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Why Smart Money Is Moving Into Non-Food Franchises in 2025 with Jon Ostenson
Jon Ostenson is a top 1 percent Franchise Broker, Consultant, Investor, and Author of the book 'Non-Food Franchising'. Jon is CEO of FranBridge Consulting, an Inc 5000 company. draws on his experience as a former Inc. Franchise President and Multi-Brand Franchisee in serving his clients.
Top 3 Value Bombs
1. Non-sexy is the new sexy. The best franchise opportunities aren't trendy, they're recession-resilient and rooted in everyday needs like home services, senior care, and wellness.
2. Franchising vs. buying a business. Many aspiring entrepreneurs spend years chasing existing businesses…
The skinny
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