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How IKEA Uses Augmented Reality to Sell Furniture
In this episode of Marketing Made Simple, Lucas and Luna explore how IKEA uses augmented reality to transform the furniture shopping experience. Launched in 2017 with the IKEA Place app and updated through 2026, the tool allows customers to visualize products in their own homes before buying. Lucas breaks down the marketing strategy behind it: reducing purchase anxiety, lowering return rates, and driving in-store traffic. Luna shares data on how AR-powered brands see conversion rates increase by up to 94% compared to non-AR experiences. They discuss how the feature builds trust, the technical…
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