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What's New At IFT & PRIME's Latest Legal Dilemma
In this episode:
On this episode of CPG Week, the podcast team talks expensive energy drink-themed accessories, IFT First and the latest legal quandary for Logan Paul's drink brand, PRIME.
Senior reporter Lukas Southard was in Chicago last week for IFT First where he got an inside look at how trends are incubated by suppliers and tells his co-hosts about the innovative new products on display. Later in the show, senior reporter Brad Avery discusses the new lawsuit filed against PRIME and what it might mean for the company.
Show Highlights:
0:30 - What makes formal attire functional? According…
The skinny
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