Latest / Negocios Locales / #172 6 motivos que justifican la diferencia de datos entre la ficha de GBP y GSC

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#172 6 motivos que justifican la diferencia de datos entre la ficha de GBP y GSC · Negocios Locales

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  Local business. Episode one hundred and seventy- two. Very good morning to
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  all and welcome one more week to local businesses. Today, April 18th,
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  two thousand twenty- four. This podcast is a weekly space where we look
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  for local businesses to get more customers and more business thanks to the improvement of
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  your positioning and visibility on the Internet. For those of you who don'
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  t know me. My name is Laura Alfonso I am a local seo consultant
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  specializing in business with physical establishments and os. I welcome this programme. A
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  space where every week we talk about your Google Business Profe date, your website,
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  the search intentions, the user, reviews, digital analytics and artificial intelligence,
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  with the aim of making your local business more visible on the Internet thanks
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  to the improvement of your search engine positioning. You can subscribe to the local
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  business podcast on your regular podcast player or from my website, Laura Alfonso com
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  where you will also find all the notes of this episode and in addition,
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  you have the possibility to subscribe to the news letter of local business that come
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  out every week and where I tell news of interest for your business. That
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  I don' t have time to address the weekly episodes and what we'
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  re going to talk about in today' s episode. Well, then,
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  let' s understand why there are discrepancies in the data. When we look
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  at the performance reports of our Google busnues profile date and compare it to the
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  data we have in Google seart with sun And why chose this theme, because
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  a few weeks ago I explained in another episode that I leave you linked how
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  I do local audits. My clients. I was a little trick where I
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  explained that if you want to know why we jump the local park, if
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  you didn' t have enough information in the Google Busness Profile part, you
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  can pull Google serth console And if you had the URLs that in another episode
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  we also talked about the url side is that I also leave it linked.
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  Well, in case you had them on, you could filter through that type
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  of page with the UTM parameter and in that way you could know what are
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  the queeres that are firing the chip. Well, after giving you that little
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  trick. Some of you have contacted me to tell me that the information you
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  get from the part of Googless with Sol differs from the data you have in
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  the performance reports of Google Busness Profe. And the goal of this episode is
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  to give you a little light and explain to you why these differences occur.
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  So let' s go with it a very interesting aspect when it comes to
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  analyzing a business when I do the audits, is to see the lines by
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  which your business is appearing and, for that I differ. On the one
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  hand, both what brand searches are, that is, those searches where the
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  user is looking for the name of the business and, on the other hand,
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  what are non- brand searches and within non- brand searches. I
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  like to differentiate between explicit searches, that is, those in which the user
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  incorporates the geographic modifier, as for example, dentist in burning turret. It
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  also differentiates between implicit searches where the user is only looking for the service or
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  category of a business, such as dentist or cheap orthodontics. And finally,
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  I also like to analyze if you have appearances for searches where you include the
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  modifier close to me, for example, dentist close to me. Normally I
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  don' t usually find many kiwoss where the term close to me is included,
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  but I find it more and more. Not much, but I am
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  finding it and the truth is that it is unnatural and strange to find that
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  business what they are doing is to optimize the ur of their website for that
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  kind of thing, those close to me. So, in the end you
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  find that in the title, in the meta description and throughout the content they
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  put quite a few times what is close to me And we have to keep
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  in mind that yes our goal is to position locally, but many times in
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  our website can also position in wider areas and in the end it is strange
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  what is close to me. But good. However, I do like to
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  analyze to see if that kind of searches appear and why I do that analysis
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  of kywos, because it tells me a little bit about the health of that
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  business. If it' s a business that has many branded quaerris, on
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  the one hand, it' s fine, because it makes it less sensitive
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  to Google' s algorithm swings, but, on the other hand, it
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  does have a lot of brand volume and little discovery. What we find is
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  that the chances of growing that business may be limited. The other day,
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  doing an audit with a client, we saw that ninety percent of his impressions
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  of the visibility of his record came precisely from branded kwors. They were looking
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  for their business. And it' s a business that moves a lot through
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  the ear mouth. But what is it that this business that would grow in
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  its services, but people were not looking for its services, or were looking
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  for them, but did not show up as possible. In addition, this
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  business had a lot of content and a lot of content from those services.
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  How could he not position himself? Well, then, analyzing the web we
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  saw that there were serious technical problems that need to be solved in order for
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  that part of services to be visible to Google. But it was the analysis
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  of the kiwas that gave us the clue that something was going on. That
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  ' s why, when she did the SKIWS, it suits me very well,
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  on the one hand, to know what kind of content I can continue
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  to generate. But also, on the other hand, he talks to me,
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  as I said, about the health of that business. What possibilities it
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  has to continue to grow and what strength the boat has and where we get
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  all this information from the Kiwuos well, because I already told you that,
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  on the one hand, you have the performance reports, where it gives you
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  quite poor information about the kiwas and, on the other hand, it gave
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  you the trick of having it be that wilsors with sun and that you filter
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  through the url of your Google tab, which had to be parameterized with the
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  UTM parameters. And what is it that happens that there are differences between the
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  information that is showing us the statistics of our Google date and what Google sets
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  shows us with sun And I will explain to you why. The first reason
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  is quite relevant and is that googlebs our trophael our card. The information you
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  give us is at the user level, that is, you tell us what
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  the search a user has done to skip our tab. But the question is
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  that if a user has searched several times for our business or our category for
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  which our tab appears, it will only appear once and maybe two, in
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  case he does the search between different devices. But in the case of Google
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  being with sun, what it does is show the times that the tab has
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  appeared, regardless of whether it has been the same user or not. You
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  are measuring only impressions, that is, the number of times the link of
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  our website has appeared on the tab, regardless of whether the search is being
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  done by the same user or not. And with this we are already going
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  to a second reason, and are the deviations that can produce us in the
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  data of Google being with sun, the analyses that we do with raandtrackers.
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  Or I remember that the randtras that are, for example, Geogrip maps,
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  are those maps that show us how our business is positioned in a certain geographical
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  area and where each point is a measurement that would exemplify in what position it
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  appears if the user is looking for your service from that area. What happens
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  is that if you make a fairly large Geogrid map, where you also take
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  a lot of measurements per square metre, then in the end what you'
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  re doing is showing your business quite a few times. So there you can
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  have a peak of super- fat prints on Google being with the sun and
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  yet, on the date of woenisons rofile is only taking into account an impression
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  because it is identifying what comes from the same user, that is, from
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  the ral racker, and this is important to know so that we don'
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  t get fooled, because, maybe we' re indexing a client and suddenly
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  we see the two days how the impressions are going up and we believe that
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  we' re doing super well. And what happened is that two days ago
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  we had released different measurements and that' s why you' re seeing that
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  peak on Google Sers consol. So be careful and don' t cheat on
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  the solitaire. Let' s go now with the third motive and the third
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  reason is the time- swing, Google Beings with sun takes about two days
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  to show us data, that is, if you look at the information right
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  now, it' s normal for you to have the information until two days
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  ago. And yet Google profin visos what it has is a delay of approximately
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  seven days. That' s why the monthly reports I make to my clients
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  I usually hand them over last week after the month is over, because that
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  ' s where I' m already loaded with all the information. I already
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  told you in previous episodes that I don' t work directly with the statistics
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  Google showed us, Busons Pfil, because they are very poor statistics. For
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  that, what I do is connect with the APPI and that way I access
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  a lot more information. And this is a service that I offer to my
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  clients on a monthly basis and if you are interested, you can contact me
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  and so I can tell you all the information that you can have. The
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  fifth reason why we may have discrepancies is due to the differences between the existing
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  local packs. For example, there are local packs especially if you are looking
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  from mobile that because they are small in many occasions, Google is omitting the
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  information from the web. So, if there' s no link to the
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  web, googless connsol, it' s not going to consider it as printing.
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  But there' s the local pack, your tab' s coming up,
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  your business' s coming up, but there' s no link coming
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  up. So, if the link to the web doesn' t appear,
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  google that sconsol doesn' t take it into account. However, Google busness
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  profi as your tab is appearing, does consider it an impression. So,
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  there again we have a difference. Let' s go with the following reason,
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  and this is that the statistics on your tab takes into account the impressions
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  your business has both in Google Maps and in the search engine part. However,
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  Google is consoled. It only takes into account the impressions your business has
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  had on the search engine side. So, you' re missing the whole
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  part of maps and we' re going with one last reason that explains the
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  differences in data between the date and or. This sconsol in this case has
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  to do with explicit searches, that is, those searches that are accompanied by
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  the geographic modifier. Let' s imagine we' re looking for dentists in
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  ardoz turret and my business isn' t in your ardoz ring. Then I
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  ' m never going out for that search. I' m not going out
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  on the local pack. But the local organic, which are the results that
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  are normally just below what the title with the link is there is what happens,
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  what there is, Google is more permissive and there proximity is not the
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  main factor. So, even though I don' t stand by and don
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  ' t show up in the local pack, the local organic result can show
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  up. So, if my result appears from my website, then Juge is
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  sconsol. Yeah, he' ll show it, but there won' t
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  be an impression on the tab because my tab hasn' t jumped in here.
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  Yes, it must be said that this impression will appear in googles sconsol,
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  but it will not appear for the url tag on my tab, because
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  that WRL has not appeared, because my business has not jumped into the localpack.
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  But you did skip a urlt my website for a totally local search.
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  So, when we go to uss consol, it' s very important to
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  filter through the u webrelettage, which is your tab. But there are times
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  that it is interesting to expand the study a little because maybe and you can
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  identify for which kiwars are appearing other wreles of your page, that precisely jump
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  for those local searches where, perhaps, your tab is missing, but it
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  does jump the web pages. As we can see, this is not an
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  exact science. You have to be constantly investigating and wondering why, why and
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  why. But, well, this is also what makes it more than interesting
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  and I hope I' ve solved any doubts you might have about these differences
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  between the two platforms. And in this way, because listen you already have
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  new ways of information to continue working and improving the local positioning of your business.
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  Anyway, you know that in my course you get more customers positioning your
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  local business, that you create it in Laura Alfonso, with more resources,
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  you have lots of information, lots of lessons where I teach you step by
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  step, how you have to improve the visibility of your business and with that,
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  of course, get more customers and little more. In this episode today,
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  I hope of course that it has been of interest to you and that
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  you can apply it to your local business and as always, thank you very
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  much everyone for your reviews and feedback on Apple Podcast and Spotify, and remember
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  that you can also listen to me on other platforms, such as Evox,
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  Google Podcast, Amazon Music, Pocketcast at all. I am in all and
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  you know that you can subscribe to this podcast from your favorite platform so that
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  the notifications arrive the moment I left and it is only left for us to
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  close, but only until next week. Where we will hear again and where,
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  then, where it will be here in local businesses. Happy week.