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How To Create Real Urgency To Join Your Membership · Build With Becky: Smart Strategies To Grow Your Community-Driven Business

• 0:00
  One
• 0:00
  of
• 0:00
  the
• 0:01
  biggest
• 0:01
  struggles
• 0:02
  with
• 0:02
  growing
• 0:02
  a
• 0:02
  membership
• 0:03
  and
• 0:03
  scaling
• 0:03
  a
• 0:03
  membership
• 0:04
  is
• 0:05
  membership
• 0:05
  enrollment.
• 0:06
  And
• 0:07
  specifically
• 0:08
  that
• 0:08
  doors
• 0:09
  are
• 0:09
  kind
• 0:09
  of
• 0:09
  like
• 0:10
  always
• 0:10
  open.
• 0:11
  Most
• 0:11
  memberships
• 0:12
  feel
• 0:12
  sort
• 0:12
  of
• 0:12
  always
• 0:13
  available,
• 0:14
  which
• 0:14
  signals
• 0:15
  always
• 0:15
  later,
• 0:16
  right?
• 0:16
  Like,
• 0:16
  there's
• 0:17
  the
• 0:17
  always
• 0:17
  I
• 0:18
  can
• 0:18
  join
• 0:18
  later
• 0:18
  is
• 0:19
  a
• 0:19
  feeling
• 0:19
  that
• 0:19
  people
• 0:19
  have
• 0:20
  when
• 0:20
  it
• 0:20
  comes
• 0:20
  to
• 0:20
  memberships.
• 0:21
  No
• 0:21
  matter
• 0:22
  how
• 0:22
  you
• 0:22
  frame
• 0:23
  it,
• 0:23
  people
• 0:24
  think,
• 0:24
  oh,
• 0:24
  it's
• 0:24
  a
• 0:24
  membership
• 0:25
  I
• 0:25
  can
• 0:25
  join
• 0:25
  anytime.
• 0:26
  So
• 0:26
  this
• 0:27
  is
• 0:27
  a
• 0:27
  conversation.
• 0:27
  I
• 0:28
  have
• 0:28
  a
• 0:28
  lot
• 0:28
  with
• 0:28
  clients
• 0:29
  around.
• 0:30
  I
• 0:30
  want
• 0:31
  to
• 0:31
  go
• 0:31
  from
• 0:31
  a
• 0:32
  program
• 0:32
  or
• 0:32
  services
• 0:33
  to
• 0:33
  a
• 0:33
  membership
• 0:34
  model.
• 0:34
  But
• 0:35
  how
• 0:35
  do
• 0:35
  I
• 0:35
  make
• 0:35
  sure
• 0:36
  that
• 0:36
  people
• 0:36
  are
• 0:36
  always
• 0:37
  joining?
• 0:37
  And
• 0:37
  how
• 0:38
  do
• 0:38
  I,
• 0:38
  like,
• 0:38
  create
• 0:38
  this
• 0:39
  urgency
• 0:39
  that
• 0:40
  I
• 0:40
  had
• 0:40
  before?
• 0:41
  With
• 0:41
  a
• 0:41
  cohort
• 0:42
  program,
• 0:42
  you
• 0:42
  have
• 0:42
  a
• 0:42
  start
• 0:43
  date.
• 0:43
  Like
• 0:43
  that
• 0:44
  is
• 0:44
  built
• 0:44
  in
• 0:44
  urgency.
• 0:45
  It's
• 0:45
  like
• 0:45
  if
• 0:45
  you
• 0:46
  want
• 0:46
  to
• 0:46
  join
• 0:47
  this
• 0:47
  program,
• 0:47
  it
• 0:48
  starts
• 0:48
  on
• 0:48
  June
• 0:48
  1,
• 0:50
  then
• 0:50
  everybody's
• 0:51
  joining
• 0:51
  at
• 0:52
  the
• 0:52
  end
• 0:52
  of
• 0:52
  May,
• 0:52
  right?
• 0:52
  Like,
• 0:53
  that's
• 0:53
  just
• 0:53
  how
• 0:53
  the
• 0:54
  cookie
• 0:54
  crumbles.
• 0:55
  And
• 0:55
  that
• 0:56
  has
• 0:56
  its
• 0:56
  own
• 0:56
  set
• 0:56
  of
• 0:57
  challenges
• 0:57
  because
• 0:57
  your
• 0:58
  enrollment
• 0:59
  and
• 0:59
  your
• 0:59
  revenue
• 1:00
  looks
• 1:00
  like
• 1:00
  a
• 1:01
  roller
• 1:01
  coaster.
• 1:02
  One
• 1:02
  of
• 1:02
  our
• 1:02
  clients
• 1:02
  runs
• 1:03
  a
• 1:03
  program
• 1:03
  and
• 1:04
  it's
• 1:04
  always
• 1:05
  like
• 1:05
  a
• 1:05
  lot
• 1:06
  of
• 1:06
  anxiety
• 1:07
  and
• 1:07
  stress
• 1:08
  leading
• 1:08
  up
• 1:08
  to
• 1:09
  the
• 1:09
  program
• 1:10
  start
• 1:10
  date.
• 1:10
  And
• 1:10
  then
• 1:11
  in
• 1:11
  the
• 1:11
  two
• 1:11
  weeks
• 1:11
  before
• 1:12
  the
• 1:12
  program
• 1:12
  start
• 1:12
  date,
• 1:13
  we
• 1:13
  get
• 1:13
  all
• 1:13
  of
• 1:13
  the
• 1:14
  enrollments,
• 1:14
  like
• 1:14
  within
• 1:15
  those
• 1:15
  two
• 1:15
  weeks.
• 1:16
  I
• 1:16
  would
• 1:16
  say
• 1:17
  that
• 1:17
  generally
• 1:17
  there's
• 1:18
  a
• 1:18
  lot
• 1:18
  of
• 1:18
  reasons,
• 1:19
  like
• 1:19
  a
• 1:19
  lot
• 1:19
  of.
• 1:20
  If
• 1:20
  we
• 1:20
  did
• 1:20
  a
• 1:20
  pros
• 1:20
  and
• 1:21
  cons
• 1:21
  list,
• 1:21
  there's
• 1:21
  a
• 1:21
  lot
• 1:21
  of
• 1:22
  reasons
• 1:22
  to
• 1:22
  go
• 1:22
  membership
• 1:23
  over
• 1:23
  program
• 1:23
  model.
• 1:24
  Especially
• 1:25
  if
• 1:25
  you're
• 1:25
  serving
• 1:25
  your
• 1:26
  members
• 1:26
  for,
• 1:27
  for
• 1:27
  the
• 1:27
  long
• 1:27
  term,
• 1:28
  whatever
• 1:28
  you're
• 1:29
  helping
• 1:29
  them
• 1:29
  with,
• 1:29
  goal
• 1:30
  transformation
• 1:30
  wise,
• 1:31
  or
• 1:31
  maybe
• 1:32
  it's
• 1:32
  networking
• 1:32
  in
• 1:32
  a
• 1:33
  community
• 1:33
  of
• 1:33
  practice,
• 1:33
  it's
• 1:34
  a
• 1:34
  long
• 1:34
  term
• 1:35
  transformation.
• 1:35
  They
• 1:35
  could
• 1:36
  be
• 1:36
  in
• 1:36
  there
• 1:36
  for
• 1:36
  years.
• 1:37
  Right?
• 1:37
  So
• 1:37
  membership
• 1:38
  makes
• 1:38
  a
• 1:38
  lot
• 1:38
  of
• 1:38
  sense.
• 1:39
  But
• 1:40
  the
• 1:41
  question
• 1:41
  that
• 1:42
  people
• 1:42
  come
• 1:42
  back
• 1:42
  to
• 1:43
  is,
• 1:43
  well,
• 1:43
  what
• 1:44
  do
• 1:44
  I
• 1:44
  do
• 1:45
  when
• 1:46
  I'm
• 1:47
  trying
• 1:47
  to
• 1:47
  get
• 1:48
  new
• 1:48
  people
• 1:48
  in
• 1:48
  the
• 1:48
  door?
• 1:49
  Like,
• 1:49
  how
• 1:49
  do
• 1:49
  I
• 1:49
  create
• 1:50
  this
• 1:50
  urgency?
• 1:51
  So
• 1:51
  I
• 1:51
  want
• 1:51
  to
• 1:51
  go
• 1:51
  through
• 1:52
  like
• 1:52
  a
• 1:52
  couple
• 1:52
  of
• 1:52
  examples.
• 1:54
  A
• 1:54
  membership
• 1:55
  creator
• 1:55
  that
• 1:56
  I
• 1:56
  know
• 1:56
  runs
• 1:57
  kickoffs
• 1:57
  every
• 1:57
  single
• 1:58
  month.
• 1:58
  And
• 1:58
  we've
• 1:58
  seen
• 1:58
  this
• 1:58
  work
• 1:59
  with
• 1:59
  clients
• 1:59
  as
• 1:59
  well,
• 1:59
  where
• 2:00
  if
• 2:01
  you
• 2:01
  say
• 2:01
  like
• 2:01
  on
• 2:02
  your
• 2:02
  sales
• 2:02
  page,
• 2:02
  you
• 2:02
  have,
• 2:02
  you
• 2:03
  say
• 2:03
  like,
• 2:03
  here's
• 2:03
  the
• 2:03
  next
• 2:04
  kickoff
• 2:04
  date.
• 2:05
  And
• 2:05
  you
• 2:05
  do
• 2:06
  a
• 2:06
  couple
• 2:06
  of
• 2:06
  like
• 2:07
  sort
• 2:07
  of
• 2:07
  onboarding
• 2:08
  style
• 2:08
  calls,
• 2:08
  like
• 2:08
  a
• 2:09
  welcome
• 2:09
  call
• 2:10
  with
• 2:10
  that
• 2:10
  cohort,
• 2:11
  which
• 2:11
  is
• 2:11
  your
• 2:11
  kickoff,
• 2:12
  then
• 2:12
  you're
• 2:12
  creating
• 2:13
  this
• 2:13
  like,
• 2:13
  cohort
• 2:14
  program
• 2:15
  feel,
• 2:15
  but
• 2:15
  you're
• 2:16
  bringing
• 2:16
  people
• 2:16
  in
• 2:16
  every
• 2:17
  single
• 2:17
  month
• 2:17
  because
• 2:17
  you
• 2:18
  have
• 2:18
  a
• 2:18
  kickoff
• 2:18
  date
• 2:19
  every
• 2:19
  single
• 2:19
  month.
• 2:20
  Some
• 2:20
  things
• 2:20
  to
• 2:20
  consider
• 2:21
  with
• 2:21
  this
• 2:21
  is
• 2:21
  that
• 2:22
  you
• 2:22
  now
• 2:22
  have
• 2:23
  this
• 2:23
  like,
• 2:23
  thing
• 2:23
  to
• 2:24
  update
• 2:24
  every
• 2:24
  month.
• 2:24
  So
• 2:25
  that
• 2:25
  might
• 2:25
  be
• 2:25
  something
• 2:25
  an
• 2:25
  admin
• 2:26
  does
• 2:26
  for
• 2:26
  you.
• 2:26
  You
• 2:26
  don't
• 2:27
  necessarily
• 2:27
  need
• 2:27
  to
• 2:27
  do
• 2:27
  it
• 2:28
  yourself,
• 2:28
  but
• 2:28
  you're
• 2:29
  always
• 2:29
  kind
• 2:29
  of
• 2:29
  like
• 2:29
  looking
• 2:30
  at,
• 2:30
  okay,
• 2:31
  in
• 2:31
  a
• 2:31
  sense
• 2:32
  you're
• 2:32
  like
• 2:32
  working
• 2:32
  toward
• 2:33
  a
• 2:33
  launch
• 2:33
  all
• 2:33
  the
• 2:33
  time.
• 2:34
  Um,
• 2:34
  but
• 2:35
  I
• 2:35
  think
• 2:35
  it's
• 2:35
  something
• 2:35
  that
• 2:36
  you
• 2:36
  can
• 2:36
  repeat
• 2:36
  over
• 2:37
  and
• 2:37
  over.
• 2:37
  It's
• 2:37
  not
• 2:38
  the
• 2:38
  same
• 2:38
  like
• 2:38
  launch
• 2:39
  push
• 2:39
  if
• 2:39
  you,
• 2:39
  as
• 2:40
  if
• 2:40
  like
• 2:40
  you
• 2:40
  did
• 2:41
  two
• 2:41
  launches
• 2:41
  per
• 2:41
  year,
• 2:42
  for
• 2:42
  example.
• 2:43
  You
• 2:43
  also
• 2:43
  need
• 2:44
  to
• 2:44
  have
• 2:44
  some
• 2:44
  sort
• 2:44
  of
• 2:45
  like
• 2:45
  welcome
• 2:45
  call
• 2:46
  or
• 2:46
  onboarding
• 2:46
  experience.
• 2:47
  Probably
• 2:48
  at
• 2:48
  least
• 2:48
  one
• 2:48
  live
• 2:49
  programming
• 2:50
  element
• 2:51
  for
• 2:52
  that
• 2:52
  model
• 2:52
  to
• 2:53
  work
• 2:53
  where
• 2:53
  you
• 2:53
  have
• 2:53
  these
• 2:53
  like
• 2:54
  kickoff
• 2:54
  dates.
• 2:55
  Now
• 2:55
  other
• 2:56
  ways
• 2:56
  to
• 2:56
  do
• 2:56
  it
• 2:56
  is
• 2:56
  to
• 2:56
  just
• 2:57
  create
• 2:57
  urgency
• 2:58
  with
• 2:58
  whatever's
• 2:58
  happening
• 2:58
  in
• 2:59
  your
• 2:59
  community.
• 2:59
  Like
• 3:00
  if
• 3:00
  you're
• 3:00
  designing
• 3:00
  a
• 3:01
  really
• 3:01
  exciting
• 3:01
  programming
• 3:02
  calendar,
• 3:02
  then
• 3:02
  you
• 3:03
  just
• 3:03
  share
• 3:03
  what's
• 3:03
  coming
• 3:04
  up
• 3:04
  in
• 3:04
  the
• 3:04
  community
• 3:04
  that
• 3:05
  month.
• 3:05
  And
• 3:05
  you
• 3:05
  can
• 3:06
  do
• 3:06
  this
• 3:06
  through
• 3:06
  sell
• 3:07
  through
• 3:07
  sending
• 3:08
  sales
• 3:08
  emails
• 3:09
  to
• 3:09
  your
• 3:09
  list.
• 3:10
  You
• 3:10
  actually
• 3:10
  have
• 3:11
  to
• 3:11
  send
• 3:11
  sales
• 3:11
  emails
• 3:12
  to
• 3:12
  get
• 3:12
  sales.
• 3:13
  Send
• 3:13
  sales
• 3:13
  emails
• 3:14
  to
• 3:14
  your
• 3:14
  list
• 3:14
  every
• 3:15
  month
• 3:15
  with
• 3:15
  like,
• 3:15
  here's
• 3:16
  what's
• 3:16
  coming
• 3:16
  up
• 3:16
  next
• 3:17
  month.
• 3:17
  This
• 3:17
  is
• 3:17
  the
• 3:17
  thing
• 3:18
  that's
• 3:18
  starting,
• 3:18
  you
• 3:19
  know,
• 3:19
  just
• 3:19
  creating
• 3:19
  a
• 3:20
  lot
• 3:20
  of
• 3:20
  fomo.
• 3:21
  Like
• 3:22
  in
• 3:22
  a
• 3:22
  sense,
• 3:22
  your
• 3:22
  live
• 3:23
  programming
• 3:24
  is
• 3:25
  the
• 3:25
  deadline
• 3:26
  cohort
• 3:26
  experience
• 3:27
  that
• 3:27
  they're
• 3:27
  looking
• 3:28
  for
• 3:28
  with
• 3:28
  like
• 3:28
  a
• 3:28
  program
• 3:29
  start
• 3:29
  date.
• 3:29
  It
• 3:29
  works
• 3:30
  the
• 3:30
  same
• 3:30
  way.
• 3:31
  Challenges
• 3:31
  are
• 3:32
  a
• 3:32
  great
• 3:32
  way
• 3:32
  to
• 3:32
  get
• 3:32
  people
• 3:33
  in.
• 3:33
  Or
• 3:33
  any
• 3:33
  kind
• 3:33
  of
• 3:33
  like
• 3:34
  special
• 3:34
  events
• 3:34
  or
• 3:34
  boot
• 3:35
  camps
• 3:35
  you
• 3:35
  might
• 3:35
  do
• 3:36
  occasionally.
• 3:37
  These
• 3:37
  are
• 3:37
  great
• 3:38
  sort
• 3:38
  of
• 3:38
  times
• 3:38
  to
• 3:39
  push
• 3:40
  with
• 3:41
  your
• 3:41
  community
• 3:42
  and
• 3:42
  say
• 3:42
  like,
• 3:43
  hey,
• 3:43
  this
• 3:43
  is
• 3:43
  coming
• 3:44
  up
• 3:44
  this
• 3:44
  date.
• 3:45
  If
• 3:45
  you
• 3:45
  want
• 3:45
  to
• 3:45
  get
• 3:45
  in,
• 3:45
  start
• 3:46
  by
• 3:46
  this
• 3:46
  date.
• 3:47
  Jay
• 3:47
  Clouse,
• 3:47
  who
• 3:47
  has
• 3:48
  his
• 3:48
  membership,
• 3:48
  the
• 3:48
  Lab,
• 3:49
  he
• 3:49
  actually
• 3:50
  will
• 3:51
  share
• 3:51
  like
• 3:52
  they,
• 3:52
  they
• 3:52
  do
• 3:52
  Mastermind
• 3:53
  enrollment
• 3:53
  twice
• 3:54
  per
• 3:54
  year.
• 3:55
  And
• 3:55
  that's
• 3:55
  when
• 3:55
  he
• 3:55
  does
• 3:56
  like
• 3:56
  a
• 3:56
  really
• 3:56
  big
• 3:56
  push
• 3:57
  around.
• 3:57
  Our
• 3:58
  next
• 3:58
  round
• 3:58
  of
• 3:58
  Masterminds
• 3:59
  is
• 3:59
  coming
• 3:59
  up.
• 3:59
  He
• 3:59
  talks
• 4:00
  about,
• 4:00
  he
• 4:00
  shares
• 4:01
  testimonials
• 4:01
  from
• 4:02
  people
• 4:02
  that
• 4:02
  are
• 4:02
  in
• 4:03
  Masterminds
• 4:04
  so
• 4:04
  that
• 4:04
  people
• 4:05
  can
• 4:05
  understand
• 4:05
  like
• 4:06
  what
• 4:06
  they're
• 4:06
  missing
• 4:06
  out
• 4:06
  on
• 4:06
  if
• 4:06
  they
• 4:07
  don't
• 4:07
  join
• 4:08
  by
• 4:08
  that
• 4:08
  date
• 4:08
  in
• 4:08
  order
• 4:08
  to
• 4:09
  get
• 4:09
  their
• 4:09
  group.
• 4:10
  Masterminds
• 4:11
  typically
• 4:11
  cost
• 4:12
  a
• 4:12
  lot
• 4:12
  more
• 4:12
  than
• 4:12
  the
• 4:13
  cost
• 4:13
  of
• 4:13
  a
• 4:13
  membership.
• 4:14
  So
• 4:14
  it's
• 4:14
  a
• 4:14
  great
• 4:15
  opportunity
• 4:15
  to
• 4:15
  get
• 4:16
  good
• 4:16
  bang
• 4:16
  for
• 4:16
  your
• 4:16
  buck
• 4:17
  by
• 4:17
  joining
• 4:17
  at
• 4:17
  that
• 4:17
  moment.
• 4:18
  The
• 4:18
  other
• 4:19
  thing
• 4:19
  he
• 4:19
  does
• 4:19
  is
• 4:20
  he'll
• 4:20
  push
• 4:20
  when
• 4:20
  he
• 4:20
  has
• 4:21
  an
• 4:21
  offline
• 4:21
  event.
• 4:21
  So
• 4:22
  that's
• 4:22
  what
• 4:22
  he
• 4:22
  calls
• 4:22
  his
• 4:23
  like
• 4:23
  in
• 4:23
  person
• 4:23
  retreats.
• 4:24
  So
• 4:24
  this
• 4:25
  is
• 4:25
  a
• 4:25
  great
• 4:25
  example,
• 4:26
  like
• 4:26
  in
• 4:27
  person
• 4:27
  experiences
• 4:28
  that
• 4:28
  are
• 4:28
  membership
• 4:29
  only,
• 4:29
  member
• 4:29
  only
• 4:30
  experiences
• 4:31
  that
• 4:31
  can
• 4:31
  be
• 4:31
  a
• 4:31
  great
• 4:32
  point
• 4:32
  in
• 4:32
  time
• 4:32
  to
• 4:33
  bring
• 4:33
  people
• 4:33
  in.
• 4:34
  So
• 4:34
  what
• 4:34
  I
• 4:34
  want
• 4:35
  you
• 4:35
  to
• 4:35
  take
• 4:35
  away
• 4:35
  from
• 4:35
  this
• 4:36
  is
• 4:36
  when
• 4:37
  you're
• 4:37
  running
• 4:38
  a
• 4:38
  membership,
• 4:38
  you're
• 4:39
  designing
• 4:39
  all
• 4:39
  kinds
• 4:39
  of
• 4:40
  ongoing
• 4:40
  program
• 4:40
  for
• 4:41
  your
• 4:41
  community.
• 4:41
  And
• 4:42
  then
• 4:42
  for
• 4:42
  some
• 4:42
  reason,
• 4:43
  we
• 4:43
  think
• 4:43
  about
• 4:44
  our
• 4:44
  marketing
• 4:44
  as
• 4:44
  a
• 4:45
  totally
• 4:45
  separate,
• 4:46
  like,
• 4:46
  thing
• 4:47
  we
• 4:47
  need
• 4:47
  to
• 4:47
  think
• 4:47
  about.
• 4:48
  But
• 4:48
  what
• 4:48
  you
• 4:48
  need
• 4:48
  to
• 4:49
  look
• 4:49
  at
• 4:49
  is
• 4:49
  your
• 4:49
  programming
• 4:50
  calendar
• 4:50
  and
• 4:50
  say,
• 4:50
  okay,
• 4:51
  where
• 4:51
  are
• 4:51
  my
• 4:52
  natural
• 4:52
  urgency
• 4:53
  points
• 4:54
  in
• 4:54
  this
• 4:55
  programming
• 4:55
  calendar
• 4:56
  that
• 4:56
  I
• 4:56
  can
• 4:56
  push
• 4:57
  on
• 4:57
  social,
• 4:57
  I
• 4:57
  can
• 4:57
  push
• 4:58
  in
• 4:58
  my
• 4:58
  marketing,
• 4:58
  I
• 4:59
  can
• 4:59
  push
• 4:59
  with
• 4:59
  the
• 4:59
  sales
• 5:00
  call
• 5:00
  or
• 5:01
  sales
• 5:01
  email
• 5:01
  sequence.
• 5:02
  Like,
• 5:02
  that's
• 5:03
  the
• 5:03
  kind
• 5:03
  of
• 5:03
  stuff
• 5:03
  that's
• 5:04
  gonna
• 5:04
  illuminate
• 5:04
  that
• 5:05
  natural
• 5:05
  urgency
• 5:06
  for
• 5:06
  you.
• 5:07
  Another
• 5:07
  model
• 5:07
  that
• 5:08
  is
• 5:08
  very
• 5:08
  effective
• 5:08
  is
• 5:09
  just
• 5:09
  opening
• 5:09
  and
• 5:09
  closing
• 5:10
  doors,
• 5:10
  which
• 5:10
  is
• 5:11
  really
• 5:11
  more
• 5:11
  of
• 5:11
  a
• 5:11
  launch
• 5:12
  model.
• 5:12
  Um,
• 5:13
  but
• 5:13
  it
• 5:13
  can
• 5:14
  be
• 5:14
  very
• 5:14
  effective.
• 5:15
  Great
• 5:15
  way
• 5:15
  to
• 5:15
  get
• 5:15
  people
• 5:15
  in
• 5:16
  because
• 5:16
  you
• 5:16
  can't
• 5:16
  join
• 5:17
  all
• 5:17
  the
• 5:17
  time.
• 5:17
  So
• 5:18
  I
• 5:18
  have
• 5:18
  a
• 5:18
  friend
• 5:19
  who
• 5:19
  open
• 5:19
  and
• 5:20
  closes
• 5:20
  her
• 5:20
  doors
• 5:21
  every
• 5:21
  month
• 5:22
  for
• 5:22
  a
• 5:22
  few
• 5:22
  days.
• 5:23
  So
• 5:23
  she's
• 5:23
  still
• 5:23
  again,
• 5:24
  bringing
• 5:24
  people
• 5:24
  in
• 5:25
  every
• 5:25
  month
• 5:25
  and
• 5:25
  she
• 5:25
  takes
• 5:26
  rolling
• 5:26
  applications.
• 5:26
  So
• 5:27
  if
• 5:27
  you
• 5:27
  go
• 5:27
  to
• 5:27
  her
• 5:27
  website,
• 5:28
  you
• 5:28
  can,
• 5:28
  you
• 5:28
  can
• 5:28
  apply
• 5:29
  and
• 5:29
  then
• 5:30
  you
• 5:30
  find
• 5:30
  out,
• 5:31
  you
• 5:31
  know,
• 5:31
  if
• 5:31
  you
• 5:31
  get
• 5:32
  in.
• 5:32
  And
• 5:32
  then
• 5:32
  when
• 5:33
  doors
• 5:33
  open,
• 5:34
  it's
• 5:34
  like,
• 5:34
  hey,
• 5:35
  you
• 5:35
  are.
• 5:36
  You've
• 5:37
  been
• 5:37
  accepted.
• 5:38
  Doors
• 5:38
  are
• 5:38
  open
• 5:38
  for
• 5:39
  the
• 5:39
  next
• 5:39
  X
• 5:39
  number
• 5:40
  of
• 5:40
  days.
• 5:40
  I
• 5:40
  think
• 5:40
  she
• 5:40
  does
• 5:41
  three
• 5:41
  or
• 5:41
  five
• 5:41
  days.
• 5:42
  And
• 5:43
  this
• 5:43
  is
• 5:43
  what's
• 5:43
  coming
• 5:43
  up
• 5:44
  this
• 5:44
  month.
• 5:44
  So
• 5:44
  that
• 5:45
  they
• 5:45
  know,
• 5:45
  like,
• 5:45
  again,
• 5:46
  it
• 5:46
  kind
• 5:46
  of
• 5:46
  ties
• 5:46
  back
• 5:46
  to
• 5:47
  what
• 5:47
  we
• 5:47
  were
• 5:47
  talking
• 5:47
  about
• 5:47
  previously.
• 5:48
  She's
• 5:48
  creating
• 5:48
  that
• 5:49
  FOMO
• 5:49
  for
• 5:49
  the
• 5:50
  events
• 5:50
  and
• 5:50
  the
• 5:50
  programming
• 5:51
  going
• 5:51
  on
• 5:51
  that
• 5:51
  month
• 5:52
  so
• 5:52
  that
• 5:52
  they
• 5:52
  don't
• 5:52
  wait
• 5:53
  until
• 5:53
  the
• 5:53
  next
• 5:54
  month
• 5:54
  to
• 5:54
  join.
• 5:54
  But.
• 5:55
  But
• 5:55
  that
• 5:55
  allows
• 5:56
  them
• 5:56
  to
• 5:56
  like,
• 5:56
  get
• 5:57
  in
• 5:57
  during
• 5:57
  that
• 5:57
  window
• 5:58
  where
• 5:58
  the
• 5:58
  doors
• 5:58
  are
• 5:59
  open
• 5:59
  and
• 5:59
  creates
• 6:00
  the
• 6:00
  urgency
• 6:00
  for
• 6:00
  people
• 6:01
  that
• 6:01
  have
• 6:01
  just
• 6:01
  been
• 6:01
  accepted.
• 6:02
  The
• 6:03
  Dreamers
• 6:03
  and
• 6:03
  Doers
• 6:04
  community
• 6:04
  opens
• 6:05
  quarterly
• 6:05
  and
• 6:05
  they
• 6:06
  take
• 6:06
  rolling
• 6:06
  applications.
• 6:07
  They
• 6:07
  also
• 6:07
  accept
• 6:08
  payment
• 6:08
  upfront,
• 6:09
  which
• 6:09
  is
• 6:09
  interesting.
• 6:10
  So
• 6:10
  you
• 6:10
  apply,
• 6:11
  you
• 6:11
  have
• 6:11
  to
• 6:11
  put
• 6:11
  in
• 6:11
  your
• 6:11
  payment
• 6:12
  details,
• 6:12
  and
• 6:12
  then
• 6:12
  if
• 6:13
  you're
• 6:13
  accepted,
• 6:13
  you're
• 6:14
  like
• 6:14
  accepting
• 6:14
  terms
• 6:14
  that
• 6:15
  if
• 6:15
  you
• 6:15
  get
• 6:15
  accepted,
• 6:16
  your
• 6:16
  payment
• 6:17
  will
• 6:17
  hit
• 6:17
  and
• 6:17
  you're.
• 6:17
  You're
• 6:18
  in.
• 6:18
  So
• 6:18
  you
• 6:18
  don't
• 6:19
  have
• 6:19
  to
• 6:19
  like,
• 6:19
  basically
• 6:20
  do
• 6:20
  that
• 6:20
  conversion
• 6:21
  twice.
• 6:22
  A
• 6:22
  lot
• 6:22
  of
• 6:22
  the
• 6:23
  platforms
• 6:23
  don't
• 6:23
  have
• 6:24
  that
• 6:24
  functionality
• 6:24
  built
• 6:25
  in,
• 6:25
  so
• 6:25
  you
• 6:25
  have
• 6:26
  to
• 6:26
  have
• 6:26
  your
• 6:28
  pricing
• 6:28
  separate,
• 6:29
  like
• 6:30
  your,
• 6:30
  your
• 6:30
  checkout
• 6:31
  separate.
• 6:31
  So
• 6:31
  that
• 6:31
  can
• 6:31
  be
• 6:32
  frustrating,
• 6:32
  but
• 6:33
  it
• 6:33
  is
• 6:33
  something
• 6:33
  that
• 6:34
  is
• 6:34
  an
• 6:34
  option
• 6:35
  for
• 6:35
  you.
• 6:36
  But
• 6:36
  what
• 6:36
  I
• 6:36
  want
• 6:36
  you
• 6:37
  to
• 6:37
  notice
• 6:37
  right
• 6:37
  now
• 6:38
  is
• 6:38
  that
• 6:38
  we're
• 6:39
  six
• 6:39
  and
• 6:39
  a
• 6:39
  half
• 6:39
  minutes
• 6:40
  into
• 6:40
  this
• 6:40
  podcast
• 6:40
  episode
• 6:41
  and
• 6:41
  I
• 6:41
  have
• 6:41
  not
• 6:42
  mentioned
• 6:42
  a
• 6:43
  countdown
• 6:43
  timer
• 6:44
  or
• 6:44
  a
• 6:45
  fake
• 6:46
  urgency.
• 6:47
  Play
• 6:47
  around,
• 6:47
  discounting,
• 6:48
  whatever.
• 6:49
  Like,
• 6:50
  I
• 6:50
  want
• 6:50
  you
• 6:50
  to
• 6:50
  create
• 6:51
  true
• 6:52
  urgency
• 6:53
  through
• 6:53
  the
• 6:53
  programming
• 6:54
  you're
• 6:54
  creating,
• 6:55
  the
• 6:55
  experiences
• 6:56
  you're
• 6:56
  creating.
• 6:56
  This
• 6:56
  is
• 6:56
  all
• 6:57
  about
• 6:57
  member
• 6:57
  experience.
• 6:58
  If
• 6:58
  you
• 6:58
  open
• 6:59
  and
• 6:59
  close
• 6:59
  doors
• 6:59
  quarterly,
• 7:00
  then
• 7:00
  you're
• 7:01
  designing
• 7:01
  a
• 7:01
  Very
• 7:02
  crucial
• 7:02
  moment
• 7:02
  in
• 7:03
  a
• 7:03
  member's
• 7:03
  experience
• 7:04
  where
• 7:04
  they're
• 7:04
  going
• 7:04
  to
• 7:05
  join
• 7:05
  with
• 7:05
  another
• 7:05
  cohort
• 7:06
  of
• 7:06
  people
• 7:06
  and
• 7:07
  you're
• 7:07
  going
• 7:07
  to
• 7:07
  have
• 7:07
  a
• 7:07
  whole
• 7:08
  onboarding
• 7:08
  experience
• 7:09
  for
• 7:09
  them.
• 7:09
  It's
• 7:09
  going
• 7:10
  to
• 7:10
  be
• 7:10
  really
• 7:10
  special.
• 7:10
  They're
• 7:10
  probably
• 7:11
  going
• 7:11
  to
• 7:11
  get
• 7:11
  their
• 7:11
  own
• 7:11
  tag
• 7:12
  in
• 7:12
  the
• 7:12
  community.
• 7:13
  All
• 7:13
  of
• 7:13
  this
• 7:13
  is
• 7:14
  thoughtfully
• 7:14
  designed.
• 7:15
  So
• 7:15
  whatever
• 7:16
  your
• 7:16
  intention
• 7:16
  is,
• 7:17
  if
• 7:17
  you
• 7:17
  wanna
• 7:17
  bring
• 7:18
  people
• 7:18
  in
• 7:18
  every
• 7:18
  month,
• 7:19
  you
• 7:19
  can
• 7:19
  do
• 7:19
  that.
• 7:19
  You
• 7:20
  just
• 7:20
  need
• 7:20
  a
• 7:20
  strategy
• 7:21
  for
• 7:21
  that.
• 7:21
  If
• 7:21
  you
• 7:21
  wanna
• 7:22
  open
• 7:22
  and
• 7:22
  close
• 7:22
  doors
• 7:23
  and
• 7:23
  do
• 7:23
  more
• 7:23
  of
• 7:23
  like
• 7:24
  a
• 7:24
  quarterly
• 7:24
  push,
• 7:25
  that's
• 7:25
  absolutely
• 7:26
  possible
• 7:26
  for
• 7:26
  you.
• 7:27
  But
• 7:27
  it
• 7:27
  all
• 7:27
  comes
• 7:27
  down
• 7:28
  to
• 7:28
  like
• 7:28
  quality
• 7:28
  member
• 7:29
  design
• 7:29
  and
• 7:30
  then
• 7:30
  working
• 7:30
  backwards
• 7:31
  on
• 7:31
  the
• 7:31
  marketing.
• 7:32
  So
• 7:32
  to
• 7:33
  recap,
• 7:33
  urgency
• 7:34
  doesn't
• 7:34
  come
• 7:34
  from
• 7:34
  countdown
• 7:35
  timers.
• 7:36
  It
• 7:36
  comes
• 7:36
  from
• 7:37
  time
• 7:37
  bound
• 7:38
  transformation,
• 7:39
  cohort
• 7:39
  experiences,
• 7:40
  milestones
• 7:41
  you're
• 7:41
  working
• 7:41
  toward
• 7:42
  live
• 7:42
  moments
• 7:43
  that
• 7:43
  people
• 7:44
  don't
• 7:44
  want
• 7:44
  to
• 7:44
  miss.
• 7:45
  Create
• 7:45
  FOMO
• 7:46
  by
• 7:46
  talking
• 7:46
  about
• 7:46
  what's
• 7:47
  coming
• 7:47
  up
• 7:47
  by
• 7:48
  also
• 7:48
  talking
• 7:48
  about
• 7:49
  what's
• 7:49
  happening
• 7:49
  in
• 7:49
  the
• 7:49
  membership.
• 7:50
  And
• 7:50
  they're
• 7:50
  like,
• 7:50
  I
• 7:50
  can't
• 7:50
  believe
• 7:51
  I
• 7:51
  missed
• 7:51
  that.
• 7:51
  I
• 7:51
  have
• 7:51
  to
• 7:51
  join
• 7:52
  the
• 7:52
  next
• 7:52
  time
• 7:52
  it's
• 7:52
  open
• 7:52
  or
• 7:53
  I
• 7:53
  have
• 7:53
  to
• 7:53
  join,
• 7:54
  you
• 7:54
  know,
• 7:54
  soon
• 7:54
  so
• 7:55
  I
• 7:55
  can
• 7:55
  get
• 7:55
  in.
• 7:55
  Right.
• 7:56
  Like
• 7:56
  we
• 7:57
  really
• 7:57
  need
• 7:58
  to
• 7:58
  be
• 7:58
  talking
• 7:58
  more
• 7:59
  about
• 7:59
  what's
• 7:59
  happening
• 8:00
  inside
• 8:00
  the
• 8:00
  membership,
• 8:01
  in
• 8:01
  our
• 8:01
  marketing
• 8:02
  and
• 8:02
  also
• 8:03
  creating
• 8:03
  that
• 8:03
  flywheel,
• 8:04
  that
• 8:04
  word
• 8:04
  of
• 8:04
  mouth
• 8:04
  marketing.
• 8:05
  There
• 8:05
  is
• 8:05
  nothing
• 8:05
  better.
• 8:06
  I
• 8:06
  have
• 8:06
  another
• 8:07
  episode
• 8:07
  that
• 8:07
  I'll
• 8:08
  link
• 8:08
  in
• 8:08
  the
• 8:08
  show
• 8:08
  notes
• 8:08
  about
• 8:09
  word
• 8:09
  of
• 8:10
  mouth
• 8:10
  marketing
• 8:10
  and
• 8:11
  why
• 8:11
  that's
• 8:11
  the
• 8:12
  very
• 8:12
  best
• 8:12
  way
• 8:12
  to
• 8:12
  grow
• 8:13
  your
• 8:13
  membership.
• 8:14
  Because
• 8:14
  member
• 8:14
  led
• 8:14
  growth
• 8:15
  is
• 8:15
  the
• 8:15
  best
• 8:15
  kind
• 8:15
  of
• 8:16
  growth
• 8:16
  and
• 8:16
  what
• 8:17
  come
• 8:17
  that
• 8:17
  comes
• 8:17
  from
• 8:18
  like
• 8:18
  making
• 8:18
  really
• 8:19
  incredible
• 8:19
  member
• 8:20
  experiences.
• 8:21
  Okay,
• 8:21
  so
• 8:21
  if
• 8:22
  you,
• 8:22
  if
• 8:22
  your
• 8:23
  membership
• 8:23
  feels
• 8:23
  like
• 8:23
  it's
• 8:24
  always
• 8:24
  open
• 8:24
  but
• 8:24
  it's
• 8:25
  rarely
• 8:25
  converting,
• 8:26
  it's
• 8:26
  probably
• 8:26
  a
• 8:27
  positioning
• 8:27
  issue
• 8:27
  and
• 8:28
  not
• 8:28
  a
• 8:28
  traffic
• 8:28
  issue.
• 8:29
  So
• 8:29
  book
• 8:29
  a
• 8:29
  call
• 8:30
  with
• 8:30
  us,
• 8:30
  a
• 8:30
  free
• 8:31
  discovery
• 8:31
  call
• 8:31
  linked
• 8:32
  in
• 8:32
  the
• 8:32
  show
• 8:32
  notes.
• 8:33
  We'll
• 8:33
  map
• 8:33
  where
• 8:33
  urgency
• 8:34
  should
• 8:34
  just
• 8:34
  naturally
• 8:35
  exist
• 8:35
  in
• 8:35
  your
• 8:36
  model
• 8:36
  and
• 8:36
  help
• 8:37
  you
• 8:37
  with
• 8:37
  your,
• 8:38
  your
• 8:38
  growth
• 8:38
  plan.
• 8:39
  Okay,
• 8:39
  that's
• 8:40
  it
• 8:40
  for
• 8:40
  today.
• 8:40
  If
• 8:40
  you
• 8:40
  love
• 8:41
  today's
• 8:41
  episode,
• 8:41
  please
• 8:42
  share
• 8:42
  it
• 8:42
  with
• 8:42
  a
• 8:42
  friend.
• 8:43
  Make
• 8:43
  sure
• 8:43
  you're
• 8:43
  followed
• 8:43
  and
• 8:44
  subscribed
• 8:44
  and
• 8:44
  all
• 8:44
  of
• 8:44
  the
• 8:44
  things.
• 8:45
  And
• 8:45
  again,
• 8:46
  if
• 8:46
  you're
• 8:46
  interested
• 8:46
  in
• 8:47
  talking
• 8:47
  to
• 8:47
  us
• 8:47
  about
• 8:48
  how
• 8:48
  to
• 8:48
  scale
• 8:49
  your
• 8:49
  membership
• 8:49
  and
• 8:50
  create
• 8:50
  more
• 8:50
  urgency,
• 8:51
  book
• 8:51
  a
• 8:51
  free
• 8:51
  call
• 8:52
  with
• 8:52
  us.
• 8:52
  We
• 8:52
  would
• 8:52
  love
• 8:53
  to
• 8:53
  chat
• 8:53
  with
• 8:53
  you.