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Turn PASSION into PROFIT | Vikram Khinwasara - The Yellow Straw | Sage Up With Pritika - Ep - 37 |
Today’s guest is Vikram Khinwasara, co-founder of The Yellow Straw. Instead of chasing a flashy or futuristic idea, he chose a category so common that most people had stopped seeing opportunity in it. In this episode, we explore how he looked at a familiar product through a very different lens and built a brand around trust, consistency, and scale.What you can expect from this episode:1. How hidden business opportunities can exist in extremely common categories2. What it takes to turn a simple product into a trusted brand3. The role of consumer trust, hygiene, and experience in repeat…
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