Latest / Building Brands with Fexingo: Identity, Reputation, and Long-Term Business Equity
How Patagonia's Worn Wear Program Built Brand Loyalty Through Repair
In this episode of Building Brands with Fexingo, Lucas and Luna explore how Patagonia's Worn Wear program turned repair and resale into a powerful brand-building strategy. They dive into the economics of making clothing repairable by design, the psychology of durability as a status signal, and how Patagonia's approach has influenced competitors and customers alike. With a focus on the program's origins in a 2011 Worn Wear campaign and its growth into a full-service repair and resale operation, the hosts discuss what other brands can learn from Patagonia's commitment to…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.