Latest / Owned and Operated - A Plumbing, Electrical, and HVAC Business Growth Podcast
#58- Powering Growth in Home Services - Leveraging the Call Center & Diverse Marketing Strategies
Summary:
In this episode of "Owned and Operated," the John and Jack explore key strategies to drive growth in the home service industry. They discuss the immense potential of utilizing a call center and establishing an inside sales team, highlighting the success of membership sales and a range of marketing avenues beyond pay-per-click (PPC) advertising.
Key Takeaways:
The Call Center Advantage: The hosts reveal how shifting membership sales to the call center led to a remarkable spike in sales and significantly higher conversion rates. They discuss the scalability, monitoring, and coaching…
The skinny
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