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Episode 52 - Eric Holtzclaw, Liger
In Episode 52 of The Digital Marketer, host Stephanie Beach welcomes Eric Holtzclaw, Chief Strategist at Liger, a cutting-edge hybrid marketing firm. Together, they explore Eric's extensive journey through entrepreneurship, enriched by insights gained from interviewing over a thousand entrepreneurs. Eric shares invaluable lessons on the importance of customer-based knowledge, the significance of scalability, and the often-overlooked need to plan for business exit strategies from the start. He emphasizes the necessity of embracing failure as a stepping stone to success and encourages aspiring…
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