Is AI a strategist's friend or foe?

The WARC Podcast · Oct 6, 2026 · 37m

Ad strategists are navigating two realities on AI: its benefit as a research tool, and the fear it may take their jobs. In the first of WARC's Future of Strategy series, Nikita Walia (U.N.N.A.M.E.D) and Joe Burns (Quality Meats) join Ann Marie Kerwin to examine whether AI is a strategist's friend, foe, or something in the middle, based on new data from WARC research.

Guests:

Nikita Walia, Partner & Strategist, U.N.N.A.M.E.D;

Joe Burns, Partner and Head of Strategy, Quality Meats Creative

Ann Marie Kerwin, Americas Editor, WARC

Supporting resources:

The Future of Strategy 2026: The future is…