Alberta's $300K Referendum Website | Edmonton News

Edmonton News Today | 2 Min News | The Daily News Now! · Jul 19, 2026 · 2m

Alberta’s government splashed out over $300K on a custom referendum website—albertareferendum2026.ca—to educate voters ahead of October 19’s big vote. The site, launched in April after nine questions were unveiled, added the tenth—on potential separation from Canada—in May. It features explainer videos, FAQs, and media links, all promoting Premier Smith’s vision of “sovereign Alberta within a united Canada.” Behind the scenes, 120+ redacted documents reveal internal emails between government staff and agency Creative Currency, chosen via a competitive process that prioritized value over…