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E101: What Creative Business Growth Really Looks Like Behind the Scenes
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What does creative business growth actually look like behind the sales figures, launches and exciting announcements?
In this episode, Kaylie and Delores take you behind the scenes of Delores Art during the launch of Mastering Surface Pattern Design in Affinity Designer.
They share how consistent email marketing, connected offers, better systems and years of experimenting helped Delores grow her email list from around 1,742 subscribers to more than 12,500.
They also talk honestly about the less visible side of growth: customer support, replay requests, coupon problems…
The skinny
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