The Role of Value Engineering in Smaller Growth Companies
In this Value Coffee Talk podcast episode, Tom Pisello and David Caradona discuss how to achieve $100 million in growth using value selling and value enablement. The pair emphasize the importance of shifting from a product-focused approach to a value-focused approach, and the role of value engineering in driving this transformation.
The interview also highlights the significance of discovery and the case for change in uncovering customer value and aligning to it. The conversation explores the need to slow down and connect the dots between technical capabilities, use cases, and business…
The skinny
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