Latest / Behavioral Economics with Fexingo: Decision Making, Bias, and How People Really Spend
The Framing Effect Why Context Changes Your Choice
Why does the same price feel like a steal or a rip-off depending on how it's presented? In this episode of Behavioral Economics with Fexingo, Lucas and Luna explore the framing effect—how the way a choice is described can dramatically alter your decision, even when the facts don't change. They dive into a classic study from Tversky and Kahneman where doctors made opposite treatment recommendations based on whether outcomes were framed in terms of lives saved versus lives lost. Then they connect it to real-world examples: how a two-percent late fee feels worse than a two-percent…
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