Latest / The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX
Infolinks CEO Bob Regular on getting ad tech to work better for brands
In a world obsessed with optimizing the ad tech supply chain, what if the focus on 'shorter' paths is a complete misdirection from building 'smarter' ones that actually align with brand value?
Agility requires brands to move beyond incremental optimization and fundamentally rethink their media operating models. It’s about building a framework that is inherently resilient to platform shifts, privacy changes, and evolving audience expectations.
Today, we're going to talk about the disconnect between the technical ad tech conversation and the strategic needs of the brand. We’ll explore how…
The skinny
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