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#38: Why 75% of Marketers Are Useless - And How to Join the Elite 25% with Mark Ritson
Is modern marketing broken, and are you missing the fundamental frameworks that are relevant today?
In this episode of World's Greatest Business Thinkers, host Nick Hague welcomes back Mark Ritson, founder of the Mini MBA, to unpack why marketing has regressed despite unprecedented access to data, tools, and talent. Mark breaks down the misconceptions and differences behind "strategies with long and short impact," why the 95/5 rule should guide budget allocation, and how most CMOs are dangerously undertrained. He exposes the pitfalls of discounting, the power of friction in brand positioning…
The skinny
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