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Why Brands Are Using Interactive Content in 2026
In episode 99 of Marketing Made Simple, Lucas and Luna explore how brands are using interactive content — quizzes, calculators, and configurators — to boost engagement and conversion. They break down why a simple 'which product is right for you' quiz can outperform static landing pages by 40%, citing examples from skincare brand Curology and home goods company Purple. They discuss the psychology of active participation, the data these tools collect, and how small businesses can create interactive experiences without a developer. The hosts also touch on the rise of no-code tools like…
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