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Forced Ad Automation and AI Shopping Agents
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In this episode of The Marketing Rundown, we cover the aggressive wave of forced ad automation hitting search campaigns—from Microsoft stripping Max CPC bid caps on October 1st to Google automatically upgrading Search campaigns to AI Max. We also dissect a brutal case study of an account with 11x platform ROAS that was actually losing money on every order, reveal how Meta’s new Muse AI agent shops and checks out for 1B users, and break down WebMCP, the new web standard for agentic…
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