
  then
• 37:59
  our
• 37:59
  shows
• 38:00
  can
• 38:00
  be
• 38:00
  sold
• 38:00
  internationally.
• 38:01
  You
• 38:02
  know,
• 38:02
  they
• 38:02
  can
• 38:03
  go
• 38:03
  like
• 38:04
  older
• 38:04
  seasons,
• 38:04
  can
• 38:05
  go
• 38:05
  to
• 38:05
  a
• 38:05
  commercial
• 38:06
  network,
• 38:06
  commercial
• 38:06
  partner
• 38:07
  can
• 38:07
  be
• 38:07
  on
• 38:07
  Netflix,
• 38:08
  can
• 38:08
  be
• 38:09
  on
• 38:09
  Amazon
• 38:11
  and
• 38:12
  is
• 38:12
  there
• 38:12
  something
• 38:12
  similar
• 38:13
  we
• 38:13
  can
• 38:13
  do
• 38:13
  in
• 38:13
  the
• 38:13
  game
• 38:13
  space?
• 38:14
  Are
• 38:15
  there,
• 38:15
  are
• 38:16
  there
• 38:16
  ed
• 38:16
  tech
• 38:17
  companies
• 38:17
  or
• 38:17
  are
• 38:18
  there
• 38:18
  commercial
• 38:19
  organizations
• 38:20
  who
• 38:20
  would
• 38:21
  benefit
• 38:21
  from
• 38:21
  a
• 38:21
  library
• 38:22
  like
• 38:22
  PBS
• 38:23
  Kids
• 38:23
  and
• 38:23
  who
• 38:24
  would
• 38:24
  be
• 38:24
  interested
• 38:24
  in
• 38:25
  licensing
• 38:26
  those
• 38:26
  content
• 38:26
  or
• 38:27
  co
• 38:27
  producing
• 38:28
  for
• 38:28
  non
• 38:29
  exclusive
• 38:29
  distribution?
• 38:30
  These
• 38:30
  are
• 38:30
  things
• 38:31
  that
• 38:31
  we
• 38:31
  never
• 38:32
  had
• 38:32
  explored
• 38:32
  before
• 38:33
  that
• 38:34
  now
• 38:34
  I'm
• 38:34
  trying
• 38:35
  to
• 38:35
  really
• 38:35
  look
• 38:35
  at.
• 38:36
  Are
• 38:36
  there
• 38:36
  commercial
• 38:37
  opportunities
• 38:37
  for
• 38:38
  some
• 38:38
  of
• 38:38
  our
• 38:38
  content
• 38:38
  and
• 38:39
  ways
• 38:39
  that
• 38:39
  we
• 38:39
  can
• 38:39
  represent
• 38:40
  our
• 38:40
  producers
• 38:41
  in
• 38:41
  conversations
• 38:42
  for
• 38:42
  some
• 38:42
  of
• 38:42
  those
• 38:44
  distribution
• 38:44
  opportunities.
• 38:45
  So,
• 38:45
  yeah,
• 38:46
  it's
• 38:47
  all
• 38:47
  open
• 38:47
  now.
• 38:48
  I
• 38:48
  feel
• 38:48
  like
• 38:48
  my
• 38:48
  job
• 38:49
  has
• 38:49
  changed
• 38:49
  dramatically.
• 38:50
  I
• 38:50
  can
• 38:51
  imagine.
• 38:51
  And
• 38:51
  when
• 38:52
  you
• 38:52
  mentioned
• 38:52
  about
• 38:52
  Odd
• 38:53
  Squad
• 38:53
  before
• 38:53
  and
• 38:53
  the
• 38:54
  number
• 38:54
  of
• 38:54
  touch
• 38:54
  points
• 38:54
  for
• 38:55
  Odd
• 38:55
  Squad,
• 38:56
  that,
• 38:57
  that
• 38:57
  point
• 38:57
  you
• 38:57
  made,
• 38:58
  that
• 38:58
  actually
• 38:58
  public
• 38:59
  service
• 38:59
  content
• 39:00
  does
• 39:00
  not
• 39:00
  have
• 39:01
  to
• 39:01
  be
• 39:01
  exclusive
• 39:01
  from
• 39:02
  commercially
• 39:03
  successful.
• 39:03
  The
• 39:04
  two
• 39:04
  can
• 39:04
  coexist
• 39:05
  in
• 39:05
  harmony.
• 39:06
  One
• 39:06
  can't
• 39:06
  drive,
• 39:07
  the
• 39:07
  other,
• 39:07
  that
• 39:07
  is
• 39:08
  the
• 39:08
  commercial
• 39:09
  can't
• 39:09
  drive.
• 39:10
  Drive
• 39:10
  the
• 39:11
  bus.
• 39:11
  But
• 39:11
  actually,
• 39:12
  in
• 39:12
  a
• 39:12
  way,
• 39:12
  if
• 39:13
  it's,
• 39:13
  if
• 39:13
  it's
• 39:14
  created
• 39:14
  and
• 39:14
  distributed
• 39:15
  in
• 39:15
  a
• 39:15
  way
• 39:15
  that
• 39:15
  gives
• 39:15
  it
• 39:15
  that
• 39:16
  potential
• 39:17
  to
• 39:17
  then
• 39:17
  be
• 39:17
  commercialized,
• 39:18
  then
• 39:18
  that's
• 39:18
  viable
• 39:19
  and
• 39:19
  that
• 39:20
  gives
• 39:20
  you
• 39:20
  a
• 39:20
  route
• 39:21
  to
• 39:21
  profitability
• 39:22
  with
• 39:22
  the
• 39:22
  right
• 39:23
  partners.
• 39:23
  So
• 39:23
  that's,
• 39:24
  that
• 39:24
  feels
• 39:25
  like
• 39:26
  a
• 39:26
  positive
• 39:28
  for
• 39:28
  you
• 39:29
  in
• 39:29
  terms
• 39:29
  of
• 39:29
  the
• 39:29
  wider
• 39:30
  kids
• 39:31
  media
• 39:32
  landscape.
• 39:33
  Obviously
• 39:34
  you
• 39:34
  mentioned
• 39:34
  Kids
• 39:34
  Screen.
• 39:35
  You,
• 39:35
  you
• 39:36
  look
• 39:36
  outside
• 39:36
  of
• 39:36
  the
• 39:37
  US
• 39:37
  and
• 39:37
  look
• 39:37
  at
• 39:37
  those
• 39:37
  commercial
• 39:38
  broadcasters
• 39:38
  and
• 39:38
  you
• 39:39
  look
• 39:39
  at
• 39:39
  YouTube.
• 39:40
  How
• 39:41
  do
• 39:41
  you
• 39:41
  see
• 39:41
  it
• 39:42
  playing
• 39:42
  out?
• 39:42
  I
• 39:42
  mean,
• 39:42
  obviously
• 39:43
  it's
• 39:43
  a,
• 39:43
  it's
• 39:43
  a
• 39:43
  challenging
• 39:44
  time
• 39:44
  globally
• 39:45
  for,
• 39:45
  for
• 39:45
  kids
• 39:45
  media,
• 39:46
  but,
• 39:47
  and,
• 39:47
  and
• 39:47
  public
• 39:47
  service
• 39:48
  content
• 39:48
  has
• 39:49
  a
• 39:49
  place
• 39:49
  within
• 39:49
  that.
• 39:49
  But
• 39:49
  how
• 39:50
  do
• 39:50
  you
• 39:50
  see
• 39:50
  it
• 39:50
  playing
• 39:50
  out?
• 39:51
  At
• 39:51
  the
• 39:51
  moment,
• 39:51
  we've
• 39:51
  got
• 39:52
  potential
• 39:53
  social
• 39:53
  media
• 39:53
  bans
• 39:54
  bubbling
• 39:54
  up
• 39:55
  in
• 39:55
  various
• 39:56
  markets.
• 39:58
  I
• 39:58
  think
• 39:59
  we,
• 40:00
  we
• 40:01
  really,
• 40:03
  you
• 40:03
  know,
• 40:03
  from
• 40:03
  the
• 40:03
  PBS
• 40:04
  perspective,
• 40:04
  we
• 40:04
  just
• 40:04
  keep
• 40:05
  thinking
• 40:06
  if
• 40:06
  we,
• 40:07
  we
• 40:07
  have
• 40:07
  an
• 40:07
  opportunity
• 40:08
  to
• 40:08
  really
• 40:08
  talk
• 40:08
  about
• 40:08
  how
• 40:09
  different
• 40:09
  we
• 40:09
  are,
• 40:10
  we
• 40:10
  have
• 40:10
  an
• 40:10
  opportunity
• 40:11
  to
• 40:11
  say,
• 40:11
  there
• 40:12
  are
• 40:12
  all
• 40:13
  of
• 40:13
  these
• 40:13
  things
• 40:13
  happening.
• 40:14
  There
• 40:14
  are
• 40:14
  these
• 40:14
  social
• 40:14
  media
• 40:15
  bans.
• 40:15
  There
• 40:15
  are,
• 40:16
  there
• 40:16
  are
• 40:16
  things
• 40:16
  happening
• 40:16
  on
• 40:17
  YouTube
• 40:17
  that
• 40:17
  parents
• 40:18
  are
• 40:18
  very
• 40:18
  concerned
• 40:18
  about.
• 40:20
  We
• 40:20
  are
• 40:21
  a
• 40:21
  safe,
• 40:21
  trusted
• 40:22
  place
• 40:22
  for
• 40:23
  preschoolers,
• 40:24
  you
• 40:24
  know,
• 40:26
  and
• 40:26
  have
• 40:26
  been
• 40:26
  for
• 40:26
  a
• 40:26
  long
• 40:27
  time.
• 40:27
  We
• 40:27
  know
• 40:27
  that
• 40:28
  we
• 40:28
  are
• 40:28
  a
• 40:29
  trusted
• 40:30
  space.
• 40:30
  You
• 40:30
  know,
• 40:31
  it's
• 40:32
  funny,
• 40:32
  for
• 40:32
  years
• 40:32
  people
• 40:33
  have
• 40:33
  said,
• 40:33
  oh,
• 40:33
  it'd
• 40:33
  be
• 40:33
  great
• 40:34
  if
• 40:34
  you
• 40:34
  have
• 40:34
  a
• 40:34
  parent
• 40:34
  dashboard
• 40:35
  or
• 40:35
  something
• 40:35
  for
• 40:36
  parents
• 40:36
  to
• 40:36
  track.
• 40:36
  Every
• 40:37
  time
• 40:37
  we
• 40:37
  tried
• 40:37
  to
• 40:37
  build
• 40:37
  something
• 40:38
  like
• 40:38
  that,
• 40:39
  parents
• 40:39
  don't
• 40:40
  use
• 40:40
  it.
• 40:41
  And
• 40:41
  when
• 40:41
  we
• 40:41
  go
• 40:41
  into
• 40:41
  focus
• 40:42
  groups,
• 40:42
  it's
• 40:42
  because
• 40:42
  they
• 40:42
  say,
• 40:43
  oh,
• 40:43
  well,
• 40:43
  we
• 40:43
  trust
• 40:43
  you.
• 40:45
  You
• 40:45
  know,
• 40:45
  you're
• 40:45
  the
• 40:45
  one
• 40:46
  place
• 40:46
  I
• 40:46
  can
• 40:47
  turn
• 40:47
  on
• 40:47
  the
• 40:47
  PBS
• 40:47
  Kids
• 40:48
  video
• 40:48
  app
• 40:49
  and
• 40:49
  just
• 40:49
  let
• 40:49
  my
• 40:50
  kids
• 40:50
  watch.
• 40:50
  And
• 40:50
  I'm
• 40:51
  not
• 40:51
  worried
• 40:52
  that
• 40:52
  they're
• 40:52
  going
• 40:52
  to
• 40:52
  end
• 40:53
  up
• 40:53
  somewhere
• 40:53
  that's
• 40:53
  inappropriate
• 40:54
  for
• 40:54
  them.
• 40:55
  And
• 40:55
  so
• 40:55
  I
• 40:55
  don't
• 40:55
  need
• 40:55
  to
• 40:55
  check
• 40:56
  in.
• 40:57
  And
• 40:57
  so
• 40:58
  it's
• 40:58
  this
• 40:59
  kind
• 40:59
  of
• 40:59
  wonderful
• 41:00
  space
• 41:00
  we
• 41:00
  occupy.
• 41:01
  And
• 41:02
  so
• 41:02
  how
• 41:03
  do
• 41:03
  we
• 41:03
  lean
• 41:03
  into
• 41:03
  that
• 41:04
  even
• 41:04
  more?
• 41:05
  How
• 41:05
  do
• 41:05
  we
• 41:05
  say,
• 41:06
  like,
• 41:06
  this
• 41:06
  is
• 41:07
  something
• 41:07
  that
• 41:07
  you're
• 41:07
  looking
• 41:07
  for
• 41:08
  for
• 41:08
  kids
• 41:08
  and
• 41:09
  we
• 41:09
  offer
• 41:09
  it
• 41:10
  and
• 41:10
  we
• 41:11
  will
• 41:11
  continue
• 41:11
  to
• 41:11
  be
• 41:12
  that
• 41:12
  trusted
• 41:12
  partner.
• 41:13
  I
• 41:13
  think,
• 41:14
  you
• 41:14
  know,
• 41:14
  our
• 41:14
  biggest
• 41:15
  struggle
• 41:15
  right
• 41:15
  now
• 41:16
  in
• 41:16
  this,
• 41:17
  in
• 41:17
  this
• 41:17
  fragmented
• 41:18
  space,
• 41:18
  but
• 41:18
  also
• 41:19
  up
• 41:19
  against
• 41:20
  all
• 41:20
  these
• 41:20
  commercial
• 41:20
  partners
• 41:21
  who
• 41:21
  have
• 41:22
  their
• 41:23
  budgets
• 41:23
  are
• 41:23
  so
• 41:23
  much
• 41:23
  larger
• 41:24
  is
• 41:24
  really
• 41:24
  discoverability
• 41:26
  and
• 41:26
  how
• 41:27
  do
• 41:27
  we
• 41:27
  break
• 41:27
  through?
• 41:28
  How
• 41:28
  do
• 41:28
  we
• 41:28
  let
• 41:28
  them
• 41:29
  know
• 41:29
  that
• 41:29
  we
• 41:29
  have
• 41:29
  a
• 41:29
  brand
• 41:30
  new
• 41:30
  show?
• 41:31
  It's
• 41:32
  just
• 41:32
  hard
• 41:32
  to
• 41:32
  get
• 41:32
  the
• 41:32
  word
• 41:33
  out
• 41:33
  in
• 41:33
  this
• 41:34
  space
• 41:34
  right
• 41:34
  now.
• 41:35
  But
• 41:35
  I
• 41:36
  think
• 41:36
  we
• 41:36
  do
• 41:37
  offer
• 41:38
  an
• 41:38
  alternative
• 41:39
  that
• 41:39
  parents
• 41:40
  are
• 41:40
  actively
• 41:41
  looking
• 41:41
  for.
• 41:43
  When
• 41:43
  I
• 41:43
  think
• 41:43
  globally,
• 41:44
  I
• 41:44
  kind
• 41:44
  of
• 41:44
  thought
• 41:45
  your
• 41:45
  question
• 41:45
  was
• 41:45
  going
• 41:45
  to
• 41:45
  go
• 41:45
  a
• 41:45
  different
• 41:46
  direction.
• 41:46
  So
• 41:46
  I
• 41:46
  was
• 41:47
  going
• 41:47
  over
• 41:47
  here.
• 41:47
  When
• 41:48
  I
• 41:48
  think
• 41:48
  globally,
• 41:48
  I
• 41:48
  mean
• 41:49
  we
• 41:49
  do
• 41:50
  have
• 41:50
  relationships
• 41:52
  with
• 41:52
  the
• 41:52
  BBC
• 41:53
  with,
• 41:53
  with
• 41:53
  other
• 41:54
  organizations
• 41:54
  and
• 41:55
  regularly
• 41:55
  talk
• 41:56
  to
• 41:56
  them.
• 41:56
  I
• 41:56
  think
• 41:57
  we,
• 41:57
  when,
• 41:58
  when
• 41:58
  all
• 41:58
  of
• 41:58
  this
• 41:59
  defunding
• 42:00
  started
• 42:00
  we
• 42:00
  thought
• 42:00
  this
• 42:01
  might
• 42:01
  be
• 42:01
  the
• 42:02
  moment
• 42:02
  to
• 42:02
  really
• 42:02
  try
• 42:03
  to
• 42:03
  do
• 42:03
  more
• 42:03
  co
• 42:03
  production.
• 42:04
  But
• 42:04
  they're
• 42:05
  also
• 42:05
  now
• 42:06
  many,
• 42:07
  many
• 42:07
  countries
• 42:08
  are
• 42:08
  putting
• 42:08
  limitations
• 42:09
  on
• 42:09
  the
• 42:09
  amount
• 42:09
  of
• 42:10
  US
• 42:10
  content
• 42:12
  to
• 42:12
  engage
• 42:12
  with.
• 42:13
  And
• 42:13
  so
• 42:14
  it's
• 42:14
  kind
• 42:14
  of,
• 42:16
  it's
• 42:16
  making
• 42:17
  these
• 42:17
  even
• 42:18
  more
• 42:18
  challenging
• 42:19
  for
• 42:19
  us
• 42:19
  to
• 42:20
  try
• 42:20
  to
• 42:20
  see.
• 42:20
  How
• 42:20
  could
• 42:21
  we,
• 42:21
  how
• 42:21
  could
• 42:22
  we
• 42:22
  partner
• 42:22
  with
• 42:23
  other
• 42:23
  like
• 42:23
  minded
• 42:24
  organizations?
• 42:25
  Because
• 42:25
  certainly
• 42:26
  across
• 42:27
  the
• 42:27
  world
• 42:28
  public
• 42:28
  media
• 42:29
  is
• 42:29
  often
• 42:29
  trying
• 42:30
  to
• 42:30
  do
• 42:30
  really
• 42:30
  similar
• 42:31
  things
• 42:31
  and
• 42:31
  wouldn't
• 42:32
  it
• 42:32
  be
• 42:32
  great
• 42:32
  if
• 42:32
  we
• 42:32
  could
• 42:32
  work
• 42:33
  closely
• 42:33
  together?
• 42:34
  Yeah,
• 42:34
  definitely.
• 42:35
  Because
• 42:35
  it
• 42:35
  feels
• 42:36
  like
• 42:37
  and
• 42:38
  I
• 42:38
  much
• 42:38
  and
• 42:38
  also
• 42:38
  understand
• 42:39
  that
• 42:39
  there
• 42:39
  it
• 42:39
  can
• 42:39
  be
• 42:39
  remit
• 42:40
  of
• 42:40
  public
• 42:40
  service
• 42:40
  broadcasting
• 42:41
  to
• 42:41
  like
• 42:41
  reflect
• 42:42
  the
• 42:42
  local,
• 42:42
  the
• 42:43
  local
• 42:43
  market.
• 42:43
  Like
• 42:44
  kids
• 42:44
  are
• 42:44
  also
• 42:45
  far
• 42:45
  like
• 42:46
  more
• 42:47
  comfortable
• 42:48
  with
• 42:48
  seeing
• 42:48
  like
• 42:48
  you
• 42:48
  know,
• 42:49
  British
• 42:49
  accents
• 42:49
  in,
• 42:50
  in
• 42:50
  Odd
• 42:50
  Squad
• 42:50
  or
• 42:51
  Australian
• 42:51
  accents
• 42:52
  in
• 42:52
  Bluey.
• 42:52
  Right.
• 42:53
  And
• 42:53
  blurry.
• 42:54
  Wow.
• 42:54
  No,
• 42:54
  everyone
• 42:55
  that
• 42:55
  you
• 42:55
  know,
• 42:55
  everyone's
• 42:56
  watching
• 42:56
  Netflix
• 42:56
  at
• 42:56
  the
• 42:56
  same
• 42:57
  time
• 42:57
  as
• 42:57
  public
• 42:57
  service.
• 42:58
  So
• 42:58
  there's
• 42:58
  always
• 42:58
  going
• 42:58
  to
• 42:58
  be
• 42:59
  that,
• 42:59
  you
• 43:00
  know,
• 43:00
  that
• 43:00
  mixture
• 43:00
  is
• 43:00
  there,
• 43:01
  you
• 43:01
  know,
• 43:01
  even,
• 43:01
  even
• 43:02
  we're
• 43:02
  not
• 43:02
  necessarily
• 43:02
  seeing
• 43:03
  a
• 43:03
  ton
• 43:03
  of
• 43:03
  foreign
• 43:03
  language
• 43:04
  content
• 43:04
  for
• 43:04
  kids
• 43:04
  yet.
• 43:05
  But
• 43:05
  you
• 43:05
  know,
• 43:05
  that's
• 43:05
  definitely
• 43:06
  something
• 43:06
  that
• 43:06
  older
• 43:06
  audiences
• 43:07
  are
• 43:07
  doing.
• 43:07
  So
• 43:08
  and
• 43:09
  there
• 43:09
  are,
• 43:09
  there
• 43:09
  are
• 43:09
  those
• 43:10
  universal
• 43:10
  things
• 43:10
  there
• 43:11
  that
• 43:11
  preschoolers
• 43:12
  go
• 43:12
  through.
• 43:12
  Whether
• 43:12
  you're
• 43:12
  in
• 43:12
  the
• 43:13
  U.S.
• 43:13
  uK
• 43:13
  or
• 43:14
  you're
• 43:14
  in,
• 43:14
  you
• 43:15
  know,
• 43:15
  Malaysia.
• 43:16
  There
• 43:17
  are
• 43:17
  certain
• 43:17
  developmental
• 43:18
  milestones
• 43:18
  that
• 43:18
  tend
• 43:19
  to
• 43:19
  stick,
• 43:19
  you
• 43:20
  know,
• 43:20
  be
• 43:20
  pretty
• 43:21
  consistent.
• 43:22
  And
• 43:22
  so
• 43:23
  actually
• 43:23
  that
• 43:23
  gives
• 43:23
  you
• 43:24
  a
• 43:24
  point
• 43:24
  of
• 43:24
  commonality
• 43:25
  even
• 43:25
  if
• 43:25
  there
• 43:25
  are
• 43:26
  regional
• 43:26
  nuances.
• 43:29
  And
• 43:29
  then
• 43:29
  when
• 43:30
  it
• 43:30
  comes
• 43:30
  to
• 43:30
  funding
• 43:30
  models
• 43:30
  that
• 43:31
  you
• 43:31
  were
• 43:31
  talking
• 43:31
  about
• 43:32
  and
• 43:33
  philanthropic
• 43:35
  endeavors
• 43:37
  because
• 43:37
  obviously
• 43:37
  one
• 43:37
  of
• 43:37
  the
• 43:38
  big
• 43:38
  things
• 43:38
  that
• 43:38
  I
• 43:38
  was
• 43:38
  tracking
• 43:39
  last
• 43:39
  year
• 43:39
  was
• 43:40
  Sesame
• 43:40
  Street.
• 43:40
  So
• 43:40
  Sesame
• 43:41
  street
• 43:41
  has
• 43:42
  also
• 43:42
  gone
• 43:42
  through
• 43:42
  iterations
• 43:43
  as
• 43:43
  pbs.
• 43:43
  You
• 43:44
  know,
• 43:44
  you
• 43:44
  guys
• 43:44
  have,
• 43:44
  it's
• 43:45
  been
• 43:45
  a
• 43:45
  PBS
• 43:45
  show
• 43:46
  for
• 43:46
  many
• 43:46
  years.
• 43:47
  But
• 43:48
  those
• 43:48
  types
• 43:48
  of,
• 43:49
  those
• 43:50
  types
• 43:50
  of
• 43:50
  deals,
• 43:50
  you
• 43:50
  know,
• 43:50
  I
• 43:51
  guess
• 43:51
  it's
• 43:51
  trying
• 43:51
  to
• 43:51
  find
• 43:52
  new
• 43:52
  ways
• 43:52
  of
• 43:52
  doing
• 43:52
  deals
• 43:53
  because
• 43:53
  that
• 43:53
  wasn't
• 43:53
  necessarily
• 43:54
  a
• 43:54
  typical
• 43:55
  way
• 43:55
  of
• 43:55
  doing
• 43:55
  a
• 43:55
  deal
• 43:56
  before.
• 43:56
  And
• 43:57
  whether
• 43:57
  you
• 43:57
  guys
• 43:57
  have
• 43:58
  gone
• 43:58
  co
• 43:58
  Window
• 43:59
  with
• 43:59
  Netflix
• 43:59
  on,
• 43:59
  on
• 44:00
  the
• 44:00
  new,
• 44:00
  on
• 44:00
  the
• 44:00
  new
• 44:00
  Sesame
• 44:01
  street
• 44:01
  content.
• 44:01
  So
• 44:02
  I
• 44:02
  guess
• 44:02
  there's
• 44:03
  ways
• 44:03
  of
• 44:03
  doing
• 44:03
  it
• 44:04
  right.
• 44:05
  And
• 44:05
  that's
• 44:05
  an
• 44:06
  example
• 44:06
  where,
• 44:06
  you
• 44:07
  know,
• 44:07
  we
• 44:07
  are
• 44:08
  a
• 44:09
  primary
• 44:09
  US
• 44:09
  distributor,
• 44:10
  same
• 44:11
  day
• 44:11
  and
• 44:11
  date
• 44:11
  with
• 44:11
  Netflix
• 44:12
  and
• 44:12
  investing
• 44:13
  in
• 44:13
  Sesame
• 44:14
  street,
• 44:14
  but
• 44:14
  then
• 44:15
  Netflix
• 44:15
  also
• 44:15
  could
• 44:15
  be
• 44:16
  their
• 44:16
  global
• 44:16
  partner.
• 44:17
  And
• 44:17
  so
• 44:18
  like,
• 44:18
  how
• 44:18
  do
• 44:18
  you,
• 44:19
  how
• 44:19
  do
• 44:19
  you
• 44:19
  build
• 44:20
  on
• 44:20
  the
• 44:20
  strength
• 44:20
  of,
• 44:21
  of
• 44:21
  PBS
• 44:22
  and
• 44:22
  then
• 44:22
  also
• 44:22
  think
• 44:23
  about
• 44:24
  like
• 44:24
  the
• 44:24
  rest
• 44:24
  of
• 44:24
  the
• 44:24
  world
• 44:25
  at
• 44:25
  the
• 44:25
  same
• 44:25
  time?
• 44:26
  Yeah.
• 44:26
  And
• 44:26
  everyone,
• 44:26
  everyone
• 44:27
  kind
• 44:27
  of
• 44:27
  wins
• 44:27
  from
• 44:27
  it.
• 44:29
  What's
• 44:29
  the
• 44:29
  type
• 44:29
  of
• 44:29
  content
• 44:30
  that
• 44:30
  you
• 44:30
  think
• 44:30
  wouldn't
• 44:31
  exist
• 44:31
  without
• 44:32
  PBS
• 44:33
  in
• 44:33
  the
• 44:33
  mix?
• 44:35
  Some
• 44:36
  of
• 44:36
  the
• 44:36
  content
• 44:36
  that
• 44:39
  many
• 44:39
  folks
• 44:39
  look
• 44:40
  at
• 44:40
  and
• 44:40
  think,
• 44:40
  oh,
• 44:40
  that's
• 44:40
  going
• 44:41
  to
• 44:41
  be
• 44:41
  too
• 44:41
  niche
• 44:42
  or
• 44:42
  too
• 44:43
  specific.
• 44:43
  So
• 44:44
  we
• 44:44
  launched
• 44:45
  a
• 44:45
  show
• 44:45
  last
• 44:45
  year
• 44:46
  called
• 44:46
  Carl
• 44:46
  the
• 44:46
  Collector
• 44:48
  and
• 44:48
  it's
• 44:49
  the
• 44:49
  first
• 44:49
  show
• 44:49
  that
• 44:50
  we
• 44:51
  have
• 44:52
  that
• 44:52
  we've
• 44:53
  produced
• 44:54
  that
• 44:54
  has
• 44:54
  a
• 44:55
  lead
• 44:55
  character
• 44:55
  on
• 44:56
  the
• 44:56
  autism
• 44:56
  spectrum.
• 44:58
  And
• 44:58
  he's
• 44:58
  a
• 44:58
  raccoon.
• 44:59
  He
• 44:59
  loves
• 45:00
  to
• 45:00
  collect
• 45:00
  things.
• 45:01
  He
• 45:01
  has
• 45:01
  a
• 45:01
  really
• 45:02
  great
• 45:02
  group
• 45:02
  of
• 45:02
  friends.
• 45:03
  And
• 45:03
  it's
• 45:04
  one
• 45:04
  of
• 45:04
  the
• 45:04
  shows
• 45:04
  that's
• 45:05
  come
• 45:05
  up
• 45:05
  a
• 45:05
  lot
• 45:05
  through
• 45:06
  these
• 45:06
  defunding
• 45:07
  conversations
• 45:08
  because
• 45:09
  it's
• 45:10
  absolutely
• 45:11
  finding
• 45:11
  an
• 45:11
  audience
• 45:12
  and
• 45:13
  families
• 45:14
  who
• 45:15
  have
• 45:15
  children
• 45:16
  on
• 45:16
  the
• 45:16
  spectrum
• 45:17
  in
• 45:17
  them
• 45:17
  or
• 45:18
  are
• 45:18
  seeing
• 45:19
  their
• 45:19
  kids
• 45:20
  reflected
• 45:20
  in
• 45:20
  ways
• 45:21
  they
• 45:21
  had
• 45:21
  not
• 45:21
  seen
• 45:21
  before.
• 45:22
  I
• 45:22
  mean,
• 45:23
  a
• 45:23
  mom
• 45:24
  write
• 45:24
  in
• 45:24
  to
• 45:24
  say
• 45:26
  we
• 45:26
  had
• 45:27
  not
• 45:27
  told
• 45:28
  our
• 45:28
  7
• 45:28
  year
• 45:28
  old
• 45:28
  about
• 45:29
  his
• 45:29
  diagnosis
• 45:30
  and
• 45:30
  he
• 45:31
  was
• 45:31
  watching
• 45:31
  PBS
• 45:31
  Kids
• 45:32
  and
• 45:32
  then
• 45:32
  came
• 45:33
  up
• 45:33
  to
• 45:33
  say,
• 45:34
  am
• 45:34
  I
• 45:34
  autistic?
• 45:35
  Because
• 45:35
  sometimes
• 45:35
  I
• 45:36
  feel
• 45:36
  like
• 45:36
  Carl.
• 45:37
  And
• 45:38
  that
• 45:38
  gave
• 45:38
  them
• 45:39
  an
• 45:39
  opportunity
• 45:40
  to
• 45:40
  talk
• 45:41
  about,
• 45:42
  yes,
• 45:42
  you
• 45:42
  are.
• 45:43
  And
• 45:43
  look,
• 45:44
  you
• 45:44
  have
• 45:44
  this,
• 45:44
  you
• 45:44
  know,
• 45:44
  you
• 45:45
  have
• 45:45
  this
• 45:45
  great
• 45:45
  role
• 45:45
  model
• 45:46
  and.
• 45:46
  Now
• 45:46
  you
• 45:46
  have
• 45:46
  cool
• 45:47
  and
• 45:47
  funny
• 45:47
  and
• 45:47
  yeah,
• 45:48
  lots
• 45:48
  of
• 45:48
  other
• 45:48
  things.
• 45:48
  Who
• 45:49
  is
• 45:49
  like.
• 45:51
  And
• 45:51
  for
• 45:52
  kids
• 45:53
  who
• 45:53
  are
• 45:53
  not
• 45:53
  on
• 45:53
  the
• 45:54
  spectrum
• 45:54
  also
• 45:54
  see,
• 45:55
  you
• 45:55
  know
• 45:55
  what
• 45:56
  we,
• 45:56
  in
• 45:56
  the
• 45:56
  testing
• 45:57
  we
• 45:57
  did
• 45:57
  for
• 45:57
  that
• 45:57
  show,
• 45:58
  kids
• 45:58
  who
• 45:58
  are
• 45:58
  not
• 45:58
  on
• 45:58
  the
• 45:58
  spectrum
• 46:00
  when
• 46:00
  an
• 46:00
  episode
• 46:01
  ended,
• 46:01
  would
• 46:01
  say,
• 46:01
  oh
• 46:02
  yeah,
• 46:02
  I
• 46:02
  know
• 46:02
  a
• 46:02
  kid
• 46:02
  like
• 46:02
  that.
• 46:03
  Like
• 46:03
  I,
• 46:03
  you
• 46:03
  know,
• 46:04
  that,
• 46:04
  that
• 46:04
  reminds
• 46:04
  me
• 46:05
  of
• 46:05
  so
• 46:05
  and
• 46:05
  so
• 46:06
  and
• 46:06
  oh
• 46:06
  yeah,
• 46:06
  I
• 46:07
  can
• 46:07
  be
• 46:07
  friends
• 46:07
  with
• 46:07
  him,
• 46:07
  you
• 46:08
  know,
• 46:08
  and
• 46:08
  we
• 46:08
  do
• 46:09
  Legos
• 46:09
  together,
• 46:09
  you
• 46:09
  know,
• 46:10
  or
• 46:10
  something
• 46:10
  like
• 46:10
  that.
• 46:10
  Like
• 46:11
  really
• 46:11
  trying
• 46:11
  to
• 46:13
  normalize
• 46:14
  and
• 46:14
  help
• 46:15
  kids
• 46:15
  recognize
• 46:16
  that
• 46:16
  even
• 46:17
  if
• 46:17
  you
• 46:17
  approach
• 46:18
  a
• 46:18
  problem
• 46:18
  differently
• 46:19
  or
• 46:19
  think
• 46:19
  differently,
• 46:20
  you
• 46:20
  can
• 46:20
  still
• 46:20
  be
• 46:21
  friends
• 46:21
  with
• 46:21
  this
• 46:21
  person.
• 46:23
  As
• 46:24
  we
• 46:24
  were
• 46:24
  working
• 46:24
  on
• 46:24
  that
• 46:25
  show,
• 46:25
  it
• 46:25
  just
• 46:25
  became
• 46:26
  very
• 46:26
  clear
• 46:26
  that
• 46:26
  this
• 46:26
  was
• 46:27
  not
• 46:27
  a
• 46:27
  show
• 46:27
  a
• 46:27
  commercial
• 46:28
  network
• 46:29
  would,
• 46:30
  would
• 46:31
  focus
• 46:31
  on.
• 46:31
  Because
• 46:33
  for
• 46:34
  a
• 46:34
  lot
• 46:34
  of
• 46:34
  folks,
• 46:34
  they
• 46:35
  were
• 46:35
  like,
• 46:35
  oh,
• 46:35
  in
• 46:35
  that
• 46:35
  autism
• 46:36
  show
• 46:36
  you're
• 46:36
  doing?
• 46:36
  And
• 46:36
  we're
• 46:37
  like,
• 46:37
  no,
• 46:37
  it's
• 46:37
  not
• 46:37
  an
• 46:37
  autism
• 46:38
  show.
• 46:40
  It's
• 46:40
  a
• 46:40
  show
• 46:40
  about
• 46:40
  social
• 46:41
  emotional
• 46:41
  development.
• 46:42
  And
• 46:42
  it
• 46:43
  has
• 46:43
  this
• 46:43
  nuance
• 46:44
  to
• 46:44
  it
• 46:44
  and
• 46:44
  this
• 46:44
  aspect
• 46:45
  to
• 46:45
  it
• 46:45
  that's
• 46:46
  kind
• 46:46
  of
• 46:46
  opening
• 46:46
  it
• 46:46
  up
• 46:47
  to
• 46:47
  all
• 46:47
  kinds
• 46:47
  of
• 46:48
  new
• 46:48
  storytelling.
• 46:49
  So
• 46:49
  I
• 46:49
  think
• 46:50
  that's
• 46:50
  an
• 46:51
  example
• 46:51
  of
• 46:51
  something
• 46:52
  that
• 46:52
  I
• 46:52
  don't
• 46:53
  see
• 46:53
  another
• 46:53
  network
• 46:54
  doing
• 46:54
  a
• 46:54
  show
• 46:55
  like
• 46:55
  that
• 46:55
  right
• 46:55
  now.
• 46:56
  And
• 46:56
  even
• 46:56
  if
• 46:56
  I
• 46:56
  think
• 46:57
  about
• 46:57
  Phoebe
• 46:57
  and
• 46:57
  J
• 46:57
  that
• 46:58
  just
• 46:58
  launched
• 46:58
  on
• 46:58
  Monday,
• 47:00
  we're
• 47:00
  not
• 47:00
  seeing
• 47:01
  a
• 47:01
  lot
• 47:01
  of
• 47:01
  commercial
• 47:02
  entities
• 47:02
  focus
• 47:02
  on
• 47:03
  first
• 47:03
  time
• 47:04
  creators
• 47:05
  on,
• 47:07
  on
• 47:07
  original
• 47:07
  ip.
• 47:10
  This
• 47:10
  is
• 47:10
  not
• 47:10
  a
• 47:10
  time
• 47:11
  when
• 47:11
  people
• 47:11
  feel
• 47:11
  comfortable
• 47:12
  doing
• 47:12
  that.
• 47:13
  We
• 47:13
  said
• 47:14
  this
• 47:14
  was
• 47:14
  a
• 47:15
  great
• 47:15
  story
• 47:15
  that
• 47:16
  represented
• 47:18
  that,
• 47:18
  that
• 47:18
  told
• 47:19
  some
• 47:19
  authentic
• 47:19
  stories
• 47:20
  that
• 47:20
  we
• 47:20
  didn't
• 47:20
  yet
• 47:20
  have
• 47:20
  on
• 47:21
  our
• 47:21
  air.
• 47:21
  You
• 47:22
  know,
• 47:22
  Phoebe
• 47:22
  and
• 47:23
  Jay
• 47:23
  are
• 47:23
  twins
• 47:24
  and
• 47:24
  they
• 47:24
  live
• 47:25
  in
• 47:25
  an
• 47:25
  apartment
• 47:25
  building
• 47:26
  and
• 47:26
  it's
• 47:26
  not
• 47:27
  a
• 47:27
  brand
• 47:27
  new
• 47:27
  apartment
• 47:28
  building.
• 47:28
  We
• 47:29
  know
• 47:29
  from
• 47:29
  the
• 47:29
  backstory
• 47:30
  that
• 47:30
  it's,
• 47:31
  it's
• 47:31
  likely
• 47:31
  affordable
• 47:32
  housing
• 47:33
  in
• 47:33
  the
• 47:33
  US
• 47:34
  but
• 47:34
  it's
• 47:34
  a
• 47:35
  joyful,
• 47:35
  fun
• 47:36
  show
• 47:37
  that
• 47:37
  reflects
• 47:38
  the
• 47:38
  lived
• 47:38
  of
• 47:39
  lived
• 47:39
  experience
• 47:39
  of
• 47:40
  so
• 47:40
  many
• 47:40
  kids
• 47:41
  in
• 47:42
  our,
• 47:42
  in
• 47:43
  our
• 47:43
  audience
• 47:44
  and
• 47:45
  shows
• 47:46
  possibilities
• 47:47
  for
• 47:47
  learning
• 47:48
  how
• 47:48
  to
• 47:48
  read
• 47:48
  and
• 47:49
  learning
• 47:49
  how
• 47:49
  to
• 47:49
  navigate
• 47:50
  the
• 47:50
  world
• 47:50
  that
• 47:50
  is
• 47:50
  universal
• 47:51
  to
• 47:51
  all
• 47:51
  kids.
• 47:52
  So
• 47:52
  we,
• 47:53
  we
• 47:53
  feel
• 47:53
  like
• 47:53
  there's
• 47:54
  still
• 47:54
  something
• 47:54
  to
• 47:54
  do
• 47:54
  that
• 47:55
  on
• 47:55
  paper
• 47:55
  a
• 47:55
  commercial
• 47:56
  network
• 47:56
  would
• 47:56
  say
• 47:56
  there's
• 47:57
  no
• 47:57
  way,
• 47:57
  it's
• 47:57
  too,
• 47:57
  too,
• 47:58
  it's
• 47:58
  too
• 47:58
  narrow.
• 47:59
  Whereas
• 47:59
  we
• 48:00
  can
• 48:00
  see
• 48:00
  how
• 48:01
  we
• 48:01
  have
• 48:01
  broader
• 48:01
  appeal
• 48:02
  but
• 48:02
  also
• 48:02
  is
• 48:02
  so
• 48:02
  important
• 48:03
  to
• 48:03
  our
• 48:03
  mission.
• 48:04
  I'm
• 48:04
  sorry,
• 48:04
  that
• 48:04
  was
• 48:04
  a
• 48:04
  long
• 48:05
  answer
• 48:05
  to
• 48:05
  your
• 48:05
  question.
• 48:06
  Obviously
• 48:06
  I
• 48:06
  feel.
• 48:08
  Can
• 48:08
  we
• 48:08
  just
• 48:09
  take
• 48:09
  it
• 48:09
  to
• 48:09
  the
• 48:09
  pub
• 48:09
  now?
• 48:09
  Because
• 48:10
  I
• 48:10
  just
• 48:10
  feel
• 48:10
  like
• 48:10
  this
• 48:10
  conversation
• 48:11
  could
• 48:11
  go
• 48:11
  on
• 48:12
  for
• 48:12
  agents
• 48:13
  and
• 48:13
  it's.
• 48:13
  I'm
• 48:14
  having
• 48:14
  on
• 48:14
  every
• 48:14
  word
• 48:15
  that
• 48:15
  you're
• 48:15
  saying
• 48:15
  because
• 48:15
  it
• 48:16
  resonates
• 48:16
  a
• 48:16
  lot,
• 48:16
  you
• 48:16
  know,
• 48:17
  and
• 48:17
  if
• 48:18
  you
• 48:18
  think,
• 48:18
  you
• 48:18
  know
• 48:18
  that
• 48:18
  that
• 48:19
  original
• 48:19
  IP
• 48:19
  piece
• 48:21
  that
• 48:21
  public
• 48:21
  service
• 48:21
  broadcast
• 48:22
  offers
• 48:23
  right
• 48:23
  now,
• 48:23
  I
• 48:23
  think
• 48:24
  also
• 48:24
  the,
• 48:25
  an
• 48:25
  element
• 48:26
  of
• 48:26
  some
• 48:26
  consistency
• 48:27
  that
• 48:28
  you
• 48:28
  know
• 48:28
  when
• 48:29
  public
• 48:29
  service
• 48:30
  investment
• 48:30
  comes
• 48:30
  into
• 48:31
  kids
• 48:31
  media
• 48:31
  at
• 48:31
  the
• 48:31
  moment
• 48:33
  you
• 48:33
  might
• 48:34
  get
• 48:34
  a
• 48:34
  season
• 48:34
  two.
• 48:34
  Right.
• 48:35
  That
• 48:35
  is
• 48:35
  not
• 48:35
  happening
• 48:36
  in
• 48:36
  commercial
• 48:37
  obviously,
• 48:38
  you
• 48:38
  know,
• 48:39
  abrupt
• 48:40
  funding
• 48:40
  decisions
• 48:41
  aside,
• 48:41
  you
• 48:41
  know.
• 48:42
  But
• 48:42
  generally
• 48:42
  speaking
• 48:43
  public
• 48:43
  service
• 48:44
  are
• 48:44
  in
• 48:44
  it
• 48:44
  for
• 48:44
  the
• 48:44
  long
• 48:45
  run
• 48:45
  on
• 48:45
  the
• 48:45
  IP
• 48:46
  that
• 48:46
  they're
• 48:46
  creating
• 48:46
  because
• 48:46
  they
• 48:47
  get
• 48:47
  that
• 48:47
  notion
• 48:48
  of
• 48:48
  audience
• 48:48
  six
• 48:49
  time
• 48:49
  to
• 48:49
  bills
• 48:50
  and
• 48:51
  you
• 48:51
  know,
• 48:52
  canceling
• 48:53
  after
• 48:53
  one
• 48:53
  season
• 48:53
  is
• 48:54
  throwing
• 48:54
  out
• 48:54
  all
• 48:54
  that
• 48:54
  hard
• 48:55
  work.
• 48:55
  So
• 48:56
  yeah,
• 48:56
  I
• 48:56
  just,
• 48:57
  I'm
• 48:58
  really
• 48:58
  enjoying
• 48:58
  this
• 48:58
  conversation.
• 48:59
  Jo,
• 48:59
  is
• 48:59
  there
• 48:59
  any
• 49:00
  one
• 49:00
  last
• 49:00
  question
• 49:00
  that
• 49:00
  you,
• 49:01
  you
• 49:01
  have
• 49:01
  because
• 49:02
  we
• 49:02
  need
• 49:02
  to,
• 49:02
  we
• 49:02
  do
• 49:02
  need
• 49:02
  to
• 49:02
  wrap
• 49:03
  it.
• 49:03
  No,
• 49:04
  I
• 49:04
  too
• 49:04
  am
• 49:05
  enjoying
• 49:05
  it
• 49:05
  and
• 49:05
  it's
• 49:06
  making
• 49:06
  me
• 49:07
  think
• 49:07
  so,
• 49:07
  so
• 49:08
  much
• 49:08
  more
• 49:08
  and
• 49:09
  I
• 49:09
  feel
• 49:09
  like
• 49:09
  ending
• 49:10
  on
• 49:10
  a
• 49:10
  rallying
• 49:11
  cry
• 49:11
  which
• 49:11
  I
• 49:12
  would.
• 49:13
  But
• 49:13
  this
• 49:13
  stuff
• 49:13
  is
• 49:13
  so
• 49:14
  very
• 49:14
  important
• 49:15
  and
• 49:15
  having,
• 49:16
  having
• 49:16
  worked
• 49:16
  at
• 49:16
  public
• 49:17
  service
• 49:17
  and
• 49:17
  I
• 49:17
  mean
• 49:18
  we're
• 49:18
  just
• 49:18
  we're
• 49:18
  very
• 49:19
  passionate
• 49:19
  about
• 49:19
  the
• 49:19
  industry
• 49:20
  and
• 49:20
  the
• 49:20
  future
• 49:21
  sustainability
• 49:21
  of
• 49:22
  the
• 49:22
  industry,
• 49:22
  no
• 49:22
  matter
• 49:22
  whether
• 49:23
  it's
• 49:23
  US
• 49:23
  or
• 49:23
  UK
• 49:24
  or
• 49:24
  globally.
• 49:25
  But
• 49:25
  I
• 49:26
  just
• 49:26
  come
• 49:26
  back
• 49:26
  to
• 49:26
  that
• 49:26
  point,
• 49:27
  which
• 49:27
  is
• 49:27
  something
• 49:27
  that
• 49:28
  chimes
• 49:28
  from
• 49:28
  my
• 49:28
  time
• 49:28
  at
• 49:28
  BBC.
• 49:29
  Children's
• 49:29
  in
• 49:29
  Education
• 49:30
  is
• 49:33
  which
• 49:33
  government,
• 49:34
  administration,
• 49:35
  country
• 49:36
  set
• 49:36
  of
• 49:36
  parents
• 49:37
  wouldn't
• 49:37
  want
• 49:38
  a
• 49:38
  generation
• 49:39
  of
• 49:39
  kids
• 49:39
  who
• 49:39
  were
• 49:40
  going
• 49:40
  out
• 49:40
  into
• 49:40
  the
• 49:41
  world
• 49:41
  and
• 49:41
  starting
• 49:42
  school
• 49:42
  prepared,
• 49:43
  well
• 49:43
  rounded,
• 49:44
  balanced,
• 49:45
  knowing
• 49:45
  how
• 49:46
  to
• 49:46
  regulate
• 49:46
  themselves.
• 49:47
  I
• 49:47
  mean
• 49:47
  these
• 49:48
  are
• 49:48
  fundamental
• 49:49
  things
• 49:49
  that
• 49:50
  genuinely
• 49:51
  risk
• 49:51
  not
• 49:52
  being
• 49:52
  supported
• 49:53
  if,
• 49:54
  if
• 49:54
  public
• 49:54
  service
• 49:55
  broadcast
• 49:55
  doesn't
• 49:56
  continue
• 49:56
  to
• 49:56
  be,
• 49:57
  to
• 49:57
  be
• 49:58
  funded
• 49:58
  across
• 49:58
  the
• 49:58
  board.
• 49:59
  So
• 49:59
  it's
• 49:59
  so
• 49:59
  very
• 50:00
  important.
• 50:00
  I
• 50:00
  want
• 50:00
  to
• 50:01
  say
• 50:01
  thank
• 50:01
  you
• 50:01
  to
• 50:01
  you
• 50:01
  for
• 50:02
  sticking
• 50:02
  it
• 50:02
  out
• 50:02
  for
• 50:03
  27
• 50:04
  odd
• 50:05
  years
• 50:06
  because
• 50:06
  it's
• 50:06
  challenging.
• 50:07
  I
• 50:07
  realize
• 50:07
  it's
• 50:08
  challenging.
• 50:08
  And
• 50:08
  last
• 50:09
  year
• 50:09
  when
• 50:09
  that
• 50:10
  funding
• 50:10
  was
• 50:10
  pulled,
• 50:10
  it
• 50:11
  must
• 50:11
  have
• 50:11
  been
• 50:11
  a
• 50:11
  real
• 50:12
  sucker
• 50:12
  punch.
• 50:15
  Yes,
• 50:15
  it
• 50:16
  was.
• 50:17
  And
• 50:18
  I
• 50:18
  think
• 50:19
  if
• 50:19
  it
• 50:19
  weren't
• 50:19
  for
• 50:20
  the
• 50:20
  mission
• 50:22
  that
• 50:22
  it,
• 50:24
  we
• 50:24
  wouldn't
• 50:24
  have
• 50:24
  had
• 50:24
  so
• 50:25
  many
• 50:25
  people
• 50:25
  kind
• 50:25
  of
• 50:26
  even
• 50:26
  here
• 50:26
  just
• 50:27
  say,
• 50:27
  okay,
• 50:28
  at
• 50:28
  least
• 50:29
  we
• 50:29
  know
• 50:29
  what
• 50:29
  we
• 50:29
  should
• 50:29
  be
• 50:30
  focused
• 50:30
  on.
• 50:30
  And
• 50:31
  what
• 50:31
  you
• 50:31
  said
• 50:32
  about
• 50:32
  like,
• 50:32
  who
• 50:32
  wouldn't
• 50:33
  want
• 50:33
  kids
• 50:33
  to
• 50:33
  start
• 50:34
  school
• 50:34
  in
• 50:34
  a
• 50:34
  well
• 50:34
  rounded,
• 50:35
  you
• 50:35
  know,
• 50:35
  all
• 50:35
  of
• 50:36
  this.
• 50:36
  It
• 50:37
  also
• 50:37
  has
• 50:37
  lasting
• 50:38
  benefits.
• 50:40
  You
• 50:40
  know,
• 50:40
  Yalda
• 50:41
  Uls
• 50:42
  from
• 50:42
  the
• 50:42
  center
• 50:43
  for
• 50:43
  Scholars
• 50:44
  and
• 50:44
  storytellers
• 50:45
  at
• 50:45
  UCLA
• 50:45
  did
• 50:45
  a
• 50:45
  study
• 50:46
  of
• 50:46
  Daniel
• 50:46
  Tiger's
• 50:47
  neighborhood
• 50:48
  with
• 50:48
  16
• 50:48
  year
• 50:49
  olds.
• 50:49
  So
• 50:49
  like
• 50:50
  the
• 50:50
  first
• 50:50
  class
• 50:50
  who
• 50:50
  had
• 50:51
  watched
• 50:51
  the
• 50:51
  show
• 50:52
  and
• 50:52
  what
• 50:53
  they
• 50:53
  discovered
• 50:53
  was
• 50:54
  that
• 50:54
  a
• 50:54
  lot
• 50:54
  of
• 50:54
  these
• 50:54
  kids
• 50:55
  as
• 50:55
  teenagers
• 50:57
  remembered
• 50:57
  the
• 50:57
  show,
• 50:58
  could
• 50:58
  still
• 50:59
  sing
• 50:59
  a
• 50:59
  song,
• 51:01
  talked
• 51:01
  about
• 51:01
  using
• 51:02
  those
• 51:02
  strategies
• 51:03
  when
• 51:03
  they
• 51:03
  had
• 51:04
  an
• 51:04
  argument
• 51:04
  with
• 51:04
  a
• 51:05
  friend.
• 51:05
  I
• 51:05
  mean
• 51:05
  that's
• 51:06
  the
• 51:06
  power
• 51:07
  of
• 51:07
  this
• 51:07
  kind,
• 51:08
  like
• 51:08
  really
• 51:08
  intentional
• 51:09
  media,
• 51:09
  whether
• 51:10
  it
• 51:10
  comes
• 51:10
  from
• 51:10
  commercial
• 51:10
  or
• 51:11
  public
• 51:11
  service,
• 51:11
  you
• 51:11
  know,
• 51:12
  like,
• 51:13
  and
• 51:13
  it
• 51:13
  has
• 51:13
  so
• 51:14
  much
• 51:14
  power.
• 51:14
  So
• 51:14
  we
• 51:15
  need
• 51:15
  a
• 51:15
  thriving
• 51:16
  community.
• 51:16
  We
• 51:17
  need,
• 51:17
  we
• 51:18
  need
• 51:18
  people
• 51:18
  out
• 51:18
  there
• 51:18
  doing
• 51:19
  the
• 51:19
  right
• 51:19
  thing
• 51:19
  for
• 51:19
  kids.
• 51:20
  Yeah.
• 51:21
  Yes.
• 51:22
  Yes.
• 51:22
  Awesome.
• 51:25
  I
• 51:25
  love
• 51:25
  that.
• 51:26
  No,
• 51:26
  sorry.
• 51:26
  I
• 51:26
  feel
• 51:26
  so
• 51:27
  energized.
• 51:27
  Anyway,
• 51:27
  listen,
• 51:28
  thank
• 51:28
  you
• 51:28
  so
• 51:28
  much
• 51:28
  for
• 51:29
  joining
• 51:29
  us.
• 51:29
  Sarah
• 51:30
  DeWitt
• 51:30
  from
• 51:30
  PBS
• 51:31
  Kids.
• 51:32
  Um,
• 51:32
  yeah,
• 51:33
  I
• 51:33
  guess.
• 51:33
  Do
• 51:34
  I
• 51:34
  have
• 51:34
  to
• 51:34
  do
• 51:34
  the
• 51:34
  sign
• 51:34
  off
• 51:34
  now,
• 51:35
  Joe?
• 51:35
  Listen
• 51:35
  to
• 51:35
  the
• 51:35
  Kids
• 51:36
  Media
• 51:36
  Club
• 51:36
  podcast,
• 51:37
  wherever
• 51:37
  you
• 51:37
  get
• 51:37
  your
• 51:37
  podcasts.
• 51:38
  We're
• 51:38
  also
• 51:38
  on
• 51:38
  YouTube
• 51:39
  and
• 51:39
  TikTok
• 51:40
  hit
• 51:41
  subscribe
• 51:41
  and,
• 51:41
  and
• 51:42
  thanks
• 51:42
  for
• 51:42
  joining
• 51:42
  us.
• 51:42
  We'll
• 51:43
  see
• 51:43
  you
• 51:43
  next
• 51:43
  time.
• 51:43
  Andy
• 51:44
  will
• 51:44
  be
• 51:44
  back
• 51:44
  and
• 51:44
  the
• 51:44
  chaos
• 51:45
  will
• 51:45
  maybe
• 51:46
  be
• 51:46
  a
• 51:46
  bit.
• 51:59
  But.