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The 2026 Live Learning Membership Opportunity · Build With Becky: Smart Strategies To Grow Your Community-Driven Business

• 0:00
  Do
• 0:00
  you
• 0:00
  guys
• 0:00
  remember
• 0:01
  Ms.
• 0:01
  Excel,
• 0:02
  Kat
• 0:02
  Norton?
• 0:03
  If
• 0:03
  not,
• 0:04
  or
• 0:04
  if
• 0:04
  you
• 0:04
  don't
• 0:04
  know
• 0:04
  what
• 0:04
  I'm
• 0:05
  talking
• 0:05
  about,
• 0:05
  she
• 0:06
  kind
• 0:06
  of
• 0:06
  blew
• 0:06
  up
• 0:07
  in
• 0:07
  like
• 0:07
  2020
• 0:08
  for
• 0:09
  teaching
• 0:10
  viral
• 0:11
  hacks
• 0:12
  in
• 0:12
  like
• 0:12
  Microsoft
• 0:13
  Excel
• 0:14
  and
• 0:14
  dancing.
• 0:16
  Like
• 0:16
  she
• 0:16
  was
• 0:16
  making
• 0:16
  like
• 0:17
  dancing
• 0:17
  TikToks
• 0:18
  but
• 0:19
  teaching
• 0:19
  Excel
• 0:20
  on
• 0:20
  social
• 0:21
  media.
• 0:21
  And
• 0:21
  she
• 0:22
  ended
• 0:22
  up
• 0:22
  with
• 0:22
  an
• 0:23
  audience
• 0:23
  of
• 0:23
  2
• 0:24
  million
• 0:24
  people
• 0:25
  across
• 0:25
  TikTok
• 0:26
  and
• 0:26
  Instagram.
• 0:27
  And
• 0:28
  recently
• 0:29
  my
• 0:29
  friend
• 0:29
  Ashley
• 0:30
  sent
• 0:30
  me,
• 0:31
  actually
• 0:31
  it
• 0:32
  was
• 0:32
  Cheyenne,
• 0:32
  I
• 0:32
  don't
• 0:32
  know,
• 0:32
  it
• 0:32
  was
• 0:33
  in
• 0:33
  my
• 0:33
  group
• 0:33
  chat
• 0:33
  with
• 0:33
  my
• 0:34
  friends
• 0:34
  Cheyenne
• 0:34
  and
• 0:35
  Ashley,
• 0:35
  both
• 0:36
  incredible
• 0:36
  marketers
• 0:37
  and
• 0:37
  they
• 0:38
  sent
• 0:38
  me
• 0:38
  this
• 0:38
  post
• 0:39
  that
• 0:39
  was
• 0:41
  kat
• 0:41
  Norton,
• 0:42
  so
• 0:42
  Ms.
• 0:43
  Excel
• 0:43
  on
• 0:44
  LinkedIn
• 0:44
  saying
• 0:45
  hey,
• 0:45
  I'm
• 0:45
  hiring
• 0:46
  corporate
• 0:46
  trainers.
• 0:48
  So
• 0:48
  she
• 0:48
  was
• 0:48
  known
• 0:48
  for
• 0:49
  her
• 0:49
  courses
• 0:50
  like
• 0:50
  she
• 0:50
  has
• 0:50
  all
• 0:51
  of
• 0:51
  these
• 0:51
  on
• 0:51
  demand
• 0:51
  courses
• 0:52
  teaching
• 0:52
  different
• 0:52
  Microsoft
• 0:53
  products.
• 0:53
  Of
• 0:54
  course
• 0:54
  there's
• 0:54
  like
• 0:54
  AI
• 0:55
  mixed
• 0:55
  in
• 0:56
  there
• 0:56
  now.
• 0:56
  Now
• 0:56
  like
• 0:56
  her
• 0:56
  headline
• 0:57
  talks
• 0:57
  about
• 0:57
  AI
• 0:58
  as
• 0:58
  well
• 0:58
  as,
• 0:58
  you
• 0:58
  know,
• 0:59
  Excel,
• 0:59
  but
• 1:00
  she's
• 1:00
  been
• 1:00
  doing
• 1:00
  this
• 1:00
  like
• 1:01
  corporate
• 1:01
  training
• 1:01
  side
• 1:02
  of
• 1:02
  her
• 1:02
  business
• 1:02
  too.
• 1:02
  And
• 1:03
  it
• 1:03
  says
• 1:03
  that
• 1:03
  she
• 1:03
  works
• 1:04
  with
• 1:04
  four
• 1:05
  over
• 1:05
  400
• 1:05
  organizations.
• 1:06
  So
• 1:06
  she's
• 1:06
  really
• 1:07
  gone
• 1:07
  like
• 1:08
  agency
• 1:08
  sort
• 1:09
  of
• 1:09
  education
• 1:10
  model,
• 1:11
  like
• 1:11
  corporate
• 1:11
  training
• 1:12
  model.
• 1:12
  And
• 1:13
  what
• 1:13
  I
• 1:13
  thought
• 1:14
  was
• 1:14
  really
• 1:14
  interesting
• 1:14
  about
• 1:15
  her
• 1:15
  post,
• 1:15
  she
• 1:15
  said
• 1:15
  she
• 1:16
  was
• 1:16
  hiring
• 1:16
  corporate
• 1:16
  trainers,
• 1:17
  was
• 1:17
  that
• 1:18
  she
• 1:18
  said
• 1:18
  I
• 1:18
  will
• 1:19
  onboard
• 1:19
  you
• 1:19
  in
• 1:20
  the
• 1:20
  Ms.
• 1:20
  Excel
• 1:20
  method,
• 1:21
  our
• 1:21
  proven
• 1:22
  approach
• 1:22
  to
• 1:22
  running
• 1:22
  engaging
• 1:23
  results
• 1:23
  driven
• 1:24
  virtual
• 1:24
  events.
• 1:25
  And
• 1:25
  so
• 1:25
  she
• 1:26
  brings
• 1:26
  in
• 1:26
  corporate
• 1:27
  trainers,
• 1:27
  runs
• 1:28
  them
• 1:28
  through
• 1:28
  her
• 1:29
  method
• 1:29
  of
• 1:29
  how
• 1:29
  she
• 1:30
  teaches
• 1:31
  and
• 1:31
  then
• 1:31
  they
• 1:31
  go
• 1:31
  on
• 1:32
  to
• 1:32
  like
• 1:32
  teach
• 1:32
  these
• 1:33
  live
• 1:33
  classes
• 1:34
  for
• 1:34
  like
• 1:35
  Fortune
• 1:35
  500
• 1:36
  companies,
• 1:36
  like
• 1:36
  Big
• 1:37
  organizations.
• 1:38
  Okay,
• 1:39
  so
• 1:39
  why
• 1:39
  am
• 1:39
  I
• 1:40
  even
• 1:40
  telling
• 1:40
  you
• 1:40
  this?
• 1:41
  I
• 1:41
  think
• 1:42
  there's
• 1:42
  a
• 1:42
  huge
• 1:42
  opportunity
• 1:43
  right
• 1:43
  now
• 1:44
  for
• 1:44
  anyone
• 1:45
  teaching
• 1:45
  software
• 1:46
  or
• 1:47
  anything
• 1:47
  that
• 1:48
  technology
• 1:48
  in
• 1:49
  your
• 1:49
  niche
• 1:49
  that
• 1:50
  is
• 1:50
  evolving
• 1:50
  super
• 1:51
  rapidly
• 1:52
  because
• 1:53
  of
• 1:53
  what's
• 1:54
  happening
• 1:54
  with
• 1:54
  technology
• 1:54
  right
• 1:55
  now
• 1:55
  and
• 1:55
  the
• 1:55
  development
• 1:56
  of
• 1:56
  AI.
• 1:57
  There
• 1:57
  are
• 1:57
  so
• 1:57
  many
• 1:58
  people
• 1:58
  that
• 1:59
  teach
• 2:00
  Excel,
• 2:01
  Microsoft
• 2:01
  products.
• 2:02
  Uh,
• 2:03
  I
• 2:03
  had
• 2:03
  a
• 2:03
  client
• 2:03
  that
• 2:03
  teaches
• 2:04
  tableau.
• 2:05
  There's
• 2:05
  like
• 2:05
  all
• 2:05
  of
• 2:06
  these
• 2:06
  software
• 2:06
  products.
• 2:06
  There's
• 2:07
  this
• 2:07
  like
• 2:07
  guy
• 2:07
  going
• 2:08
  viral
• 2:08
  teaching
• 2:09
  canva.
• 2:10
  But
• 2:10
  the
• 2:11
  reality
• 2:11
  is
• 2:12
  that
• 2:12
  number
• 2:12
  one,
• 2:13
  like
• 2:13
  software
• 2:13
  iterates
• 2:14
  very
• 2:14
  fast
• 2:14
  and
• 2:15
  it's
• 2:15
  hard
• 2:15
  to
• 2:16
  keep
• 2:16
  up
• 2:17
  with
• 2:17
  the
• 2:17
  changes
• 2:18
  when
• 2:18
  it
• 2:18
  comes
• 2:18
  to
• 2:18
  on
• 2:19
  demand
• 2:19
  courses.
• 2:20
  Number
• 2:20
  two,
• 2:21
  on
• 2:21
  top
• 2:22
  of
• 2:22
  software
• 2:22
  iterating
• 2:23
  fast.
• 2:23
  There
• 2:24
  is
• 2:24
  no,
• 2:25
  there's
• 2:25
  never
• 2:25
  been
• 2:26
  a
• 2:26
  fast.
• 2:26
  Like
• 2:26
  there
• 2:26
  is
• 2:27
  a
• 2:27
  fast
• 2:27
  today
• 2:28
  because
• 2:29
  software
• 2:29
  is
• 2:30
  getting
• 2:30
  updated
• 2:30
  and
• 2:30
  pushed.
• 2:31
  So
• 2:31
  I
• 2:31
  mean
• 2:31
  we
• 2:32
  are
• 2:32
  experts
• 2:33
  in
• 2:33
  circle,
• 2:33
  right?
• 2:33
  We
• 2:34
  build
• 2:34
  communities
• 2:34
  on
• 2:34
  circle.
• 2:35
  It's
• 2:35
  updating
• 2:36
  so
• 2:36
  so
• 2:37
  rapidly.
• 2:37
  My
• 2:37
  team
• 2:38
  is
• 2:38
  constantly
• 2:38
  working
• 2:39
  to
• 2:39
  keep
• 2:39
  up
• 2:39
  with
• 2:40
  what
• 2:40
  features
• 2:41
  are
• 2:41
  being
• 2:41
  released
• 2:42
  and
• 2:42
  what's
• 2:42
  changing
• 2:42
  and
• 2:43
  what's
• 2:43
  coming.
• 2:44
  And
• 2:44
  this
• 2:44
  is
• 2:44
  exciting,
• 2:45
  right?
• 2:45
  And
• 2:46
  so
• 2:46
  we're
• 2:46
  seeing
• 2:46
  this
• 2:47
  across
• 2:47
  the
• 2:47
  board
• 2:47
  in
• 2:47
  lots
• 2:48
  of
• 2:48
  different
• 2:48
  softw
• 2:48
  softwares.
• 2:49
  And
• 2:50
  because
• 2:50
  of
• 2:50
  this,
• 2:50
  there
• 2:51
  is
• 2:51
  this
• 2:51
  like
• 2:52
  ability
• 2:53
  for
• 2:53
  us
• 2:53
  to
• 2:54
  have
• 2:54
  this
• 2:54
  rapid
• 2:55
  learning
• 2:56
  membership
• 2:56
  opportunity
• 2:57
  in
• 2:58
  whatever
• 2:58
  your
• 2:58
  niche
• 2:59
  is.
• 2:59
  So
• 3:00
  everyone
• 3:00
  has
• 3:00
  been
• 3:00
  talking
• 3:01
  about
• 3:01
  our
• 3:01
  courses
• 3:02
  dead.
• 3:02
  Courses
• 3:03
  are
• 3:03
  dead,
• 3:04
  move
• 3:05
  away
• 3:05
  from
• 3:05
  courses,
• 3:05
  people,
• 3:06
  course
• 3:06
  sales
• 3:07
  are
• 3:07
  slowing,
• 3:07
  blah,
• 3:07
  blah,
• 3:07
  blah.
• 3:08
  I
• 3:08
  think
• 3:09
  especially
• 3:09
  with
• 3:10
  anything
• 3:10
  that
• 3:10
  has
• 3:11
  this
• 3:11
  rapid
• 3:11
  development
• 3:12
  right
• 3:12
  now
• 3:12
  where
• 3:12
  things
• 3:13
  are
• 3:13
  changing
• 3:13
  really
• 3:14
  fast,
• 3:15
  there's
• 3:15
  an
• 3:15
  opportunity
• 3:16
  to
• 3:16
  move
• 3:17
  from
• 3:17
  course
• 3:18
  model
• 3:18
  to
• 3:19
  membership
• 3:19
  model
• 3:20
  where
• 3:20
  we're
• 3:20
  doing
• 3:20
  live
• 3:21
  teaching,
• 3:21
  live
• 3:22
  training,
• 3:22
  potentially
• 3:23
  B2B
• 3:24
  corporate
• 3:25
  training.
• 3:26
  Because
• 3:26
  we're
• 3:27
  not
• 3:27
  the
• 3:27
  only
• 3:27
  ones
• 3:27
  us
• 3:28
  out
• 3:28
  here
• 3:28
  doing
• 3:28
  solopreneur
• 3:29
  small
• 3:29
  business
• 3:29
  stuff.
• 3:30
  We're
• 3:30
  not
• 3:30
  the
• 3:30
  only
• 3:30
  ones
• 3:30
  dealing
• 3:31
  with
• 3:31
  rapid
• 3:31
  technology
• 3:32
  change,
• 3:32
  right?
• 3:33
  Like
• 3:33
  these
• 3:34
  large
• 3:34
  organizations
• 3:36
  move
• 3:36
  really
• 3:36
  slowly
• 3:37
  and
• 3:38
  they
• 3:38
  need
• 3:38
  to
• 3:38
  educate
• 3:38
  a
• 3:39
  lot
• 3:39
  of
• 3:39
  employees
• 3:40
  on
• 3:40
  this
• 3:40
  stuff
• 3:40
  that
• 3:40
  aren't
• 3:40
  necessarily
• 3:42
  motivated
• 3:42
  externally
• 3:42
  outside
• 3:43
  of
• 3:43
  their
• 3:43
  organization
• 3:44
  to
• 3:44
  do
• 3:44
  this
• 3:44
  work.
• 3:44
  So
• 3:45
  like
• 3:45
  they
• 3:45
  need
• 3:45
  to
• 3:45
  bring
• 3:45
  in
• 3:45
  trainers.
• 3:46
  I
• 3:46
  think
• 3:46
  there's
• 3:46
  a
• 3:46
  huge
• 3:47
  opportunity
• 3:47
  for
• 3:47
  corporate
• 3:48
  trainers.
• 3:48
  I
• 3:48
  think
• 3:49
  there's
• 3:49
  a
• 3:49
  huge
• 3:49
  opportunity
• 3:50
  to
• 3:50
  sell
• 3:50
  B2B
• 3:51
  seats
• 3:51
  into
• 3:51
  your
• 3:52
  membership.
• 3:53
  And
• 3:53
  so
• 3:53
  yeah,
• 3:54
  there's
• 3:54
  just
• 3:54
  this
• 3:55
  really
• 3:55
  big
• 3:56
  opportunity
• 3:56
  for
• 3:56
  any
• 3:57
  kind
• 3:57
  of
• 3:57
  like
• 3:58
  live
• 3:58
  learning
• 4:00
  rapid
• 4:00
  experience
• 4:01
  where
• 4:01
  it's
• 4:01
  like,
• 4:01
  hey,
• 4:02
  things
• 4:02
  are
• 4:02
  updating
• 4:03
  fast.
• 4:04
  Let's
• 4:04
  stay
• 4:04
  up
• 4:05
  to
• 4:05
  date
• 4:05
  together,
• 4:06
  share
• 4:06
  what
• 4:06
  we're
• 4:06
  learning,
• 4:06
  share
• 4:07
  notes,
• 4:07
  practice
• 4:08
  together.
• 4:08
  I
• 4:08
  mean,
• 4:09
  this
• 4:09
  is
• 4:09
  like
• 4:09
  the
• 4:09
  ethos
• 4:09
  of
• 4:10
  everything
• 4:10
  we
• 4:10
  teach
• 4:11
  about
• 4:12
  building
• 4:12
  a
• 4:12
  community
• 4:12
  of
• 4:13
  practice
• 4:13
  and
• 4:13
  bringing
• 4:13
  people
• 4:14
  together
• 4:14
  that
• 4:14
  are
• 4:14
  working
• 4:14
  toward
• 4:15
  a
• 4:16
  goal
• 4:16
  or
• 4:16
  working
• 4:16
  toward
• 4:17
  building
• 4:17
  a
• 4:17
  skillset.
• 4:18
  Right
• 4:18
  now
• 4:19
  every
• 4:19
  single
• 4:19
  person
• 4:21
  in
• 4:21
  that
• 4:21
  works
• 4:22
  needs
• 4:22
  to
• 4:23
  figure
• 4:23
  out
• 4:24
  how
• 4:24
  they're
• 4:24
  going
• 4:25
  to
• 4:25
  work
• 4:25
  differently
• 4:26
  in
• 4:26
  this
• 4:26
  era,
• 4:27
  in
• 4:27
  this
• 4:27
  new
• 4:27
  era
• 4:27
  of
• 4:28
  tech.
• 4:28
  And
• 4:28
  so
• 4:29
  we
• 4:29
  can
• 4:30
  be
• 4:30
  the
• 4:30
  leaders
• 4:31
  teaching
• 4:31
  people,
• 4:32
  not
• 4:32
  necessarily
• 4:32
  that
• 4:33
  we
• 4:33
  have
• 4:33
  to
• 4:33
  have
• 4:33
  all
• 4:33
  the
• 4:33
  answers,
• 4:34
  but
• 4:34
  that
• 4:34
  we're
• 4:34
  bringing
• 4:34
  people
• 4:35
  together
• 4:35
  to,
• 4:35
  to
• 4:36
  work
• 4:36
  through
• 4:36
  the
• 4:36
  answers
• 4:36
  together.
• 4:37
  Right?
• 4:38
  Today
• 4:38
  I
• 4:38
  actually
• 4:39
  had
• 4:39
  my
• 4:40
  welcome
• 4:40
  call
• 4:41
  for
• 4:42
  my
• 4:42
  new
• 4:42
  community,
• 4:43
  the
• 4:43
  Collective,
• 4:44
  which
• 4:44
  is
• 4:44
  for
• 4:44
  advanced
• 4:45
  community
• 4:45
  builders,
• 4:45
  so
• 4:46
  we
• 4:46
  can
• 4:46
  share
• 4:46
  notes.
• 4:46
  And
• 4:47
  the
• 4:47
  idea
• 4:47
  here
• 4:48
  is
• 4:48
  the
• 4:48
  same.
• 4:48
  Like
• 4:48
  I
• 4:49
  even
• 4:49
  told
• 4:49
  them,
• 4:49
  hey,
• 4:49
  I
• 4:49
  haven't
• 4:50
  added
• 4:50
  any
• 4:51
  curriculum
• 4:51
  at
• 4:52
  all
• 4:52
  because
• 4:52
  it's
• 4:52
  evolving
• 4:53
  and
• 4:53
  changing
• 4:53
  and
• 4:53
  we're
• 4:53
  going
• 4:54
  to
• 4:54
  record
• 4:54
  some
• 4:54
  stuff
• 4:54
  as
• 4:54
  we
• 4:55
  go.
• 4:55
  But
• 4:55
  really
• 4:55
  what
• 4:56
  I'm
• 4:56
  going
• 4:56
  to
• 4:56
  do
• 4:56
  is
• 4:56
  as
• 4:56
  we're
• 4:57
  figuring
• 4:57
  things
• 4:57
  out,
• 4:57
  we're
• 4:57
  adding
• 4:57
  our
• 4:58
  SOPs
• 4:58
  in
• 4:58
  here.
• 4:58
  So
• 4:59
  you're
• 4:59
  going
• 4:59
  to
• 4:59
  get
• 4:59
  access
• 4:59
  to
• 5:00
  our
• 5:00
  agency
• 5:00
  SOPs.
• 5:01
  But,
• 5:01
  but
• 5:02
  while
• 5:02
  I
• 5:02
  have
• 5:03
  expertise,
• 5:03
  I'm
• 5:04
  not
• 5:04
  the
• 5:04
  only
• 5:04
  expert
• 5:04
  in
• 5:04
  the
• 5:05
  room.
• 5:05
  And
• 5:05
  we're
• 5:05
  coming
• 5:06
  together
• 5:06
  to
• 5:07
  share
• 5:07
  notes,
• 5:07
  to
• 5:08
  share
• 5:08
  what's
• 5:08
  working,
• 5:08
  to
• 5:09
  experiment
• 5:09
  together,
• 5:09
  to
• 5:10
  talk
• 5:10
  about
• 5:10
  different
• 5:11
  AI
• 5:11
  strategies
• 5:12
  we're
• 5:12
  trying.
• 5:13
  And
• 5:13
  that's
• 5:14
  the
• 5:14
  power
• 5:14
  of
• 5:15
  a
• 5:15
  membership
• 5:15
  experience.
• 5:16
  A
• 5:17
  membership
• 5:17
  experience
• 5:17
  also
• 5:18
  happens
• 5:18
  to
• 5:18
  be
• 5:19
  a
• 5:19
  recurring
• 5:19
  revenue
• 5:20
  tool,
• 5:20
  which,
• 5:20
  amazing,
• 5:21
  right,
• 5:21
  recurring
• 5:22
  revenue
• 5:22
  is
• 5:22
  a
• 5:22
  lot
• 5:22
  better
• 5:23
  than
• 5:23
  a
• 5:23
  one
• 5:23
  time
• 5:23
  course
• 5:23
  purchase.
• 5:24
  And
• 5:24
  so
• 5:24
  I
• 5:25
  think
• 5:25
  it's
• 5:25
  a
• 5:25
  really
• 5:25
  incredible
• 5:26
  time
• 5:27
  to
• 5:27
  have
• 5:27
  expertise
• 5:29
  in
• 5:29
  software
• 5:30
  and
• 5:30
  technology
• 5:31
  in
• 5:31
  your
• 5:32
  specific
• 5:32
  industry
• 5:33
  and
• 5:33
  niche.
• 5:34
  It's
• 5:34
  a
• 5:34
  great
• 5:34
  time
• 5:35
  to
• 5:36
  have
• 5:36
  a
• 5:37
  specific
• 5:37
  framework
• 5:38
  that
• 5:38
  you
• 5:39
  work
• 5:39
  through,
• 5:39
  especially
• 5:40
  if
• 5:40
  it's
• 5:40
  methodical
• 5:41
  in
• 5:41
  like
• 5:42
  the
• 5:42
  general
• 5:43
  high
• 5:43
  level
• 5:44
  method
• 5:44
  methods
• 5:45
  that
• 5:45
  you
• 5:45
  use
• 5:46
  to
• 5:47
  pursue
• 5:47
  the
• 5:47
  thing
• 5:47
  that
• 5:48
  you're
• 5:48
  pursuing.
• 5:48
  Sorry,
• 5:48
  I'm
• 5:49
  speaking
• 5:49
  kind
• 5:49
  of
• 5:49
  metaphorically
• 5:50
  but
• 5:50
  like
• 5:50
  in
• 5:51
  my
• 5:51
  world
• 5:51
  we
• 5:51
  have
• 5:51
  these
• 5:52
  like
• 5:52
  three
• 5:53
  ways,
• 5:53
  these
• 5:54
  three
• 5:54
  levels
• 5:54
  of
• 5:54
  our
• 5:55
  framework
• 5:55
  where
• 5:55
  we
• 5:55
  help
• 5:55
  people
• 5:56
  scale
• 5:56
  their
• 5:57
  communities.
• 5:57
  We
• 5:58
  don't
• 5:58
  dive
• 5:58
  into
• 5:58
  the
• 5:59
  details
• 5:59
  in
• 5:59
  that
• 5:59
  framework
• 6:00
  of
• 6:00
  like
• 6:00
  you're
• 6:00
  going
• 6:00
  to
• 6:00
  use
• 6:01
  AI
• 6:01
  at
• 6:01
  this
• 6:01
  step,
• 6:02
  but
• 6:02
  we
• 6:02
  can
• 6:02
  continue
• 6:02
  to
• 6:03
  iterate
• 6:03
  on
• 6:03
  that.
• 6:03
  So
• 6:04
  we
• 6:04
  have
• 6:04
  this
• 6:04
  framework
• 6:05
  that
• 6:05
  we
• 6:05
  take
• 6:05
  people
• 6:05
  through,
• 6:06
  that's
• 6:06
  our
• 6:06
  method.
• 6:07
  And
• 6:07
  there's,
• 6:08
  it's
• 6:08
  very
• 6:08
  methodical
• 6:09
  in
• 6:09
  practice
• 6:10
  in
• 6:10
  that
• 6:10
  we
• 6:11
  are
• 6:11
  very
• 6:11
  data
• 6:12
  driven.
• 6:12
  We're
• 6:13
  bringing
• 6:13
  the
• 6:13
  community
• 6:14
  along
• 6:14
  for
• 6:14
  the
• 6:14
  ride.
• 6:14
  It's
• 6:15
  very
• 6:15
  co
• 6:15
  created.
• 6:16
  All
• 6:17
  of
• 6:17
  that
• 6:17
  is
• 6:17
  always
• 6:17
  going
• 6:18
  to
• 6:18
  be
• 6:18
  important.
• 6:18
  Technology
• 6:19
  doesn't
• 6:19
  change
• 6:19
  that.
• 6:20
  And
• 6:20
  so
• 6:20
  because
• 6:20
  we
• 6:20
  have
• 6:21
  this
• 6:21
  foundational
• 6:22
  framework,
• 6:22
  we're
• 6:23
  in
• 6:23
  a
• 6:23
  very
• 6:23
  good
• 6:23
  position
• 6:24
  to
• 6:24
  be
• 6:24
  able
• 6:25
  to
• 6:25
  bring
• 6:25
  people
• 6:25
  together
• 6:25
  and
• 6:26
  practice
• 6:26
  along
• 6:26
  that
• 6:27
  framework
• 6:27
  while
• 6:28
  technology
• 6:28
  evolves.
• 6:29
  And
• 6:29
  so
• 6:29
  I
• 6:29
  think
• 6:29
  this
• 6:29
  is
• 6:29
  just
• 6:30
  a
• 6:30
  huge
• 6:31
  opportunity
• 6:32
  again
• 6:32
  for
• 6:33
  membership
• 6:33
  businesses,
• 6:34
  membership
• 6:34
  models
• 6:34
  right
• 6:35
  now,
• 6:35
  especially
• 6:36
  for
• 6:36
  those
• 6:36
  that
• 6:37
  used
• 6:37
  to
• 6:37
  sell
• 6:38
  on
• 6:38
  demand
• 6:38
  courses.
• 6:39
  Is
• 6:39
  this
• 6:40
  more
• 6:40
  demanding?
• 6:40
  Like
• 6:41
  do
• 6:41
  we
• 6:41
  need
• 6:41
  to
• 6:41
  show
• 6:41
  up
• 6:42
  more
• 6:42
  than
• 6:42
  we
• 6:42
  did
• 6:42
  with
• 6:42
  on
• 6:43
  demand
• 6:43
  courses?
• 6:44
  Yes,
• 6:44
  but
• 6:44
  times
• 6:44
  are
• 6:45
  changing
• 6:45
  and
• 6:46
  when
• 6:46
  people
• 6:47
  can
• 6:47
  pick
• 6:48
  up
• 6:48
  their
• 6:48
  phone
• 6:49
  and
• 6:49
  talk
• 6:49
  to
• 6:49
  ChatGPT
• 6:50
  or
• 6:50
  Claude
• 6:50
  or
• 6:50
  whatever
• 6:51
  and
• 6:52
  get
• 6:52
  the
• 6:52
  answers
• 6:52
  that
• 6:52
  they
• 6:52
  need
• 6:53
  or
• 6:53
  get
• 6:53
  their
• 6:53
  step
• 6:53
  by
• 6:54
  step
• 6:54
  process
• 6:55
  walking
• 6:55
  through,
• 6:56
  basically
• 6:56
  taking
• 6:56
  them
• 6:56
  through
• 6:57
  any
• 6:57
  kind
• 6:57
  of
• 6:57
  like
• 6:57
  on
• 6:57
  demand
• 6:58
  education
• 6:58
  experience.
• 6:59
  Why
• 6:59
  would
• 6:59
  they
• 6:59
  need
• 6:59
  a
• 6:59
  course?
• 7:00
  And
• 7:00
  so
• 7:00
  I
• 7:00
  think
• 7:01
  that
• 7:01
  courses
• 7:01
  aren't
• 7:02
  dead,
• 7:02
  but
• 7:02
  they
• 7:03
  are
• 7:03
  going
• 7:03
  to
• 7:03
  evolve
• 7:04
  significantly.
• 7:05
  And
• 7:05
  while
• 7:06
  things
• 7:06
  are
• 7:07
  rapidly
• 7:07
  changing
• 7:08
  in
• 7:08
  the
• 7:08
  way
• 7:09
  we
• 7:09
  work,
• 7:09
  we
• 7:10
  need
• 7:10
  like
• 7:10
  I
• 7:10
  think
• 7:11
  we're
• 7:11
  in
• 7:11
  the
• 7:11
  in
• 7:11
  between
• 7:11
  right
• 7:12
  now.
• 7:12
  Like
• 7:12
  we
• 7:12
  need
• 7:13
  just
• 7:14
  live
• 7:14
  practice
• 7:15
  environments
• 7:15
  to
• 7:16
  make
• 7:16
  it
• 7:16
  through.
• 7:17
  And
• 7:17
  as
• 7:18
  somebody
• 7:18
  that
• 7:19
  could
• 7:19
  run
• 7:19
  a
• 7:19
  membership
• 7:20
  or
• 7:20
  bring
• 7:21
  the
• 7:21
  person
• 7:21
  that
• 7:21
  brings
• 7:22
  people
• 7:22
  together,
• 7:23
  we
• 7:23
  have
• 7:24
  an
• 7:24
  opportunity
• 7:24
  to
• 7:24
  capitalize
• 7:25
  on
• 7:25
  that.
• 7:25
  So
• 7:26
  that's
• 7:26
  my
• 7:27
  take
• 7:27
  for
• 7:27
  today.
• 7:27
  I
• 7:28
  think
• 7:28
  there's
• 7:28
  a
• 7:28
  huge
• 7:28
  membership
• 7:29
  opportunity
• 7:29
  for
• 7:29
  whatever
• 7:30
  rapid
• 7:30
  learning
• 7:31
  community
• 7:31
  of
• 7:32
  practice
• 7:32
  experience
• 7:33
  you
• 7:33
  can
• 7:33
  create
• 7:33
  in
• 7:33
  your
• 7:34
  niche,
• 7:34
  especially
• 7:35
  if
• 7:35
  you
• 7:35
  have
• 7:36
  authority
• 7:36
  with
• 7:36
  some
• 7:37
  kind
• 7:37
  of
• 7:37
  framework
• 7:37
  model.
• 7:38
  Um,
• 7:39
  yeah,
• 7:39
  that's
• 7:39
  what
• 7:39
  I'm
• 7:40
  jamming
• 7:40
  on
• 7:40
  a
• 7:40
  lot
• 7:40
  right
• 7:40
  now.
• 7:41
  I
• 7:41
  found
• 7:41
  this
• 7:41
  cat
• 7:43
  post
• 7:43
  really
• 7:43
  interesting,
• 7:44
  this
• 7:44
  Ms.
• 7:44
  Excel
• 7:45
  story
• 7:46
  and
• 7:47
  I,
• 7:47
  yeah,
• 7:47
  if
• 7:48
  you're
• 7:48
  interested
• 7:48
  in
• 7:48
  building
• 7:49
  something
• 7:49
  like
• 7:49
  this
• 7:49
  and
• 7:49
  you
• 7:49
  don't
• 7:50
  have
• 7:50
  it
• 7:50
  yet,
• 7:50
  please
• 7:50
  book
• 7:51
  a
• 7:51
  call
• 7:51
  with
• 7:51
  my
• 7:51
  team
• 7:52
  and
• 7:52
  we
• 7:52
  can
• 7:52
  talk
• 7:52
  about
• 7:53
  how
• 7:53
  we
• 7:53
  can
• 7:53
  help
• 7:53
  you
• 7:54
  build
• 7:54
  something
• 7:54
  really
• 7:54
  special.
• 7:55
  Because
• 7:55
  I
• 7:56
  think
• 7:56
  the
• 7:56
  people
• 7:56
  that
• 7:57
  take
• 7:57
  advantage
• 7:58
  of
• 7:58
  this
• 7:58
  today
• 7:58
  are
• 7:59
  gonna
• 7:59
  be
• 7:59
  very
• 7:59
  similar
• 8:00
  in
• 8:01
  success
• 8:01
  in
• 8:01
  this
• 8:01
  hockey
• 8:02
  stick
• 8:02
  growth
• 8:02
  success
• 8:03
  that
• 8:03
  we
• 8:04
  saw
• 8:04
  in,
• 8:04
  like,
• 8:05
  2018,
• 8:05
  2019,
• 8:06
  with,
• 8:06
  like,
• 8:07
  digital
• 8:07
  products
• 8:08
  just
• 8:08
  taking
• 8:09
  off
• 8:09
  on
• 8:09
  social
• 8:09
  media.
• 8:10
  So
• 8:10
  a
• 8:10
  lot
• 8:11
  to
• 8:11
  be
• 8:11
  excited
• 8:11
  about,
• 8:11
  a
• 8:12
  lot
• 8:12
  to
• 8:12
  build.
• 8:12
  And
• 8:12
  also,
• 8:13
  everybody.
• 8:14
  Nobody
• 8:14
  knows
• 8:15
  what
• 8:15
  they're
• 8:15
  doing.
• 8:15
  Like,
• 8:16
  that
• 8:16
  was
• 8:16
  actually
• 8:16
  the
• 8:16
  theme
• 8:17
  of
• 8:17
  my
• 8:17
  call
• 8:17
  today
• 8:17
  with
• 8:18
  my.
• 8:19
  With
• 8:20
  my
• 8:20
  members.
• 8:20
  Nobody
• 8:21
  knows
• 8:21
  what
• 8:21
  they're
• 8:21
  doing,
• 8:22
  so
• 8:22
  we
• 8:22
  might
• 8:22
  as
• 8:22
  well
• 8:22
  just,
• 8:22
  like,
• 8:23
  share
• 8:23
  notes
• 8:23
  and
• 8:23
  try
• 8:23
  to
• 8:23
  figure
• 8:24
  it
• 8:24
  out
• 8:24
  together.
• 8:24
  And
• 8:25
  that's
• 8:25
  kind
• 8:25
  of
• 8:25
  the
• 8:25
  ethos
• 8:26
  of
• 8:26
  building
• 8:26
  a
• 8:27
  membership
• 8:27
  right
• 8:27
  now.
• 8:28
  So
• 8:28
  go
• 8:28
  build
• 8:28
  a
• 8:29
  membership.
• 8:29
  Go
• 8:29
  bring
• 8:29
  your
• 8:29
  people
• 8:30
  together
• 8:30
  and
• 8:31
  figure
• 8:31
  things
• 8:31
  out
• 8:32
  together.
• 8:32
  But
• 8:32
  make
• 8:33
  sure
• 8:33
  you're
• 8:33
  also
• 8:34
  building
• 8:34
  a
• 8:34
  strong
• 8:34
  member
• 8:35
  journey
• 8:35
  along
• 8:35
  the
• 8:35
  way
• 8:36
  for
• 8:36
  your
• 8:36
  people.
• 8:37
  Okay,
• 8:38
  Book
• 8:38
  a
• 8:38
  call
• 8:38
  with
• 8:38
  my
• 8:39
  team
• 8:39
  if
• 8:39
  you
• 8:39
  want
• 8:40
  to
• 8:40
  work
• 8:40
  through
• 8:40
  this,
• 8:40
  and
• 8:41
  I'll
• 8:41
  talk
• 8:41
  to
• 8:42
  you
• 8:42
  on
• 8:42
  the
• 8:42
  next
• 8:42
  one.