As people, we don't need personalization, we need humanization - Interview with Paul Greenberg

Punk CX: Customer Experience Insights with Adrian Swinscoe · Mar 28, 2023 · 55m

Today’s interview is with Paul Greenberg, the founder & Managing Principal of The 56 Group, LLC, an advisory firm, focused on customer-facing strategic services, including CRM, customer experience and customer engagement strategies. He is also an author, considered a thought leader in CRM and often called “The Godfather of CRM” (that’s the industry's name for him not his. His is "CRM Grandfather" because he's OLD [His words, not mine 😂]). Paul is also one of the contributors to Punk XL. He joins me on the podcast to catch up and talk about the state of the CRM market, what’s exciting him…