*Actually* Pro Life: The Design

The Most Important Question · May 18, 2026 · 14m

If the name Actually Pro Life is deliberate, then so is the logo.

Because like I said in our intro post, we’re reclaiming "pro-life" from the same people who blame kindergartners for getting shot at school, and we’re grounding it in evidence.

Evidence like, “Does this action make it measurably less likely or more likely that kindergartners will get shot at school?”

Any action can only go one way, and we only go one way, and you can go our way, or 🎵 you can go your own way 🎶, in which case — go fuck yourself. 🫡

Let’s talk pixels and protests.

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