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How to Avoid the Cash Flow Trap That Kills Growing Brands with Scotty Palmer
Episode Overview:
In this episode, Jess Rhodes interviews Scotty Palmer, founder of Palmer's Strategic Advisors, to explore the financial blind spots that threaten product-based businesses—especially breweries, distilleries, and CPG brands. Scotty shares his journey from corporate finance to fractional CFO work and reveals the critical differences between how service-based and product-based businesses manage cash flow. The centerpiece of this conversation is a real-world case study about a hot sauce brand that almost destroyed itself by saying yes to a major retailer order.
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