Latest / WOC and Allies: Business and Career Realtalk with Elaine Lou Cartas
129: How to Grow & Scale Your Business with Executive Presence
Main Points
It’s the second month of 2026 & despite the uncertainty, my business is growing not by hustling, but with more calmness and focus:
In this episode, I share the practical, how-to techniques I taught in a live workshop with 19 minority-owned business owners and allies, including:
How editing my P&L helped me measure ROI (one change led to 500% ROI, another to 5,000% ROI)
How I increased email open rates from 25% to 75% through trust and storytelling
Why high-touch, human connection is a competitive advantage right now
How sitting with discomfort leads to better business decisions…
The skinny
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