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Latest / Personal Injury Mastermind w/ Chris Dreyer

468. Why “Intake” Is the Wrong Word — and How a $5K-Per-Case PPC Lesson Forced a Full Firm Rebuild | Gabriel Sepulveda Sanchez, Sepulveda Law Group

Every qualified lead costs money to acquire. Treat the person answering your phones like a receptionist instead of a salesperson, and your marketing budget starts leaking money before a lawyer ever speaks to a client.

Gabriel Sepulveda Sanchez is the Trial Attorney and CEO of Sepulveda Law Group, a growing personal injury firm serving California and New York. After spending $5,000–$6,000 to acquire a single PPC case, he completely rethought how his firm approaches intake, technology, recruiting, and business development to create systems that support sustainable growth.

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