Latest / Authentic Living / Creating an Authentic Connection with Video with Communication Expert, Alicia Berruti

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Creating an Authentic Connection with Video with Communication Expert, Alicia Berruti · Authentic Living

• 0:01
  Welcome to authentic living with Roxanne, a place where we conscious conversations about
• 0:08
  things that really matter in our lives.
• 0:12
  And now here's your host, Roxanne Derhodge.
• 0:37
  Hi, everyone.
• 0:37
  It's Roxanne Duraj of the Affenty Connection Movement.
• 0:40
  Thanks again for tuning in.
• 0:41
  Today, I have Alicia Barrutti.
• 0:44
  I hope I'm seeing that right, Alicia.
• 0:46
  And Alicia is in, beautiful Colorado.
• 0:50
  That's where she is today, and she says beautiful and sunny same as here at Niagara
• 0:54
  Falls.
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  So welcome, Alicia.
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  Thank you.
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  Thank you so much for having me.
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  I'm excited to be here.
• 1:00
  Awesome.
• 1:01
  So as everyone knows, I often talk, about how do we keep really transparent I was really
• 1:08
  fortunate.
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  It was the last weekend actually last Sunday to have met Alicia at an event here in falls,
• 1:15
  around the whole element of getting your brand out there and, it was well done.
• 1:22
  By someone that's local here in Niagara Tarzan Key who, a lot of people may may or may not
• 1:28
  know.
• 1:29
  And Alicia's from BombBomb.
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  So in in really simple words, she will explain it a little bit more, but bauma is just an
• 1:35
  interface where as a business owner, which all of us have to communicate, on an ongoing basis.
• 1:42
  It's an interface to be able to reach out my video, and I know everybody's going, oh my god,
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  video, and how to do it, in a seamless way so you can connect with people on a on a deeper
• 1:54
  level, through use of video.
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  And so Alicia's gonna talk a lot about that today.
• 1:59
  So, Alicia, just kind of, tell people a little bit about your path because I I was fortunate
• 2:05
  to see her the other day on stage and she was, as authentic as I can see and transfer all
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  those things that you kinda think when you look at someone on stage, you go, oh, how how do you
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  do that?
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  I love that.
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  I'm so glad that you felt that way.
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  I, I came to BombBomb kind of an interesting roundabout way.
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  I had actually been a massage therapist for 13 years.
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  And really was, you know, looking for a career change.
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  And, I, you know, a friend had asked me, what are you looking for in a job?
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  And I listed out several things, but, you know, a few of them were, you know, I wanted to work
• 2:44
  for a company that, you know, saw me as a whole person and not just an employee number.
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  I wanted to work at a place that had a lot of creative energy.
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  I wanted to work at a place that I could do something that I believed in and not just, you
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  know, punch a clock.
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  And I was really, really fortunate to find myself at BombBomb, and I started entry level
• 3:06
  doing support.
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  You know, I was in support for a very short period of time, then they realized that I had
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  some some sales ability.
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  And I moved into sales, and I did inside sales for a year and a half, and then I did
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  enterprise sales for a year and a half.
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  And then for about the last year and a half now.
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  I've been the national speaker.
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  But one of the things that I, you know, not only is our product all about connection.
• 3:30
  Right?
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  Like, our big thing is Rehumanizing our business communication because, as humans,
• 3:37
  we've been communicating face to face, for as long as we've been communicating.
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  And then, you know, 20 years or so ago, we were handed email.
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  And We've lost a lot of that human face to face piece.
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  And so bomb bombs, you know, our base premise is that we really believe that humans are
• 3:57
  better face to face.
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  That connection is how we grow our businesses, that this idea of of relationships and building
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  no like and trust isn't just sales buzzwords.
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  It really is, the way we can empower our clients to be most successful.
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  So I feel incredibly lucky, that what I get to do for my job is give people an opportunity to
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  be more connected in the way they communicate with their clients.
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  Which, you know, it's so it's so true, right, that, you know, with all the technology that we
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  have, things are supposed to be quicker, but if you I think of when I was in, corporate
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  consulting for a a huge health and wellness firm, we would have these meetings that were
• 4:39
  always together, right?
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  So we had it was a national company, but the head office at least would get together in the
• 4:45
  same location, and I'll never forget the time, Alicia, We had gone virtual.
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  Now what started to happen was I went to Toronto.
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  I live in Niagara Falls, but I worked virtually, and I that was the opportunity that
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  I often had to connect with people at corporate.
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  So I went up and I went up to the Sixth Floor wherever they'd normally run the meetings and I
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  walked in and there was nobody there.
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  Like, maybe one person.
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  And I want and I want where is everybody?
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  And they said, well, everybody's at their kiosk tasks or their booths.
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  And there was maybe 1 or 2 people, and they said, well, you know, Roxanne, you don't even
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  have to stay here.
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  We could just go back to your desk.
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  And that was the first time that I recognized that as much as we wanted effectiveness with,
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  commuting, we were actually losing that element of connection.
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  Yeah.
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  Yep.
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  Which is is one of the things that our so many of our customers run into in the digital space.
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  Right?
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  You are you the way that we communicate with our clients is over email, or if you're really
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  heavy in the social space, you are communicating you know, perhaps in Facebook
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  Messenger and Instagram Messenger and things like that.
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  But, we know as sales professionals that that decisions are made based on on, you know, the
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  more human elements, feeling gut instincts, you know, Daniel Coneman of, ThinkFAST.
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  He talks about the 2 systems of our brain system.
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  1, you know, being that more, it things slower, but it's the feelings and empathy and gut
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  instincts in those human sides system 2 being more of that analytical side.
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  And and we would love to think that we all make decisions based from the analytical side of our
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  brain that we can weigh the pros and cons, but Ultimately, at the end of the day, we actually
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  make decisions from our brain that are connected to feelings and empathy in that human
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  connection piece So so we do, you know, the the scalability of email is great, but we do
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  ourselves a disservice when it comes to actually connecting with our customers and with
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  people when when we're only black text on a white screen, which is where the video piece
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  really comes in so many, you know, we know that video is important in our businesses.
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  All of our businesses are online.
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  But people automatically assume that when we talk about video, we're talking about like
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  YouTube and Facebook Live, which matters we, as a company, just wanna give people the ability
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  to take that power of the human element that face to face and let you do it over email
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  because that's most likely how you're communicating with your clients.
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  So let's talk what everybody's probably thinking.
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  Wow.
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  She's been on video.
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  She's comfortable.
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  Roxanne, you know, someone like me that I put out, you know, I put out at least 2 videos a
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  week.
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  So they're, you know, they're probably looking at me and and and and seeing you speak and
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  you're very quite articulate, and people get scared.
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  Yeah.
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  Well and this is what what I talked about at the event that you saw, the the number one
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  thing that we hear over and over that keep people from doing this kind of video is their
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  uncomfortability with being on camera.
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  It's it's over and over again.
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  The number one thing You know, we hear it more so with women, but even with men as well.
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  So, I I've really shifted the way that I talk about this.
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  As a company, the bomb bomb always sort of took the, you know, you look what you look like you
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  sound like what you sound like, get over yourself.
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  That was sort of the way that we talked about this fear and which is true.
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  Right?
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  Video, video doesn't change anything about the way you look.
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  You know, that whole, like, the camera adds £15 isn't really true.
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  Even if we wanna think so.
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  Our voice is, yeah, our voices definitely sound different to us when we hear them recorded.
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  But that's really how it does sound to other people.
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  We're just used to experiencing ourselves from inside of our own our own head.
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  So It is a shift.
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  It's a it is definitely a shift for people to get used to.
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  You know, we talked I I really I jumped into it quite a bit at legendary last weekend and
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  really got, you know, intimate and vulnerable, but this is something that everyone struggles
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  with, including myself.
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  I I've been a paid actor since I was twelve years old.
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  So I've been appearing on camera for a very, very long time.
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  And myself still, I I struggle with the with the self criticism with the, you know, oh, I
• 9:41
  should rerecord that.
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  Or, wow, why do I look so tired today or I'm not pleased with how my hair looks.
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  These are all these are very, very human things that we struggle with, but I think, ultimately,
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  what it's It's a symptom of something deeper.
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  And and that that deeper thing is that we are We're comparing ourselves to unrealistic
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  images.
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  Right?
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  We are we're comparing ourselves to to airbrushed professional, hair, and makeup, you
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  know, or Instagram influence.
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  We're comparing ourselves with a lot of people that aren't really depicting real humanness.
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  And, I always encourage and I am have made it my mission to to teach people and to educate
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  them and help them work through this so that they can just be themselves And that's what
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  people really respond to.
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  And that's, you know, there's there's a deeper issue where we want it to to change us and to
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  learn to be okay with ourselves.
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  And the other side of it is that, it really will affect your business because people wanna
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  connect with a real human.
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  They don't want to they don't wanna work with someone that's a parody or a caricature of a
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  human.
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  You know, it's so interesting because I start to do, I do 2 short videos each week, and I did
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  it about started about 5 months ago.
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  So I pick a theme, and I I do do, like, a one minute and then I do a little bit of a longer
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  version to add on to, like, this week, it's about inclusivity in the workplace.
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  So all I'll do is I will think about 2 or 3 points, and I'll, you know, just pulled up my
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  smartphone.
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  Nothing crazy.
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  And you know, and then I remember when I started to do it, I would I would think, oh my
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  god.
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  Like, am I saying it right?
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  How many ums and ahs are there?
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  You know, all those things, and and I would think myself through it so much that I was
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  like, oh, this is so hard.
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  What I started to realize and some of the basic things that I did was just put three points
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  down on a piece of paper.
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  Yep.
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  Yep.
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  And and that was Right?
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  And and then what start to happen would it mean it a lot easier?
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  Yeah.
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  Yeah.
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  The bullet points are a great way to make sure that you're hitting your your specific points,
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  the things that you wanna say without trying to read from a script.
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  You know, that's something people ask me all the time.
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  They're like, well, do you have scripts, you don't really need a script.
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  You know exactly what you would say if your customer was sitting in front of you, and they
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  asked a question, or you wanna educate them about your product or about your services.
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  You would know what to say.
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  Video is the same thing.
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  Bullet points can help you keep there.
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  We have people all the time.
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  They ask me about, like teleprompter functionality.
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  And I always tell people, you know, again, as a trained actor, people will take courses on how
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  to read from a teleprompter so it seems natural.
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  That's not an easy thing to do.
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  And the moment you start trying to read from a script or you want a teleprompter, you lose
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  that authentic human piece and and it almost feels like you're being marketed to or that or
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  that fakeness.
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  So the bullet points are a great way to keep yourself on track.
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  And the other thing that I always encourage people to do and you heard me say this last
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  week is don't watch your video back.
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  Right?
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  It's I'll I'll I love that because I thought, oh, if I watched any of them back, I would be
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  re editing and re editing.
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  And then, like, the synergy of what I was trying to deliver, I think, would be altered.
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  And at the beginning, I wanted to do that a lot.
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  And now I just go, okay.
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  3 points.
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  What's my fee?
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  And so that way I don't lose my train of thought as I'm I'm speaking to the camera.
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  Yeah.
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  Have you ever heard of, visual realism No.
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  So, the Content Marketing Institute did this study, and they published the study on visual
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  realism, which basically What their research found is that, the content, video content that
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  is less perfect right, with the shaky cameras, with anything that makes it seem less polished,
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  people are way more likely to actually trust those images and those videos to the point
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  where we've seen it now.
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  We're even multi, you know, national brands, like beer companies and athletic companies are
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  actually filming commercials designed for social media that look more as if they were
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  shot on an iPhone and shot, but in that more human less perfect way, because research shows
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  that consumers trust it more.
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  So that relatability then that if I if I think I'm seeing someone like Kalisha and I'm like,
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  oh, I can relate to her So maybe potentially whatever she's talking about or maybe whatever
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  she's promoting, I should give I should I should give her
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  a bit more time.
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  Exactly.
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  Well, it's that it's that no like and trust piece.
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  Right?
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  We, we've been marketed too for a long time.
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  We've been over marketed to for a long time to the point.
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  You know, we've all experienced it.
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  Now you search for something on Amazon.
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  You go, you log on to Facebook, and now it's being marketed to you.
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  Right?
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  Like, Like, we know that that companies are targeting us to try and, you know, to try and
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  format their marketing to suck us in as as quickly as possible.
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  So there's something about the trust piece that happens when something feels more human and
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  natural as opposed to marketing.
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  It's the difference between watching a paid advertisement.
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  On Instagram that a company has, you know, made like a professional commercial for versus an
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  Instagram influencer just talking about a product.
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  Like themselves as a human being.
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  One of them is easier to trust, and it's the human piece that makes it more trustworthy.
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  Now you went to I'm I'm not gonna remember the actual numbers, but I there was one slide that
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  you had last week.
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  I I've written it down, but I don't have it in front of me.
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  And you talked about how many people made decisions once they saw a video.
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  There was a
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  Oh, yeah.
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  It's 64% of consumers will make a decision to purchase after watching a branded social video.
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  Wow.
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  64%.
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  Yeah.
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  That's that's amazing.
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  Yep.
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  So let's, let's start.
• 16:24
  Let's shift a little bit what, what the video interface with, email with Balmam actually does
• 16:30
  because I think that's for a lot of people, you know, we're talking about just being able to,
• 16:36
  you know, you're in Colorado.
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  We just met in Niagara Falls that we're talking and, you know, if I was trying to reach out to
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  you to be to do something and I sent we just saw each other, but I like I actually had been
• 16:48
  signed up for bomb bomb before.
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  I think I had mentioned that to you and I got into it and I got away from it.
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  But I did use it to send to a couple of people and the open rates was quite amazing.
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  Yeah.
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  So so what we've done is we've made it really, really easy to do this.
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  And one of my I love the question that I get it.
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  When I'm doing a session or I'm doing a webinar and someone holds up their hands and they ask
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  me, you know, why would I need bombbomb?
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  Why can't I just do this on myself?
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  We all have you know, cameras in our hands and in our pockets.
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  And and what we've done is we've made it really, really easy and fast for you to both
• 17:25
  send a video with the delivery mechanism as well as for the person to receive it.
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  So, if, for example, if I had met you at an event, And I wanted to send you a video to kind
• 17:37
  of follow-up with you, but I wasn't using something like bomb bomb.
• 17:41
  Well, number 1, if I just recorded it on my phone and tried to that you're really limited
• 17:45
  on file size because videos are massive.
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  Right?
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  If you've ever taken
• 17:50
  a
• 17:50
  video of the dog or your baby and tried to send to grandma, text it to grandma, you realize,
• 17:55
  you know, anything longer than 20 seconds, and it's gonna tell you it's too big.
• 18:00
  The other thing, you know, if you wanted to up upload it to YouTube or Dropbox.
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  You could, you know, upload the video to YouTube, make it a private link, take that
• 18:09
  link, put it in the email and then send someone that.
• 18:12
  But now, again, you're sending them to YouTube.
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  So for business purposes, you obviously, you wanna have control over they're seeing.
• 18:20
  You want it to be easy for someone to receive your video.
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  You don't want them to have to download anything.
• 18:26
  And for you, you want it to be fast because if it's not fast and easy, we know business
• 18:30
  professionals aren't gonna use it.
• 18:32
  Especially small business owners, entrepreneurs, you guys have way too much going
• 18:37
  on on your plate.
• 18:39
  To add extra steps to something.
• 18:41
  So we have a built in recorder, that is both inside of Gmail, if you would like it, as well
• 18:47
  as Outlook, So we have a Gmail and an Outlook plugin that makes it possible that right in
• 18:52
  your compose in your reply window, you have a little red record button.
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  All you have to do is press the record button.
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  It pops up the video recorder.
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  You say what you wanna say when you're done.
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  You stop the video, it pops right into the body of the email, and you send that out the same
• 19:09
  way you would send any plain text email.
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  It's faster to do that, then it would even take you to type out the email.
• 19:15
  Now for your recipient, it comes into their inbox just like an email.
• 19:20
  And we take the big video thumbnail.
• 19:23
  So they have a big video thumbnail, with an animated preview that plays automatically We
• 19:29
  have a big red play button.
• 19:30
  The only thing they have to do is press play, and then that video opens up and you're
• 19:35
  speaking to them directly.
• 19:36
  So It's really, really easy inside of Gmail and Outlook.
• 19:40
  We also have a web platform so that if you're not a Gmail or an Outlook user, you can still
• 19:45
  use it.
• 19:45
  You would just be sending from the web platform.
• 19:49
  We have a Chrome extension that allows our customers to record videos as well as access a
• 19:55
  video that they've already recorded, from anywhere on the web as long as they're in a
• 20:00
  Chrome browser.
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  So speed to video, is one of the big things that we've really focused on.
• 20:07
  You know, the we want it to be as easy as possible.
• 20:10
  For people to do this.
• 20:11
  And and with the with the inbox add ons, with the Outlook extension, it actually takes you
• 20:17
  less time to send a video, then it would even take you to type out the email.
• 20:23
  So for anyone kind of thinking of about starting to use video.
• 20:28
  Right?
• 20:29
  You know, you know, and obviously we speak and and and trade and we're we're out there a lot.
• 20:35
  But same as the average business person that's maybe they're they're they have to speak to the
• 20:40
  stores, obviously.
• 20:42
  And you're saying like, I met you last Sunday and I was sitting across from you and now I
• 20:46
  feel like I'm, you know, now I because I've met you.
• 20:49
  And I spent a bit of time with you.
• 20:51
  I feel like I know you.
• 20:52
  So I'm like, oh, you're Felicia.
• 20:54
  And Monica, by the way, said to say hi.
• 20:56
  She says, make sure you say hi to Alicia.
• 20:59
  So again, we've had this connection now.
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  You know, you've gone back to, you know, Colorado.
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  I'm back in Niagara Falls.
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  So now I feel like, oh, I I I can connect with you.
• 21:08
  Yeah.
• 21:09
  So for someone that can, like you said, you you made a point early, which made so much sense.
• 21:14
  If I can speak to you, like I did, in Niagara Falls last week sitting across from you.
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  I thought nothing of it just saying, Hey, I'm Sandra Derhodge, and I speak on authenticity.
• 21:26
  I would love for you to come and talk about video and authenticity.
• 21:29
  No big deal.
• 21:29
  Yeah.
• 21:30
  But if I hadn't met you Mhmm.
• 21:32
  And I wanted to have you on it, it would probably be a little bit harder.
• 21:36
  Yeah.
• 21:36
  Because I didn't have that connection.
• 21:38
  But if I could kinda pretend like we were in the same room with video.
• 21:43
  Yep.
• 21:45
  That would make it a little bit easier.
• 21:47
  And that's that's the win for customers, right, is that they are, you know, they're getting the
• 21:53
  same sort of feeling that you would get from when you are sitting down with a customer in
• 21:58
  front of them, and they're getting that over email.
• 22:00
  Like, we work we work a lot with real estate agents, loan officers, title reps, auto sales.
• 22:08
  We work a lot with people in the sales space.
• 22:11
  But I am always really excited when I hear some of the unique ways that our other customers are
• 22:17
  using video just to maintain that that more personal human touch We have a coffee roaster.
• 22:24
  I believe he's in I believe he's in Wisconsin.
• 22:28
  And, he it's small business owner.
• 22:31
  He roasts local or, you know, sources of beans, does local coffee roasting, and he really was
• 22:37
  kind of had gotten to a place where he his business had expanded as far as he could in his
• 22:44
  small community, and he wanted to give himself an opportunity to spread his wings and moved to
• 22:50
  a more internet based business so that he could grow, but he didn't wanna lose the small town,
• 22:58
  you know, local coffee roaster feel that he had in his community.
• 23:01
  So what he does is whenever someone orders an online order of the coffee beans that he roasts
• 23:08
  from his local business in Wisconsin.
• 23:11
  He sends them a video when he's shipping their coffee just to say thank you.
• 23:15
  Right?
• 23:15
  All he's using the video technology when he ships their order with their confirmation just
• 23:21
  to say, hey.
• 23:22
  You know, thank you for supporting my business.
• 23:25
  Right?
• 23:25
  Like, I'm a local business owner.
• 23:27
  I'm so thankful for that.
• 23:29
  Like, he's using that video piece to maintain the small small town business field that he has
• 23:36
  while he's taking his business on the internet.
• 23:38
  So it really it gives you that ability to have that more connected human experience with your
• 23:46
  customers regardless of how far away they are.
• 23:51
  You know, it sounds amazing in that, you know, I just think of what I have gone through in the
• 23:55
  last 5 months and, you know, first, I took a a course on LinkedIn and they talked a lot about
• 24:01
  video, so I I I just jumped right on.
• 24:04
  And I'm gonna tell you, probably just LinkedIn alone, not even using BombBomb to set it off to
• 24:11
  my entire list.
• 24:12
  On average, I would say my videos are watched 70 to 80 times.
• 24:17
  Each time.
• 24:18
  Yeah.
• 24:19
  Yeah.
• 24:19
  And and you know, it's like, and you know, not you're not really thinking about after it's
• 24:23
  kinda wrote.
• 24:24
  I would go back and I would kinda look at the analytics.
• 24:26
  So I'm like, wow.
• 24:27
  Like Yeah.
• 24:28
  It's 1 minutes.
• 24:30
  Yeah.
• 24:30
  It's 1 minutes.
• 24:32
  And then I know, obviously after a while, people are waiting to hear what you're gonna
• 24:36
  say kind of thing.
• 24:36
  Right?
• 24:37
  Yeah.
• 24:37
  And, it's interesting how that happens.
• 24:41
  That all of a sudden, you know, you get that bit of traction and they're like, oh, I wanna
• 24:44
  find out about, you know, you know, resilience or Yep.
• 24:48
  Or whatever.
• 24:49
  And that, yeah, that girl talks about that.
• 24:51
  And so maybe I'll, you know
• 24:53
  Well, they're they're getting the feeling.
• 24:55
  They're getting the feeling like they know you.
• 24:58
  Which is really, you know, if we come back to the Instagram influencers, right?
• 25:02
  The reason why Instagram influencers have become this thing where companies are paying
• 25:09
  Instagram influencers to, like, once a week talk about their product.
• 25:14
  Right?
• 25:15
  They're going about their day.
• 25:16
  They're you know, taking video of themselves at the gym and, you know, with their kids and all
• 25:20
  of that.
• 25:21
  And then the next thing you know, they're talking about the teeth whitening, you know,
• 25:25
  these teeth whitening trays that they do, and and companies are paying them to do that.
• 25:30
  And it's because of that no, right, when you watch someone on video over and over again, you
• 25:36
  start to feel like you know them.
• 25:38
  Right.
• 25:38
  And then when they when they're at asking you to make a decision.
• 25:41
  It's easier to trust that.
• 25:42
  I have, one of our real estate clients.
• 25:45
  He does community videos.
• 25:48
  On a regular basis, he's in a seaside, Florida.
• 25:51
  It's the community where the Truman Show was films.
• 25:54
  So it's all very, I used to live in that area of Florida.
• 25:58
  It's all very cute, like, cottage type homes.
• 26:01
  It's a very adorable community.
• 26:04
  And so lots of tourism there, lots of festivals.
• 26:07
  And so he does these community videos just to kinda keep people in the know about what's
• 26:12
  happening in seaside.
• 26:14
  And he, he was at an event.
• 26:16
  They were it was like a big, you know, community event, and he was waiting, at the
• 26:20
  beer tent in line to get a beer.
• 26:23
  And this guy kept turning around and looking at him.
• 26:26
  And then, you know, the guy would turn around and look at him again, and the client said he
• 26:30
  was starting to get kinda irritated, why is this guy looking at me?
• 26:33
  Like, what is his problem?
• 26:35
  Right.
• 26:35
  And then sure enough, the guy comes over to him and says, like, I'm sorry that I keep staring
• 26:40
  at you.
• 26:40
  He's like, you don't know me.
• 26:42
  But I know you.
• 26:43
  I watch your videos every single week.
• 26:45
  And my wife and I have decided that we are gonna go ahead and buy in the community and
• 26:50
  you're my guy.
• 26:52
  Right?
• 26:53
  And that's that's the power of it.
• 26:55
  Right?
• 26:55
  The the you don't know me, but I know you.
• 26:58
  So I've been watching your videos.
• 27:00
  It's exactly what you just said.
• 27:02
  Right?
• 27:02
  People, they watch your videos.
• 27:04
  They kind of They start to feel that more that comfort with you, like they have a sense of who
• 27:10
  you are.
• 27:11
  And then that's gonna help them make the decision to wanna work with you.
• 27:17
  So from, you know, for people listening, and I I even say, you know, even if it's if it's your
• 27:23
  family, that's your customer, and you have to send out some stuff, you know, be it that, you
• 27:28
  know, like little one's crawling or you know, you know, the things that you did over the
• 27:34
  summer for people that you consistently, kind of talk talk to, if you could send them in a
• 27:38
  video, how powerful is that?
• 27:41
  Yeah.
• 27:41
  So for people that are maybe starting to think about using video, what can you tell us a
• 27:46
  little bit about a bit more about bum bum?
• 27:48
  And what's, you know, I know I know you have a a offer that you can give people today.
• 27:54
  If you would share that, that would be great.
• 27:55
  Yeah.
• 27:56
  So we do offer a free trial so that you can try it out.
• 28:01
  It's a 14 day free trial, so you get a full 2 week It's not a, you know, give us your credit
• 28:06
  card and make sure you cancel in 2 weeks kind of free trial.
• 28:09
  It really is a free trial.
• 28:13
  I'll give you the URL where you can go give it a try.
• 28:15
  It's bomb bomb.com forward slash next steps.
• 28:20
  So really, really easy.
• 28:21
  Bombbombbombombomb.comforward/nextsteps.
• 28:26
  All you have to do is put in your email address, you know, some basic contact
• 28:30
  information, and you get a to try it out.
• 28:33
  We also, you know, over that free trial, We will give you, you'll get to have a one on one
• 28:39
  call with 1 of our we call them strategy coaches because what they do is they're gonna
• 28:45
  ask you about your business.
• 28:46
  They're gonna they're gonna wanna know what you're already doing in your business, what
• 28:49
  your customers are like.
• 28:50
  You know, are you using Salesforce or anything like that?
• 28:54
  So that they can really, get kind of an action plan tailored for you so that you know what
• 29:00
  you're doing.
• 29:01
  Tons and tons of support, tons and tons of help we we really, really believe that if we can get
• 29:09
  you face to face with more people more often, If we can give you that ability to connect with
• 29:15
  your audience in a more human authentic way, that it's gonna help your grow.
• 29:20
  So we wanna empower you, to have to have the ability to do that at your fingertips.
• 29:27
  Now, I I know you told a funny story before you I want you to tell that story about when they
• 29:31
  bomb on put up a video of you.
• 29:34
  Oh, yeah.
• 29:35
  Yeah.
• 29:35
  I love that story.
• 29:36
  I would love you to share before we let you get along because I I was struck by it, and I
• 29:41
  thought it would be a nice story to kind of end off with what that you what you shared at,
• 29:47
  legendary and Yeah.
• 29:48
  Absolutely.
• 29:49
  So so I, you know, I I do a lot on video.
• 29:53
  I do a lot on camera.
• 29:54
  And, you know, people just always assume that, you know, if you are in front of the camera a
• 30:00
  lot or if you do this that you are so comfortable with how you look.
• 30:05
  And the truth is is that we all do struggle with this.
• 30:07
  So I I do I film our bombcast, which is a podcast, and we do it on video as well as,
• 30:15
  like, through zoom like this.
• 30:16
  And so we had just finished filming a bombcast, and I had been on camera.
• 30:22
  So I felt pretty comfortable with how I was looking.
• 30:25
  And we had just wrapped up, and someone from the marketing team came in and said, you know,
• 30:29
  hey, can we take a quick picture of you for the front page of the website?
• 30:34
  They wanted to AB test whether a male face, because our CEO, his face had been on the
• 30:39
  homepage of our website.
• 30:41
  So they wanted to see whether a male face or a female face would convert better on the
• 30:44
  website.
• 30:45
  You know, Always marketing, always AB testing, trying to see what works best.
• 30:49
  And so I didn't think anything of it.
• 30:51
  I was like, yeah.
• 30:51
  Go ahead.
• 30:52
  Take a picture.
• 30:53
  I didn't check my hair.
• 30:54
  I didn't go look in the mirror.
• 30:55
  I was like, yeah.
• 30:56
  Take a picture.
• 30:57
  So they took a quick picture of me, and I didn't think about it again.
• 31:01
  I went on the road.
• 31:02
  I do a lot traveling, and I had been at a couple events.
• 31:04
  And so, like, 2 weeks later, I came back into the office.
• 31:08
  And as soon as I walked into the office, before I even got to my desk, everyone was like, Hey,
• 31:13
  Alicia.
• 31:14
  Front page of the website.
• 31:15
  Or, Alicia, you're moving up in the world.
• 31:17
  Look at you.
• 31:18
  Like, everyone is making a big deal of it because everyone was so excited that I was, you
• 31:24
  know, got to be on the front page of the website, you know, like CEO, yeah, whatever.
• 31:28
  Alicia gets to be on the front page of the website.
• 31:30
  So I came to my office and opened up my computer typed in bomb bomb.com, and then there
• 31:37
  was my face, right, big format right on the front page of the website.
• 31:42
  And I started to cry because I thought my hair looked flat.
• 31:47
  I my eyes looked like they were droopy.
• 31:49
  I didn't reapply my lip gloss, so my lips look dry.
• 31:53
  And and I had to come back to myself in that moment and remind myself, a, we're all our own
• 32:00
  worst critics.
• 32:01
  Right.
• 32:02
  Our marketing team, I trust our marketing team, they would not have put an image up on the
• 32:07
  front page of our website that they didn't look, think looked great and professional.
• 32:12
  That's number 1.
• 32:13
  Right?
• 32:14
  So we're all our own worst critics, and that was that moment that I had to remind myself
• 32:17
  that these things that you are assessing about no one else cares about.
• 32:21
  And then the other piece, which really is the most important piece, is that we really do have
• 32:27
  to take an active role in reminding ourselves that our value is so much more than what we
• 32:36
  might look like.
• 32:37
  Yes.
• 32:38
  Right?
• 32:38
  Our value comes from who we are as a human being being our our empathy, our experience,
• 32:44
  our knowledge, our desire to help our customers.
• 32:47
  All of these things are the reason why you bring value to your clients, to the company you
• 32:53
  work for, to your family.
• 32:55
  And and we have to take an active role in dispelling those lies that our value can
• 33:01
  somehow be wrapped up with, whether or not we have, you know, bags under our eyes on that
• 33:08
  What a what a lovely story and a an amazing way to end.
• 33:12
  So, you know, thank you so much for for spending the time.
• 33:16
  And for everybody listening, just recognize you people are buying you.
• 33:20
  They're not buying what you look like.
• 33:22
  You know, Get that camera out, you know, test it.
• 33:26
  Just try it like Alicia said, you know, or what get do what I do, which is to think, what are
• 33:31
  three things that I want people to walk away remembering that I said that day.
• 33:35
  So to, you know, if you can do that, look into the camera, sometime like they said, you don't
• 33:41
  have to get these filters and all that stuff.
• 33:43
  Get outside in your backyard.
• 33:45
  That's a natural light, you know, hold it up or if you have a, you know, stick to put it on and
• 33:50
  talk into it.
• 33:50
  And what will happen naturally is after a while, people will experience you.
• 33:54
  Know you like you trust you.
• 33:56
  Like Alicia said over and over again, and what we talk about on my podcast is the book being
• 34:01
  real, being authentic.
• 34:03
  People want to deal with you because you are you.
• 34:07
  And, really, what the difference is is that if you do these things people will say, wow, she
• 34:14
  does that, doesn't she?
• 34:15
  Or she sells that service?
• 34:17
  Or she speaks of this event or, you know, groom's dog.
• 34:21
  So whatever it is that you do and you're good at, there's your customers are out there, but
• 34:26
  you have to be able to be enough, to be able to get on the front page of that website and and
• 34:32
  not care about, you know, whether, like you said, my hair was perfect.
• 34:35
  My lips lip loss will follow-up shiny, all those things, and just go for it.
• 34:40
  Go for it.
• 34:41
  I love it.
• 34:42
  Thank you so so much for having me.
• 34:45
  Well, thanks again.
• 34:46
  And for everyone listening, if you're needing any more information on me, I, speak on mental
• 34:52
  health and wellness.
• 34:53
  Keenote speaker, a trainer, and a coach.
• 34:55
  Take care, everyone, and we'll chat with you soon.
• 34:58
  K.
• 34:58
  Bye, Alicia.
• 34:59
  Bye bye.
• 35:01
  Thanks for tuning in to authentic living with Roxanne, creating the space for positive,
• 35:07
  healthy change.
• 35:08
  Roxanne is a keynote speaker psychotherapist, and coach to work with Roxanne, visit
• 35:14
  roxannedurhaj.com/blueprint.
• 35:18
  We'll see you next time.
• 35:20
  Unauthentic living with Roxanne.