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E116. How to Use Your LinkedIn Profile for Thought Leadership & Business, LinkedIn Guru John Espirian
On the show today, we have John Espirian, a B2B content writer, all-around LinkedIn nerd, and eager experimenter who helps business leaders to build a recognizable online presence and develop their personal brand.
John explains the importance of creating content on LinkedIn and shares some ways you can do it without consuming time.
Listen in to learn how to build a LinkedIn audience around thought leadership in your industry in a non-salesy approach. You will also learn how to approach LinkedIn content creation when doing it yourself or delegating to keep on showing up consistently.
Pivotal…
The skinny
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