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Selling Security is a Mirage... how to change the words and succeed
We're picking all the wrong words. Security, attack... which words are we picking, and which are we mising? In this episode, Dave Sobel, host of the Business of Tech Podcast, looks at the words we choose and why they matter.
About Business of Tech: The daily MSP news and analysis podcast for managed service providers and IT services leaders. Host Dave Sobel covers AI for MSPs, MSP pricing and profitability, MSP M&A and private equity, vendor partner programs, MSP cybersecurity and liability, and MSP operations — and answers the question every story raises: Why do we care? Produced by MSP…
The skinny
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