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Hofbräuhaus of America: Oktoberfest, Masskrugstemmen & German Beer Traditions | Episode 109 Part 2

Our conversation with Steve Ksycki and Jerry Bishop of Hofbräuhaus of America continues in Part 2 of our Season 3 premiere.

Steve, CEO of Hofbräuhaus of America and President of its Import Division, and Jerry, Regional Sales Manager for Ohio, Michigan, Kentucky and Tennessee, take us deeper into the traditions, events and planning behind one of the world's most recognizable German beer brands.

Oktoberfest may take place later in the year, but preparing for it starts much earlier.

Steve and Jerry explain how Hofbräuhaus plans for Oktoberfest beer and the importance of timing everything…

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