Why Klarna's CMO thinks Amex is just a Transfer of Wealth
David Sandstrom, CMO of Klarna, sits down with Uptin at Cannes Lions to explain why he thinks the credit card industry is broken, and why Klarna is coming for it.
In this episode:
Why Sandstrom says Amex lounge perks are secretly funded by people drowning in credit card debt
The real story behind Klarna's viral Snoop Dogg ("Smooth Dogg") campaign, and the 50/50 boardroom vote that almost killed it
How Klarna handled going viral for the wrong reasons (yes, the $18 DoorDash memes)
Why Gen Z trusts influencers over banks, and what that means for the future of financial advice
How AI is changing…
The skinny
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