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Reinventing Furniture: How Lovesac Scaled from Side Hustle to Household Name | Shawn Nelson (MU Classic)

#923 What does it really take to build a billion-dollar brand from a side-hustle idea? In this episode hosted by Kirsten Tyrrel, Shawn Nelson, founder and CEO of Lovesac, shares how a giant foam-filled beanbag he stitched together after high school sparked a 25-year entrepreneurial journey. From maxed-out credit cards and a scrappy first retail store to reinventing the furniture industry with modular couches, Shawn opens up about the mistakes, resilience, instincts, and culture that fueled Lovesac’s rise to 300+ stores and thousands of employees — all while staying true to a “design for life”…

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