Latest / Ecommerce Playbook: Numbers, Struggles & Growth
How to Plan Hour-by-Hour Spend for Black Friday & Cyber Monday
Want to stop guessing when to spend your Meta budget during Black Friday and Cyber Monday? This episode breaks down exactly how to plan your ad spend hour by hour so you can hit your revenue goals without wasting a single dollar.
Taylor Holiday and Luke Austin walk through the real data behind BFCM revenue flow, showing when sales actually spike, when performance dips, and how top DTC brands use hourly pacing to stay ahead. You’ll learn how to:
Map your ad spend across Thanksgiving → Cyber Monday
Read the “horseshoe” pattern of revenue flow
Avoid early-morning panic when your ROAS looks bad…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.