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Podcast: Joe Davy from Banzai discusses marketing for events
Talking to Event Industry News on our weekly podcast was Banzai co-founder and chairman, Joe Davy.
Banzai, an event marketing automation platform, was created when Joe discovered a recurring pattern demonstrated by marketers when creating events.
The “lifecycle” of most event marketers typically lasts a month. This involves designing a new registration website, setting up email templates and having the relevant coding put in place among all the other tasks faced by marketers.
After the event has passed, all that work is “blown away” and marketers have to start all over again for the next…
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