Latest / Adventures in the Heart of Children's Book Authors Podcast / "She Never Left Home — But Her Students Were 7,000 Miles Away. Then She Wrote Them a Book."
Transcript
- 2:39Foreign My name is Lillian Pagano and the name of my book is Bow Bow the Baby Panda.
- 2:48Thanks, Lillian, for appearing on the Adventures in the Heart of Children's Book Authors podcast.
- 2:54Lillian, as mentioned, she's has written a children's book and today we're going to focus on Bow Bow the Baby Panda.
- 3:02And I look forward to a conversation before we jump into the details of your book.
- 3:07Lillian, can you tell us what being a children's book author means to you?
- 3:12It has been absolutely wonderful.
- 3:15Things have come out of being a children's author that I never thought would as a retired teacher, I absolutely love children, love inspiring them, I love learning about them and growing with them through the course of a year.
- 3:31And I recently went into a school and in the middle of my presentation, this was a third grade class, a principal came in and she had her laptop and she sat in the back during the presentation.
- 3:46And I'm thinking, I guess this is going to be an observation for the teacher who happened to be my daughter.
- 3:52I said, maybe she's going to do an observation now.
- 3:55It's a good time.
- 3:55When I finished my presentation, she came up to me and, and she said, you have inspired me.
- 4:01I now am looking forward to retirement because what you did in terms of motivating the children and telling your inspiration and story, I don't want to retire and be home quilting.
- 4:14I want to still be working with children and proactive.
- 4:18So the idea of still connecting with children and families is in a different way has meant really everything to me.
- 4:27Good for you.
- 4:28So let's talk a bit about your inspiration and the origin story behind your book.
- 4:35What gave you the inspiration, even as a child?
- 4:39I'll tell you the story a little bit later on if it comes up.
- 4:42I always enjoyed from the time I was about 10 or 11, I always enjoyed reading.
- 4:47And books were important.
- 4:48And I had a dream of one day becoming a children's authority.
- 4:52Life gets in the way.
- 4:53I was busy working for a long time, raised four children, a set of triplets, and life just got very crazy.
- 5:04And I retired in 2019, right before the pandemic, as we all remember.
- 5:09So I didn't have to deal with a lot of the technology and everything that many of my colleagues were dealing with.
- 5:16But I couldn't travel, I couldn't get out.
- 5:19What was the point?
- 5:20I thought I would do traveling and have some new adventures.
- 5:24So what am I going to do with myself?
- 5:26I was on the computer at some point and something came across my feed in China, a platform called vip Kids needed teachers from America to tutor children in Chinese that wanted to perfect their English.
- 5:42I had to do a little demonstration lesson.
- 5:47The technology was challenging, but I did it.
- 5:50And I began tutoring.
- 5:52And I met this lovely family, two little girls named Sylvia and Eva.
- 5:58I tutored both of them, and they really brought me into their family.
- 6:03They had a little dog named Luna.
- 6:06And at one point, they were celebrating Luna's birthday, and they're showing me the cake and holding their puppy.
- 6:14And Sylvia play the cello.
- 6:16And oftentimes there'd be a couple extra minutes at the end of class if we finished the slides early.
- 6:22And she'd play for me.
- 6:24And Eva would.
- 6:25Totally different child.
- 6:27She would be bouncing around making faces in the camera.
- 6:31And I met the mother, I met the grandmother, and I really just connected with them.
- 6:37They were really the inspiration of the story.
- 6:42I wanted a way.
- 6:43The idea just came up several years later, and I wanted an idea to connect with children in a.
- 6:49I love your story.
- 6:50And just so you know, I do have your book.
- 6:52I have it as an ebook.
- 6:55And the colors turned out just phenomenal on the iPad.
- 6:59It's really nice.
- 7:00Yes.
- 7:00I absolutely love.
- 7:02That was my wonderful illustrator.
- 7:05She did such a great job.
- 7:07And what's interesting, because the COVID of the book actually was more bluish at the beginning, the sky color.
- 7:16I really love the way the COVID came.
- 7:18Yeah.
- 7:18Because it reminds me.
- 7:19And we'll get more into this, but I think pandas primarily eat bamboo.
- 7:25That has the bamboo kind of look to it.
- 7:28And it.
- 7:29Yes.
- 7:29And it carries over to the back of the book, which I loved at the illustrator.
- 7:34Really nice.
- 7:35And that inspired you to write the story.
- 7:39Were you still teaching Sylvia lessons when you started to get this idea to write it into a children's book?
- 7:49No, actually, the idea what had happened was China had decided to curtail American teachers being able to teach English.
- 7:59Our lessons abruptly ended, and I forgot the most important part here.
- 8:05The mother said to me, well, I'm so sad that we're not going to be able to have lessons.
- 8:10And I know that you've heard not so nice things about our country, but if you ever get a chance to visit China, we would love to show you all the wonderful places.
- 8:22And that really touched me, as I think we're more alike than we are different.
- 8:28Yes.
- 8:29Everybody loves their children and wants to do what's right by them.
- 8:35And it really touched my heart when she said, I have to tell you.
- 8:40Terrific.
- 8:41So then you wrote the story over the next couple of years.
- 8:45So when did you start actually Deciding, you said the lessons came to an abrupt end.
- 8:51So when did you get inspired to say, geez, you know what?
- 8:54This is going to make a good children's book?
- 8:57You know what's interesting?
- 8:58I.
- 8:59I can't say it happened right away because we were shut down, we were busy.
- 9:04Life was very different.
- 9:06And I probably started in about 2023, just getting some ideas, coming up.
- 9:15With children, you need a touch, you need a hook.
- 9:18Absolutely.
- 9:19I thought about a pain to bear because I'm not sure whether you are aware of this.
- 9:25Some people are that when China gifts a panda to a country, it's a sign of peace and friendship.
- 9:34So I thought, how great would it be to come up with a character, come up with Bao Bao, and use the family.
- 9:42So although the inspiration is based on something that really happened, the story of Bao Bao is not.
- 9:49That is completely fictional.
- 9:51And like so many of us, we come up with an idea.
- 9:55I have so many journals that I've even started at various times in my life, picked up another one and.
- 10:02But I.
- 10:03I came across a feed publishing company, like an assisted publishing company, that would walk you through the process.
- 10:11I took one of the courses.
- 10:12It was called cbm.
- 10:14It talked about just a lot of the guidelines.
- 10:16Writing a children's book is very different than writing a book for adults.
- 10:20And then I kind of took the next step and joined this hybrid assisted publishing company.
- 10:27Then from there, they really keep you accountable for each target deadline that you have.
- 10:35And then it went very quickly.
- 10:36We'll definitely jump into that because I want to cover a couple other things before we talk about the publishing end of it.
- 10:43I'm curious, is that you started writing in 2023 or started getting your story together.
- 10:51And as you develop this whole story, once you have a children's book, you are starting a business because now you have a product that you have to sell, market, and distribute.
- 11:03So did you think about own?
- 11:06How do I put together a children's book business plan?
- 11:10And what did that look like?
- 11:11Do you have a formal business plan for your book?
- 11:15I have to tell you, I felt like the journey would unfold because I am a teacher and I have no problem going in front of children, knocking on some doors at libraries and certainly schools.
- 11:31I have a lot of connections with many of my students who I taught for over 33 years.
- 11:38So many of my students, my kindergarten students, are now 40 years old.
- 11:44It's great.
- 11:46I think I just.
- 11:47I just felt confident that it would unfold the way it was supposed to.
- 11:52And I had planned to go into schools and libraries.
- 11:57So I started working on a Google Slide presentation and looking on Amazon for some catchy little panda stickers and little pla.
- 12:09You know, so that's the direction that I thought I would go.
- 12:12Okay.
- 12:13With the book.
- 12:13And you know what's interesting too, because a lot of my guests are either retired teachers or they are early development educators or they're currently teachers.
- 12:25All of us, of course, get busy in life.
- 12:27And so a lot of times, like, I talked to a retired teacher out of New York and she told me that she wrote her story while she was teaching, her original story, but then she stuck it in a
- 12:41drawer for 30 years waiting to retire.
- 12:44And then when she retired, it came out of the drawer and came to life.
- 12:48And then I just talked to another teacher and she was telling me that she developed a curriculum to support her book.
- 12:57And she said she's finding more and more children's book authors because of their teaching background are creating these curriculums because when they take it to the school, the schools are looking for more than just the book.
- 13:10They're looking for a curriculum behind that.
- 13:12Is that part of your plan or have you done that?
- 13:16I think naturally I've done that because I have brought the book into really little ones, like from 18 months to two and a half, three.
- 13:28So I have a separate presentation for that.
- 13:31Certain slides that I will show, I added in a song or two that'll catch the little one's attention.
- 13:39Two, I've done as as old as fifth graders where we add the Q and A.
- 13:44I talk about inspiration.
- 13:46I talk about never giving up on your dreams.
- 13:50So I would say it naturally has happened.
- 13:53Have I written a curriculum?
- 13:55No.
- 13:56But on my website, I like to start a newsletter.
- 13:59That's something that I do.
- 14:01I'm starting to think about.
- 14:03I have some coloring resources and word search pages that kind of support the book, but I don't have hard copy.
- 14:12It just comes out when I'm present.
- 14:15I noticed I'm on your book formats I was looking at on Amazon.
- 14:20You, of course have a soft cover, a hardcover, and of course the ebook I purchased through Amazon.
- 14:27And like I said, the colors are very vibrant.
- 14:32Have you also used Ingram Sparks for all other online retailers?
- 14:38I have.
- 15:44And I haven't had to use ingramsparks much.
- 15:49But I am doing.
- 15:50It's my first book event at a Barnes and Noble.
- 15:53And so they will be purchasing my books through Ingram Sparks.
- 15:56The hard cut cover copies.
- 15:58Okay.
- 15:59I have used primarily Amazon KDP print on demand.
- 16:03And so with your hardcover, I know that Amazon, they will not print a hardcover unless it's a minimum of 72 pages.
- 16:13So who's printing your hardcover for you?
- 16:16So that is ingramsparks.
- 16:17Okay.
- 16:18And with the publishing company that I used, they helped me set up an account both through Amazon, KDP and ingramsparks.
- 16:26Terrific, terrific.
- 16:27As you said, used for bookstores and libraries will go to ingramsparks for the hardcover.
- 16:33You bet.
- 16:34And most of us have a unique way of approaching publishing.
- 16:39And I talk to people about independent publishing, which is where you take on the entire process.
- 16:47And then there's the hybrid self publishing and then there's the traditional publishing where the, where you find a publisher.
- 16:54Usually you have to find a literary agent and then they shop your book around most people that I've talked to.
- 17:00That takes up a lot of time and a lot of rejection and takes years to get your book into the marketplace.
- 17:06So I think you're using Miriam Laundrie Publishing for years.
- 17:11Yes, I am.
- 17:12Okay, so tell us about that.
- 17:14Tell us about that experience.
- 17:16It was truly a positive experience.
- 17:20So you do get a lot of support.
- 17:23I think it really helps you understand what's one thing to have an idea and want it to come into picture book.
- 17:31There's many things that you don't think about.
- 17:34You don't think about how you're going to secure Illustrator.
- 17:39You don't think about the marketing and social media and website.
- 17:45One thing that Miriam Publishing company does is they do have monthly calls where you're actually working with a group of other authors that are on the same timeline as you.
- 17:57I think when you're connected with others, other like minded people, it certainly motivates you.
- 18:04And I had an author code.
- 18:06If I had questions, if I had doubts, it was someone that you could.
- 18:10Really help to move the process along.
- 18:14Yes.
- 18:15Fantastic.
- 18:16When you went through this whole publishing process, what would you say your biggest challenge or frustration was?
- 18:23I think the biggest challenge is really just believing in yourself.
- 18:29You can have an idea, but it was just really, is this a valid idea?
- 18:34I remember with one of my daughters when I pushed the button to send, you know, to send my first draft of my manuscript, my heart was pounded because that's where you get the story.
- 18:49Is this something that will be able to spark interest?
- 18:55And so I think really that was the biggest challenge.
- 18:59Just doing it, just putting it, putting yourself out there because it's your story and you want it to be good, but it might not be.
- 19:09Absolutely.
- 19:10And I know we'll talk a bit more about this later, but I'm Curious.
- 19:14I noticed that you're developing a second book.
- 19:18Ah, yes.
- 19:19Would you use Miriam Laundrie again to publish your second book?
- 19:24I am going to.
- 19:26Okay.
- 19:26At least one more time.
- 19:27I.
- 19:28I feel like absolutely still need that support.
- 19:32I've learned so much, approached it a little bit differently.
- 19:37It's like the first time you do something, sometimes you don't enjoy the process because you don't know what to expect.
- 19:44And there was just something also that had.
- 19:49I was actually going to wait a while before publishing the sequel to this book, but there was a personal story that happened.
- 19:57It made me want to get this book.
- 20:01Good for you.
- 20:02The nice thing about, like you said, the first time, you have to acquire all the knowledge and the processes and all that.
- 20:09So are you going to.
- 20:11By using Miriam again, are you going to try and be more conscious about what it takes to maybe then publish on your own, like your third book, your fourth book?
- 20:22Is that part of the.
- 20:23Yes.
- 20:23I do think.
- 20:24I can't say definitively that I won't need some assistance.
- 20:29But it's interesting because I do have four children and they're all adults.
- 20:34And one of my daughters is into marketing.
- 20:37I know when I've struggled with certain things, she'll say, I could have done this or that or whatever.
- 20:43They're much more savvy with.
- 20:45It's the technology.
- 20:46I think that if you've interviewed people that are retired, that that feels challenging.
- 20:53Yes.
- 20:53Writing part, not even the editing part.
- 20:56You need to get an editor for sure.
- 20:58Everybody comes at it a little differently, too.
- 21:00And interviewed over a hundred children's book authors.
- 21:03And everybody has their own nuances to how they approach it.
- 21:08And everyone has their own strengths, too.
- 21:11And some people told me they liked using Miriam Laundrie because they would rather focus on the marketing and sales end of it.
- 21:21And they feel that's where their strengths are.
- 21:23If you have those strong skills and you can generate enough revenue to pay for the services, there's no issues in doing that for sure.
- 21:34If that's what you decide your.
- 21:37Your strengths are.
- 21:38It's really been very much a seamless process going through Myriam Publishing Company.
- 21:45And you talked about your illustrator.
- 21:47Now, I've talked to other Miriam Laundrie authors, and from what I gather, they generally give you a couple of leads on illustrators and then you do your homework to find out who's a best match for you.
- 22:04Is that.
- 22:04Was that the process?
- 22:06Yeah.
- 22:06So in.
- 22:07In the group that I was in my publishing mastermind group, there were definitely people that worked, went with Some people, especially if they taught they might have an artist friend and they actually used that person.
- 22:23They sought their illustrator on their own.
- 22:25Miriam does put you in touch with some agencies that pretty much offer their services.
- 22:31There's pretty much a book and you can go through online and you can get a style of what you want.
- 22:38I remember spending of time, a lot, lot of time in the children's library section and just looking had an idea of the type of illustrator I was looking for.
- 22:48And I went with someone that's in Scotland.
- 22:50She's also going to be illustrating the second book as well.
- 22:54Terrific.
- 22:55And how did you find her?
- 22:57So I did find her through one of the suggestions that Marine Publishing company was Advocate Art Agency.
- 23:05You know what our illustrator is in the uk.
- 23:08That's just the way it worked.
- 23:10I was looking for a more local illustrator, but at the end of the day, I just couldn't find what I was looking for.
- 23:18It's amazing.
- 23:19I've talked to so many children's book authors that have illustrators in Italy, in the uk, in South America, it's.
- 23:28It's the Philippines.
- 23:29It's just amazing.
- 23:31And it's great because just like we're doing here today, connecting, I do connect with her a few times and I think I learned from the first process how important it is to communicate early on.
- 23:43So I'm really being more proactive about doing that, scheduling a few zoom calls.
- 23:49That is a great point, Lillian, because that's where I really loved how lucky we got with finding our illustrator.
- 23:58Because we had the idea behind our first book, which is called the Adventures of Caboose the Rocky Mountain Bear.
- 24:06And it was all inspired by my oldest granddaughter and her, her first name is Kira with a K.
- 24:14And so Caboose, our main character is spelled with a K.
- 24:19So Caboose with a K.
- 24:21And what's interesting about that is that we had visualize what our character would look like.
- 24:29And from that we were in San Francisco, my wife and I, and we went into one of those build a bear places and we were able to assemble.
- 24:39We said, we're looking for this type of bear.
- 24:41We said, it's a cross between a black bear and a grizzly bear.
- 24:45And it has to be this color.
- 24:46And then we said because of the name Caboose, we wanted the outfit to be like in train engineering outfit.
- 24:54And we put that together and we brought the.
- 24:57The stuffy back or the plushie.
- 24:59And my granddaughter said Caboose.
- 25:02She knew right away.
- 25:03So we had all visualized that what it would look like, we sent a picture to our illustrator and he came back and it was incredible.
- 25:12And it all started from there.
- 25:14Yeah, it is.
- 25:15So I went back and forth with, of course, Sylvia and Eva.
- 25:20I did have their pictures.
- 25:23I had a picture of their dog and different things.
- 25:25So I sent that over to Sally Garland, my illustrator.
- 25:29But I really didn't have an idea about what Bow Bow would look like.
- 25:34I have a very dear friend of mine.
- 25:36She just is an animal lover, a panda lover.
- 25:40And she watches the panda cam and at San Diego Zoo all the time.
- 25:46And we came back a couple of times when Sally came with what Bow Bow would look like and I shared it with her.
- 25:55I'm like, okay, Lisa, what do you think?
- 25:57And she would say, no, not cute enough, not fluffy enough.
- 26:02And so finally we came up with.
- 26:05And honestly, I don't know about you, your book is.
- 26:09The central character is the bear.
- 26:11But with me, Sylvia is really a main character.
- 26:15But when I go into schools, of course, the children gravitate toward the panda.
- 26:20I do have a panda puppet that I bring with when I do the real young ones.
- 26:25Yes.
- 26:25I also have.
- 26:27When you said with the Build a Bear, I have a panda plushie that looks exactly like that.
- 26:33And I test the kids a little bit with the marketing.
- 26:35I tell them that I knew that I was going to go into schools.
- 26:39I wanted Bao Bao to come with me on visits.
- 26:42And I show them the black and white copy that I sent this budsy.
- 26:47And they make expensive plushies.
- 26:49I don't know if they're as expensive or more than Build A Bear.
- 26:54But anyway, so it's just the kids.
- 26:56Get a kid and it is cute and I know that the audience can't see behind you, but you have Bow Bow baby panda behind you.
- 27:04And it's so cute and like you said, very fluffy.
- 27:08How you would envision a healthy, robust.
- 27:11Baby newborn and then come.
- 27:13And what's funny you say about Build a Bear, because I've.
- 27:16I've thought, I wonder if I could get Bow Bow into a Build a bear that they could build.
- 27:22Build a Bao Baa might be another way to market.
- 27:24You know what's interesting?
- 27:25I know you mentioned it earlier about stickers through Amazon and stuff like that.
- 27:30I recently interviewed a children's book author, b.
- 27:34Brittany Pettish, episode 67.
- 27:35And she writes all these nature books about deers.
- 27:40So I said to her, I noticed you have a lot of plushies.
- 27:43And she said, yeah.
- 27:44And she said, I actually went and I found them on Amazon.
- 27:49I don't sell them, but I direct people.
- 27:51When they come to my website, if they want plushie of the deer character that I've developed, then they can just go there.
- 27:58And I thought that was quite interesting.
- 28:01Yeah, I have it right on my desk here.
- 28:03When I go into libraries, sometimes I do these little gift bags.
- 28:07And in the gift bag there's a sticker and there's a.
- 28:10I call it a pocket panda.
- 28:13Nice.
- 28:13It's been so big.
- 28:14A few inches.
- 28:15Yeah.
- 28:15Beautiful.
- 28:15And the children love that.
- 28:17So, Amazon, do you have a draw.
- 28:19For that or what do you do?
- 28:22Yeah.
- 28:22So I went to my first library event, and some libraries, since they're public libraries, they don't really allow you to sell in the library.
- 28:35One of the children's librarians said to me, but you can go outside and if you have them with you, you can sell them.
- 28:43Then the second time I had gone to a library, I asked her about it and she said that I could sell.
- 28:50But then the third go round, my third, third visit to a library, I said.
- 28:54I said, when children listen to a storytime opportunity in a library, they bring their.
- 29:01Yes.
- 29:02So I put the little gift bags together.
- 29:05I did my presentation.
- 29:06I had them all remade.
- 29:09Really.
- 29:10I would say there were eight to 12 kids, and I probably sold eight to 12 gift bags.
- 29:17When they see the sticker and they see the little pocket panda, and I do a little autograph, Another Amazon, a little autographed copy sticker and a paw print.
- 29:29I stamp inside the book because I.
- 29:31Noticed in your book you had little paw prints to number the your pages on your book.
- 29:36I thought that was a very unique technique.
- 29:40Great book design.
- 29:42Yeah, that was fantastic.
- 29:43This is the bear that we had developed in San Francisco.
- 29:49And then what happened was one of the book retailers that supports our book said, can you make more of those?
- 29:58To make it.
- 29:59That size gets expensive.
- 30:01But we did actually develop this one.
- 30:05Adorable.
- 30:06Now, what would you say?
- 30:08Is that a foot?
- 30:10Oh, it's actually a foot.
- 30:12A foot.
- 30:13It looks like to be about a foot.
- 30:14Where did you get those done, Rick?
- 30:16It's funny you talk about China.
- 30:19I was talking to a children's book author out of Oklahoma, Charlotte Glaze episode 23.
- 30:25And we were talking about printing and all that.
- 30:28And she got all of her hard copy books done through a company called madeinchina.com and she said, they'll do anything for you.
- 30:39So I went to the website, I looked up a couple of companies that made plushies, and I sent them the same thing I did with, with the illustrator.
- 30:49I took the original Caboose and I disassembled all the clothing in that, laid it out and sent pictures.
- 30:56And they sent me a sample all the way from China.
- 31:00It cost me $85American, but they sent the sample and then I could have a look at it.
- 31:06We made a couple of changes, and then we ended up ordering.
- 31:10Ordering 400 units.
- 31:12How much are they a piece?
- 31:15They ended up being.
- 31:16You gotta add the freight in.
- 31:18So you're probably looking at about $7.
- 31:2350.
- 31:24The stores everybody want has to make margin.
- 31:27Right.
- 31:28So that's the only thing is that if we sell them directly at book fairs and at markets, then we're able to make a good margin.
- 31:38If we sell them to.
- 31:40Which we do, we sell them to a hotel chain that we sell in the Rocky Mountains, we sell to a hotel chain, and they take our book and our plushie.
- 31:50And that's been working out very well for us.
- 31:52And then we have another store that supports us and does the same thing.
- 31:56But they have to sell them now, this is Canadian, so they have to sell them for around $40 to make their margin, because that's just the way it works out.
- 32:08So, yeah, it's it.
- 32:10But it gives us that extra product to sell.
- 32:13And people are always looking for a little extra, like you're doing with your little panda in your package.
- 32:21That's really neat.
- 32:22Yeah.
- 32:23And then if there are neighbors, family, friends, and they buy a book off of Amazon, then I always.
- 32:30I'll tell them, anytime you want to come, I'll autograph it personally.
- 32:33And I'll.
- 32:34If I have the bags around, I'll set them up with a little bag as well.
- 32:38Because it's really just.
- 32:40At this point, it's certainly my first book.
- 32:43I want to kind of get the word out and just generate interest.
- 32:47And absolutely the one thing I wanted to pick up on, because you talked about your second book, but I'm interested with your illustrator.
- 32:57You said you would do things a little differently with the second book that you didn't do with the first book.
- 33:03So talk to us about that relationship with your illustrator the first time around, now that we know you're going to use the same illustrator for your second book.
- 33:12Tell us that journey of what it looked like in the beginning and how you've been able to pivot to be more involved.
- 33:21So, again, the first book, you really don't know.
- 33:24And I knew that a lot of people were using illustrators that were outside the country, and it was a relatively smooth process.
- 33:34But there was a point where I think I was Evolving as well.
- 33:39I had thought of an idea of something that I wanted to do with having perhaps a butterfly or a cardinal in the background somewhere, which was easy enough to do because they were at the zoo and they were.
- 33:55And I thought that would be nice.
- 33:57Right before I began the process seriously.
- 34:00My mother had passed, so I just wanted to do a little something.
- 34:04I wasn't really clear in explaining that to her.
- 34:08She really didn't get back to me.
- 34:11And what she did I ended up being very happy with.
- 34:16She said, I went with the butterfly.
- 34:18And she said the blue butterfly, I believe it's called the peacock butterfly.
- 34:23That's native to China.
- 34:26And when Bao Bao gets to the San Diego Zoo, I put the monarch butterfly in, of course, which is native to our area in the U.S.
- 34:36yes.
- 34:36So I loved what she did.
- 34:39I'm very happy.
- 34:40But it was just a miscommunication.
- 34:42It kind of stayed in my head.
- 34:44But I said.
- 34:44And it was really too late to make any changes at that point.
- 34:48I did discuss with my author coach and she said, you know, I would go with the same illustrator.
- 34:55You were happy with the illustrations.
- 34:57My illustrator happens to be a bit private.
- 35:00I didn't even at first put her picture in the book because when I reached out to her, she didn't reach back out.
- 35:08So this time I felt like first I asked the interest.
- 35:13I wanted to see if she was interested if I did one.
- 35:17And then I asked in the contract, which was nice because Miriam Publishing helps you include certain things that you might not think of in the contract.
- 35:27And I said, you know what?
- 35:28I think we can overcome this little obstacle with a few more face to face contact meetings.
- 35:36It's worked out very well.
- 35:38And the butterfly is a tribute to your mother.
- 35:42I.
- 35:42That's what I wanted it to be.
- 35:44Yes.
- 35:44Okay.
- 35:44So even though it wasn't a cardinal butterfly, my mother always liked sparkly things.
- 35:50And she had many shirts that had sparkly butterflies and a little hat.
- 35:55Yes.
- 35:55Nice.
- 35:56It's interesting how butterflies tend to resonate with a lot of people.
- 36:01They do, they do.
- 36:03When you did your website development and I looked at your website, it's great.
- 36:08I love the big panda.
- 36:11The blow up panda you have.
- 36:14That is phenomenal.
- 36:16I'll tell you the story of that.
- 36:17But yeah.
- 36:18Yes, please do.
- 36:19And then we'll come back to your website.
- 36:21I was very fortunate to have so much support in the town that I taught in for so many years.
- 36:28One of the parents student that I had, she now has three beautiful sons.
- 36:34And when she found out through Facebook of Course that I was writing this book.
- 36:38She said you have to have your launch party in Ridgefield.
- 36:42And she's also a councilwoman.
- 36:44So she provided the space for me to have a launch party.
- 36:49And we had a ball.
- 36:50We had.
- 36:51I involved my children, we had tattoo stations, we had panda games, we had bubbles, we had all kinds of great fun things.
- 37:02I'm in a book club.
- 37:04And so my book club friends were very supportive and attended my book launch.
- 37:08And one of the ladies said, if you get a big panda costume, I'll be Mama Ming the mother panda at the event.
- 37:18So that's what we did.
- 37:20Wow, that's fantastic.
- 37:21You went to a rental co costume rental place.
- 37:25Went right through.
- 37:26I bought it at a Target.
- 37:28I thought I was going to use it so much that it would make sense to actually get it.
- 37:34And I've brought it to a library event as well.
- 37:37So I've used it twice.
- 37:38Yeah, because it must be over 6ft tall.
- 37:41Oh yeah.
- 37:42It's.
- 37:42It's as big as who wears it because it's a blow up.
- 37:46Okay, you blow it up.
- 37:48And my one friend that was wearing it is probably about 557-58-59.
- 37:54Pretty tall.
- 37:55She's pretty tall.
- 37:56It was a lot of fun.
- 37:57And the kids of course love that music playing and that's terrific.
- 38:03I wanted to bring you back to your website.
- 38:05So did you develop your website in advance of launching your book or did you launch it together or did you launch it after the publication of your book?
- 38:18Tell us about your website and your website development.
- 38:22The great part about Miriam is you have this group of people, as I said, once a month.
- 38:27So at some point in the process, because it was 10 or 11 month process with the meetings and everything.
- 38:35So what we did was they started talking about, maybe on our fifth meeting, started talking about the idea of a website.
- 38:43And many people didn't know anything about a website.
- 38:47That's when I started to think about it.
- 38:49I had a little bit of a budget issue.
- 38:52I didn't.
- 38:52I know there's a big range, but I reached out on Facebook to see if anybody knew of anybody.
- 38:59Someone.
- 39:00He's maybe a year younger than I am.
- 39:02But I went to high school with him.
- 39:04A couple people were referring him.
- 39:06So I spoke with him and it was the first Webster site that he ever did for a children's book author.
- 39:13He's done some books, some businesses.
- 39:16You bet.
- 39:17Yeah.
- 39:17So it was a little challenging because I really didn't know exactly what I wanted and he wasn't sure.
- 39:25So we spoke A lot.
- 39:27He was very helpful.
- 39:29And I'm thinking of tweaking it a little bit because a website certainly should kind of be ever changing.
- 39:37Absolutely.
- 39:38And that's great advice, Lillian.
- 39:40And that's what I love sharing with our audience, is to understand that's the beautiful thing about a website.
- 39:46You should be paying attention to it every once in a while and updating it and giving people a reason to go back.
- 39:54Because if you don't change your website and they visit it the first time and.
- 39:58And then they go back to see it a second time and it's exactly the same.
- 40:02It certainly.
- 40:04Yeah.
- 40:04It doesn't bring anybody back to it again.
- 40:07You.
- 40:07Do you want them to spend a little bit more time on your website?
- 40:12Even if it's just my daughter and I've been speaking to someone about just making it a little bit more child friendly as well.
- 40:20Book characters, maybe a little bit more animation is what I'd like to do now with the second book as well.
- 40:26Good for you.
- 40:27Good for you.
- 40:28When you launch, did you have your website up and running before your book launch?
- 40:33I did.
- 40:34It was ongoing, but of course after the launch party I added pictures and did a few things.
- 40:40Now I have an announcement about the book, but I did have it up and running.
- 40:44I would say maybe just a few weeks before the book launch.
- 40:48And I love your idea about a newsletter because that's one thing you could do to entice people to come back to your website is with your newsletter, then you've got something coming at least maybe once a month or
- 41:03whatever that would entice people to come back.
- 41:06Thinking even doing it quarterly, like for a year.
- 41:10My book has a lot to do with growing and changing and children facing obstacles.
- 41:15So it falls under social, emotional, learning, and I think little tips about how to help children through things.
- 41:22Do you see yourself teasing people with your next book in terms of your book journey to bringing their next book to life through your website?
- 41:31Definitely.
- 41:33What kind of techniques are.
- 41:34Do you think you would use?
- 41:37I'm not quite sure.
- 41:38I'm really just looking at a lot of websites.
- 41:41I'm speaking to people now, but I definitely want to do some teasing.
- 41:46You know what happens to Bao Bao in America?
- 41:51You know, will Bow Bao meet Sylvia in a again.
- 41:55Because at the end it leaves.
- 41:56It ended maybe a little bit of a tease.
- 41:59We've gotten away from letter writing.
- 42:01At the end of the story, Sylvia takes a letter that she's written and she sends it off with someone at the Beijing Zoo.
- 42:12Sends it off so that it'll be opened in San Diego.
- 42:16I have to tell you before I forget, my wife and I, on our 25th wedding anniversary went to San Diego and we went to the zoo.
- 42:24And of course they had the pandas there.
- 42:26It's kind of cool to see how your story unveiled itself and ended up in the San Diego Zoo with the panda bear.
- 42:33I haven't been there yet, but my nephew actually lives in California, and I'm planning a summer trip, perhaps July, early August, to get to the San Diego Zoo.
- 42:43Good few.
- 42:44You'll enjoy it.
- 42:45It's a great zoo.
- 42:47So tell us about the use of your Facebook and Instagram and I know, done a little YouTube.
- 42:54Talk to us about how you're using that to promote your book and your book sales.
- 43:01Many people don't realize, I have to say I wasn't overly comfortable with posting on social media.
- 43:11I think many people in my age category, we, we don't do it as much as the younger people videoing ourselves and telling stories.
- 43:19But I've tried to get out of my, you know, comfort zone a little bit and I've experimented a little bit with that.
- 43:28I did through Miriam Publishing.
- 43:31A couple of the authors were using a very lovely person from the Philippines and she's helping generate once a week a social media post that works on the marketing aspect, the lesson, or sometimes I wanted her to create
- 43:48a little feedback survey when I go to schools and things like that.
- 43:53Oh, nice.
- 43:54So when I get them back, sometimes she'll post things.
- 43:57Another great feedback and talk about it's book day today.
- 44:01Grab your copy on Amazon and various things.
- 44:05If you do go on my author page, you'll see stories and things, things that she posts.
- 44:10So I am between some of the things that I do, posting some of my visits or experiences and using an outside person.
- 44:20And are you happy with the way that's working out for you?
- 44:24I am.
- 44:25I'm comfortable with that.
- 44:26I'd like to eventually be more comfortable doing more myself.
- 44:31Okay.
- 44:32I'm curious.
- 44:33We talked about your relationship with Sylvia and her family and then there was a couple of years where this whole development of the story idea.
- 44:43But when you start thinking about, okay, I would love, I'd love to be a children's book author.
- 44:49Was there a specific person or event that kind of pushed you over the top to finally write your children's book?
- 45:00I again, it was something that resonated when I spoke with her, but I think it was more like, if I don't do it now, when will I do it?
- 45:12I guess this would be the event.
- 45:14My mother would always say, as we all have interesting lives and there's things that happen in our lives that we didn't expect.
- 45:23And my mother had a journey in her life and we both shared the love of an author named Danielle Steele, who's written a lot of books about family life and her family and things she always said to me,
- 45:36we should write a book together, you know, about my life.
- 45:40And I think, I'm sorry that she didn't get to see this book and I didn't write a book with her.
- 45:47Yes.
- 45:48But I think that was really what pushed me over the edge.
- 45:52I said, if we don't do.
- 45:53Do the things that we.
- 45:55Even if they're dreams, that they're really deep inside us, if we don't bring them out, if we don't do them now, then yes, when these things.
- 46:05Good.
- 46:05Good for you.
- 46:06I want to talk to you about Bao Bao's character development.
- 46:11I don't think you've held a panda or being with a panda.
- 46:16And so of course, you have to use your creative juices to.
- 46:21To create this character.
- 46:23So talk to us about how you got into the whole Bow Bow character development.
- 46:31I knew that panda bears were gifted to America, in particular, going back to President Nixon, many in the 70s.
- 46:41I believe that was the first time they were gifted.
- 46:43So I pretty much was sent that I would use a panda because they're cute, they're cuddly.
- 46:50I open all my presentations with children.
- 46:53I ask them, I have a slide that says, who doesn't love panda bears?
- 46:58And every once in a while, one or two children will have their hand raised and they'll be.
- 47:03They'll tell me, maybe they're scared of them or they're big or they never seen one, so they don't know.
- 47:09And then I go into show showing them a couple of real pandas in reels and how playful they are, how cuddly they are, how their caretakers become so instrumental in creating their habitats.
- 47:26And as they.
- 47:27So you know, you don't realize when you do a children's book because it is fiction.
- 47:33But I tried to do as much research on pandas watching reels, watching the panda cams, finding out facts about pandas.
- 47:44As a matter of fact, you'll probably bring up in the.
- 47:47My last page is Fun facts about pandas.
- 47:50It was that research helped me develop Bow Bow.
- 47:54Yes.
- 47:55Because you know what?
- 47:55It was interesting you should say about your last page.
- 47:58I didn't realize they liked to swim.
- 48:00I knew they climbed trees, but I Didn't know they were swimmers.
- 48:04So that was something new.
- 48:05I learned what's really fun that I do with that fun fact page is at the end of my presentation.
- 48:12Whether it's in a library with parents or teachers.
- 48:15We do thumbs up, thumbs down.
- 48:17Is it a fact or isn't it a fact?
- 48:21Usually is the one that catches people.
- 48:23They don't realize that pandas can swim.
- 48:26Pandas are actually.
- 48:27They can climb trees too, but they are very clumsy.
- 48:31And it couple of the reels that I show the kids, you see them attempting to climb trees and do things and slipping down.
- 48:39Let's pick up on your theme.
- 48:41Give the audience a sense of the theme of the book.
- 48:46The theme is so we deal with.
- 48:49So Sylvia visits the Beijing Zoo with her family.
- 48:56They witness a baby panda being born.
- 48:59They happen to be there right when Bao Bao is born.
- 49:02They are all in awe of Bow Bow, but in particular Sylvia.
- 49:08She has all kinds of questions as children are very curious and she shares them with her online teacher, which is me.
- 49:18She shares photos and pictures.
- 49:21And every Saturday her and her family go and visit Bao Bao and they watch her turn from a newborn to a baby cub.
- 49:29Then one day when they return, Sylvia sees a little note fluttering by the habitat there and it says that Bao Bao will have a new adventure and will meet new friends and is traveling to America.
- 49:47Of course, she is devastated to find out that this has become a friend and something she likes to do.
- 49:53So she is can't be consoled, but she needs to figure out how come she may be able to see Bao Bao again and come to terms with that loss.
- 50:03So I think the themes are we can't protect our children with the many obstacles that they face in their lives.
- 50:12We want our children to be proactive in solving their own problems.
- 50:16So that's the real message that I want to get at.
- 50:19And that's the central lesson for you through the book.
- 50:23Yes, yes.
- 50:24And also at the end and as the story moves forward.
- 50:28One of what I sign in my books is I usually will say, may your life be full of new friendships and adventures.
- 50:37That knowing that change can sometimes be good.
- 50:41Not to be afraid of those changes, whether it's a move, whether it's your parents are splitting up, even small little things that happen to children if they don't get on the baseball team, or just that things will be
- 50:56okay.
- 50:56Now that we know that you're working on a second book, I'm curious about your whole writing process.
- 51:03And it's neat because you wrote your first book and now you're writing your second book.
- 51:08So give us some insights into how you went about writing your first book.
- 51:16And then what's changed in writing your second book, or has anything changed?
- 51:22Give us some insight.
- 51:23The challenge with writing a second once and especially because it's so close to and it'll come back, it'll be launched right around the one year mark of when I launched the first book.
- 51:36So I think you want it to be just as and perhaps better because now you've gone this route before and I have to tell you, a struggle that I had was I think although I knew what to do,
- 51:52I felt like in the second book I wanted to do a little bit more than what I had done in the first book.
- 51:59And when I received all three of my edits and when I received my first edit, I think I was trying to do too much and my editor had to rewrite and change and talk to me a little bit
- 52:16about that process.
- 52:18And again, so as much as you think you maybe have it down, there's still a learning process.
- 52:25And that goes on for a while.
- 52:28I think my book, I wanted to bring my voice into it.
- 52:32I wanted to get my story across.
- 52:35That was a little more challenging this go round than I thought it would be.
- 52:40Okay.
- 52:40And it's an extension to Bao Bao's journey, is that correct?
- 52:45So it will pick up with Bao Bao at the San Diego Zoo.
- 52:50Arriving at the San Diego Zoo.
- 52:52Cool.
- 52:53Has anything else changed for you in your writing process from your first book to your second book?
- 53:01Well, I can't pinpoint.
- 53:03I just think just more awareness with the word count children's books.
- 53:08You really have to be very careful with the words you choose and how you do it.
- 53:12So I think that that's changed a little bit.
- 53:15I just want to bring more of myself into it, choose my words more carefully.
- 53:23I thought it would be easier in a way, but it really isn't easier.
- 53:27Now besides your personal experience, because you're drawing on part of your personal experience for the story.
- 53:35Did you and I know you talked about watching the video cams with the pandas and reels.
- 53:42Did you do any additional research when you were working on your book?
- 53:48I've been thinking more about the marketing this time.
- 53:52Okay.
- 53:53I have been thinking of perhaps when I do go to San Diego, perhaps getting into seeing if I can get my book, perhaps in one of the gift shops there.
- 54:04So I think in terms of some of the marketing being more.
- 54:08That's a great idea, an awesome idea because you'd certainly give the San Diego Zoo.
- 54:13Lots of credit in your first book.
- 54:16And continuing to do research, because the research that I did this time had more to do with how a panda would get from one country to the other.
- 54:25What that transitional time.
- 54:28Do you plan to send the San Diego Zoo one of your books in advance and see if you can set up an appointment?
- 54:35That's a good way to go.
- 54:37Or I believe that they have a whole email department, like the way they do with Barnes and Noble.
- 54:43If you reach out to them, there's a department that handles the.
- 54:46That.
- 54:46So I certainly will.
- 54:48I certainly will.
- 54:49Once I have firmed up my.
- 54:52Good for you.
- 54:53It's fun that you have this little adventure planned also and tied into a visit.
- 54:58My nephew is actually the character.
- 55:01He actually had to make a move.
- 55:03He was native to California, but spent four years, close to four years in New Jersey.
- 55:08Okay.
- 55:09And had to go back to California.
- 55:11He's the central character in this.
- 55:14And Val's role is to kind of spread happiness wherever she goes.
- 55:19It's exciting because he'll come on the trip as well.
- 55:22Good for you.
- 55:23Lillian, I want to talk to you about success.
- 55:26I know we talked about a book business plan, but I'm more curious about when you first started this journey of becoming a children's book author.
- 55:37What did success look like like to you when you first started and what does it look like now?
- 55:43What's the reality of that?
- 55:47Sadly, I didn't think that much about how lucrative it would be once I published the book.
- 55:52I really just wanted to get my book out there and bring happiness to kids and bring literature into schools and that type of thing and talk to them.
- 56:03But now it does cost a little bit to go through, whether you publish completely self publish, or you go with an assisted publishing hybrid company.
- 56:14So I do feel like I haven't really been charging.
- 56:19I go into schools and I can sell a good amount of books when I go into schools because the children take home a letter and they can get their autographed copies.
- 56:28But I'm shifting gears a little bit.
- 56:31I still want to go into the schools and have children actually holding my book.
- 56:37Yes.
- 56:37I am going to start thinking about in terms of charging for my events and trying to get into, as I said, perhaps the San Diego gift shop there more bookstores and things like that.
- 56:51Good for you.
- 56:52Because you know what?
- 56:53We all have this passion.
- 56:56And definitely being a children's book author isn't the road to fame and fortune in most cases.
- 57:04And.
- 57:04But at the end of the day, it can be quite A considerable investment.
- 57:10And a lot of times you're doing that because of your passion for it.
- 57:14But at some point you gotta say, boy, wouldn't I like to get a little.
- 57:18A bit of money to help me support my habit?
- 57:21My habit.
- 57:22It's exactly.
- 57:23It's so funny, just the personal touches with things.
- 57:26But because I often get cash, like, I'll.
- 57:30I'll show up with my little 40, 50 books to present to the school.
- 57:35They're all signed with bookmarks and things, and I'll get paid in cash.
- 57:40And so after my little presentations, I go to my little bank, which is a teacher's credit union.
- 57:48And I've become very friendly with the.
- 57:50The bank teller there because we.
- 57:52We're counting out the cash and, you know, putting it in my little separate account.
- 57:57And it's so fun.
- 57:58Funny watching it grow.
- 57:59She's, hey, you're getting there.
- 58:00You're getting there.
- 58:02She's like, how much do you have for me today?
- 58:05Oh, that's nice.
- 58:06Oh, so it's cute.
- 58:07It's fun.
- 58:09Fantastic.
- 58:10The role of writing.
- 58:12Now that we know you're writing your second book and perhaps writing more than just the two, it sounds like you're starting to set yourself up to.
- 58:21To take on more of the role for yourselves in the future, to reduce some of the costs and keep enjoying your habit.
- 58:28Yes, I love that.
- 58:29The habit.
- 58:30Tell us about the role of writing in your life now.
- 58:36It's funny because I thought if I just wrote one book, I'd be done then the second book, naturally, with things that happened in.
- 58:45In real life.
- 58:47And now I.
- 58:47In ladies in my book club, one of them said to me, in a series, there's always three books.
- 58:52So you're going to have to come up with an idea for a third book.
- 58:55I'll give you an idea for your third book, okay?
- 58:59Because you got triplets, maybe you could come up with a triplet connection in your third book.
- 59:05I don't know what that'd be.
- 59:06I'm just throwing that out.
- 59:08Well, I think the natural.
- 59:10I really consciously made Bao Bao a female because in the back of my head, I thought the cycle of life, it would make sense then to have bao bao, you know, and maybe the third book, lipstick, having triplets.
- 59:24So we'll see.
- 59:29I'm putting.
- 59:29I'm writing that down.
- 59:30I didn't think.
- 59:31But that would be a nice connection.
- 59:33My triplets would love that.
- 59:35And you know what?
- 59:36I've talked to, like I said, Over 100 children's book authors now.
- 59:39Nobody has written a Triplets book, right.
- 59:42All right.
- 59:43So yeah, you got something special coming.
- 59:46But some point though, you never know.
- 59:48I also have a manuscript somewhere in my computer here that I started with a regular adult book.
- 59:56Okay, 59 and counting.
- 59:58And I passed that age.
- 1:00:00But I can update it, I can modify it a little bit.
- 1:00:04But just I was thinking of my mother with that one and my father as well because I passed the age that my father passed away and I always thought I was very conscious and very anxious about turning 50,
- 1:00:1959, because that was.
- 1:00:21So that, that would be.
- 1:00:23We'll see.
- 1:00:23Maybe I will get that book.
- 1:00:25You never know.
- 1:00:27Never know, you never know.
- 1:00:29Advice for aspiring authors.
- 1:00:31What kind of advice would you give aspiring children's book authors?
- 1:00:36The advice is I.
- 1:00:38You can.
- 1:00:39Any idea you can make into a children's book.
- 1:00:42The story, sit on it, just get your thoughts.
- 1:00:47As I said, don't let that music die inside you.
- 1:00:50Just really do it.
- 1:00:53Just do it.
- 1:00:53Find a way to make it.
- 1:00:55I think whatever you decide to take, you'll be happy that you did.
- 1:01:01And what keeps you going as a children's book author?
- 1:01:05I just think the idea.
- 1:01:06I just, I love being around children.
- 1:01:09I just love the things that they say, their whole perspective on life.
- 1:01:15I think if I can just give them some quality books where they can children's books, they can entertain, they can subtly teach, they can growth opportunities.
- 1:01:27There's so much in children's books.
- 1:01:29So I think just knowing that I can keep presenting and keep being around kids.
- 1:01:36Wow.
- 1:01:37And encouragement for readers.
- 1:01:39Why should children's book readers purchase your book?
- 1:01:44I'm going to turn it a little bit to even the adults.
- 1:01:48What bothers me as a teacher is technology has become such an integral part of daily kids lives.
- 1:01:58Yes.
- 1:01:59There are so many positive things, things I am open to the learning that goes on.
- 1:02:04I use technology obviously when I go to my presentations.
- 1:02:09But the idea of sitting with a child, not on the iPad, reading the story, holding the book, being able to flip, look at expressions on faces, go back, retell the story.
- 1:02:25It is a good way for children and the parent or the teacher or whoever to communicate.
- 1:02:34Sylvia, is feeling sad.
- 1:02:36Can you think of a time when you felt really sad?
- 1:02:39What did you do about it?
- 1:02:40Who helped you get out of that sadness?
- 1:02:43I think it's just so important for kids to have a book to hold onto and we can't let that go.
- 1:02:50We have to support libraries and bookstores and storytelling opportunities because it brings true connection.
- 1:02:59No question.
- 1:03:01Final thoughts.
- 1:03:02Lillian, is there anything that you said.
- 1:03:05Oh, geez, I wish Rick would have asked me that question.
- 1:03:08Is there anything you'd like to share?
- 1:03:11You were great.
- 1:03:12I loved all your questions.
- 1:03:14You know, I think one lesson that resonates with many of my group members that I've dealt with is we don't think twice about maybe running into the store, grabbing that Starbucks cup of coffee or taking that vacation or
- 1:03:33but really investing in yourself is.
- 1:03:37It really is.
- 1:03:40It's really makes you feel good when you invest in yourself.
- 1:03:44Yeah, it's rewarding.
- 1:03:45And so go ahead whatever your dream is.
- 1:03:48As I tell the kids when I speak to them, maybe you never want to write a children's book, but maybe you have a dreams of aspiring to be a professional baseball player.
- 1:03:57If I'm talking to the older kids or a singer or a teacher or a nurse, just do the little things each day, something small to reach that goal.
- 1:04:08Thank you, Lillian.
- 1:04:10Thank you so much for being a guest on the Adventures in the Heart of Children's Book Authors Podcast.
- 1:04:16Your generosity of time, your insights will significantly benefit aspiring authors and readers.
- 1:04:23We promise to provide our audience with Lillian's social media website and her book links to all of that.
- 1:04:31If you've enjoyed this episode, please hit the subscribe button to listen to our future episodes and feel free to share this episode with anyone inspired by or who enjoys hearing about Lillian and her children's book, Bow Bow the
- 1:04:48Baby Panda.
- 1:04:50Thank you, Lillian.
- 1:04:52Thank you.