The Upside of Adversity with Brian Smith

Entrepreneurs on Fire · Jan 8, 2020 · 32m

At 29, Brian decided that a life in Public Accounting was not for him! He quit his job and went to California to look for a new business idea and to surf. He soon noticed that there were no sheepskin boots in California, so he and a friend brought six pairs from Australia to test and so, "UGG" was born.

Top 3 Value Bombs:

1. You have to have a certain amount of ignorance to be a good entrepreneur because if you knew all the obstacles ahead of you, you will never start a business.

2. You have to capture the image of what you want your target market to feel, the more you put emotions to your…