Winning the Value Customer, with Cici's President Jeff Hetsel
The legacy pizza buffet has posted a strong year despite the odds, leaning into a fresh approach of value-based branding and promotions. From a record-breaking loyalty launch that turned back the clock on pricing, with sales jumping nearly 30 percent in two days, to how Cicis is evolving its voice, Hestel shares why tapping into your roots and adjusting strategy along the way can lead to gains in a challenging consumer climate.
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