Richa Pande - Head of Global Account-Based Marketing (ABM) Programs - HP
Richa Pande is a highly accomplished B2B marketing executive specializing in Account-Based Marketing (ABM), customer journey design, and precision targeting. She is currently a driving force behind HP’s global commercial and industrial print marketing strategies.
Key Highlights of Her Career & Expertise:
The "Science" of ABM: Richa is a leading voice in the marketing community regarding the foundational structure of ABM. She advocates that true marketing success isn't about letting sales "fend for themselves," but rather doing the heavy analytical lifting beforehand—filtering firmographics…
The skinny
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