Latest / BREAK/FIX the Motorsports & Vehicle Enthusiast Variety Show / Mark Greene with Don & Eric on Cars Yeah #2405

Transcript

Mark Greene with Don & Eric on Cars Yeah #2405 · BREAK/FIX the Motorsports & Vehicle Enthusiast Variety Show

• 0:00
  Rev it up and welcome to cars.
• 0:01
  Yeah.
• 0:02
  Show number 2, 405.
• 0:05
  What happens when two car guys get together to create something new today?
• 0:10
  We're going to find out, be prepared to be inspired.
• 0:15
  This is cars.
• 0:15
  Yeah.
• 0:16
  Where you'll enjoy interviews with inspiring automotive enthusiasts.
• 0:20
  Mark Green is here to provide you with a fuel injection of automotive inspiration.
• 0:24
  So get in, sit down, buck.
• 0:26
  Cool up and get ready for a wild ride here on Cars.
• 0:30
  Yeah.
• 0:36
  Hello, inspiring automotive enthusiasts and welcome to Cars.
• 0:40
  Yeah.
• 0:40
  Today.
• 0:40
  Well, today I'm in a couple of places at the same time, the magic of the computer.
• 0:46
  Uh, I'm in Maryland and I'm in Texas.
• 0:49
  That's quite a stretch with two, a very special returning guests who have
• 0:53
  decided to collaborate on something that I'd love to share with you.
• 0:57
  Don Weberg and Eric Amantra.
• 0:59
  Don Eric, welcome to car.
• 1:01
  Yeah.
• 1:01
  Do you have it in gear and are you guys ready to release the clutch?
• 1:05
  Yes, we do.
• 1:05
  Thanks for having us back.
• 1:06
  Mark.
• 1:07
  Thanks Mark.
• 1:08
  Now I figure with two guys on the show, like you two motorheads, we're at a
• 1:12
  drag strip, so you're both lining up, getting ready to drop the clutch and
• 1:15
  watch the Christmas tree change to green.
• 1:18
  Um, now what I'm going to do here is this would be a little bit interesting.
• 1:21
  I'm going to introduce you for people that don't.
• 1:23
  No of you, perhaps.
• 1:24
  And if you didn't listen to these two guys when they were last
• 1:28
  on the show, you can go back.
• 1:29
  In fact, Don is a little bit of a show hog because he will
• 1:32
  be appearing his third time.
• 1:34
  Right, Don?
• 1:35
  That's right.
• 1:35
  Three times is a charm.
• 1:37
  There you go.
• 1:37
  A three Peter, as they say.
• 1:39
  But first I'm going to ask each of you kind of a fun, silly question,
• 1:43
  and I'm going to start with you, Don.
• 1:45
  What's one little thing that maybe people don't know about you?
• 1:48
  Oh, uh, I love glass art.
• 1:51
  Glass art.
• 1:52
  So you should be out here at the Chihuly art museum with me, right?
• 1:57
  Yeah.
• 1:58
  Yeah, no, we, we got to visit the Chihuly exhibit at a museum
• 2:02
  out there a couple of years ago.
• 2:03
  It was fantastic.
• 2:04
  In fact, that was one of the things my wife and I bonded over,
• 2:07
  a very strange little story.
• 2:08
  We were at a swap meet and we both reached for the same piece
• 2:13
  of glass art at the same time.
• 2:14
  We weren't even looking, we were just, we saw something.
• 2:17
  And as we're reaching, we looked away, we both grabbed it at the same time.
• 2:20
  Kind of an interesting little story.
• 2:21
  It turns out she was a glass art aficionado too.
• 2:24
  Well, there you go.
• 2:25
  That works pretty cool.
• 2:26
  You know, they, you guys both know about my, uh, my past love with my orange crush
• 2:30
  and a Michael Allen Ross, the photographer shot that car over at the glass museum.
• 2:35
  You may have seen that cover and the pictures in Porsche Panorama magazine.
• 2:39
  Maybe.
• 2:40
  Did pretty cool.
• 2:41
  Yeah, that was pretty cool.
• 2:42
  Now eric, how about you and share a little secret?
• 2:46
  Yeah, so For those that know the acronym afol.
• 2:50
  I am an adult fan of legos That's kind of a weird thing to say because i've been
• 2:55
  playing with them since I was a kid And more recently, my daughters are of the
• 2:59
  age where they're very much into Lego.
• 3:01
  I actually took them to Denmark to Lego headquarters this
• 3:04
  year, which was pretty cool.
• 3:05
  And I've been on a crusade with them to resurrect a lot of these kits that
• 3:10
  I have from back in the eighties, early nineties and things like that.
• 3:13
  So missing some pieces here and there, but these aren't just.
• 3:16
  Little small Lego kits.
• 3:18
  These are 24 to 30 inch scale models of full size cars.
• 3:23
  And so I've got them in my office now going back to 1986, one of
• 3:27
  the earliest Lego Technic sets.
• 3:29
  And I've been going back through that and the girls are like,
• 3:31
  these are like expert builds.
• 3:33
  This is amazing.
• 3:34
  And so that's kind of blossomed into a newfound passion that I can share with my
• 3:38
  daughters, but still keep it car adjacent.
• 3:40
  Well, that's pretty smart.
• 3:42
  Lucky you.
• 3:43
  So we've got one guy into Legos, which are virtually unbreakable.
• 3:46
  And another guy that is into very breakable collectible.
• 3:50
  So there you go.
• 3:51
  Well, let me introduce you guys.
• 3:52
  And we're going to dive into this because you're going to do something new here.
• 3:55
  And I'm really excited to share this with the world.
• 3:58
  Don Weberg and Eric Amatrice Stelli, say that 10 times fast, have both been
• 4:02
  in the automobile industry for years.
• 4:04
  Don launched Garage Style Magazine in 2008.
• 4:08
  And Eric has been involved in motorsports and automobiles, founding Grand Touring
• 4:12
  Motorsports in 2014 and his BrakeFix podcast, which I was a guest on.
• 4:17
  Very cool.
• 4:18
  Both men have teamed up to create an affiliate network with five
• 4:22
  digital publications and are working towards creating a single company.
• 4:26
  That will house all their businesses entities under one garage roof.
• 4:31
  The plan includes publishing specialty books and cultivating new clients to
• 4:34
  help facilitate their marketing and PR needs, providing a multitude of services.
• 4:40
  Very interesting.
• 4:41
  We'll be back in just a moment, but first a word from our sponsors.
• 4:44
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• 6:38
  All right, guys.
• 6:39
  So before we get into this new entity, I want each of you to just talk a
• 6:45
  little bit about your backgrounds because it'll set the format for what
• 6:49
  each of you are bringing to the garage.
• 6:51
  As this collaboration, this new build as we dive into car world here.
• 6:55
  And I'm going to start with you, Don.
• 6:57
  Garage Town Magazine is a publication that I've received and now get
• 7:01
  online for a long, long time.
• 7:03
  I met you.
• 7:04
  I'm not even sure when I met you.
• 7:05
  It's been so long.
• 7:06
  I feel like I've known you forever.
• 7:08
  Let's talk a little bit about your background first, and then we'll dive
• 7:11
  into Eric talking about what he's doing.
• 7:13
  And then we'll meld all these things together to create something.
• 7:17
  Much cooler than a Frankenstein build.
• 7:19
  Right?
• 7:21
  So Don, uh, tell us a little bit about your background.
• 7:23
  Okay.
• 7:24
  Uh, yeah.
• 7:26
  Car guy from birth.
• 7:27
  Literally.
• 7:27
  Both my parents were car people.
• 7:29
  And so it was in the DNA.
• 7:31
  They were all about the American iron and drag racing.
• 7:33
  And I came along and.
• 7:35
  Decided it wasn't just about a straight line.
• 7:37
  It was about anything with wheels.
• 7:39
  If it looked good, that was what was, what was interesting to me.
• 7:42
  And it just kind of kept going with cars.
• 7:44
  And then the writing came along.
• 7:46
  I was constantly reading books as a kid.
• 7:49
  Uh, it didn't matter what the book was.
• 7:50
  I was probably reading it.
• 7:51
  And so media became a big passion of mine.
• 7:55
  So in college, uh, as a journalism student, I decided, you know, I really
• 8:00
  wanted to work for the car magazines.
• 8:02
  So I took an internship at Motor Trend and Truck Trend magazine, uh, that turned
• 8:06
  into a bit of a small career for a while until Prime Media was bought by EMAP.
• 8:12
  I think that's what happened.
• 8:13
  And, uh, all of us basically lost our jobs.
• 8:15
  So that was that.
• 8:16
  So I ended up freelancing.
• 8:18
  And, uh, meeting all kinds of different collectors and seeing different
• 8:22
  garages during the freelance pool.
• 8:24
  And, you know, you slowly realize there's something here.
• 8:27
  There's something about these garage guys.
• 8:30
  I mean, yeah, we're all car guys, but we're garage guys.
• 8:32
  And, uh, there are a few things that happened all at once that
• 8:36
  made it, you know, the aha moment of this is what we need.
• 8:41
  And that was Garage Doll Magazine and we're, I mean, one of the stories that's
• 8:46
  the most fun to tell about forming it is when a manager calls me and says,
• 8:50
  uh, I need you to go shoot a 57 Chevy.
• 8:54
  Okay, no problem.
• 8:55
  So he gives me the address.
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  It's in a town called Burbank over in Los Angeles County.
• 9:00
  So I drive over there, guy opens up his garage door and he has a complete.
• 9:04
  50s diner.
• 9:05
  It looked kind of like, uh, what was that diner on Happy Days?
• 9:10
  I believe it was called Arnold's Diner.
• 9:12
  Yeah, the checker floor and the little jukebox and, you know, very, very 50s.
• 9:16
  And smack in the center is this hot red 57 Chevy convertible fuel injection.
• 9:23
  I mean, the whole nine yards.
• 9:24
  It's the king of the 57 Chevys.
• 9:26
  So we bring it out.
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  We take it.
• 9:27
  We photograph it.
• 9:28
  Have a great day.
• 9:29
  And then he started telling me about his garage, and everything he did, and all
• 9:33
  the people he hired, and the artists, and the contractors, and the laborers,
• 9:37
  and just everybody to put it together.
• 9:39
  And that was, that was a lot of fun.
• 9:41
  The next day, I had an appointment in Pasadena, which
• 9:43
  was on the other side of L.
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  A.
• 9:45
  County.
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  And, uh, this guy was a, uh, the owner of a Ferris Bueller
• 9:50
  Ferrari, as I always call it.
• 9:51
  Except it was black.
• 9:52
  And I don't know if you've ever seen a black California, but they are...
• 9:55
  Absolutely exquisite when they're painted black.
• 9:58
  But here's the thing I roll up to this guy's house.
• 10:01
  And if you know, Pasadena, it's filled with old craftsman style houses.
• 10:06
  And I roll up to this little craftsman style house.
• 10:09
  You look down the driveway, there's this little single car craftsman style garage.
• 10:14
  And you're thinking.
• 10:15
  This can't be the place.
• 10:16
  You know, there's no way 250 is living in that garage, but you
• 10:20
  know, maybe I'm picking him up and we're going somewhere else.
• 10:22
  I go knock on the door.
• 10:24
  This guy opens the door.
• 10:26
  Uh, no kidding.
• 10:27
  Pocket protector.
• 10:28
  The glasses are on like kind of sideways.
• 10:30
  I mean, this guy, he just, he looks like a scientist.
• 10:33
  So I'm thinking, yeah, this is not my Ferrari guy.
• 10:36
  I say, hi, I'm Don.
• 10:37
  I'm, I'm here to photograph, um, uh, a little sports car for a magazine.
• 10:41
  And the guy says, yeah, yeah, yeah.
• 10:42
  Uh, just.
• 10:43
  Go around the back and meet me in the back.
• 10:45
  I'll be darned, it's him.
• 10:47
  So I go off the porch, walk around down the driveway, and
• 10:50
  I meet him in the backyard.
• 10:51
  And he says, um, yeah, it's right in that garage.
• 10:54
  Let me just get the key.
• 10:55
  And I'm thinking, you're kidding me, you know?
• 10:57
  So he unlocks it, opens the two little barn doors, and there she is.
• 11:02
  Smack in the middle, you know, her back is out and no kidding.
• 11:06
  You know, those boxes people use when they get fired, those little
• 11:09
  white boxes, everybody uses.
• 11:11
  Okay.
• 11:12
  Those are literally stacked all along each side of the left and right side
• 11:17
  of the Ferrari and across the top.
• 11:20
  And I'm thinking this is earthquake country.
• 11:22
  You know, one good jolt and this whole thing is coming in on this, you know,
• 11:25
  at the time it was only, you know, a million dollar car and he says, I know,
• 11:30
  I know, I, I just got through a divorce.
• 11:32
  I just got through selling my company.
• 11:34
  I just retired and, you know, this is the house and this is all
• 11:38
  I've got and blah, blah, blah.
• 11:39
  So it's okay.
• 11:39
  Well, how do you get it out of here?
• 11:40
  Cause the car was in there so tight.
• 11:41
  You couldn't open the doors.
• 11:43
  Something.
• 11:44
  What do you do?
• 11:44
  Do you crawl over the trunk and get into the car?
• 11:46
  No, no, no, no, no, just if you'll help me grab the bumper and just lean back.
• 11:51
  Yep.
• 11:52
  And that's literally how we got the car at the garage.
• 11:54
  So, okay.
• 11:56
  So we take it out.
• 11:56
  We shoot it.
• 11:57
  Have a great day.
• 11:59
  And, uh, we get back and he's, he's telling me he really wishes he
• 12:03
  could, you know, make over his garage and do this, that, and the other.
• 12:05
  Do you know anybody who might be able to help with that?
• 12:07
  And I thought, you know, I just met a guy, he's got a 57 Chevy, but he's got
• 12:11
  a garage that'll knock your socks off.
• 12:13
  Let's call him, see if we can go over there.
• 12:15
  So, okay.
• 12:16
  So we call him and he's more than happy, you know, come on over, I'll show you
• 12:20
  the garage and be happy to have you over.
• 12:21
  So much to my very pleasant surprise.
• 12:24
  I think we're going to jump in my Toyota and just head over there.
• 12:27
  The guy says, no, put your stuff in the Toyota, lock it up, hop in the Ferrari.
• 12:32
  Let's let it breathe a little bit.
• 12:33
  Okay.
• 12:34
  So yeah, we got to ride in this Ferrari from Pasadena all the way back over
• 12:39
  to Burbank on the freeway, and that was, that was fun, but, but I got
• 12:43
  those two guys together and I'm just watching just to fly in the wall.
• 12:47
  Just watching these guys talk and share stories and look at this
• 12:50
  and look at this and look at this.
• 12:52
  Next thing you know business cards are coming out.
• 12:54
  This is a guy who painted my ceiling.
• 12:56
  This is a guy who did my floor.
• 12:58
  This is a guy who did the the jukebox.
• 13:00
  This is a guy who did this.
• 13:01
  Next thing you know all this is coming together and that was part of what
• 13:05
  started to hit me of this is what's necessary because this guy didn't
• 13:09
  know where to get his garage stuff.
• 13:10
  That guy had put it all together.
• 13:12
  But he had to work for it.
• 13:13
  He had to go out there and find all these people to put it together.
• 13:17
  And that was kind of when garage style started percolating and bubbling.
• 13:20
  And next thing you know, we're going to garage collections to find
• 13:26
  cars to write for other editors.
• 13:27
  And then I'll pull the owner aside and say, so I've got a weird request for you.
• 13:30
  And they'll say, what?
• 13:31
  And I say, can I shoot your garage?
• 13:32
  And then you tell them this cockamamie story.
• 13:34
  I'm going to start a magazine and it's going to be all about garages.
• 13:37
  And they look at you really funny, like, yeah, okay, that'll last five minutes.
• 13:41
  And.
• 13:42
  You know, they let you shoot just to shut you up, but yeah, that was
• 13:46
  kind of where garage style came from.
• 13:48
  It all started.
• 13:49
  Ferris fuel day off.
• 13:51
  Now, Eric, it was, you kind of took a different path.
• 13:54
  I know your it tech guy by, by the day, your day job, right?
• 13:58
  Uh, but you started this other entity and you were kind enough to
• 14:01
  have me on your break fix podcast.
• 14:04
  So how did you get into the world of cars besides playing with Legos?
• 14:10
  Yeah, so I'm going to do a smoky burnout right through episode 2141 of cars.
• 14:14
  Yeah, so to skip over some of those gory details and kind of hone in on
• 14:19
  exactly what you're talking about.
• 14:20
  Mark is how it and cars really became a bridge for me.
• 14:25
  So in 2141, what I talked about was, you know, my grandfather was a chauffeur.
• 14:29
  My dad was into racing or changing an engine on the
• 14:31
  weekend was like normal for me.
• 14:33
  And I thought it was strange that other people didn't do that.
• 14:35
  But reality of the situation was, When my dad stayed here to go to school, he went.
• 14:42
  And became a developer.
• 14:43
  He was a mainframe programmer.
• 14:44
  And so I grew up around not only cars, but Unisys mainframes with, you know,
• 14:49
  hard drive cabinets the size of industrial refrigerators, and processors, and big,
• 14:53
  uh, big printers, and all this stuff.
• 14:55
  And so, for me, Staring at a green screen at five years old was no different
• 15:00
  than staring at a 13 millimeter wrench.
• 15:02
  But what my dad kind of pushed me to do was follow in his
• 15:05
  footsteps as a programmer.
• 15:06
  And at that time, the web was still being sort of developed by
• 15:10
  Al Gore, DARPA, whoever claims that they came up with it first.
• 15:15
  But I glommed on to that.
• 15:16
  I realized, Oh, the parsed languages, you know, all these kinds of things.
• 15:19
  And so I learned a bunch of different languages, not only not only assembler
• 15:23
  so I could program on the mainframes, but these new web languages like
• 15:26
  HTML and PHP and things like that.
• 15:29
  But being.
• 15:30
  The crossroads of all this was really the car club that I was
• 15:33
  involved in as a kid with my dad.
• 15:35
  And so, you know, the web was new and they were like, we got to get the
• 15:39
  Porsche club websites up on the internet.
• 15:41
  People need to know about these things and the Audi club and the
• 15:44
  BMW club and all these places.
• 15:46
  And they were like, we're looking for people that know how to do this.
• 15:48
  And I'm here I am as a preteen teenager going, well, I know
• 15:52
  how to program in this stuff.
• 15:54
  I know how to build websites.
• 15:55
  Like I've been doing this actually for a while in my basement,
• 15:57
  kind of like the Google thing.
• 15:58
  Right.
• 15:59
  So people are asking, you know, they're asking for help.
• 16:02
  So 20 years ago, 1999, 2000, I started.
• 16:06
  Grand Touring Audi and what that was was centralized around the cars I was
• 16:12
  passionate about because my first car was an Audi Coupe GT and so I wanted to build
• 16:17
  my own car club, my own community, I was getting people together, I had a very
• 16:21
  interesting group of people especially from the UK that would come to my forum
• 16:26
  and we would talk and we would share and oh can I get these parts and can you ship
• 16:29
  me and what do you have in America and all this kind of stuff and oddly enough
• 16:32
  if you look at our first 50 members in the top 20 Is javad shadzi from o34
• 16:38
  motorsports with his original audi 80.
• 16:41
  He was a member of grand touring audi So that kind of changed hands a
• 16:45
  couple of times because then I took on responsibilities at audi I took on
• 16:49
  responsibilities at porsche club And so I kind of took that website apart and I
• 16:53
  pushed it into those other resources And then later my dad wanted to resurrect the
• 16:57
  name because he wanted to resell parts.
• 16:59
  I said, what about grand tori motorsports?
• 17:01
  Okay, cool.
• 17:01
  We'll do that.
• 17:02
  So that was version two And then after he passed away came version
• 17:06
  three in 2014, which stands today.
• 17:08
  So it's been this whole idea of partnering cars and, and technology,
• 17:14
  but also building community.
• 17:15
  I've always been about building car clubs and getting information out there, sharing
• 17:20
  information, even as a driving instructor, that's part of what fuels me is to
• 17:24
  share the love and passion of driving with other people and to help educate.
• 17:28
  So.
• 17:29
  That's a long winded way of painting the larger picture of Grand Touring
• 17:33
  Motorsports and why it stands the way it does and it's been broken into multiple
• 17:36
  properties and all this kind of thing.
• 17:38
  But the story of how Don and I got together, I'll leave to Don to tell.
• 17:43
  Don?
• 17:44
  Oh, me?
• 17:44
  Yeah.
• 17:45
  Yeah, you.
• 17:45
  Why me, Eric?
• 17:47
  Okay.
• 17:48
  Yeah, so once upon a time, Eric was giving a podcast to one of our favorite people.
• 17:54
  He's having a podcast with this gentleman.
• 17:56
  And this gentleman drops my name, drops GarageStyle's name, and Eric
• 18:01
  drops it down for future reference.
• 18:03
  And the next thing I know, I'm getting, you know, this text message from, uh,
• 18:08
  one of the ladies I work with who says, uh, do you want to be on a podcast?
• 18:12
  Well, sure, why wouldn't I want to be on a podcast?
• 18:14
  That sounds like fun.
• 18:15
  So, okay, you know, here's a number, here's an email, I'll set you up.
• 18:18
  Okay, great.
• 18:19
  So it's all set up.
• 18:20
  And I end up going on the Breakfast Podcast.
• 18:23
  And Eric and I kind of quickly clicked, we just, you know, it was
• 18:27
  sort of one of those moments where you sort of realize, yeah, you've kind
• 18:31
  of just become a fast friend here.
• 18:32
  And, you know, Mark, you know this, you've known me for a long time off
• 18:36
  and on, I don't know if you know this or not, but I'm not one of those guys
• 18:39
  who latches on to people immediately.
• 18:40
  I'm kind of a standoff kind of guy.
• 18:43
  I'm very friendly, big friendly Don.
• 18:45
  But there is definitely a wall up there that's like, yeah, you've got to go now.
• 18:49
  Bye Eric.
• 18:51
  I didn't sense that with Eric.
• 18:52
  It was sort of a, you know, Eric seems like good people.
• 18:55
  So I was getting along with him.
• 18:56
  We blasted through his podcast.
• 18:58
  I think we spent two hours on that thing.
• 18:59
  It ended up being a double episode.
• 19:04
  So, yeah, we, we were talking about where it came from, where it is.
• 19:08
  And, you know, at the moment it was very interesting because, uh, you
• 19:12
  know, 2020 was hard on everybody.
• 19:14
  I don't know anybody who wakes up in the morning and says,
• 19:16
  man, 2020, what a great year.
• 19:18
  Let's do that again.
• 19:19
  Yeah.
• 19:20
  So for us, it was the same thing.
• 19:22
  We were all in the same boat and we had a lot of family situations going on.
• 19:27
  The magazine was struggling because it was getting more and more and more
• 19:30
  expensive to print because of supply chain issues with paper and even ink
• 19:35
  was getting hard to get a hold of.
• 19:36
  So our printer, bless his heart, he was doing everything he could.
• 19:40
  And I'll tell you, every time I, uh, sent out for bid, uh, to
• 19:43
  different printers, my old printer always came back with the best bid.
• 19:47
  So I stayed with that guy because he always had the best price,
• 19:49
  always had the best service and he'd been there since day one.
• 19:52
  So, uh, I knew he was doing everything he could, you know,
• 19:56
  and it still just wasn't enough.
• 19:58
  Plus on the personal side with everything going on, we had two senior citizens
• 20:02
  we were taking care of at home.
• 20:03
  We were in the process of trying to move to Tennessee.
• 20:06
  We were in the process of getting rid of stuff.
• 20:08
  I mean, it's just a whole soap opera of what's going on.
• 20:11
  And it was stressing me out big time.
• 20:13
  And I, I finally, you know, something had to give.
• 20:16
  Something's got to break and we got a print bill.
• 20:19
  And it wasn't that we couldn't afford it.
• 20:20
  It was just for the first time in GarageStyle's life.
• 20:23
  We didn't want to afford it.
• 20:24
  We just didn't want to.
• 20:25
  So, okay, you know, we'll pay it because the work has already been done.
• 20:29
  Let's just get this one done and we're going to rely on our newsletter.
• 20:33
  Because that's what we have digitally.
• 20:35
  Pretty much free it, you know, we get stuff out there.
• 20:38
  It's wonderful and it'll lighten the load a lot.
• 20:42
  So, uh, that was kind of what was going on shortly before I met
• 20:47
  Eric and then the move happens.
• 20:49
  We ended up moving to Texas, not Tennessee and Eric's podcast comes up
• 20:53
  and I basically tell him, you know, we're, we're trying to go digital.
• 20:56
  And of course I.
• 20:57
  You know, I, I see a ticonder of a pencil and think, man, that is the
• 21:02
  coolest piece of technology ever.
• 21:05
  You know, when it comes to computers, et cetera, I'm kind of a rock.
• 21:08
  So here's Eric, who is basically a missile when it comes to technology.
• 21:14
  He just click, click, click, click, click.
• 21:16
  He just knows it.
• 21:17
  So I'm looking at him like, I wonder if I could hire him to run this stuff.
• 21:20
  And apparently he was looking at me for whatever it is I can do and
• 21:24
  thinking, you know, we should come together and make things happen.
• 21:27
  And I thought, yeah, that'd be fun.
• 21:28
  What are we going to do?
• 21:30
  So that's kind of how we got together.
• 21:32
  Go ahead.
• 21:32
  The funny part of that story is I had.
• 21:34
  Very nonchalantly mentioned to Don, I said, you know, I looked at
• 21:38
  Garage Sale's website to do some research for your show notes and this
• 21:41
  and that, and I just let it slip.
• 21:43
  You know, if you need some help with the website, you know, just give me a buzz.
• 21:46
  We'll, we'll talk about it.
• 21:47
  A couple of weeks go by, I'm on my way with a fellow instructor
• 21:51
  to Palmer Motorsports Park.
• 21:52
  We're trailering BMW up there to go race and do all this kind of stuff.
• 21:55
  And Don calls middle of the afternoon.
• 21:57
  I'm like, I wonder what he wants.
• 21:59
  And, you know, a little bit of pleasantries and he goes,
• 22:01
  so how serious were you?
• 22:04
  About, you know, helping with GarageDial.
• 22:06
  I said, well, what do you mean?
• 22:07
  He goes, I really need a webmaster.
• 22:08
  I need, we need to overhaul this thing.
• 22:10
  And I said, okay.
• 22:11
  And then well, you know, when I get back in town after the race,
• 22:13
  we'll talk and we'll go from there.
• 22:15
  And I put together a prototype for him and I'll never forget.
• 22:19
  This is the only time I think Don in his entire life has
• 22:21
  been completely speechless.
• 22:23
  And I thought he was super angry.
• 22:26
  And I showed him what GarageDial looks like today, if you
• 22:28
  go to GarageDialMagazine.
• 22:29
  com and he just kept staring at it.
• 22:32
  And then he says, can you, can you scroll a little bit more?
• 22:34
  It's like, okay, can you, can you show me something else?
• 22:36
  Yeah.
• 22:37
  Okay.
• 22:38
  And then he's quiet again.
• 22:39
  And I'm like, and I, and at this point I'm, I'm afraid I'm like, um,
• 22:43
  I must have really made you mad.
• 22:45
  And so what do you think?
• 22:46
  He's like, I love it now.
• 22:48
  What do we do?
• 22:49
  Yeah, having no clue.
• 22:51
  So it's kind of beauty of the beast.
• 22:53
  We'll call it that way, but not that one of you is beautiful.
• 22:56
  One of you is beastly or vice versa, but in that case, okay, Mark, we
• 22:59
  all know I am the gorgeous one.
• 23:01
  Yes, of course we do.
• 23:02
  But the idea here is one has a skill set here.
• 23:06
  One has a skill set here and it's a blending.
• 23:09
  Of those skill sets.
• 23:10
  So let's talk about this a little bit when you blended these things together.
• 23:15
  And, and I'll, I'll start with you, Eric.
• 23:17
  What's the vision here?
• 23:19
  What's the company premise.
• 23:21
  Yeah.
• 23:22
  So initially it was really, let's, let's tell the world
• 23:25
  that garage style is still here.
• 23:27
  It's here to stay.
• 23:28
  It's completely digital, all the awesome things that it can offer, but on the
• 23:31
  same token, grand touring had morphed into a digital magazine years prior to.
• 23:37
  To GSM.
• 23:37
  So it was sort of like, let's borrow some things, you know, borrowed
• 23:40
  blue and new and all those types of cliches and bring it over to GSM.
• 23:45
  And then we started to realize that though our worlds are completely
• 23:48
  disparate, motorsports and collector card, there's a juxtaposition
• 23:52
  right when you start collecting.
• 23:53
  Old race cars.
• 23:54
  So we have this overlap.
• 23:56
  We were running in similar circles We knew similar people and don's like hey, do
• 24:00
  you want this person to come on the show?
• 24:01
  And i'm like don i'm not going to say no So absolutely So we started even to
• 24:04
  blur the lines Of the show and some of the other things that we were doing and
• 24:08
  projects we were working on and things that we were Helping each other out doing
• 24:12
  and then we started to realize well I know this person and they have a website
• 24:16
  and I know that person and they have a website and it's like well Why don't we?
• 24:19
  They're a source of authority for exotic cars and they're a source of authority.
• 24:23
  They have a national database of events that are going on around the country.
• 24:28
  If we all link up and we do some mind melding and some sharing,
• 24:32
  we're running similar platforms and all this kind of stuff.
• 24:34
  It's not, it's all database magic.
• 24:36
  So why don't we?
• 24:37
  Set up this affiliate network and see how it goes and I've always subscribed to the
• 24:41
  idea as a community builder that rising tides lift all ships So why do I want to
• 24:46
  compete with my friends if to your point?
• 24:50
  Mark, they have a skill set that not necessarily can be leveraged but can
• 24:54
  be shared And so we've we put together these what would be seemingly disparate
• 24:59
  websites when you go out there I like exotic car and collector car guide net
• 25:02
  and GSM and GTM and so on but there's this awesome ecosystem of sharing of
• 25:08
  information, whether it's auction data, exotic cars, motorsports news, the
• 25:12
  brake fix podcast, the GSM articles in the garages and all that kind of stuff.
• 25:16
  And so now it's become almost this like mega magazine, right?
• 25:19
  And then from there that got the attention of other people that are
• 25:21
  like, so, so what are you guys doing?
• 25:23
  What, how exactly does this work?
• 25:24
  So if, if I advertise with.
• 25:26
  One of you, I advertise with all of you and I'm like, yeah, that's kind
• 25:29
  of how the family works and how we've partnered and how things are going.
• 25:33
  And so to answer your more direct question, the idea is
• 25:36
  to put that under one umbrella.
• 25:38
  So envision some of the other publication houses that are out
• 25:42
  there that own major properties.
• 25:43
  Like, you know, they've got, you know, 17 magazine on one side in Vogue and
• 25:47
  they've got Hot Rod over there and they've got something else in their portfolio.
• 25:50
  And so the idea is to do the same.
• 25:52
  thing, but we only specifically cater to the automotive
• 25:55
  industry or to the autosphere.
• 25:56
  So you're not going to find us working on, you know, the local pet store, you
• 26:00
  know, dental office or that kind of thing.
• 26:01
  Although, you know, those help pay the bills too, but our
• 26:04
  expertise is in the car world.
• 26:06
  When you want to talk about carburetors and fuel injection and wheel sizes
• 26:09
  and all these kinds of things.
• 26:10
  You come to us, right?
• 26:12
  We're the guys that can do it.
• 26:13
  And so that's where we've used our skills to then say, we are specialists.
• 26:17
  We're subject matter experts in this.
• 26:18
  Not only can we do publishing, can we do web development?
• 26:21
  Can we do social media?
• 26:22
  Can we do all these other things?
• 26:24
  Our sweet spot is cars.
• 26:27
  Yeah, that makes sense to me.
• 26:28
  And Don, have you guys come up with.
• 26:31
  An entity name as the, I knew, I knew this was going to take us down a
• 26:36
  bad path here because I have to tell you, listeners, you know, I've talked
• 26:40
  with these guys before a little bit about this, but I had to bring it up.
• 26:43
  Do you have an idea?
• 26:44
  Like, is there going to be like, you know, cars and then.
• 26:47
  So, so what's the joke around the office, Don?
• 26:50
  Yeah, well, right now we're working with something called no name media.
• 26:54
  Because none of us can really, none of us can really agree on a name.
• 26:57
  We all pitch out there very, in fact, Eric even said it, he said, you
• 27:02
  know, rising tides lift all ships.
• 27:03
  And we thought about rising tides media.
• 27:06
  We thought about that and that's still a contender.
• 27:09
  It's still out there.
• 27:10
  There's nothing wrong with it.
• 27:11
  We thought about autosphere media.
• 27:13
  We thought about, Oh my God.
• 27:16
  Well, maybe we don't give away too many, unless you've already researched
• 27:19
  these on blue dot or go daddy.
• 27:22
  But it's funny though.
• 27:23
  We keep going back to no name media, which is really, really weird.
• 27:27
  But, you know, going back to the marketing background and mark,
• 27:30
  you know, a lot about this too.
• 27:32
  You want something that's very memorable, very recallable to people.
• 27:37
  And, uh, there, there is a power in the way certain words are formed.
• 27:42
  And if you look at no name media.
• 27:45
  My God, it rolls right off the tongue.
• 27:47
  It's got a little comedy to it.
• 27:49
  Uh, so I don't know, that might be, that might be the way we go for now.
• 27:53
  We're just acting as affiliates with each other, which has
• 27:55
  been working very, very well.
• 27:57
  But we are taking, you know, step by step by step, bringing it all
• 28:00
  together and forming that one company.
• 28:02
  I always, you know, it's funny.
• 28:04
  Cause as we go through this, there's a lot of insecurity, I think both on.
• 28:08
  Uh, especially Eric's and my end, because we are kind of the spearheads
• 28:12
  for this whole thing and I keep going back and I, I probably shouldn't, it
• 28:17
  might be, you know, making more anxiety than not, but I love Richard Branson
• 28:21
  and I've been listening to a lot of his discussions and interviews and, and
• 28:26
  even his little motivational things.
• 28:29
  One that always keeps me going is the fact that when he was forming,
• 28:33
  um, God, I think it was a, the record label, he says that he was the one
• 28:38
  in the room surrounded by a bunch of corporate sharks who knew everything.
• 28:43
  And he didn't know what gross profit was versus net profit.
• 28:46
  And he had to ask because he's got to know.
• 28:50
  So even though it brought funny looks from everybody in the room,
• 28:53
  he had to know what is this?
• 28:55
  Well.
• 28:56
  In a way that's kind of me and Eric, uh, you know, going at
• 29:00
  this, like, well, what is this?
• 29:02
  Or what is this?
• 29:02
  Well, we got to figure these things out.
• 29:04
  So we need to get a room full of smarter guys, you know, who can
• 29:06
  kind of fill us in with this stuff.
• 29:08
  You know, I've got just the group of smarter guys, Cars Y'all listeners.
• 29:12
  That's right.
• 29:13
  There you go.
• 29:13
  And maybe we have a little fun here, you know, for each of my guests,
• 29:16
  I have a show notes page and you can go to that page on my website.
• 29:21
  In this case, the show would be called Don and Eric, and there are a place
• 29:25
  to put messages down below there.
• 29:26
  So I would encourage listeners.
• 29:29
  Having learned a little bit about what these guys are doing and also put
• 29:32
  contact information so you can reach out.
• 29:34
  Maybe we have a little contest going here and people suggest ideas for the umbrella.
• 29:40
  What do you think?
• 29:41
  Naming and logos are probably one of the hardest things to do.
• 29:45
  And obviously we're getting into a business where we're going to
• 29:48
  be doing this for other people.
• 29:50
  But I find that it's actually easier to do for other people than do for yourself.
• 29:54
  Right.
• 29:54
  It's kind of like naming your kid and you're just like, does that, what
• 29:57
  I want to be a shout out the door when I'm angry, seriously, you know?
• 30:02
  Yeah.
• 30:02
  Yeah, no, I understand.
• 30:03
  Well, I did, you know, for 11 years before I got into the car world
• 30:07
  and I became a part of Griot's garage and helped build that brand.
• 30:10
  I worked in advertising, marketing and advertising, and I designed lots and lots
• 30:14
  of logos for people came up with names and so forth that we didn't have that little
• 30:17
  thing called Google, uh, back then to, uh, or GoDaddy or BlueDot or all these
• 30:22
  different ways to come up with entities.
• 30:24
  I will say that when I was trying to come up with a name for my podcast,
• 30:28
  trying to find, and this was 10 years ago, a, uh, URL that had cars
• 30:33
  in it that wasn't already taken.
• 30:34
  It was very, very difficult.
• 30:36
  I probably had a hundred plus names figured out that I liked
• 30:39
  every time somebody else had it.
• 30:40
  A few of them didn't even weren't doing anything with them and I tried
• 30:43
  to reach out and they wouldn't respond.
• 30:45
  And one guy wanted to see an amount of money and I'm like, well,
• 30:48
  I've never even done a podcast.
• 30:49
  I don't even know if I'm going to make a dime.
• 30:51
  So I'm not going to pay you, you know, 50, 000 for this name.
• 30:54
  But I would encourage you guys to look at it this way.
• 30:57
  I always say when you're creating something, come up with your
• 31:01
  why, W H Y your Simon Sinek.
• 31:04
  Why, why you're doing this?
• 31:07
  And that's one of the last questions I'm going to ask you guys today is the why,
• 31:12
  because I think that's really important and out of the why could come the name.
• 31:18
  I don't know, but I'm going to start with you, Eric.
• 31:20
  Why?
• 31:22
  Because as a small business owner, and I think Don shares in this sentiment
• 31:27
  and a lot of other people listen to this probably due to, there is.
• 31:31
  A level of freedom and autonomy to doing it yourself.
• 31:35
  But then at the end of the day, the only person that's accountable, responsible,
• 31:39
  and is doing all the work is you yourself.
• 31:41
  And sometimes you reach a point where the load becomes too much and
• 31:45
  you see the weakness in others and the strength in others, and if you
• 31:48
  can recognize that, embrace it and.
• 31:51
  And work as a team, then you can achieve all sorts of really awesome things.
• 31:55
  And I think that's what's going on here, especially with these families of sites
• 31:59
  coming together, Don and I leading the charge on this is we've recognized what
• 32:03
  we can achieve together instead of what we're limited in achieving on our own.
• 32:07
  And to me, that's super important is that.
• 32:09
  All of these things, whether it's Grand Touring Motorsports, Garage Doll Magazine,
• 32:12
  Exotic Car Marketplace, et cetera, that they're not blips on a radar, that
• 32:16
  they've become something bigger in the autosphere and they've left a presence
• 32:19
  and they've left a memory behind.
• 32:21
  If that's, you know, let's say 20 years from now, but they've made a
• 32:24
  positive effect and have, we've been an agent of change in the automotive
• 32:28
  industry because it is changing around us, uh, whether we like it or not.
• 32:32
  So it's important that we be part of it as it changes.
• 32:35
  So you inspired me for your first name idea here.
• 32:37
  Uh, I'm sure it's not available, but the word I come up with is tools.
• 32:44
  I know, but it doesn't quite work, but it could, but it made you laugh.
• 32:50
  I knew it would.
• 32:51
  Good one, Mark.
• 32:51
  Yeah.
• 32:52
  You like that?
• 32:52
  Yeah, that's a double entendre, I know delving into my old psychology training
• 32:57
  here, Mark, I want you to think more about how you really think about me and
• 33:01
  Eric, coming from the name like tools.
• 33:03
  I want us to examine that, you know, let's, let's go back a little and talk.
• 33:08
  This is a work in progress.
• 33:09
  So this is the, you know, this is the creative thing.
• 33:12
  So Don, hey, you tool, Oh no, not me.
• 33:18
  Go back to Eric.
• 33:19
  Yeah, go back.
• 33:20
  Why collaborate with someone else?
• 33:22
  Well, I get, you know, here we go.
• 33:26
  You don't worry.
• 33:27
  This is only a, you know, a half hour show, which we're,
• 33:29
  we're at about 35 minutes now.
• 33:31
  So let me tell you why, um, by the way, this is, this is not Scotch.
• 33:36
  I'm drinking.
• 33:37
  This is iced tea.
• 33:38
  Just so you know, that's right.
• 33:40
  I, I have my, uh, my, you know, Coke, you know, we DeLorean people, we drink Coke.
• 33:47
  That's right.
• 33:47
  You love DeLorean.
• 33:48
  So the Y that's right.
• 33:50
  Okay.
• 33:50
  So why together everyone achieves more T E a M team.
• 33:55
  I would never a sports aficionado.
• 33:57
  Never.
• 33:58
  My whole family is very athletic.
• 34:00
  They've all, I mean, two or three of them were literally
• 34:03
  being recruited for the Olympics.
• 34:05
  I mean, these people are something else and you know, I come along
• 34:08
  and my father's all proud.
• 34:09
  Yes.
• 34:10
  The first male Weber, you know, and.
• 34:13
  I have no idea what to do with a football, a baseball, a pole vault, none of it.
• 34:18
  I have no clue what to do with that stuff, but I can read
• 34:21
  Shakespeare at seven years old.
• 34:23
  I mean, figure that out.
• 34:24
  So my dad didn't know what to do with me.
• 34:26
  He, you know, whatever.
• 34:27
  So.
• 34:28
  But when I was working at Blockbuster, one of the big shot managers
• 34:33
  came in and he threw that at me.
• 34:35
  Together, everyone achieved more.
• 34:36
  It just always stuck with me.
• 34:38
  Garage style speaking selfishly has hit that moment with me where, you know,
• 34:44
  if you think of yourself as a balloon.
• 34:46
  If you blow it up anymore, I'm going to pop that said, we're just maxed out.
• 34:51
  There's just nothing else I can do.
• 34:52
  There's nothing left.
• 34:53
  We've been through the ups and the downs.
• 34:55
  We've hit the IRS.
• 34:56
  We've hit the bankruptcy.
• 34:57
  We've hit, you know, everything and yeah, it had to go digital.
• 35:02
  And I wasn't quite sure how to, you know, get the people
• 35:07
  who were already helping me to.
• 35:09
  Go that much further with me.
• 35:11
  I think they were also at that point of the balloon.
• 35:13
  And then along comes Eric and Eric knows how to do this stuff.
• 35:17
  Click, click, click.
• 35:18
  I mean, without even thinking about it, he's putting it together and we realize,
• 35:22
  yeah, like, I mean, we made a joke of it.
• 35:24
  You know, the brands that we're talking about here are a lot like the Audi emblem.
• 35:29
  You know, you have your circle and it overlaps a little
• 35:31
  bit with that other circle.
• 35:33
  But there's not so much overlap that they're pure competition.
• 35:35
  We don't really compete with one another at all.
• 35:37
  In fact, if anything, we enhance one another.
• 35:40
  And I, I think that speaks volumes.
• 35:43
  And as Eric said, the autosphere is always changing.
• 35:47
  It is just constantly going through something, going through something, and
• 35:50
  it's going a lot faster for some reason.
• 35:52
  I don't know if it's the dawn of the electric car or, uh, you know, new
• 35:56
  collectors who are following, you know, arguably in Jay Leno's footsteps, who,
• 36:01
  you know, he was really one of the first ones to step up and say, just drive it.
• 36:04
  You know, who cares what it works, just get out there and drive it and enjoy it.
• 36:06
  Cause.
• 36:07
  You know, when you're, when you're in the box in the ground, what
• 36:11
  kind of story do you have to tell?
• 36:12
  Oh, do you know how many times I polished that fender?
• 36:15
  Nobody cares how many times you polished it.
• 36:17
  They care about when you drove it down highway one, or you drove
• 36:20
  it through that sandstorm on the way to the show in Phoenix.
• 36:22
  And you were all nervous because you went through the sandstorm.
• 36:24
  And I think a lot of people, especially younger people.
• 36:28
  Yeah, that's how they feel.
• 36:29
  They get a car, they want to enjoy it.
• 36:31
  They don't want to just sit there and look at it.
• 36:32
  So as such, we need to be a media company.
• 36:36
  That's going to be able to move with that.
• 36:37
  That's going to be able to morph with that.
• 36:39
  And yeah, you know what Eric on his own, he's doing fine.
• 36:43
  Me on my own, I'm doing okay.
• 36:45
  All the other guys that we're teaming up with, they're doing
• 36:47
  okay too, but we all realize.
• 36:50
  Together, everyone is going to achieve more.
• 36:52
  Well, what is more, you know, what's the ultimate end game?
• 36:55
  I think is really what I get into.
• 36:57
  And is it one of those things where we build up a nice solid media brand?
• 37:01
  You know, Eric's daughters want to come in and work with us.
• 37:04
  My daughter wants to come in and work with us.
• 37:05
  Who knows where it's going to go?
• 37:07
  You know, I, I think why.
• 37:09
  There are so many ways you can answer that question.
• 37:11
  And I know I'm sure Mark, I'm frustrating the hell out of you
• 37:14
  because where you're a Porsche 911, I'm very much more an Alfa Romeo.
• 37:17
  So it's, you know, it's, you're going to have a very different
• 37:21
  philosophy of looking at things here.
• 37:22
  So I don't know.
• 37:23
  Does that kind of answer your question?
• 37:26
  Eric was a lot more eloquent about it than I was.
• 37:27
  Well, you inspired me again with the visual, cause I'm a visual guy, the Audi
• 37:32
  emblem with the overlapping circles.
• 37:33
  So.
• 37:34
  Since you are Eric and you are Don, ED, your company could be called ED because,
• 37:40
  you know, we all, Oh, wait a minute.
• 37:42
  What is it with this guy?
• 37:44
  Wait a minute.
• 37:44
  Why don't we just call it blue pill and get it over with.
• 37:47
  Tools and ED.
• 37:48
  Okay.
• 37:48
  Bad.
• 37:49
  Okay.
• 37:49
  Maybe you need to hire someone else to help you with the name.
• 37:51
  And that's why.
• 37:53
  You did stumble upon a code term we had internally originally when
• 37:56
  we, we called it four rings for that very analogy for that very.
• 38:00
  Symbolism.
• 38:01
  Yeah, but we're like, eh, that's a little too cliche It needs you
• 38:04
  know needs to don kept saying needs to come off the tongue better.
• 38:07
  It needs to sound better Well, now wait a minute, you know if you take
• 38:10
  if you take both of mark's seemingly weird ideas And you put them together
• 38:15
  you have tooled Which is not?
• 38:18
  Too bad.
• 38:19
  I mean, it's tooled up, tooled up media.
• 38:21
  Well, see, this is how the creative process works.
• 38:24
  Eric's just covering his face.
• 38:25
  So again, you Cars Now listeners out there, you're all very smart.
• 38:30
  You're all dialed in to the car world.
• 38:32
  So we'd love to have you, uh, go to the website, type in some ideas
• 38:35
  for these guys or reach out to them because I think collaboratively.
• 38:40
  We'll come up with something here for you guys.
• 38:41
  So, uh, we'll just kind of leave it at that before I let you guys go today.
• 38:46
  Is there anything else that you would like to share with the listeners about what we
• 38:51
  could see as the first collaborations, or you want to leave that for when the name
• 38:57
  is created, the website and all of that?
• 38:59
  Well, I'll take a minute to promote one of our newest clients.
• 39:03
  Uh, if anybody's interested in checking out probably one of the most
• 39:06
  interesting Startups that, uh, is U.
• 39:10
  S.
• 39:10
  based out of Georgia.
• 39:11
  It's ESE Carbon Wheels.
• 39:13
  They're at www.
• 39:15
  esecarbon.
• 39:16
  com.
• 39:16
  And so Don and I are working with them every day to really
• 39:20
  get the message out there.
• 39:21
  These are one piece carbon wheels made in the USA.
• 39:24
  It's a key differentiator from a lot of other companies that are out there.
• 39:28
  They're designed for a lot of German cars, a lot of in their upcoming Italian cars.
• 39:33
  But originally they were designed to reduce rotating mass.
• 39:38
  Save weight, improve efficiency and braking and performance, things like that.
• 39:41
  For of all vehicles, the Teslas, the Model S's and the Model 3's.
• 39:45
  And so they've been involved with Electrify Expo and a
• 39:48
  lot of other organizations.
• 39:49
  And so we've been working with them to help them out, get their
• 39:52
  name out there, and so people can learn more about them at ESECarbon.
• 39:55
  com.
• 39:55
  Will they be at SEMA?
• 39:57
  I believe so, yes.
• 39:58
  You know, I just had RJ DeVera, who's the vice president of marketing for SEMA
• 40:02
  on the Cars You Have podcast yesterday.
• 40:06
  So you can listen and learn a lot more about that magnificent
• 40:09
  show that's coming up.
• 40:10
  So Don, based on what Eric said about collaborating and working and
• 40:14
  supporting clients, how else are you?
• 40:17
  Dovetailing those folks into all the different things that you guys are doing.
• 40:22
  Well, one way we're doing it, Mark is, uh, and Eric touched on this,
• 40:25
  but, uh, the advertising approach, the promotional approach that we can offer
• 40:30
  with all of our different affiliate brands, you know, instead of just going
• 40:33
  to garage style or grand touring, you have a multitude of them with the exotic
• 40:37
  car, the collector car, et cetera.
• 40:39
  So we can really bring.
• 40:40
  Client a lot of value there.
• 40:42
  So when you come to us and you say we want you to do our website, we
• 40:45
  want you to do our advertising.
• 40:47
  We want you to do our promotional printed material, etc.
• 40:51
  We can also set you up with a promotional package on the other side.
• 40:56
  Of the house with the magazines or rather the websites that we can put
• 41:00
  you out there with the social media.
• 41:01
  So you're getting a lot more than just okay.
• 41:04
  Here's your website.
• 41:05
  Now.
• 41:05
  Now we're going to take your website and we're going to get it out there
• 41:08
  in a multitude of different ways.
• 41:10
  Now we're going to take all your social media and because we're already.
• 41:14
  So heavily versed with the social media because Google is already
• 41:17
  so familiar with all of our brand.
• 41:20
  We have good numbers.
• 41:21
  Your numbers are going to be good too.
• 41:23
  They're just going to kite right off of ours, which is terrific.
• 41:25
  So I think we bring that to clients a lot.
• 41:28
  So we are definitely looking for.
• 41:30
  Clients who need help getting some marketing done.
• 41:33
  Yeah, I love it I think it's a great idea and not only that one of the things
• 41:37
  we've also introduced and leveraged is our discord in the ability to bring
• 41:42
  our clients into that And hear from people on the street directly because
• 41:47
  discord is more of that conversational style than a facebook or social media
• 41:50
  post where you just throw it out there and somebody gives you a heart or a
• 41:53
  thumbs up Or and you have no reaction this way You throw something out there
• 41:56
  and people say, well, I like that.
• 41:57
  I want to learn more.
• 41:58
  Maybe I don't like that.
• 41:59
  And if they don't like it.
• 42:01
  Then you can get that immediate feedback.
• 42:02
  You can have that direct message with a potential client or with an existing
• 42:06
  customer or whatever So we're still building community and we're doing that
• 42:09
  through our discord and that's available through both our websites It actually goes
• 42:12
  to the same place and then we also bring in Information from all of these different
• 42:17
  parts of the autosphere that we're tied into so now you've got this direct line
• 42:22
  right to the vein of information to Fellow petrol heads that want to absorb it.
• 42:28
  They want to be engaged with it.
• 42:29
  So that's been an interesting spin on, you know, engaging the base as,
• 42:35
  as well as the clients themselves.
• 42:37
  Brian, I love it.
• 42:38
  I think it's great.
• 42:39
  You know, back to the tools name.
• 42:40
  I got another idea for you.
• 42:42
  T W O L Z, cause the word tool is taking probably, okay, I'll stop, nevermind.
• 42:52
  How can people reach out to each of you guys individually?
• 42:56
  Sure.
• 42:56
  Well, for me personally, you can go to gtmotorsports.
• 43:01
  org.
• 43:01
  That's G as in grand, T as in touring, motorsports with an S dot org.
• 43:05
  Obviously you can follow us on break fix podcast.
• 43:09
  You can search that pretty much.
• 43:10
  Everywhere, good podcasts are found and even rubbish ones too,
• 43:13
  by searching for break fix grand touring or vehicle enthusiasts.
• 43:17
  That's the quickest way to find it.
• 43:18
  And then we have other subsequent properties and publications that
• 43:22
  go along with that, but everything stems off the GT motor starts.
• 43:25
  org website.
• 43:26
  And then on social media, it's at grand Tory motor sports
• 43:29
  everywhere to include threads now.
• 43:31
  So we're, we're everywhere you want us to be.
• 43:33
  That's pretty cool.
• 43:35
  And can, how can we find Don tucked away there in Texas?
• 43:38
  I think it's best to just call Eric and tell him you want to
• 43:41
  talk to me, that's best, you know.
• 43:42
  He'll get the message over.
• 43:43
  I see, see this, already the delegation, he's already made you
• 43:46
  his secretary, his assistant, yeah.
• 43:50
  Well, I'll follow that up by saying it's pretty easy to remember too,
• 43:53
  because it's garagetilemagazine.
• 43:55
  com and on social it's at garagetilemagazine.
• 43:58
  And Don frequently co hosts on BreakFix, so he brings in folks from all over
• 44:03
  the collector car side of the world to the show and we collaborate on some
• 44:07
  Other really interesting topics lately.
• 44:09
  He's also a guest panelist on our what should I buy series and a lot of
• 44:13
  other things and be on The lookout for our upcoming holiday shopping guide,
• 44:17
  which is a collaborative Project between garage tile and grand touring
• 44:21
  because we both independently put out our recommended wish lists for our
• 44:26
  loved ones To buy for us every year.
• 44:29
  So we're doing that together and lots of other fun things, you know,
• 44:32
  between our websites and social media and whatnot, but again, it doesn't
• 44:35
  matter which one you go to, you'll find either of us and you'll also find
• 44:38
  our partners, exotic car marketplace and collector card guide done that.
• 44:41
  Oh, absolutely.
• 44:42
  And again, all your listeners know you can come to the car show website,
• 44:45
  find all my guests, including these two characters, these two tools.
• 44:50
  I still think tools has not, we got some going here.
• 44:53
  I think we can, you know, maybe it's T O O L Z tools.
• 44:58
  It's a ratchet and spanner.
• 45:01
  Well, I think we had click.
• 45:03
  Yeah.
• 45:04
  Well, again, listeners, we need your help.
• 45:06
  So, uh, yeah, cause maybe my, uh, marketing days are behind me when it comes
• 45:10
  to great ideas, I don't know you guys, this has been really fun to catch up with
• 45:14
  you and I wish you both the best of luck.
• 45:18
  The best wishes.
• 45:19
  I have no doubt this is going to be a success because when you
• 45:21
  bring two smart brains together, you create one giant brain.
• 45:25
  So there's another name, the giant brain.
• 45:27
  And we'll just keep it going.
• 45:28
  The giant brain.
• 45:29
  The giant brain.
• 45:30
  I can see the graphic now.
• 45:31
  You guys are wonderful.
• 45:33
  I can't thank you enough for coming back on the show and
• 45:35
  spending some time with me today.
• 45:36
  Always fun, as you can tell, to catch up with Eric and Don.
• 45:40
  You guys, until next time we talk, I'll see you too.
• 45:44
  Down the road.
• 45:45
  Thanks, mark.
• 45:46
  Thanks, mark.
• 45:47
  Awesome guys.
• 45:48
  I think we had some fun.
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